Different Segments Of Consumers Research Articles

СОВРЕМЕННЫЕ ПОДХОДЫ К ТРАНСФОРМАЦИИ ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ РАБОТНИКОВ УГОЛЬНОЙ ОТРАСЛИ НА РЫНКЕ МЕДИЦИНСКИХ И ФАРМАЦЕВТИЧЕСКИХ ТОВАРОВ И УСЛУГ

In modern conditions, for pharmacy, as an integral part of healthcare, new concepts and technologies of pharmaceutical services and, in general, pharmaceutical care, aimed at consumers of medicines of different categories and professional groups, have become a powerful incentive for further development. Important importance in working with consumers of medical and pharmaceutical goods and services is attached to marketing research of consumer behavior; the study of preferences in the selection of goods factors influencing the decision to purchase. Of particular importance is the consumer behavior of modern pharmacy customers, which is changing due to an imbalance between the state of the pharmacy system's customer base and existing methods of customer counseling. There is a need to focus on different segments of consumers, each of which requires specific client technologies that contribute to the transformation of consumer behavior from "standard" to individual, corresponding to the status, mentality, financial capabilities, level of information literacy, typology of the buyer. Studying the assessments and opinions of respondents helps to identify patterns in consumer behavior and makes it possible to develop a more thoughtful strategy for information and advisory work with employees of the coal industry, paying special attention to issues of pharmaceutical consulting, information, attentive service, the use of new forms and methods of work that would increase consumer interest in purchasing effective and safe medicines. The consumer's decision-making process is considered, as a rule, as part of the following stages: consumer awareness of the problem, information search, evaluation and selection of purchase alternatives, purchase, use of purchase and evaluation of the solution. The factors of consumer behavior or purchasing decisions in relation to the buyer are conditionally divided into internal and external. Pharmaceutical organizations that sell medicines seek to influence consumer behavior by building their activities based on the concept of marketing. Knowledge of the basics of marketing is necessary to manage consumer behavior in the market.

FinTech and Pakistan’s Banking Industry: An Exploratory Study

Technological development in the financial sector has influenced different segments of consumers differently. In the last decade, like other industries, driven by technological adaptation, the banking industry has also undergone regulatory changes and has, therefore, influenced how consumers interact with traditional financial services. FinTech has contributed to some of this transformation. Numerous new startups are already transforming the financial technology sector by creating cutting-edge financial services and products for consumers. This study provides a better understanding of the current position and FinTech implementation strategy in Pakistan's commercial banking sector. It also investigates the barriers to adopting Fintech and its impact on the banking sector. Twelve in-depth interviews were conducted with the assistant manager, operations manager, and bank branch manager as part of the qualitative study. These interviews provided insights into the current situation of the banking industry to Fintech. The factors reported in this study are Challenges and Barriers to the adoption of Fintech. Factors are Lack of Budget, Lack of Rules and Regulations, Cybercrimes, and Hacking. Requirements for the adoption of Fintech factors are E-commerce activities, SBP Role, Training, and Advanced ICT Infrastructure. The impact of Fintech on Pakistan's banking sector is efficiency, innovation, competitiveness, and customer service. The study contributes to the knowledge of practice-related stakeholders, offering valuable insights into Fintech and its effects on the banking industry in Pakistan. The study thus offers valuable insights for policy managers who are engaged with promoting Fintech in Pakistan's banking sector to offer better services to customers and upgrade industry practices.

Strictly regulated cannabis retail models with state control can provide lessons in how jurisdictions can regulate THC.

Strictly regulated cannabis retail models with state control can provide lessons in how jurisdictions can regulate THC.

