Company's Development Strategy Research Articles

Research on Random Forest Model and Support Vector Machine Model in Financial Risk Early Warning of Listed Companies

On October 30, 2023, the Central Financial Work Conference was held in Beijing. One of the important contents of the meeting was to prevent and control financial market risks. Because the sustainable development of a company is closely related to the financial market , the company faces increasing financial risk challenges , and it is particularly urgent to establish and optimize an effective financial risk early warning mechanism. The establishment of a financial crisis early warning model can not only enable company managers to adjust the company's development strategy and direction in a timely manner, improve the company's performance, and reduce the company's financial risks, but also predict corporate financial crises, which can help investors evaluate the company's potential value and change the direction of investment. This paper takes the establishment of random forest model as the starting point . First, we understand the theoretical framework of financial risk of listed companies; second, we explain the theoretical basis and advantages of establishing random forest model; then, we deeply explore the theory and empirical analysis of risk indicators; then, we use support vector machine in the specific application of financial risk warning; finally , we get the theoretical analysis and empirical significance of its feature importance, as well as the limitations and future research directions of the method under the fusion of random forest model and support vector machine.

Research on the Motivation and Effect of Corporate Spin-Offs and Listings Based on Hai Di Lao's Spin-off of Super Hi

With the continuous development of the capital market, some listed companies select the spin-off listing method, diving some of their businesses into relatively independent subsidiaries and going public, aiming to better meet the development strategies of companies and the needs of the capital market. This paper aims to analyze the motivation and economic benefits of listed companies choosing a spin-off listing, in order to consider the conditions and significance of spin-off listing and provide reference suggestions for enterprises in the capital market and relevant government departments. This article takes Hai Di Lao splitting Super Hi as an example to study the motives behind the split and analyzes the economic benefits that the split brings to both the parent firm and subsidiary. Spin-off listing is an important measure for enterprises in the capital market. Finally, the paper provides reference suggestions for other firms in need in the capital market to choose spin-off listing cautiously and for the China Securities Regulatory Commission to regulate the behavior of spin-off listing.

Роль управлінських інновацій у забезпеченні конкурентоспроможного розвитку промислового підприємства

The article is devoted to the study of the essence of management innovations, their importance for ensuring the competitive development of an industrial company. It is noted that competitive development is possible only under the conditions of implementation of an innovation-oriented model of company development. An overview of the current state of industrial companies of Ukraine and current state programs supporting the development of companies is provided. The need to use the latest tools to solve modern problems of company management is emphasized. The proposed modification of the Balanced Scorecard and the implementation map of the company's development strategy under the conditions of the implementation of allocation innovations.

ІНСТРУМЕНТИ ПРИЙНЯТТЯ СТРАТЕГІЧНИХ РІШЕНЬ В УПРАВЛІННІ ВИТРАТАМИ ПІДПРИЄМСТВА

Traditional cost accounting is aimed at identifying costs that are incurred on an ongoing basis in connection with operating activities. The concept that supports the decision-making process in the long term is strategic cost management. The purpose of the article is to identify the tools for strategic decision-making in cost management focused on the corporate strategy of an enterprise.
 It is determined that strategic cost management is a process of making decisions on specific cost drivers in the context of the company's development strategy and value chain. An enterprise should evaluate its value chain in comparison with similar chains of competitors. The article presents a methodology for such an assessment.
 It is proved that strategic management is based on the following assumptions: connection with the value chain, strategic positioning of the enterprise, analysis of cost drivers, the client is the starting point for decision-making and activities, which results in the adoption of the market price as the basis for cost planning and product development, implementation of cost management in the early stages of the product life cycle, since the cost is largely determined by the product features determined at the stage of its design and development. A key element of targeted analysis is cost estimation in terms of the impact of specific factors (drivers). Strategic cost drivers are determined based on the implementation of the development strategy and its connection with the value chain. There are two main types of them: structural cost drivers and implementation cost drivers.
 It is substantiated that strategic cost management involves the use of product life cycle costing. Depending on the phases of the product life cycle, various management methods based on basic models are used: "ABC-Costing, Target-Costing. Strategic positioning of the company in terms of costs incurred should be carried out by means of cost benchmarking, which is aimed at comparing the costs incurred by the company and its competitors. The subject of comparisons is the cost of processes that allow achieving a competitive advantage.

