This study examines the maintenance of previously described local dialect vowels in the regional city of Gavaṛ, Armenia. The dialect vowel system contains additional phonemic and allophonic distinctions not found in supralocal Armenian varieties. As such, adherence to this system was conceptualized through the presence or absence of various vowel mergers. F1 and F2 were measured from picture and word list data collected from sociolinguistic interviews with 31 participants. Mergers were assessed for each participant via Pillai scores and Euclidean distances between clusters of words where different vowels were predicted to appear based on previous descriptions of the dialect. Countering previous claims about dialect leveling in regional cities, some participants were found to maintain some aspects of the dialect vowel system. Fixed effects linear models assessed the effect of demographic predictors (self-reported gender, birth year, education level) on maintenance of dialect vowels. There was an effect of gender, such that men were found to maintain some dialect vowels to a greater degree than women. Participants’ commentary suggested that the most salient aspects of the dialect vowel system are the same ones in relation to which this demographic variation was uncovered, indicating a relationship between salience and maintenance of dialect vowels.