An Empirical Analysis of the Psychological Factors Influencing the Purchase Behaviour in the Automotive Market

This article throws light on various discriminant functions that will best discriminate between different segments of consumers regarding the psychological factors influencing the purchase behavior in India's automotive market. The paper further highlights the importance of various promotional tools in the purchase of cars in India. The car market in India is one of the largest segments of the domestic auto industry. From a luxury product for the urban middle class in the eighties and earlier, a car has now become the favorite mode of personal transport and the most coveted personal household durable possession among nearly all consumer classes. The commercial vehicle segment's leading vehicle is the stylish, fuel-efficient and sturdy 4-stroke car, the purchase of which is influenced by various psychological factors like motivation, perception, learning, beliefs, and attitudes. Descriptive research using a stratified random sampling method was undertaken, and the study was conducted using both primary and secondary data. It was concluded that the “Beliefs and Attitudes” factor was the most effective psychological factor in discriminating among the urban consumers and the ‘Motivation’ factor was the most effective psychological factor in discriminating among the rural consumers in the choice of a car brand.

Consuming Rural Territories through Food – A Segmentation Analysis Based on the Food Choices of Urban Specialty Stores’ Customers

ABSTRACT The increasing interest of consumers in rural provenance food products is known to meet concerns regarding authenticity, health, safety, and sustainability and to be based on knowledge and familiarity. Based on the results of a survey to 1553 customers of 24 urban specialty shops, located in three Portuguese cities, this study aims at identifying different segments of consumers of rural provenance foods according to the criteria they value when acquiring and consuming those products. From a hierarchical cluster analysis based on shopping preferences, three clusters were identified: The Influenced, choosing the products mainly by recommendation; The Provenance Seekers, privileging provenance and related qualities; and The All-embracers, considering a multiplicity of criteria when shopping. These clusters differ in terms of socio-demographic profiles, products bought, consumption behavior, familiarity with rural areas, and images of food products and territories of provenance. Results show the mutual influence of these dimensions on food preferences.

Preventing Household Food Waste in Italy: A Segmentation of the Population and Suggestions for Action

Household food waste represents one of the main challenges threatening the sustainability of modern food systems globally. As is widely recognised, a deeper understanding of wasteful behaviour profiles is the starting point of designing intervention strategies. The overall objective of this research is to explore the role of psychological factors that influence household wasteful food behaviour in Italy and to profile consumers with heterogeneous personal attitudes towards wasting food. Starting with data collected through a web-based survey realized on a sample of 530 individuals responsible for household shopping, a principal component analysis and a two-step cluster analysis revealed three different segments of consumers with heterogeneous wasteful behaviours. The clusters differ in relation to psychological factors, such as moral attitudes and concerns about and intentions to reduce food waste. The study findings provide insights for implementing prevention, reduction, and recovery strategies tailored to these different consumer profiles.

Self-Checkout behaviours at supermarkets: does the technological acceptance model (TAM) predict smart grocery shopping adoption?

ABSTRACT Self-service technologies (SSTs) have been widely implemented across the supermarket sector, which has presented opportunities for grocery retailers to move beyond self-checkout systems. This research used the extended Technology Acceptance Model to investigate the current usage of self-checkout systems by comparing different groups of consumers and sought to determine the causal factors that allow these groups to adopt smart grocery shopping technologies. The study found that different segments of consumers have already adopted self-checkout, though at varying levels. It concludes that there is a general readiness among consumers to adopt smart grocery shopping with behavioural intention mostly influenced by consumers attitudes towards the mode of shopping and convenience.

METHODOLOGICAL APPROACH TO ASSESSING THE MANAGEMENT MODEL OF PROMOTING GREEN ENERGY SERVICES IN THE CONTEXT OF DEVELOPMENT SMART ENERGY GRIDS