Corporate culture: institutional regulation and practical implementation experience

The article presents a theoretical analysis of the sociological discourse on corporate culture. The role of corporate culture in the practical activities of the enterprise and its institutional features are discussed. The subject of the study is corporate culture, in particular, the specifics of the use of the term and the components of corporate culture are clarified. It is shown that culture is based on a value component, the development of which in the context of the company should form the value of work and the value of belonging to one's company, which, in turn, should be congruent with the company's strategy and development goals. The article reveals the differences between a developed corporate culture, such as educating and motivating employees to perceive work in the company as a way of life, ensuring staff commitment to the ideas and values of the organization. The article used a theoretical review of scientific literature in the field of sociology of culture and personnel management. The novelty of the research is the translation of the experience of a medical organization (Mayo clinic), which has a highly developed corporate culture based on the ideas of customer orientation, as well as the identification of the principles of its work and the features of building a culture. The importance of compatibility of corporate culture and strategy is also emphasized. It is noted that at the material level, corporate culture can be observed through visible signs (branded clothing, corporate symbols, organizational ceremonies and attributes, work environment, etc.), and at the level of spiritual culture – values and norms that define and regulate the behavior of employees in the company. At the same time, values closely related to visual samples reflect the internal philosophy of the company. It is emphasized that norms, patterns of corporate behavior, through corporate culture are tools for personnel management, and corporate culture acts as an institutional management tool. The article concludes that it is necessary to purposefully form and develop a corporate culture in the process of which the primary should be the creation of a value component related to the company's development strategy.

ОСОБЛИВОСТІ ЗАСТОСУВАННЯ LMS-СИСТЕМ ДЛЯ КОРПОРАТИВНОГО НАВЧАННЯ ПЕРСОНАЛУ

The purpose of the article is to determine the specifics of using LMS systems in personnel training for further use in training programs of enterprises. The goals of the article are defined as follows: to characterize staff training as a factor in the company's competitiveness on the market and as an employer and to investigate peculiarities of LMS-systems of personnel training. In the course of the research, there were used general scientific theoretical methods: system analysis in the part of studying the features of LMS as a system, deduction when determining the features of its application; generalization when forming conclusions about the conducted research. In addition, to visualize the results, a graphic method was used to highlight relationship between competitiveness of the staff and competitiveness of the enterprise. The article highlights personnel as one of the factors of the enterprise's competitiveness in the target market and the labor market. In the context of the modern development of business structures in a globalized economy, personnel training becomes an important element. Highly qualified staff was determined as an important factor in the sustainable development of an enterprise of any size and its competitive advantage. The importance of personnel formation and retention due to the implementation of training systems has been determined. The capabilities of LMS systems in personnel development were studied and LMS systems that could be used in corporate training were selected. Peculiarities of using LMS systems in corporate training were studied. As a result of the study, it was concluded that LMS-systems have gained special importance not only in the academic, but also in the corporate environment, enabling remote and flexible learning, reducing training costs and promoting a culture of continuous learning and development. They can be especially valuable for training in large companies, increasing the competitiveness of staff by meeting training needs. Prospects for further research consist in the study of practical mechanisms for the implementation of these systems and their integration into the personnel management system, the motivational system and the company's development strategy.

