Development Of Marketing System Research Articles

Sustainable Traditional Market Innovation in Modern Online 5.0 System Market Development

The decrease in income from sales in traditional markets is the thing that is most feared by ordinary people, where they do not know the Concepts of an online-based market economic system. This study aims to analyze how effective the merger of traditional market systems and online-based modern markets is in forming a sustainable market system in the midst of the upcoming 5.0 world development era. This research uses a qualitative method by reviewing some literature on previous research which is developed into a new system development. Therefore, the result from this paper is several innovations are made that can maintain and develop traditional market systems amid the development of online-based market systems by conducting several simple surveys. The novelty of this system is its ability to provide several innovation references to the general public, in particular, people work as traders in traditional markets in balancing the traditional market system amidst the development of online-based markets. Apart from that, it also helps in developing traditional market systems so as to minimize the decline in traditional market power towards online-based markets. So that it can survive and stabilize the traditional market system.

How does adoption of electric vehicles reduce carbon emissions? Evidence from China

We investigate the effect of the adoption of electric vehicles (EVs) on CO2 emissions using spatial econometric models and have three findings. First, there are spatial spillover effects of EV adoption on CO2 emissions, implying that the CO2 mitigation of a city depends on local sales of EVs and sales of EVs in neighboring cities. A 1% increase in the sale of EVs in a city can reduce CO2 emissions locally by 0.096% and by 0.087% in a nearby city. Second, EVs indirectly impact CO2 emissions through the substitution effect, energy consumption effect, and technological effect. The overall impact of EV adoption on CO2 emissions is negative. Finally, we demonstrate the moderating effect of urban energy structure on EVs’ CO2 emissions mitigation. A 1% increase in the proportion of renewable energy generation increases the decarbonization of EVs by 0.036%. These findings provide policy implications for the coordinated development of EV market and energy system.

The Choice of Cooperative Governance Mechanism in Open Innovation Projects under the Synergy of the Electricity–Carbon Market

Improving the level of cooperative governance of open innovation projects is a key bridge and powerful starting point for promoting the full integration and coordinated development of different market systems. Against the background of the synergy of the electricity–carbon market, this study explores how a company chooses a cooperative governance mechanism and the implementation effects of governance mechanisms. The results, based on the sample data from 175 OIPs of companies in China, show that the collaborative dependence of a company promotes the implementation of relational governance; however, it has no significant effect on contract control. Meanwhile, both relational governance and contract control have significant positive effects on knowledge transfer and cooperative performance. Moreover, knowledge transfer plays a mediating role in relational governance, contract control, and cooperative performance. The conclusion enriches the understanding of cooperative governance mechanisms, which has important implications for management research and the practice of open innovation projects. It also has certain practical significance for helping the power industry to achieve the goal of carbon neutrality.

PEST-АНАЛІЗ В СИСТЕМІ МАРКЕТИНГОВОГО АНАЛІЗУ АГРАРНИХ ПІДПРИЄМСТВ

The transition of the agrarian sphere of the economy to market relations requires the formation of a new adequate market of the economic mechanism of management. Its most important element is marketing, in which the main role of the production and marketing activities of agro-industrial complex enterprises, regardless of the forms of ownership, is determined by the consumer. Practice shows that the complexity of the problems of exiting the crisis is determined not only by the lack of management experience in new conditions, but also by the weak validity of the conceptual support of transformations in the agrarian sphere. There are still no worked-out approaches to the creation and development of federal and regional agricultural marketing systems, methodical developments for the rational planning of marketing activities in the agro-industrial complex enterprises themselves, methods for evaluating the economic effectiveness of marketing strategies being implemented, etc. The most productive way of obtaining information in the developing market environment is marketing research, which is a multidimensional process of analyzing the internal and external environment of business entities, aimed at the development of adequate management decisions and ensures the minimization of various threats and risks. In the conditions of socio-economic reform of the agro-industrial sphere, information turns into a leading production factor, and the activity of its collection, transmission, storage, processing and analysis becomes one of the most important management technologies. The fate of a new product, and sometimes the fate of the enterprise itself, depends on the completeness, objectivity, reliability, systematicity, timeliness and periodicity of information. PEST analysis is a simple and convenient method for analyzing the macro environment (external environment) of the enterprise. The PEST analysis technique is often used to assess key market trends in an industry, and the results of a PEST analysis can be used to identify a list of threats and opportunities when compiling a company's SWOT analysis. The PEST analysis is a long-term strategic planning tool and is prepared 3-5 years in advance, with annual data updates