Abstract. The transformation of the energy sector towards the development of the green energy sector provides a transition to climate-neutral economic development. In the presence of reserves of natural energy sources, a tendency towards a decrease in their use is monitored as a result of an increase in the share of consumption of green energy obtained from renewable energy sources (e.g. solar, wind). Taking this into account, the role of building an effective management model for the provision of green energy services is growing. The article proposes a methodological approach to assessing the effectiveness of the management model for promoting green energy services in the context of smart energy network development, based on the use of optimization methods and models. The promoting chain of green energy services is based on the rating assessment of energy service companies, the level of digitalization of business processes of enterprises and the formation of digital skills among consumers of various segments of the energy market, as well as a cybernetic approach to determining the ability to provide innovative energy services. For this, the peculiarities of artificial intelligence integration into socio-economic processes and the smart energy network constructions have been identified. The analysis of digital technology use level in the promotion of green energy services in the energy market of Ukraine is carried out. The determination of optimization criteria for assessing the effectiveness of the management model for promoting green energy services has been established. The determination of the optimization criteria for assessing the management model is based on obtaining an ecological effect, which made it possible to single out such criteria as maximizing the decarbonization rate of the environment and minimizing energy consumption costs. The using of such a methodological approach to assessing the effectiveness of the management model for promoting green energy services at energy enterprises will help to ensure a balance between production, distribution, supply of green energy and rational consumption of energy by different segments of consumers. Keywords: energy efficiency, energy saving, alternative energy, renewable energy sources, green electric power industry, energy enterprises, decarbonization. JEL Classification D29, L19, M31, Q21, Q40 Formulas: 10; fig.: 1; tabl.: 1; bibl.: 19.

How Does China’s New Consumption Era Reshape Residents’ Shopping Behaviors from the Perspective of Community in Hohhot, China

In the new consumption era, the popularization and application of information technology has continuously enriched residents’ consumption channels, gradually reshaping their consumption concepts and shopping behaviors. In this paper, Hohhot is taken as a case study, using open-source big data and field survey data to theorize the characteristics and mechanism of residents’ shopping behaviors in different segments of consumers based on geography. First, communities were divided into five types according to their location and properties: main communities in urban areas (MCs), historical communities in urban areas (HCs), high-grade communities in the outskirts of the city (HGCs), mid-grade communities in urban peripheries (MGCs), and urban villages (UVs). On this basis, a structural equation model is used to explore the characteristics of residents’ shopping behaviors and their influencing mechanisms in the new consumption era. The results showed that: (1) The online shopping penetration rate of residents in UVs and HCs is lowest, and that of residents in HGC is highest. (2) The types of products purchased in online and offline shopping by different types of community show certain differences. (3) From the perspective of influencing mechanisms, residents’ characteristics directly affect their shopping behaviors and, indirectly (through the choice of community where they live and their consumption attitudes), their differences in shopping behaviors. Different properties of communities cannot directly affect residents’ shopping behaviors, but they can affect them indirectly by influencing consumption attitudes and then affect such behaviors. Typical consumption attitudes of the new era, such as shopping for luxuries and emerging consumption, have the most significant and direct influence on shopping behaviors, as well as an intermediate and variable influence.

Studying the influence of mungbean use on the structure-forming indicators of meat-plant systems based on veal, pork, chicken meat

This paper reports a study into the use of germinated mungbean as a promising raw material influencing the structure-forming indicators of meat systems during the production of meat-vegetable sausages. The content of iodine in the germinated mungbean and its anatomical parts has been examined using solutions of potassium iodide. A change in the phytic acid content and size of phytin globoloids has been established in mungbean malt depending on germination conditions. The influence of flour from germinated mungbean on the moisture-binding, moisture-retaining, fat-retaining abilities, as well as on the pH of meat systems based on veal meat, pork, chicken has been investigated. The reported set of studies is important as the defined patterns could make it possible to devise technologies for meat-vegetable sausages, to expand the range of enriched meat products. The result of this study has established that the degree of biotransformation of iodine into beans is influenced by the protein content in the native beans. Almost 90...95 % of iodine is accumulated in the cotyledons of beans in the protein fraction, 5...10 % ‒ in sprouts and roots. The rational range of potassium iodide concentrations in the germination solution is 76.5 g per 1,000 cm3, over 48 hours. Prolonging the germination time leads to microbiological damage to the bean mass. The germination process affects the reduction of phytic acid content, which is confirmed by a decrease in the diameter of phytin globoloids. It is rational to use in meat systems based on pork meat and veal meat 10 % of the developed flour by reducing meat raw materials. With this ratio of formulation ingredients, the maximum increase in the moisture-binding, moisture-retaining, and fat-retaining capacities of these meat systems is achieved. In the meat systems based on chicken meat, it is possible to increase a replacement part of up to 15 %. The reported set of studies is useful and important because it could form the basis for devising the technologies of meat-vegetable sausages to meet the needs of different segments of consumers

Consumer Attitudes towards Technological Innovation in a Traditional Food Product: The Case of Wine.