ФОРМУВАННЯ СТРАТЕГІЇ ПІДПРИЄМСТВА В УМОВАХ ДИНАМІЧНОГО БІЗНЕС-СЕРЕДОВИЩА

The article examines the specifics of the functioning of a dynamic business environment, which stimulates enterprises to constantly adapt to changes and form effective strategies to ensure their profitability. The process of forming the company's strategy in the conditions of constant changes in the business environment is studied. The key aspects of the formation of the company's strategy are analyzed, in particular, the identification of factors of the external environment that affect business processes, the analysis of internal resources and competitiveness, as well as the principles of determining strategic goals and action plans. Methods and tools that help enterprises effectively adapt to changes, such as SWOT analysis, PESTLE analysis, portfolio analysis and others, are considered. The importance of constant monitoring and strategic planning to ensure the conditions of sustainable development of the economic entity is determined. Recommendations for the formation of an enterprise strategy in the conditions of a dynamic business environment are offered. The importance of adapting and constantly updating the company's strategy is proven, which is defined as a key factor of successful activity in modern conditions. The need for active strategic planning of the economic activity of enterprises and their adaptation to the changes that are constantly occurring in their business environment, in order to achieve a competitive advantage and sustainable development, is determined. It has been proven that in order to achieve success on the market in conditions of significant dynamics of business processes, it is necessary to take into account not only current trends, but also possible future changes in the environment itself, which requires an enterprise to be open to innovation and ready to take risks. It was determined that innovation and flexibility are important elements of the company's development strategy, allowing it to quickly respond to changes and occupy new markets. The peculiarities of the formation of the business entity's development strategy in the conditions of a dynamic business environment, which requires it to combine traditional strategic approaches and innovative ideas, are considered. It was determined that the involvement of all levels and units of the organization in the process of strategic planning is an important aspect of the formation of the company's development strategy in the conditions of a dynamic business environment. At the same time, communication and cooperation between structural divisions, the ability to effectively exchange information become the basis for the successful implementation of the chosen strategy.

РОЛЬ ESG-ІНВЕСТУВАННЯ В ЗАБЕЗПЕЧЕННІ ІНКЛЮЗИВНОГО РОЗВИТКУ ПІДПРИЄМСТВ, РЕГІОНІВ, ДЕРЖАВИ

The article presents the results of a study of the content of the concept of inclusive development of economic systems in modern conditions and outlines the priority areas of responsible financing as a mechanism for overcoming the current political challenges and post-war reconstruction of the Ukrainian state. The importance of the environmental, social and governance component (ESG factors) as investment benchmarks in the context of ensuring inclusive development and achieving sustainable development goals is proved. The evolution of methodological tools for assessing the effectiveness of social responsibility of business and ESG parameters is analysed. The article establishes that algorithms for effective comparison of ESG investment performance are currently available to investment investors, which allows them to qualitatively measure, evaluate and manage processes in the field of responsible entrepreneurship. The global trend towards the implementation of the ESG approach by key financial market institutions of the world is identified and the dynamics of growth in the number of ESG exchange-traded funds is summarised. The positive achievements and inhibiting factors on the way to scaling the ESG transition in the strategies of domestic companies are outlined. The current state of implementation of ESG factors in the Ukrainian business environment is determined. The discrepancy between declarative approaches to the development strategies of companies and the content of their non-financial reporting is revealed. The national portal is evaluated in the context of presenting and promoting key ESG aspects. The need to increase attention to ensuring inclusive development of the state and its economic systems within the framework of ESG strategies as one of the priority solutions in the context of post-war reconstruction of the country was identified. The practical impact of ESG investing on the inclusive development of systems of different levels – from corporate to macroeconomic – is diversified. The article emphasises the interconnection and interdependence of social values with fiduciary benefits, which makes it a priority to further search for incentives to attract business structures to socially responsible entrepreneurship at the state level.

