Development Of Retail Chains Research Articles

РАСПРЕДЕЛИТЕЛЬНЫЕ ЦЕНТРЫ КАК ЭЛЕМЕНТ КОНКУРЕНТОСПОСОБНОСТИ ТОРГОВЫХ СЕТЕЙ

Development of retail chains and online commerce determines the role and importance of distribution centers in the organization of trade and technological processes of companies. The article analyzes the development of X5 Group business processes through the prism of the development of distribution centers.

HOLISTIC MARKETING IN THE FASHION INDUSTRY OF UKRAINE

The problems of the fashion industry development in the context of the recognition of the pandemic throughout the world are identified. An empirical study of the imple­mentation of holistic marketing by national and international retail chains of the fashion industry in Ukraine, associated with medium-sized businesses, has been carried out. It has been proven that for Ukrainian consumers the most important characteristic of social responsibility in a trading company is the quality of goods and the level of service that create a business reputation. The results of the study of the impact of quarantine on the development of retail chains in the Ukrainian fashion industry are presented.

Current State and Development of Retail Chains and Their Impact on the Regional Consumer Market

The special role of the consumer market in the economy determines the increased attention of the state to the development of domestic trade. Domestic trade stimulates the development of production, transport, communications and other service industries, makes a significant contribution to GDP and tax revenues. For this purpose, it is necessary to analyze and evaluate the consumer market of goods, a functional market, where the object is a product that meets the needs of the population, and the subjects are sellers who promote the goods and handle the sale process. The article considers the impact of the trade infrastructure of the consumer market and its constituent elements on the socio-economic development of the Irkutsk region. An analysis of the main factors affecting the current state of retail chains is given. Ways to increase the activity of the regions trade infrastructure are proposed.

Factors of Developing International Retail Chain Brands in the Regions of the Russian Federation

The development of international and local (federal) retail chains is significant for the development of the country's economy in the modern context. It can be stated that the problems of the retail chain development are reviewed in applied aspects more successfully than in theoretical aspects, which reinforces their urgency. This article is devoted to the factors of international retail chain development in Russia by regions, including Moscow and St. Petersburg. The authors cite the development of outlet centres in the Russian regions and the quality of retail space as factors with a considerably e influence on the international retail chain development. The developers' task is to intensively develop the construction of outlet centres in cities with a million-plus population, ensuring that retail chains, primarily international ones, become anchor tenants. The reason is that anchor tenants become centres of attraction that provide rental of retail space (usually from 5% to 15% of the total area of the outlet centre) and offer a wide range of goods to the outlet centre visitors at attractive prices. The purpose of this article is to study the factors of international retail chain brand development in the regions of the Russian Federation and to establish a connection between the opening of outlet centres and the development of global retail chains. To this end, the statistical data presented in the JLL 2015 Report and official statements of authorised representatives and agencies regarding the development of retail chains were analysed. It is suggested that a close relationship between the opening of outlet centres and the development of international retail chains in the regions of the Russian Federation will be established during the analysis, including the classification of cities for the development of global retail chains due to the effect of various factors.