Food innovation is crucial for food companies in order to produce healthier, safer, and more convenient foods. However, there is a segment of consumers reluctant to accept new foods. This attitude is even more important when those novelties are developed in products such as wine that have habitually relied on heritage and traditional production as their main competitive advantage. In this study, consumer attitudes toward innovation in the wine industry were evaluated by simultaneously considering product neophobia and process neophobia. Based upon a sample of 400 personal interviews with Spanish wine consumers, the results showed that these two aspects of neophobia were uncorrelated, meaning they are useful to measure different aspects of general food neophobia. Cluster analysis showed that four different segments of consumers exist, with different attitudes toward technological innovation in the wine industry. The consumer segment that shows the most positive attitudes toward wine innovation (product and process innovation) is that with the highest income and highest level of education. Moreover, greater involvement with the product (wine) results in lower product neophobia. Therefore, future studies should consider product involvement and exposure to cultural diversity as essential factors when evaluating food neophobia.

УПРОВАДЖЕННЯ НОВІТНІХ ІНСТРУМЕНТІВ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ ДЛЯ ФОРМУВАННЯ ЛОЯЛЬНОЇ ПОВЕДІНКИ СПОЖИВАЧА

In the modern economic context is characterized by extremely fierce competition in attracting or retaining different segments of consumers. The coronavirus pandemic in early 2020 changed the whole model of the world we are used to, which was difficult to predict. In a pandemic, life has changed, ambitious business plans, communication and marketing strategies have lost their relevance. Business was faced with a choice - to stop or try to adapt to new conditions. These changes are irreversible, and to survive in the post-quarantine period and stay afloat, you need to accept the situation, be ready for change, become flexible and see the prospects in the circumstances. Many brands have significantly changed their approaches to marketing in general, and new trends have emerged in the field of digital communications. The digital environment lives by its own laws, it changes and shapes our reality. To gain a competitive advantage in this environment, you need to learn to constantly adapt to it. It's not as easy as it may seem at first glance, but without this skill it is now difficult to survive in the market. The efforts of marketers are updated through the introduction of technological tools of communication and sales and are the path to success in business. The most important part of marketing activities is considered to be marketing communication, the task of which is to attract the attention of suppliers and buyers. Providing information about goods and services facilitates the decision to purchase. The current situation has not only led to the intensive penetration of new technologies into our lives, but also radically changed the very values of marketing, making a priority aspect of safety and care for the health of the client, not just making a profit. In addition, the ensuing crisis has shown all market players how important it is to develop their adaptive capabilities and be prepared for new challenges in the future. The article highlights the main tools used in marketing communication to establish effective contacts with consumers. The ability to use the volume and composition of marketing communications, the array of information broadcast with their help, to correct consumer behavior in a favorable way for the company is extremely important in a competitive environment.

Designing enhanced labeling information to increase consumer willingness to pay for genetically modified foods