Commercial Company Development Strategy Research and Exploration

Commercial Company Development Strategy Research and Exploration

БРЕНДИНГ ТА РЕПУТАЦІЙНИЙ МЕНЕДЖМЕНТ ЯК ІНСТРУМЕНТ ПОБУДОВИ ДОВІРИ ДО БРЕНДУ

The relevance of the article is due to the need for companies not only to offer a quality product or service, but also to maintain a positive image in the face of growing competition. An analysis of recent publications has led to the conclusion that further research on the relationship between branding and reputation management is needed to improve the competitiveness of enterprises. It is determined that branding and reputation management are important components of a successful company development strategy. They help to create and maintain a positive image, attract and retain customers. This makes it possible to build long-term positive relationships between consumers and producers. The article discusses the main characteristics of reputation management and the stages of building brand trust. The article explores the concepts of branding and reputation management. The author examines the impact of branding and reputation management on business in terms of increasing consumer confidence and customer loyalty. It is proved that in today's fast-paced and increasingly competitive environment, effective brand and reputation management are key factors in achieving long-term success. The relationship between branding and reputation management is defined. The effective combination of branding and reputation management strategies of an enterprise is analyzed to create long-term and effective relationships with consumers. The key factors influencing the formation of trust in the company's brand are identified. In particular, it is found that branding not only determines the visual identity and positioning of a company in the market, but also reflects its values, culture and promises to consumers. The authors examine the impact of reputation management on ensuring a systematic approach to managing impressions and feedback about the company, which makes it possible to influence its perception by both consumers and partners. Proposals for effective tools to increase brand confidence have been developed. The considered stages of building brand trust make it possible to build an effective management strategy.

Innovations in ensuring the economic security of the transport industry

Subject. The article deals with the transport sector development of the Russian economy in the face of uncertainty. Objectives. The aim is to build a model enabling to predict threats to the economic security of transport industry enterprises. Methods. The study rests on methods of functional and statistical analysis. Results. We developed a system of indicators to assess the level of economic security of transport enterprises, taking into account the specifics of their innovative activities. Conclusions. The proposed approach to assessing the level of economic security allows for timely adjustment of company's development strategy.

Technological solutions for effective production on beef cattle breeding farms in the conditions of Ukraine

Beef cattle breeding in Ukraine is considered to be a promising and socially important livestock sector, which is experiencing a systemic decline in production. The purpose of the study was to find the most effective options for organizing production in beef cattle breeding. The analysis was based on the production data of an agricultural enterprise with more than 4.5 thousand heads of meat cattle, including more than 1.7 thousand cows. Taking into account the company's development strategy, which provided for the expanded reproduction and sale of bull-calves and culled breeding stock, the production indicators of the farm's operation under the cow-calf system and the complete cycle with the rearing of young animals to slaughter conditions were analysed. The analysis of these production options was carried out for the conditions of using year-round and seasonal (from February to April) calving on the farm. It was found that when calving throughout the year, the number of cattle places in the premises and pens will be relatively constant. In the case of seasonal calving, the structure of the herd changes significantly during the year. Sales of finished products during seasonal calving should take place in relatively short periods of time and in large groups. In particular, the monthly sales of bull-calves for fattening in the cow-calf system during seasonal calving will be on average 11 times higher than during year-round reproduction in the herd. With a full breeding cycle, the batches of bull-calves for slaughter will differ less, but will occur only in the spring months. Seasonal calving during the complete production cycle resulted in a 1% reduction in silage and 3% reduction in hay consumption and a 10% increase in pasture grass consumption. The full cycle of raising bull-calves for meat makes it possible to increase the total live weight of cattle sold by 59%, increase sales revenue by 54% and reduce total feed costs per 1 tonne of live weight by 20%. The practical significance of this study is to obtain results that can be used in the Ukrainian beef cattle industry to plan efficient production organization

A Study on the Management of Staff Remuneration in Wuhan Wanda Realm Hotel before and after the Epidemic

In modern human resources management theory, compensation management is the most important and difficult module: the design of the compensation system and its conformity to the needs of the company's development strategy are the most crucial. Its strategy to meet the needs of employees is simultaneously confronted with a complex external environment. Compensation strategies must also be adapted to maintain the effectiveness of the compensation system. This is a central issue facing hotel operators. This paper takes Wuhan Wanda Realm Hotel as the subject of this study and analyses its compensation structure, pay allocation, performance bonuses, benefits package and employee satisfaction. By comparing industry data, we can understand how Wanda Realm Hotel is operating in the face of the epidemic. To understand how to adjust the remuneration strategy, this study explores the problems in the existing remuneration system, applying theories such as two-factor and profit-sharing, through forwarding specific suggestions on salary differentiation, positions grading standard and salary incentive, this research intends to improve the overall salary incentive system of the Wanda Realm Hotel.

