ABSTRACTIn the interplay between language, culture, and perception, iconicity structures our representations of what we experience. By examining secondary iconicity in sensory vocabulary, this study draws attention to diagrammatic qualities in human interaction with, and representation of, the sensory world. In semai (Mon-Khmer, Aslian), spoken on Peninsular Malaysia, sensory experiences are encoded by expressives. Expressives display a diagrammatic iconic structure whereby related sensory experiences receive related linguistic forms. Through this type of form-meaning mapping, gradient relationships in the perceptual world receive gradient linguistic representations. Form-meaning mapping such as this enables speakers to categorize sensory events into types and subtypes of perceptions, and provide sensory specifics of various kinds. This study illustrates how a diagrammatic iconic structure within sensory vocabulary creates networks of relational sensory knowledge. Through analogy, speakers draw on this knowledge to comprehend sensory referents and create new unconventional forms, which are easily understood by other members of the community. Analogy-making such as this allows speakers to capture fine-grained differences between sensory events, and effectively guide each other through the semai sensory landscape.