Development Of Modern Enterprises Research Articles

СОВРЕМЕННЫЙ ИНТЕРНЕТ-МАРКЕТИНГ И ЕГО СОСТАВЛЯЮЩИЕ

This article is devoted to the definition and analysis of such a concept as "Internet marketing". In the work will be studied different definitional approaches to the interpretation of this definition, put forward their own judgment about what is Internet marketing based on the analysis of literature and considered briefly retrospective analysis of the formation of Internet marketing, what types of marketing, at what stage it was and still is. The paper will also focus on modern forms of Internet marketing: "Marketing 4.0" and "Marketing 5.0". The author will describe how these types differ from each other and which one should be used by a modern commercial organization. At the same time, the work pays special attention to the need to create at the enterprise is not just traditional marketing, and it is the use of digital technologies inherent in Internet marketing. As a result of the research conclusions are made about the huge influence of Internet marketing on the development of modern enterprises and once again emphasizes that such a new promotion strategy is not stable, it has already developed and there are many of its forms that have changed over time.

Policy role, information disclosure, and enterprise innovation

The interactive relationship between policy, information disclosure and Enterprise innovation is crucial for the development of modern Enterprises. This paper examines how disclosure regulations imposed by regulators stimulate Enterprise innovation by shaping the dissemination of critical information that supports competitive advantage. This paper uses fixed effects and Bayesian model analysis methods for analysis. The study finds that policy and information disclosure drive corporate executives to make strategic choices, which will promote corporate innovation to ensure sustainable development and competitive advantage of enterprises.

Research on Enterprise Combination Accounting

With the development of the global economy and the intensification of competition, corporate mergers have become an important trend in the development of modern enterprises, and accounting, as an important part of enterprise management, has received wide attention. In China, corporate mergers adopt the purchase method and the equity combination method. This paper first compares the purchase method and the equity combination method through literature analysis, and secondly analyzes the financial status and operating results of corporate mergers under the two methods of accounting, and further proposes that the imperfect capital markets system and unreasonable goodwill recognition measurement process have an adverse impact on the accounting under the purchase method, and points out the decline in the quality of accounting information and the possible profit manipulation space under the equity combination method. This paper finds that goodwill is the main reason for the difference between the purchase method and the equity combination method, and for the asset scale and net profit of the merged enterprise, the results calculated by the purchase method are greater than the results calculated by the equity combination method.

Management of "green" investments within the context of the new global architectonics

Introduction. The paper examines the features of "green" projects in modern environmental protection global architecture. Reducing environmental pollution contributes to sustainable economic and social development of the country. Businesses can make appropriate decisions based on the various functions of green financial investments. Therefore, "green" financial investment decisions contribute to the achievement of sustainable economic development of enterprises, strengthening of environmental protection and proper management of relations between people and nature. The purpose of the paper is to study the concept of "green" investment management. Results. The management of "green" investments is focused on the need to activate social agents to achieve the goals of self-management and environmental protection. The benefits of applying new environmental, social and governance in the process of green financial investment are obvious. The context of environment, society and governance refers to the concept and method of social governance in order to fully mobilize all people and forces to achieve environmental protection and resolve social conflicts caused by environmental problems. A statistical analysis of investment in "green" projects in the global dimension for 2015-2022 was carried out. in the industry to ensure sustainable development goals. It was established that the priority of "green" investments in renewable energy as a component of the industry to ensure the goals of sustainable development. The number of job growth in the clean energy sector until 2030 has been determined. Conclusion. The implementation of green financial investment decision-making in the context of environment and governance is an innovative force for the development of modern enterprises and the financial industry, and an important step for modern enterprises to achieve industrial transformation and renewal. Therefore, the solution of "green" financial investments is the key content of the innovative development of the business sector, aimed at regulating the capital supply of "green" financial investments and development towards an ecological society.