Promotions and Team Building for Marketing Campaigns

The article analyzes in detail the main aspects of promotional marketing in team building. Team building is very important for marketing campaigns as it allows for the efficient completion of tasks and the achievement of set goals. The main purpose of the article is based on the evaluation of the effectiveness of marketing communications using the Yule model and the creation of a framework for the business modeling of the brand, since having a ready-made business model structure, one can describe the cost structure, which will reflect the key actions and all resources for investment in brand development. The article summarizes the main advantages and disadvantages of promotions and highlights the main consequences of the war for Ukrainian brands. The main reason for team building is that marketing campaigns usually require work with different specialists such as marketers, designers, copywriters, analysts, etc. Therefore, project teams secure necessary communication and coordination between project participants to avoid misunderstandings and ensure the successful implementation of the project. Moreover, project teams can secure efficient management of resources such as time, budget, and other resources. This is especially important for marketing campaigns since they often have limited resources and shorter deadlines. Each team member contributes and performs specific tasks to achieve the campaign goal. Team building is an essential element in the successful implementation of marketing campaigns. It allows for efficient communication and coordination among project participants, resource management, and the achievement of successful results. Effective promotions can provide a company with a competitive advantage. This article discusses the main types of promotions, such as advertising, discounts, gifts, contests, loyalty, etc. An important aspect is choosing the right type of promotion depending on the target audience and the company's marketing goals. The criteria for team building, including the abilities and skills of the participants, leadership, communication, and collaboration, are also considered. The concept of business management implies that the company's management should constantly work to improve business processes, optimize the use of resources, and efficiently utilize personnel. In addition, business management includes the development and implementation of the company's development strategy, as well as control over its financial results.

Influence of leader to strategy formation process in enterprise

The dynamic change in the external environment of Ukrainian enterprises in recent years is characterized by the deterioration of the conditions for the functioning of organizations. Quarantine measures caused by the COVID-19 epidemic have changed the usual conditions of business activity. The military aggression of the russian federation against Ukraine destroys the best strategies and development projects of enterprises. Unpredictable conditions of business functioning in modern conditions require managers to adapt the existing strategy of enterprise development or create a new actual strategy of enterprise functioning in conditions of economic crisis. The personal characteristics of the leader, which directly affect the process of developing the company's development strategy, were chosen as the object of the study. Positive and negative characteristics aimed at understanding the leader's actions, the leader's making of impulsive or measured decisions and their consequences were studied. The work reveals the influence of the leader on the process of forming the company's strategy. In the course of the study, the interpretation of the concepts of «strategic thinking» and «strategic planning», «leadership» and «management» by scientists is given. Common and different between them are established. A number of features that can be used to determine a manager's effectiveness are identified, namely: the manager's personal characteristics, the main organizational factors of managerial effectiveness, and a number of limitations that prevent the full realization of all the manager's personal capabilities. The key elements of the manager's high efficiency pyramid are analyzed. Two principles of maintaining the state of ideal work productivity of the leader are given. Four types of personal shortcomings of the leader and their impact on the process of strategy formation are presented. Mitigating actions to overcome personal shortcomings of leaders are identified. The obtained results can be used in the process of forming an enterprise development strategy based on the leader's personal characteristics and the leader's behavior model.

Информационное обеспечение формирования эффективной стратегии устойчивого развития строительных организаций

The article presents a study of information support for the sustainable development strategy of construction organizations and substantiates the approach to the formation of sustainable development strategies of construction com-panies. In the article, an analysis of existing approaches to understanding the concepts of sustainable development and company development strategy was carried out, based on which the definition of the concept of sustainable development strategy was formulated. A model of a sustainable development strategy for a construction organization is proposed. In addition to financial indicators, the strategy also includes a non-financial block, including goals and objectives that take into account sustainable development factors characteristic of the construction industry.

Analisis Komparatif Kinerja Keuangan Sebelum Dan Sesudah Akuisisi (Studi Kasus: PT Sumber Alfaria Trijaya Tbk Periode 2017-2018 Dan 2020-2021)

Acquisition is a type of company development strategy employed by corporations. The financial success of the company is impacted by acquisitions. An organization can determine the outcomes of its operational actions by its financial performance, which is represented by numerical figures. Financial ratios can be used to confirm financial performance. In this study, financial performance for the years 2017–2018 and 2020–2021 is measured and contrasted before and after PT Sumber Alfaria Trijaya Tbk was acquired. Descriptive and comparative methods, as well as quantitative methodology, are used in this kind of research. Secondary data is derived from the financial accounts (annual report). The current ratio and the return on investment before and after the acquisition differed significantly, according to the analysis's findings. As a ratio of debt to total assets and sales before and after the transaction, there has been no discernible change.