Strengthening the competitiveness of the lentil seed system of Nepal: A value chain approach

A value chain approach is the most viable and pragmatic strategy to develop an effective, inclusive, competitive and sustainable seed system for many crops globally. This study was conducted in the Kailali, Dang and Siraha districts of the Terai and Inner Terai regions of Nepal to map and thoroughly analyze the value chain of the lentil seed system. Primary data were collected through a household survey, key stakeholder interviews and focus group discussions. Altogether, 300 lentil grain-producing and 100 seed-producing farmers were selected for the study. Descriptive statistics, value chain mapping, stakeholder price spread calculation and return on investment were the major tools for the study. Conventional cultivation practices along with incidence of biotic and abiotic stresses ensured non-significant differences in yield, income and benefit-cost ratio (B:C) between local seed users and improved seed users, resulting in a distorted demand pull chain and eventually leading to the lamentable lentil seed system. Total value addition from farm gate to end user was 63.84% of the total retail price. Seed conditioners and processors contributed 28.38% of total value addition. Return on Investment (ROI) per total cost was higher for seed-producing farmers (59.3%). However, ROI per added cost was higher (214.8%) for retailers followed by seed conditioners and processors (96.37%). The total price spread along the chain was 45.21% of the total consumer price, revealing the inefficient marketing system. Scaling up the major factors behind improved seed adoption, like package of practices, use of a specialized production area, the development of stress resilient varieties, technical assistance, training, and subsidy schemes based on production and efficient market system development, can economically benefit lentil-producing farmers, thereby reinforcing the major pulling force of the lentil seed value chain. Appropriate infrastructure, government prioritization, a coordinated policy environment and innovative public-private partnership models across the seed value chain are necessary for overall sectoral growth.

Perkembangan Sistem Pemasaran Makanan Tradisional Dakak-dakak Ni Nun Nagari Simabur Kecamatan Pariangan Kabupaten Tanah Datar Tahun 2000-2019

This research is a study of economic history that examines the development of traditional food marketing systems in the Dakak-dakak Ni Nun in Nagari Simabur, Pariangan District, Tanah Datar Regency from 2000-2019, the purpose of this study is to describe the beginning of the emergence of the traditional food industry in dakak-dakak Ni Nun, the development of the marketing system from 2000-2019 and obstacles encountered in using the marketing system used. In this study the method used is historical method, historical research method is the process of testing and analyzing critical history of recording and relics of the past. Imaginative reconstruction of the past based on data obtained by taking a historiographic process (historical writing). In the historiographic stage there are the first four steps are heuristics (data collection), the second is verification (source criticism), the third interpretation (interpretation) and the last historiography (historical writing). Nun where this can be seen from the increase in sales from year to year but in marketing the product there are also obstacles that are passed but Ni Nun can overcome them so that they can last until 2019.

PENGEMBANGAN PRODUK DAN DIGITALISASI PEMASARAN PADA USAHA KECIL OBAT TRADISIONAL (UKOT) PJ PUCUK SIRIH ASAL BANJARMASIN

South Kalimantan is a wetland area that has a high level of biodiversity, both plants and animals, which can be used as raw materials for herbal products. The herbal medicine company Pucuk Sirih is a Traditional Medicine Small Business which is located in selling various herbal products. PJ Pucuk Sirih wants to develop and innovate products, packaging and marketing systems because since the first production there has been no change in product, packaging and marketing system development. The new product formula, namely Harbumin Capsules (haruan fish capsules) has not yet produced good product quality, this is indicated by the wet capsule products after the production process so it is necessary to evaluate the product formula. The purpose of this community service is to provide training on production and packaging methods in accordance with CPOTB, evaluate the Harbumin capsule formula, produce a digitalized marketing system with website development. The result of the activity is that the production team gains knowledge regarding good production and packaging methods, the results of the evaluation of Harbumin capsule products show that the capsules have met the requirements, the marketing and sales system has been digitized and can be obtained online.