STUDY ON COST CONTROL IN THE CONSTRUCTION INDUSTRY BASED ON VALUE CHAIN THEORY - TAKE CHANG'AN CONSTRUCTION COMPANY AS AN EXAMPLE

In the face of scarce resources and the law of competition for survival of the fittest, cost control is an eternal topic for enterprises. In traditional accounting, people tend to pay too much attention to the cost of product production. The control of cost is concentrated on the manufacturing cost within the enterprise, and only a single driving factor is the cause of the cost. This causes the traditional cost control to be more and more unable to adapt to the development of modern enterprises. 
 The research objectives of this paper were: 
 
 To analyze the structure of Chang'an Construction Company's value chain.
 To analyze the cost control of Chang'an Construction Company when doing a project based on its value chain structure.
 
 This paper adopts the case study method, starting from the theoretical foundation of value chain cost control, to study the cost control system based on the value chain of Chang'an Construction Company. It seeks to gain relevant insights and draw conclusions from the analysis. 
 Through the in-depth study of value chain cost control in Chang'an Construction Company, several important conclusions have been drawn. A professional bidding process lays the foundation for cost-effectiveness and project profitability. The region-specific strategy adopted by Chang'an Construction makes bid preparation relevant and effective. The division of cost management into preparation and construction phases is critical. Careful cost planning, based on comprehensive site analysis, guides spending during the construction phase. Ongoing monitoring and timely adjustments are critical to align with that plan. Post-completion is not only an end point but also a phase of reflection and optimization of strategy. Efficient resource allocation and regular stakeholder engagement at the end of a project not only reduce future costs but also enhance a company's reputation.

Transformation of the organization’s management in the digital economy

Relevance. The issues of qualitative transformation of management systems in the context of digitalization and its impact on the improvement of business process technologies are of particular relevance. This it is connected with the existence of competition in the market, as well as with acute the need to increase the level of enterprise development in the terms oftrodimplementation of the newest technologies. The topicality of the survey is determined by rapid technological changes, the emergence of innovative processes, which entails a complete modernization of all systems in the state. The process of implementing ICT allows you to set the direction of further development of companies and changes in their development strategy.The goal of the survey. To review the current developments in the management of organizations during the transition to the use of digital technologies.The objectives of the study are related to identifying the peculiarities of the reform of the management of businesses in the transitioning to digitalization.The results of the study. As a result of the conducted research, the major characteristics of the development of modern enterprises in the context of the implementation of digital technologies in their management structure are highlighted.

Problems Existing in Recruitment of XD Company's Project Department and Countermeasures

In recent years, China's economy has developed rapidly, and the importance of talents to the development of modern enterprises is self-evident in today's rapid development of knowledge economy. This paper takes the project department of XD company as the research object, and makes a detailed discussion on personnel recruitment problems and countermeasures. By analyzing the current situation of recruitment in the project department of XD company, we can optimize the recruitment path of the project department of the company, so as to promote the company to get better development and improve the quality of recruitment.

Теоретико-прикладні аспекти соціально-економічного забезпечення розвитку креативних підприємств

A critical analysis of thematic approaches to ensuring the activity / development of modern enterprises was carried out. The priority directions for their improvement in dynamic and unpredictable economic conditions have been determined and the necessity of their integration in the processes of ensuring the development of business entities has been proven. A scientific approach to ensuring development has been developed, which takes into account the specifics of creative business and is aimed at achieving maximum compliance of the internal system characteristics of creative enterprises with the current and future conditions of the space of their life activities. For the implementation of the proposed approach, an appropriate organizational and economic mechanism of implementation is substantiated based on the key parameters of provision: creative leadership, digitalization, organizational leadership.