MODERN APPROACHES TO THE FORMATION OF THE COMPANY'S HR STRATEGY

MODERN APPROACHES TO THE FORMATION OF THE COMPANY'S HR STRATEGY

Аспекти формування стратегії розвитку виробничої структури підприємства автомобільного транспорту

The paper identifies preliminary priority aspects of progress that are relevant for the current existence of road transport enterprises (PJSC), for the development of a strategic program for the development of their production structure.The importance, measures and mechanism of assessment and formation of the strategic program for the development of the production structure of the automobile transport enterprise are shown. The expediency of controlling the indicators of the enterprise's production base is proven and their list is given. The directions of the development strategy of technological processes of service production are substantiated. The measures, programs and plans according to the directions of the company's development strategy are given. The conditions for the creation of long-term plans are formulated and the need to develop a comprehensive long-term target program for improving and developing the capacity of the enterprise's production system is proven. The criteria for the functioning of the production structure of the road transport enterprise are listed and the importance of establishing high-quality and reliable communication on production issues between various objects of PJSC is highlighted. Indicators of assessment of the level of technical and technological support of road transport enterprises are given. The expediency of assessing potential technical and technological opportunities for the formation of a strategy and tactics for the development of production has been proven. A mechanism for determining priority directions for the development of the production structure has been developed.The established system of indicators for assessing the level of effectiveness of the enterprise's production structure development program is informative.It is recognized that, taking into account the multi-vector changes in the state of the economy and society of modern countries, only consistent and continuous and small improvements with simultaneous observance of a certain strategic aspect of progress can condition development.Painstaking work was carried out on the examination of the very complex structure of PJSC, taking into account the mechanism of ensuring the effective functioning of the road transport enterprise, the technical and social problem of the possibility of effective operation of PJSC was solved, only by initiating the general and complete, permanent and simultaneous interaction of all elements and components of a large system.

IMPROVING THE STRATEGY OF NATIONAL ENTERPRISES ON THE BASIS OF BENCHMARKING

Introduction. The process of improving the formation of the enterprise’s development strategy on the basis of benchmarking have been studied, as the means that allows national enterprises to prepare for future challenges and opportunities. Goal. Research on benchmarking as an effective progressive tool to form an effective strategy of a national enterprise is a goal. To achieve the outlined goal, the following tasks were defined: to investigate the essence of the strategy and its role in increasing the competitiveness of a national enterprise; to study the essence of benchmarking as a progressive technology for increasing the efficiency of national enterprises; to outline the main methodical steps of applying strategic benchmarking as a tool to improve the company's development strategy. Methods. The methods of systematic, comparative, structural analysis and generalization are used. Results. The essence of the concept of «enterprise strategy» has been studied, and its role in increasing its own competitiveness has been determined. The use of benchmarking as an important tool to build an effective strategy for the development of national enterprises is substantiated. The essence of this method is defined, which envisages comparing and analyzing the activities, productivity, processes and results of the organization which has obtained the best practices, standards and achievements of wellknown market players or well-known leaders in the relevant industry. The main methodical steps of applying strategic benchmarking as a tool to improve the company's development strategy are outlined. Thus, first it is necessary to assess how the organization defines its strategic priorities and how they are implemented. The next step in this type of benchmarking is to find and study best strategic practices in other organizations that can be applied to achieve the strategic goals of a particular enterprise. Next, it is advisable to make a choice of innovative and successful strategic approaches and adapt them to the existing conditions of activity, and then integrate them into your own strategy. The proposed strategic benchmarking algorithm can significantly help national enterprises to prepare for future challenges and opportunities. Conclusions. The main provisions of the scientific article will contribute to the formation of an effective strategy for the development of national enterprises.