PurposeThe regulations for qualitative genetically modified (GM) food labeling do not effectively eliminate the information asymmetries pertaining to the consumption of GM products. China's GM food labeling law requires the presentation of certain categories of GM products on GMO labels on packages. Such information is invaluable for understanding whether the disclosure of more information on GM foods can help alleviate information asymmetry while reducing consumer fear and risk perceptions of GM foods, and thus cause changes in their behaviors. The purpose of this paper is to explore the heterogeneity of consumer preferences for enhanced GM food labeling, how consumer preferences are influenced by labeling information, and how these preferences vary in different consumers.Design/methodology/approachBoth descriptive statistics and econometric techniques, including the multivariate ordered Probit model, were applied to a sample of 566 urban consumers in the Yangtze River Delta region of China. All respondents were divided into two groups: people who would definitely not buy GM foods before selecting enhanced labeling information (“consumer group 1”, sample size 282) and people who would definitely not object to buying GM foods before selecting enhanced labeling information (“consumer group 2”, sample size 274).FindingsThe findings suggest that urban consumers have a preference for different types of enhanced labeling information about GM foods, that such a preference significantly influences their willingness to pay for GM foods, that there exists a large difference in the preferences of different consumer groups, and that enhanced GM food labeling information has a greater impact on those consumers who would not accept GM foods.Originality/valueThis research identifies the GM information disclosures that most affect consumer preferences and how these preferences vary across different segments of consumers, which is a current gap in the literature. The study has demonstrated that enhanced labels of GM foods with diverse information would not alter a consumer's WTP for GM foods who does not perceive the value of information from the enhanced labels, but change positively consumers with uncertainty willingness to pay before disclosure.

Individual differences underlying food intake and liking in semisolid foods

Many sensory, cognitive, and physiological factors contribute to satiation and satiety responses; sensory and cognitive factors lead to feelings of satiation and short-term satiety. This research aims at understanding how sensory perception and consumer preferences are related to food intake of semisolid foods, using a case study on yogurt with controlled texture variations. Individual differences in food intake and liking were analyzed together with eating rate, to get a holistic picture of the sensory drivers of liking and intake in different groups of consumers. Six yogurts were formulated based on a design of experiment to obtain isocaloric products varying in consistency and particle size. Samples were evaluated by a trained panel via Quantitative Descriptive Analysis (QDA) and Temporal Check-all-that-apply (TCATA). Additionally, 103 consumers ate ad libitum the yogurt samples and rated their liking. Amount eaten was measured by weight and eating rate via video recording. The effect of particle size on intake depended on the thickness of the matrix. Based on Principal Component Analysis (PCA), three groups of consumers were identified that reacted differently to the changes in yogurt texture in terms of amount eaten and liking responses. While for some consumers liking and intake were correlated, others ate more of what they liked less, driven by textural changes in the matrix. Results suggested that different patterns in intake and liking may be related to different eating styles, thus, manipulations on textural properties may reduce the intake for some consumers, but not for all. This work unveils the importance of studying individual differences when measuring food intake, together with static and dynamic sensory drivers for different segments of consumers. In a time where food personalization increases in focus, it seems possible to reformulate food texture to influence consumers expectations and intake, aiming at targeting overeating; however, individual differences need to be better understood to know the implications for different groups of consumers.

Does Retailer Benefit From Implementing “Online-to-Store” Channel in a Competitive Market?

Retailers are increasingly implementing an online-to-store channel, i.e., buy online and pick up in stores (BOPS), to better target different segments of consumers. It is important for retailers to determine whether to implement such channel in addition to traditional brick-and-mortar (BM) channel or both BM and online channels [double channels (DC)] in a competitive market. To address such a challenging issue, we develop theoretical models to derive the optimal channel strategy for BM and DC retailers, respectively. To this end, we assume that two competing retailers sell two substitutable products to the same group of consumers, and consider two scenarios, i.e., no retailer and both retailers offering BOPS channel. We then extend our analysis to an asymmetric competition case where only one retailer offers such channel. We find that BM retailers and DC retailers need to be cautious when implementing this BOPS channel in a competitive market. Specifically, we present the conditions under which retailers can benefit from implementing BOPS channel. Interestingly, products with a relatively high return rate are not suitable for BOPS option for BM retailers, but may benefit DC retailers. This provides an important insight that retailers should carefully choose the right products to sell through BOPS channel.

