Generation sub-groups have been and continue to be stereotyped as requiring different approaches in the workplace and elsewhere with regard to what keeps them motivated and satisfied. Two measuring instruments were distributed electronically to all staff of a South African Facilities Management firm. The one-way ANOVA was conducted with post-hoc tests to establish which factors display statistically significant differences between generations. The findings demonstrated that certain generation sub-groups have preferences for different types of reward, reward categories, and have different perceptions about what types of reward attracts, motivates and retains employees. The main recommendation is that the company needs to adopt a flexible approach to reward and recognition that allows employees to tailor their reward structure to their own needs.