Research on the application framework design and realization technology of power Marketing management information system

In the development of modern economic construction, power production and marketing as a huge and complex system engineering, to promote the innovation and development of the power industry has a positive impact. Especially after entering the development trend of economic globalization, the pressure of market competition of Chinese power grid enterprises is increasing and the market share is expanding. As a basic component of system engineering operation, power marketing link should be done well according to the brand new changes and specific questions of industry development. Therefore, on the basis of understanding the current situation of information construction and development of power marketing system, this paper deeply discusses the application architecture and implementation technology of power marketing management information system. The final experimental results show that this system design has a positive impact on the development of the electric power industry in the new era.

Research on the application framework design and realization technology of power Marketing management information system

In the development of modern economic construction, power production and marketing as a huge and complex system engineering, to promote the innovation and development of the power industry has a positive impact. Especially after entering the development trend of economic globalization, the pressure of market competition of Chinese power grid enterprises is increasing and the market share is expanding. As a basic component of system engineering operation, power marketing link should be done well according to the brand new changes and specific questions of industry development. Therefore, on the basis of understanding the current situation of information construction and development of power marketing system, this paper deeply discusses the application architecture and implementation technology of power marketing management information system. The final experimental results show that this system design has a positive impact on the development of the electric power industry in the new era.

THEORETICAL BASICS OF THE RESILIENCE OF SYSTEMS COMMODITY MARKETS IN THE COORDINATES OF NATIONAL SECURITY

Topicality. The instability of the external environment is becoming a permanent condition for the functioning of commodity market systems, to which it is necessary to quickly adapt. Ensuring the reproduction development of systems of vertically adjacent commodity markets requires the acquisition of a certain stability (resilience) by the market system, which makes it necessary to study the essence of this category in the market dimension. In the war and post-war period, studies of the stability of commodity markets in the context of national security become especially relevant.Aim and tasks. The purpose of the article is to substantiate the theoretical foundations of the resilience of commodity market systems based on a reproducible approach in conditions of instability. The following methods were used during the research: dialectical, theoretical generalization and comparison, structural-logical method.Research results. Based on the content analysis of the "economic stability" category, it was established that in peacetime the essence of stability was determined by the preservation and improvement of the parameters of the economic system, while in the wartime the key component is their restoration, that is, resilience. The connection and mutual influence of the stability of functioning on the stability of the development of systems of adjacent markets is substantiated, the author's definition of the category "stability of reproduction development" is given. The essence of the basic principles of regulating the resilience of commodity market systems is defined: preventiveness, alternativeness and priority of the economic interests of the state. The relationship and mutual influence of the resilience of commodity markets, as a component of the national resilience system, on national security is substantiated.Conclusion. The scientific novelty of the conducted research consists in the development of the theoretical foundations of the resilience of commodity market systems based on a reproduction approach by transforming the theoretical provisions of economic stability in the market dimension, taking into account the conditions of the wartime period. The theoretical foundations of market resilience developed in the article form a scientific basis for the justification of adaptive mechanisms for regulating the stability of functioning and development of commodity market systems, which can be implemented by state authorities at different levels of management.

Antimonopoly regulation of the activities of digital companies and the operation of Internet platforms in Russia and in the European Union

The subject. The article examines the antimonopoly regulation of relations arising in the course of the activities of modern companies that ensure the operation of certain digital online platforms. The development of digital information technologies has led to the emergence of various new forms of economic and social communications. These forms include, among other things, digital technological platforms operating on the Internet and representing a kind of platform within which information interaction of various subjects takes place, related to the implementation of their professional activities or interpersonal communication. In this regard, the law faces the task of ensuring effective regulation of relations that are formed in the context of the development of electronic market systems and digital services. An important role in this should be assigned to antimonopoly legislation, since the possession of large data sets and the latest information technologies can lead to companies trying to use their resources to violate the rights of other subjects.The aim of the study is to determine the legal essence of the Internet platform and to identify possible features and limits of antimonopoly regulation of the activities of companies that ensure their work, including taking into account the current Russian and foreign legislation and law enforcement practice in this area.Research methods are formal – logical interpretation, systemic method and comparative analysis.The main results, scope of application. Digital technological platform is a complex phenomenon that includes various results of intellectual activity, both subject to and not subject to legal protection, including computer programs, databases, as well as technical means, ensuring the functioning of the digital platform. In addition, the analysis of Russian antitrust legislation and the theory of civil law led to the conclusion that the existing exemptions from the scope of the rules on the prohibition of monopolistic activities established for holders of exclusive intellectual rights could significantly complicate the application of antitrust rules to digital companies that are copyright holders results of intellectual activity that are part of the Internet platform. At the same time, the currently established law enforcement practice actually follows the path of limiting these antimonopoly immunities, despite their legislative consolidation, which is hardly justified. On the other hand, the existence of broad antitrust immunities is also unfounded. In order to bring the antimonopoly legislation in line with the needs of the emerging digitalization relations antitrust immunities are subject to limitations.Conclusions. There are new criteria for determining the dominant position of digital companies in the relevant markets, which include network effects, large user data and significant barriers to entry into the market.