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury

In this article, we build on the existing literature on price endings in the fast-moving consumer goods and luxury pricing to highlight the potential paradox of adopting odd pricing (i.e. setting prices just below the round number) for luxury goods, which should mostly use even pricing (i.e. round numbers). In a first experiment concerning luxury handbags, we test the impact of three types of price endings (–90, –00, and “other”) on luxury image and its sub-facets. We propose four mediators of the relationship between price endings and overall luxury image, that is, quality, prestige, uniqueness, and expensiveness. In a second experiment, we find that price endings have connotations specific to the luxury sector and to different segments of consumers. We conclude with recommendations to help pricing managers strategically adjust their price-ending practice to target different consumer segments.

Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers

Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. Insects are a promising alternative to existing protein sources, but previous literature has emphasised the initial level of disgust displayed towards insects as a food option. The overall aim of this paper is to understand the attitude of consumers towards eating insects, also termed entomophagy, in order to outline the barriers that prevent adoption and provide insights in order to overcome these. Data were collected through an online questionnaire with a representative sample of Danish consumers (n = 975). Several constructs from the literature were measured: food neophobia, disgust, intention to try and intention to eat regularly. In addition, a new attitude scale was used, that specifically measures the attitude towards entomophagy. A discrete choice experiment was a part of the questionnaire. Using LatentGold 5.1 a segmentation analysis based on the choice experiment was conducted. The influences of intention were analysed using hierarchical regression in SPSS 25. Results of the choice experiment indicate that different segments of consumers of entomophagy exist, and that different segments are interested in different types of insects. Younger consumers and males are more positive towards entomophagy in general and the insect options in the choice experiment. Results of the regression analysis indicate that the attitude toward eating insects is multidimensional and that there seem to be indications of attitude ambivalence in all segments. The interest in entomophagy is important, as it will be a key factor in overcoming the barrier of disgust and turning insects into an acceptable food choice in the Western world.

To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products.

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness

PurposeThis study aims to extend current research efforts by utilizing the institutional theory to propose cross-cultural-based asymmetrical moderating effects of ethnocentrism and cultural openness on the effectiveness of global, foreign and local consumer culture brand positioning strategies of high-tech products.Design/methodology/approachThis study used an experimental design in the USA (developed country) and India (developing country). Print advertisements across the two countries were used to explore the proposed moderating effects of ethnocentrism and cultural openness on consumer brand evaluations of a high-tech product under the three different consumer culture brand positioning strategies.FindingsOverall, this study provided empirical evidence in support of the proposed cross-cultural asymmetrical effects. The study findings indicate that consumer ethnocentrism seems to be more important in influencing a subject’s brand evaluations across the positioning strategies in a developed country like the USA, while consumer cultural openness will be more important in influencing a subject’s brand evaluations across the positioning strategies in a developing country like India.Originality/valueDespite existing research efforts on the potential benefits of positioning brands using global, foreign or local consumer cultures, there is a lack of empirical evidence regarding the effectiveness of these positioning strategies across different cultures. Theoretically, this research draws on the institutional theory to investigate the asymmetrical cross-cultural moderating effects of ethnocentrism and cultural openness on the effectiveness of the three-consumer culture brand positioning strategies. Managerially, this study provides empirically based suggestions for brand managers attempting to position their brands with different segments of consumers while highlighting the importance of cultural differences between developed and developing markets.

Using Shopping and Time Attitudes to Cluster Food Shoppers: An Empirical Finding from Indonesia

Retail market is claimed to be an important interface in channel management as it bridges the manufacturers and consumers. In Indonesia, retail industry has increased significantly. One of the main characteristics of this market is its heterogeneity. This heterogenous market could be segmented into different segments of consumers which have different characteristics, behaviours, and needs. This requires retail market to set proper marketing strategies by analyzing each segment. This research attempted to conduct market segmentation for food shoppers in Indonesia based on attitudes to shopping and time. Four clusters have been constructed, namely, apathetic but regular, convenience seekers, hedonist, and time-pressured convenience seekers. The ANOVA test confirmed that those four clusters were appropriate as it created more differentiated and consistent clusters. This research could give contributions to the theoretical perspective and empirical point of view on market segmentation where different marketing strategies could be generated for each segment.