p-Tolyl vinyl sulfoxide has been efficiently activated for Diels-Alder reactions by transformation into a sulfonium salt 3a or by addition of TMSOTf. Very high diastereomeric excesses have been achieved (>98%) at −20°C in many cases. Best results have been obtained with cyclopentadiene, furan and 2,3-dimethyl-1,3-butadiene. In this way enantiomerically pure oxanorbornenone 19a has been prepared. The reaction mechanism is briefly discussed.