With the promotion of emerging technologies in the era of big data, there has been a diversification in user participation in product requirement development. This has resulted in many complex, diverse, and rapidly iterated user requirements, greatly reducing the applicability of traditional requirement development methods. In this paper, to address the complex and ever-changing relationships among users, requirements, products, and requirement development teams in the product development process, a multilayer dynamic heterogeneous network node influence analysis method is constructed for product requirement development. This method establishes a product requirement development framework based on a multilayer dynamic heterogeneous network consisting of a user layer, requirement layer, component layer, and expert layer in terms of three dimensions: requirement development, requirement evaluation, and time. Based on this framework, indicators such as comprehensive node significance, layer significance, and node influence are designed. To address the issues encountered in small sample data testing, three measurement models are further designed in this paper, effectively improving the sampling efficiency of the multilayer dynamic heterogeneous network. Additionally, calculation models for the comprehensive node influence and comprehensive node influence variation rate are improved and constructed, and corresponding algorithms are designed. This method is applied in an experimental study of product requirement development for new energy vehicles, providing high-quality recommendations for new energy vehicle requirement developers, including functional requirements and product components that need close and timely attention. Moreover, accuracy tests show that the proposed algorithm achieves an average accuracy rate of 0.8611, which is significantly higher than those of other network node centrality measurement methods. This demonstrates the advanced nature and applicability of the proposed method in the field of product requirement development, providing a new way for requirement developers to improve work efficiency.