Development Of Online Platform Research Articles

Research on the Influence of Sellers’ Responses on Brand Avoidance of Potential Consumers

In recent years, the development of online platforms has significantly expanded the dissemination of online reviews at an astonishing speed. The undeniable impact it has on consumers and sales necessitates addressing the issue of reducing brand avoidance behavior caused by negative reviews, which remains a prominent concern among academics and sellers. To enhance communication between sellers and consumers while minimizing misunderstandings, numerous platforms have introduced the sellers' responses function. With various types of sellers' responses available, different response strategies yield distinct effects. This paper aims to investigate how diverse seller replies influence potential consumers' brand avoidance by examining their classification and impact in conjunction with previous literature on factors influencing brand avoidance.

Online Platforms and New Forms of Employment: Asian and African Countries

The spread of digital technologies, rapid proliferation of digital economy is accompanied by development of online platforms. Gig economy is the activity on the labour market, in which demand and supply are interconnected through online platforms. Special online platforms act as intermediaries between customers and services providers. There are three forms of employment via platforms. 1) freelancing: tasks are given to individual contractors who send accomplished tasks by internet. 2) crowdsourcing: online platforms divide large tasks into micro-jobs that are distributed among numerous contractors, “a crowd”. 3) location-based gig jobs are distributed by online platforms, such as Uber, there is a direct contact between customers and contractors. The article reviews typical features of each type of employment, their positive and negative sides. The author analyzes development of three types of gig jobs in Asian countries, with India in the focus, incomes of contractors, gender and age aspects of these types of employment. Among freelancers in India, Pakistan, “zoomers” and millennials predominate. Freelancers appreciate remote work, “work from anywhere”, an opportunity to combine work and taking care of children, relative autonomy. Platform employment allows to solve unemployment problems. But work on platforms has some negative features: lack of social security, absence of sick leaves and paid vacations, unpredictable schedules of work and unstable incomes. On the one side, work on platforms is enabled by digital technologies, but on the other side, it may seem as a return to informal sector, which has significant positions in Asian and African countries.

НАПРАВЛЕНИЯ ЦИФРОВОЙ ТРАНСФОРМАЦИИ СФЕРЫ УСЛУГ

The article deals with the issues of digital transformation of the service sector. The author reveals the features of automation of technological and logistics processes, improvement of customer focus, development of online platforms and the introduction of artificial intelligence. Particular attention is paid to the issues of ensuring confidentiality and security of the service sector. The implementation of digital transformation requires a special attitude to the security of personal data, the introduction of appropriate systems and protective measures. Summarization of information allows businesses to collect, analyze and structure large amounts of data about customers, their preferences, behavior and needs. Digital technologies make it possible to personalize service and offers, optimize customer communication by providing convenient online communication channels, the ability to leave reviews and ratings. The author emphasizes the importance of training, motivation, staff development and changes in corporate culture for the successful implementation of the digital transformation of technologies. The directions of digitalization of the service sector in the practical activities of domestic enterprises are revealed. The digital transformation of the service sector in practice continues to expand with the development of technology and provides new opportunities for scaling and improving the efficiency of companies in the market. Examples of digitalization of processes reflect their diversity, opportunities to improve the quality of service, increase customer satisfaction and optimize operating costs in the enterprise.