Supply Chain Resources and Economic Security Based on Artificial Intelligence and Blockchain Multi-Channel Technology

With the rapid growth of social economy and the improvement of people's living standards, the logistics industry not only shows a trend of rapid development, but also faces various business risks. Therefore, supply chain management becomes particularly important. Strengthening supply chain management has become a general trend. The traditional cost-oriented supply chain management model has been unable to meet the requirements of modern enterprise development. Given that the changes in customer demand, production, and sales have not been considered, enterprise resources are easily wasted. How to build a new supply chain model driven by value and customer demand has become one of the problems that large enterprises must solve. The combination of artificial intelligence (AI) and blockchain technology (BT) can realize information sharing, risk sharing, data interaction, and other functions. Through smart contracts, the division of responsibilities among all roles in the supply chain is controlled, which makes the supply chain safer and more efficient. In this paper, the authors designed a new supply chain financial system model that can effectively reduce financial risks, improved the efficiency of capital use, and enhanced the competitiveness of enterprises. The authors compared the traditional supply chain management mode with the management mode under the combination of AI and BT. The supply chain resource and economic security management based on AI and blockchain multichannel technology was more efficient, the system security index was higher, and the internal employee satisfaction of the enterprise also increased by 5.98%. The simulation application system for the internet of things and edge computing has the characteristics of high real-time and scalability. By analyzing the differences between the internet of things and edge computing technologies in terms of device perception, communication mode, data processing, and processing performance, product manufacturing efficiency can be improved to a certain extent.

Marketing Path of Enterprise Brand Management Under the New Economic Situation

Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.

MOTIVATION OF STAFF TO INCREASE THE LEVEL OF LABOR INTELLECTUALIZATION IN NEW MANAGEMENT PARADIGM

The purpose. The aim of the study is to deepen the methodological basis and develop practical recommendations in the context of motivating staff to increase the level of work intellectualization in the new management paradigm. Method. To achieve this goal, methods of monographic and logical analysis, axiological and systematic approaches, comparison were used. The theoretical and methodological basis of the study are the economics and management science classics, domestic and foreign scientists works, aimed at studying current issues of motivation to improve the efficiency of innovative enterprises intellectual activity. Results. Developed scientific position in the management approaches transformation essence context of to motivating and stimulating staff in terms of innovative enterprises. The study highlights the value of creative potential, as well as proves its impact on the socio-economic development of modern enterprise. A number of new opportunities and threats to human activity in the new economy are outlined. A system of material and intangible incentives for increasing the labor intellectualization are formed, taking into account the factors influencing them. Motivators and tools that motivate staff to professional development are identified. Methods of motivating the enterprises employees to creative content intellectual work are offered. It is proved that the formation of employees motivating system to effective intellectual work will accelerate the management of innovative enterprises. Scientific novelty. An algorithm for forming a motivation system is developed, which contributes to the achievement of the company's goals by attracting creative workers, their creative and professional qualification skills. Applying this innovative model in practice will contribute to more intensive training and the desire of employees to share existing experience, resulting in effective exchange and increase of organizational knowledge, both at the cognitive and informational levels. Рractical significance of the obtained results: the practical use of scientific developments and recommendations of the author allows us to increase the innovation and efficiency of enterprises as the main structural unit of the national economy. The obtained results provide grounds for deepening research on the enterprises intellectualization as a result of the gradual spread and saturation of society with information technologies, revision of approaches to investing in human capital development, projecting of management support systems for training programs, personnel training.

