NHANES data (2005–2010) were used to assess the association of rice consumption by adults (19+yrs; N=14,386) with nutrient intake and diet quality. Rice consumption groups were <0.25, >;0.25 to <0.5, >;0.5 to <1.0, and >;1.0 oz eq of usual intake of rice. Diet quality (using the Healthy Eating Index [HEI]) was calculated. Covariate adjusted least square means ± SE were determined and quartile trends examined. Significant (p < 0.001) positive trends (beta coefficient across rice quartiles) were seen for fiber (0.57 g), thiamine (0.09 mg), niacin (1.03 mg), folate (58.2 μg DFE), copper (0.05 mg), magnesium (11.8 mg), iron (1.0 mg), and sodium (119 mg). Significant negative trends were seen for total and added sugars (−1.3 and −5.1 g, respectively); total, solid, and saturated fats (−3.3, −3.9, and −1.8 g, respectively), and calcium (−41 mg). HEI also showed a positive trend with rice consumption (2.25 points). HEI component scores for whole fruit (0.11); dark green/orange vegetables (0.25), total grains (0.10), meat/beans (0.24), and oils (0.14) were higher (p<0.01) in rice consumers. HEI component scores for saturated fats (0.64), SoFAAS (1.24) were higher suggesting more favorable intake, but sodium (−0.25) was lower. Overall, consumption of rice should be encouraged to improve nutrient intake and diet quality. Nutrition education can provide ways to reduce sodium added to rice dishes. Support: USDA & Rice Federation