POS1571-PARE ONLINE COUNSELLING FOR PATIENTS WITH ARTHRITIS

BackgroundThe Covid-19 pandemic has changed many aspects of our lives. Perhaps the biggest changes have been in medical services. Institutes specializing in RMD in Serbia were part of the covid system and patients only had access in emergency cases, there was no regular examinations.ObjectivesThe paper will show how the “Online Counselling for Arthritis Patients (OCAP)” worked during the pandemic, how many rheumatologists and patients were involved and were patients satisfied with the service provided.MethodsThrough the platform “Lekarinfo” ORS,1 in cooperation with pharmaceutical companies, organized an OCAP. Patients were informed about the possibility of using online consultations with rheumatologists via social networks, viber groups. email ... and they were given instructions how to use it, they were advised to send medical documentation before, so the doctor has time to look at it, which gives more time for conversation. Consultations were held by phone or online, depending of patient’s wishes and abilities. The time set aside with a rheumatologist was 20 minutes and with a psychologist 30 minutes. One psychologist and 23 rheumatologists were available. The ORS distributed cards to rheumatogists with all necessary data about OCAP to inform their patients.ResultsORS conducted a Survey about OCAP. It was completed by 100 respondents, aged 20 to 75 of whom 75% were women. The 44% of respondents were from Belgrade, but it also included respondents from all over the country. RA have 61% of respondents, but patients with other types of arthritis were also included. 4/5 of patients are non-smokers and half of them are on biological therapy. All but one respondents are ORS’s members.The results of Survey are the following: OCAP was used by 27% of respondents and all of them were satisfied except one. Everyone would use it again and would advise others to do so. Online consultation can replace live examination, when the disease is in remission, thinks 62% of respondents. The majority (90%) found it technically easy to use it, but also the majority of respondents felt that there is a space for improvement (70%). One third prefers to have online consultations with their rheumatologist, Half of them understand the importance of telemedicine, 61% think that C-19 pandemic has increased the need for it and 64% think that digital solutions are our perspectives and it should be further developed.ConclusionIt is desirable to continue with this kind of telemedicine. Patients and their families should be encouraged and educated about using digital platforms, aim is to explain them the benefits of telemedicine and that consultations do not necessarily have to be with their rheumatologists. Regardless of the pandemic, digitalization is in every aspect of our life, it is inevitable, but also it is a great advantage that should not be missed. Investments in the development of online platforms, that will facilitate patients access to doctors are an investment in self-control of chronic diseases in extraordinary circumstances, but also in normal conditions when because of the overscheduled doctors, lack of time for employed patients or other reasons, it is not possible for frequent examinations. Telemedicine is an investment not only in physical health but also in mental health of patients, having a doctor “just a step from you” has calming and positively affects for patients. And without positive attitude it’s hard to keep a chronic disease under control.

Research on Learner Modeling and Curriculum Recommendation Based on Emotional Factors

With the increasing with the number of courses, learners cannot find the courses they need quickly. Therefore, the primary problem to change the efficiency of online courses is to recommend corresponding courses for a certain group of people according to their needs. Learner characteristics are an important aspect of reflecting learner preferences, and learner models are abstract representations and descriptions of learner characteristics. It is necessary to enhance the use of online courses among students; we must build a relatively comprehensive curriculum model. At present, the construction of learner model is mostly based on cognitive level and learning style, ignoring the emotion expressed by learners to the curriculum, and emotion is a very important characteristic of learners. In order to establish a perfect learner model, it is necessary to incorporate learners’ aspect emotion into the learner model to make the course recommendation process more accurate. Firstly, based on the attention mechanism long-term and short-term memory network, this paper extracts the learner’s aspect emotion to the curriculum from the learner’s curriculum review. At the same time, it studies various characteristics, such as demography, cognitive level, motor behavior, and learning style. By establishing a perfect model integrating researchers’ emotional state, finally, the complex interaction between learner characteristics and curriculum characteristics is modeled by using deep factor natural decomposition, so as to achieve accurate curriculum recommendation. In this study, the learner’s aspect emotion is included in the construction of learner model and enriched and perfected the learner model. It provides a reference for the theoretical research and applied research of learner model and has reference significance. At the same time, combining Deep learning can improve the accuracy of course recommendation, help learners’ learning efficiency and personalized learning quality, and also contribute to the long-term development of online platform. The mathematical modeling in this paper uses learning analysis technology and general factor model based on matrix factorization to calculate and uses factorization machine to reduce the dimension of high-dimensional data, which is efficient and accurate.

What future for digital homework: Literature review

Digital homework today is an observable fact of school practice, which resulted from the distance learning experience during the COVID-19 pandemic and the development of online platforms that provide EdTech products of this kind. Yet, not enough reflection of this issue has happened so far. The article attempts to summarise recent research on homework to answer the question: what kind of digital homework has the potential to improve teaching and learning? First, the article compares research findings on the effect of homework and homework-related teaching practices to outline deficiencies in three aspects of homework: the quality of homework, the quality of feedback, and autonomy support. Then it demonstrates digital homework variability using the SAMR model. Finally, the author suggests solutions for three named aspects of homework on different levels of the SAMR model. For homework quality, higher levels of technology integration bring new task designs and more complex learning objectives. For feedback quality, it means being able to collect and employ learning data which was impossible earlier. For autonomy support, it makes homework relevant to students’ goals and interests. Recommendations provided might be helpful for the design and development of new educational technologies, as well as for better use of digital homework in teaching practice.

Адаптация социально-управленческой и коммуникативной деятельности организаций Китая к цифровой индустрии

The article highlights issues related to the transition of Chinese organizations to digital technologies during the crisis period of the pandemic. The article deals with the development of digital platforms in education, medicine and business.The research examines the development of online platforms conducted by Amazon Web Services, Microsoft, Tencent and Alibaba. Special attention is paid to the development of the protection of the population from viral infections on a corporate basis.In addition, questions on the latest developments of virtual technologies in the higher education system in China are considered. Special difficulties of functioning in the period of a pandemic in the organizations of tourist and logistics directions are designated.