HUMAN CAPITAL AS THE BASIS OF INNOVATIVE ORGANIZATION AND DEVELOPMENT OF SUCCESSFUL ENTERPRISE

Goal. Defining the current features of human capital development as a basis for innovative development of modern agricultural enterprise. Method. Methods of comparative analysis, system-structural, generalization, economic-statistical, abstract-logical, monographic, methods of analysis and synthesis were used in the research. Results. Human capital is one of the most important resources of a modern agricultural enterprise. However, today there is a decrease in the number of employees employed in agriculture, so the decrease amounted to 59 thousand people in 2020 compared to 2015, which was 14.1%. Although the average level of wages in agriculture is at the level of the average full-time employee in Ukraine, its level remains very low and not interesting for young professionals. Thus, the average salary of an agricultural worker in January 2021 amounted to 12,733 UAH / month. Changes in the structure of employment of agricultural producers, which may occur with the introduction of digitalization, new technologies, equipment and tools, are presented. The survey of agricultural enterprises showed that the introduction of digitalization in the production process will reduce the number of staff, according to 39.2% of crop enterprises, livestock - 60.5%, and mixed production - 44.2% of the surveyed enterprises. The results of the survey predict the dismissal of 1% - 10% of agricultural workers. Practical significance. The conducted research and their analysis reveal the need for the formation of effective human capital. It can be formed only in the directed and cumulative actions of both enterprises and the state, taking into account the current needs of human capital. Scientific novelty. Identifying the need of modern agricultural enterprises for new professions, trends in existing ones, accompanied by a possible reduction in the number of employees, or the need for retraining and retraining of existing staff and attracting specialists with new skills and qualifications - which will promote innovative development of modern enterprises.

SOURCES OF CAPITAL FORMATION OF MODERN ENTERPRISES IN THE CONTEXT OF ENSURING THEIR FINANCIAL STABILITY

Purpose. The aim of the article is to study the peculiarities of capital formation of modern enterprises, to establish the advantages and disadvantages of internal and external financing, which will ensure a rational choice of sources of capital formation and increase the financial stability of enterprises. Methodology of research. The methods of analysis and synthesis were used in the work to determine the criteria for the application of forms of financing of modern enterprises. The method of generalization made it possible to establish the main advantages and disadvantages of using separate sources of capital formation of enterprises. Comparisons and graphic methods are used to clarify the current state of financing of Ukrainian enterprises. Findings. It was established that the use of only own capital limits and inhibits the development of modern enterprises, and this requires a transition to financing through borrowed funds. However, attracting external sources requires more creative and dedicated financial management. It is argued that taking into account the advantages and disadvantages of internal and external financing should create conditions for ensuring both the current solvency of enterprises and long-term financial stability. Originality. The criteria for the application of forms of financing of modern enterprises are summarized, taking into account the time of investment of capital, the sources of its attraction and the legal status of the person who provided the capital. The advantages and disadvantages of individual sources of capital formation are determined, which will allow to create competitive advantages for the enterprise in the future through the optimization of its capital structure from the point of view of efficiency and riskiness of involvement. Practical value. The theoretical and methodological provisions of this study deepen the practical tools of the application of individual forms of capital financing, taking into account their impact on the level of financial stability of modern enterprises. Key words: external and internal financing, equity capital, borrowed capital, credit, leasing.

Retracted: Artificial Intelligence Assists the Construction of Quantitative Model for the High-Quality Development of Modern Enterprises.

[This retracts the article DOI: 10.1155/2021/7211790.].

THE NEED FOR INNOVATION IN SMALL ENTERPRISES: ANALYSIS OF THE STRUCTURE AND MAJOR TRENDS OF CHANGE

Innovations are becoming an integral basis for the development of modern enterprises and organizations. At the same time, small business sector is of particular importance in the structure of production and economic activity, where various changes in external and internal conditions are most clearly and quickly manifested. The purpose of the article is to identify key factors and assess their impact on the innovative activity of small enterprises taking into account these changes. The study analyzed the innovative activities of small enterprises of the subjects of the Russian Federation, described their role in this activity, highlighted strengths and problem areas caused, among other things, by the pandemic and measures to combat it. Based on innovation activity analysis data in Russian regions, which are sufficiently differentiated by the initial set of resources and abilities, identification of key factors determining the effectiveness of this activity implementation in the region was carried out. The degree of their influence on these changes in the spatial and temporal aspect is also considered, the main directions and parameters of changes are identified. The influence of region economic activities specialization structure on innovation activities effectiveness of small enterprises in terms of costs and the number of organizations involved is investigated.

