Abstract
Abstract. The transformation of the energy sector towards the development of the green energy sector provides a transition to climate-neutral economic development. In the presence of reserves of natural energy sources, a tendency towards a decrease in their use is monitored as a result of an increase in the share of consumption of green energy obtained from renewable energy sources (e.g. solar, wind). Taking this into account, the role of building an effective management model for the provision of green energy services is growing. The article proposes a methodological approach to assessing the effectiveness of the management model for promoting green energy services in the context of smart energy network development, based on the use of optimization methods and models. The promoting chain of green energy services is based on the rating assessment of energy service companies, the level of digitalization of business processes of enterprises and the formation of digital skills among consumers of various segments of the energy market, as well as a cybernetic approach to determining the ability to provide innovative energy services. For this, the peculiarities of artificial intelligence integration into socio-economic processes and the smart energy network constructions have been identified. The analysis of digital technology use level in the promotion of green energy services in the energy market of Ukraine is carried out. The determination of optimization criteria for assessing the effectiveness of the management model for promoting green energy services has been established. The determination of the optimization criteria for assessing the management model is based on obtaining an ecological effect, which made it possible to single out such criteria as maximizing the decarbonization rate of the environment and minimizing energy consumption costs. The using of such a methodological approach to assessing the effectiveness of the management model for promoting green energy services at energy enterprises will help to ensure a balance between production, distribution, supply of green energy and rational consumption of energy by different segments of consumers. Keywords: energy efficiency, energy saving, alternative energy, renewable energy sources, green electric power industry, energy enterprises, decarbonization. JEL Classification D29, L19, M31, Q21, Q40 Formulas: 10; fig.: 1; tabl.: 1; bibl.: 19.
Highlights
The strategic directions of measures to ensure climate-neutral economic development is the supply of green energy, the improvement of energy grids
A specific feature of the planned set of measures in the countries that have joined the implementation of the provisions of the European Green Deal [1] is to ensure the transformation of national energy systems based on energy efficiency and environmental friendliness, i. e. the development of the green energy sector
The functioning of enterprises with energy services in countries that have joined the implementation of the provisions of the European Green Deal should be carried out on innovative principles and provide consumers with access to diversified sources of green energy, increase the consumption of alternative energy, provision of services for the implementation of energy efficiency technologies and energy saving
Summary
The strategic directions of measures to ensure climate-neutral economic development is the supply of green energy, the improvement of energy grids. A specific feature of the planned set of measures in the countries that have joined the implementation of the provisions of the European Green Deal [1] is to ensure the transformation of national energy systems based on energy efficiency and environmental friendliness, i. It is predicted that by 2040 half of the world’s energy will be consumed in the form of electricity and the share of its production from renewable sources will be 29% in 2040 Such regularities in the transformation of the energy market indicate that on the way to the implementation of climate-neutral development, the priority orientation is the development of the field of alternative energy, accompanied by the development of a provision complex of high-quality green energy services. The functioning of enterprises with energy services in countries that have joined the implementation of the provisions of the European Green Deal should be carried out on innovative principles and provide consumers with access to diversified sources of green energy, increase the consumption of alternative energy, provision of services for the implementation of energy efficiency technologies and energy saving
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