Online Platform Providers in the Sharing Economy: Emergence of New Service Suppliers?

The ‘sharing economy’ has grown dramatically with the development of online platforms, challenging both domestic and international economic structure and related policies. While the issue of governance surrounding the online platform industry has become an important issue, thereby necessitating more discussion, even in the WTO, there remains the structural incompatibility of online platform providers with the current international trade regime and the continuing debate regarding how to classify and categorize platform services and their suppliers. This study aims to provide a comprehensive analysis of the status of online platform providers under the international trade regime, focusing on the matters of classification and the likeness of online platform providers based on the norms of trade in services. The article further examines the next question of the applicability of existing international trade norms, including WTO and free trade agreements together with the overview of newly introduced trade norms for online platform providers. Although there are still unresolved questions regarding various kinds of online platforms, the present work urges a continuous effort into defining applicable norms for the sharing economy within the established trade regulatory framework for legal certainty and predictability. Sharing economy, online platform, GATS, FTA, classification, likeness

The E-Commerce Directive as the Cornerstone of the Internal Market

The paper assesses the effects of the E-Commerce Directive which plays a key role in the development of online platforms in Europe and, on that basis, proposes some reforms for the forthcoming Digital Services Act. The paper shows that the country of origin principle is the greatest successes of the E-commerce Directive and should be maintained in the forthcoming Digital Services Act. It could even be extended to cover the online platforms which are not established in the EU but provide their services to EU customers, for instance by requiring the designation of a representative in the EU. However, to be accepted and effective, this ‘passport system’ requires trust between Member States and their citizens that the regulation in the country of origin is sufficiently protective and effectively enforced. The puzzle of rules applicable to online platforms and their enforcement mechanisms should also be made more coherent and effective, in particular by improving the baseline liability regime of online platforms and by strengthening the regulation of online advertising. The new rules imposed by the Audio-visual Media Services Directive on the video-sharing platforms are a good starting point and could be generalised to others types of online platforms. The paper also proposes that the new law: (1) prescribes strong, swift and scalable remedies against over-removal of legitimate content, including through an external Alternative Dispute Resolution to incentivize better internal quality review; (2) sets concrete incentives for high-quality notification and review process by means of elaborate rules developed through technical standardization in different areas; (3) clarifies the passivity criterion by linking it to editorial choices and thereby avoiding discouragement of voluntary preventive measures; (4) includes a set of new safe harbours, at least for hyperlinks, search engines and domain name authorities; and (5) creates an EU-wide legal basis for targeted measures (preventive or corrective) responding to the risks posed by the hosting providers provided that the evidence suggests a failure the notice and takedown process and that they remain compliant with the no monitoring obligation and fundamental rights. Smart regulatory techniques such as self- and co-regulation should continue to be encouraged given the rapid and uncertain market evolution as well as the exponential increase of online content. However, to respect our EU values, in particular human rights and rule of law, better safeguards need to be set up: Codes of conduct should be accepted by the main stakeholders representing all the interested parties and values and that their implementation should be regularly monitored in a transparent and independent manner.

Millenials’ intentions to book on Airbnb

ABSTRACTThe sharing economy has witnessed a significant growth in recent years, enhanced by the development of online platforms. In particular, Airbnb has witnessed a significant worldwide year-on-year growth. Given the importance and popularity of Airbnb, it is crucial to examine which factors affect intentions to book on this website. This study proposes and tests a model based on the Theory of Reasoned Action, to examine millennials’ determinants of intentions to book on Airbnb. Based on two online surveys targeting millennials from Germany and China, the results show that intentions to book on Airbnb is mostly influenced by subjective norm, desire for unique accommodation and variety, attitude and economic benefits. Surprisingly, economic benefits have the smallest effect. Perceived risk with the purchase channel was found to have no impact on intentions to book on Airbnb. Managerial implications and theoretical contributions are provided.

The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms

ABSTRACTAcademics and practitioners acknowledge the relevance of integrating customers in the development of new products and recommend the use of new technologies to this end. Although they play an important role, the development of online platforms is not sufficient for effective engagement of customers, and yet it is considered a key predictor of successful co-creation initiatives. Despite the large body of research regarding value co-creation, little is known about how to design interactive platforms to engage consumers. To address this gap, this research investigates the impact of two gamification mechanics: cooperation and competition. Based on an in-depth case study including longitudinal data and rich qualitative material, we highlight the existence of four users’ profiles and then assess their emotional, cognitive, and behavioral engagement with the gamified co-creation platform over time. We also emphasize the issues that may be induced through gamification.

A Development of On-Line Platform of Ecotourism Activation based on Ubiquitous Computing

A Development of On-Line Platform of Ecotourism Activation based on Ubiquitous Computing