DIGITAL TRANSFORMATION IN THE FIELD OF HR PROCESSES: DIRECTIONS, PROBLEMS AND OPPORTUNITIES

The purpose of the article. The development of provisions regarding the formation and use, directions, problems and opportunities of digital transformation in the field of digitalization of HR processes in business under modern business conditions is considered. The article examines the peculiarities of the development of digitalization in the management of the development of personnel potential among domestic enterprises, which requires the application of the experience of foreign countries, which are focused on business optimization, effective IT solutions, and ensuring the quality of personnel. The main directions of the development of management systems in the conditions of digitalization of management are determined, such as: promoting the acceleration of innovative initiatives, prognostic monitoring of the market environment, assessment of factors affecting the company's competitiveness, development of road maps based on industry priorities and customer experience. Along with this, the formation of personnel potential, complex synchronization of all types of activities, development of culture and competencies of information exchange, modernization of IT systems, application of analytics and Big Data are considered. An organic combination of digital HR with mobile applications, social networks, cloud technologies, virtual reality, artificial intelligence to create favorable conditions for improving the work of employees, recruiting and firing personnel, etc. has been determined. Methodology. Digital transformation of HR is a change in the functioning of HR through the use of data in all areas: payroll, performance management, learning and development, profit, compensation, motivation and recruiting. The data on the priorities of HR specialists regarding investments in recruitment activities are shown. As can be seen from the statistics, corporate websites are considered the most important element of recruiting, while the application tracking system is the next priority. Results. Implementation of human resources management strategy is an important stage of the strategic management process. For it to be successful, the organization's management must adhere to the following rules: first, the goals, strategies, tasks of personnel management must be carefully and timely communicated to all employees of the organization in order to obtain from them not only understanding of service personnel management of the organization, but also informal involvement in the implementation of strategies, in particular, the development of obligations of employees to the organization to implement the strategy; secondly, the general management of the organization and the heads of the personnel management service must not only ensure the timely use of all necessary resources (material, equipment, office equipment, financial, etc.), but also have a plan for implementing the strategy in the form of targeted guidelines for the state and development of labor potential and record the achievement of each goal. Digitalization is a necessary process of development of modern enterprises in the conditions of the neo-economy. It is designed to simplify and speed up work with large databases, to ensure the automation of all types of activities (main and auxiliary operational, investment, financial), to improve communication with customers, suppliers and partners and all institutions of the external environment, to form new principles of interaction within the enterprise – between divisions, employees, management, transition to new organizational forms of management. Practical implications. Today, the development of ICT (digitalization) is a factor that changes the pace of enterprise development. ICT contributes to the increase of the motivation of employees, development of their creative thinking, also allows to save working time, multimedia tools and interactivity contribute to a better presentation and, at the same time, the information presented is also assimilated. Modern ICT maximally changes management methods – workplace, type of activity, interests, circle of partners. It is appropriate to single out the following means of mass introduction of fundamentally new ICTs, which caused qualitative changes in enterprise management: mainframes; personal computers; Internet; specialized global networks; cloud computing; Internet sensors, etc. Using all the opportunities of ICT and turning them into a real competitive force becomes the main task for managers. Value/originality. Updated practices, supported by a new type of manager with a new way of thinking, help to strengthen and develop innovative teams. In terms of capabilities, HR provides digital transformation by offering technologies capable of monitoring workforce performance in real time, implementing innovations, and "using feedback to make informed decisions by managers". Digitalization of society has radically changed people's lives and opened up new opportunities in the field of HR. At whatever stage of digital development each individual organization is, the strategy of people management and IT personnel occupy a central place in its strategic priorities, which determines the conditions for long-term development. The digital transformation of HR affects all types of businesses, from the largest corporations to the smallest micro-firms. It includes the transition from long-standing and traditionally used resources, tools and processes (such as filing cabinets and contact lists) to digital means of information storage.

Reflections on the Innovation of Enterprise Financial Management in the Internet Era

In the current situation, our country has fully entered the Internet era. Many emerging application technologies change people’s traditional way of life, which also promotes the sustainable development of modern enterprises. In this era of a big business environment and development background, the traditional single working model of corporate financial management cannot meet the needs of the rapid development of our current economy. This paper mainly studies the financial innovation and role mentioned in the daily financial operation and management of modern enterprises based on Internet finance and summarizes and analyzes some innovative measures, hoping to help improve the financial management level of enterprises.

МАNAGEMENT OF THE RANGE OF GOODS IN RETAIL TRADE

In the conditions of strengthening of competition in the consumer market both between the retail trade enterprises, and domestic and foreign trade networks special value is given to the assortment policy of the enterprise. The assortment policy ensures the achievement of the ultimate goals of the enterprise, connects the components of the commercial strategy and achieves the possibility of the most efficient management of resources. That is why the issues of formation, change and forecasting of the range do not lose relevance and require systematic research among other management problems. Assortment management issues require the synthesis of a large amount of information on the activities of the company and its competitors, on the volume and structure of production, prices and conditions of sale, regions and sales network, and so on. Despite the urgency and, consequently, the high level of development of this problem, it can not be considered solved, especially in terms of developing proposals for Ukrainian companies that are not confident enough not only in foreign markets but also in domestic. The article examines the importance and necessity of assortment policy, formulates product policy objectives, determines the influence of assortment product policy on the development of modern enterprises. The integrated requirement for an integrated approach to addressing the formation of the innovative policy principles of product and the implementation of its key functions in the field of trade entrepreneurship in the retail system. A guidance for efficiency increase of development of product policy of enterprises in contemporary market conditions was proposed.

Research on the Influence Mechanism of Chinese Corporate Governance and Accounting Information Quality

Ownership and management rights are gradually separated in the process of the development of modern enterprises, and the modern financial and accounting system comes into being. Accounting information system is an indispensable part of modern enterprises, corporate governance structure will be organically combined within the enterprise, the two influence each other and interact with each other. True, reliable and efficient accounting information system can fully improve the operational efficiency of the company, and the structure of corporate governance is effectively optimized. On the contrary, the accounting information system of fraud and information distortion is very likely to make the operators seek improper interests, make the stakeholders bear huge losses, and the financial situation of the company deteriorate.

A Method for Enterprise Network Innovation Performance Management Based on Deep Learning and Internet of Things

In the Internet era, traditional performance management has failed to satisfy the modern enterprise development; therefore, enterprises must achieve timely innovation and improvement of performance management. The application of performance management in state-owned firms promotes employee motivation and skill development, as well as the development of innovative thinking. Performance effect, therefore, on the role of management in the state-owned enterprise development is bigger, especially because of the influence of traditional human resources performance management mode. The further development of state-owned enterprise resource management work affected the operation and management of state-owned enterprises. Therefore, state-owned enterprises must further optimize the path of performance management, to achieve its fine development. In view of this, this paper deeply analyzes the problems existing in the current performance management of state-owned enterprises and puts forward optimization methods for the problems, aiming at providing help for the optimization of the performance management of state-owned enterprises. In essence, a value network is a value symbiosis system between firms that involves resource sharing, value cocreation, risk sharing, and benefit win-win situations. The formation and development of value network not only extremely change the industrial structure and mode of production, but also have an important impact on enterprise innovation mechanism. Enterprise innovation under the value network system has become the focus of academic and business circles. With the rapid development of machine learning and internet of things (IOT) technologies, as well as China’s urbanization, China’s agriculture is embracing new development opportunities. Using artificial intelligence (AI) technology to effectively mine agricultural big data and realize effective control and management of intelligent agriculture has become a research hotspot and difficulty. Based on recurrent neural network (RNN) and IOT technology, this paper proposes an enterprise network innovation performance management path optimization system.