Role of inclusive market systems development in promoting resilience: evidence from World Vision projects

Evidence on whether market systems development (MSD) programmes for extremely poor smallholder farmers in low-income countries are associated with resilient outcomes when shocks/stressors appear is limited. We discuss the role of the inclusive MSD (iMSD) approach to generate resilience among vulnerable populations and report empirical evidence from World Vision’s project areas (with iMSD activities) and comparison communities in Tanzania and Rwanda. The panel data collected between 2017 and 2021 provide evidence on differences in household-level resilience in the face of COVID-19 shock. Descriptive estimates from the 2021 survey show project households had statistically greater food security, market participation, and perception of being fully/partially recovered than comparison households in both Tanzania and Rwanda. Integration in market systems helped buffer participants. Though food insecurity declined between survey rounds in Tanzania, it worsened in Rwanda, but more so among comparison households. Respondents in Rwanda experienced stricter COVID-19 ‘lockdowns’ and more limited iMSD activities than Tanzanians.

Strategy For Developing Micro Small And Medium Enterprises Based On Creative Economy In Faiz Convection Jombang

The purpose of the study was to determine the strategy for developing MSMEs based on the creative economy by Faiz Convection and to find out the results achieved from the development of MSMEs based on the creative economy by Faiz Convection. This study uses a qualitative descriptive method which aims to analyze the data by describing or providing an objective description of the actual state. The place of this research was carried out in Faiz Convection Jombang. The data used are primary and secondary data. Collecting data through activities, namely a) observation on the object of research, b) interviews with sources with interview instruments, c) documentation in the form of writing or pictures, and d) literature review for the purposes of preparing reports. The data processing of the results of this study used a qualitative descriptive analysis tool. The results obtained indicate that the creative economy-based MSME development strategy in faiz convection is carried out by developing a marketing system and product development by making new breakthroughs regarding the variety of clothing models produced and innovation. System development at the convection faiz by conducting briefings to owners and employees in completing all work at the production site so that it runs effectively and efficiently.

Understanding Behaviour Change in Theory-Based Evaluation of Market Systems Development Programmes

Market systems development (MSD) programmes aim to influence private actor behaviour to promote markets that work better for the poor. This article aims to inform theory-based evaluation (TBE) of such programmes, arguing that a stronger analysis of market actor behaviour change is needed. It proposes a ‘behaviour change framework’ (BCF), building on recent advances in the TBE literature. These focus attention on behaviour change as contingent on the alignment of actor capability, motivation, and opportunity, influenced by the meso and macro contexts. The article applies the BCF to three theory-based MSD evaluations to illustrate its applicability and draw lessons on its use. The BCF can be used to identify evidence gaps and support more compelling explanations of what worked and under what conditions. Such evidence can inform future MSD programmes, and enable them to better stimulate systemic change in line with poverty reduction.

Using Theory-Based Evaluation to Evaluate Systemic Change in a Market Systems Programme in Nepal

The complexities of markets and market environments are felt in the design and the evaluation of market systems development (MSD) programmes. The authors reflect on a recent evaluation of an MSD programme in Nepal in which they used contribution analysis as a means of navigating these complexities. The planned niceties of the proposal soon departed ways from the reality on the ground, forcing the authors to adopt a more iterative evaluation approach, while ensuring evaluative robustness. This article outlines the iterative process and what the authors have learned regarding the applicability of contribution analysis within a theory-based evaluation, in a dynamic, changing environment.

Assessing the Contribution to Market System Change of the Private Enterprise Programme Ethiopia

An impact evaluation of a pro-poor market system development programme, ‘Making Markets Work for the Poor’ (M4P), poses several methodological issues for evaluators. M4P interventions intend to change the contextual conditions in which stakeholders take business decisions so that it triggers change processes in the wider social system and ultimately benefits poor people. An impact evaluation design for such a programme thus needs to be robust enough to adequately capture these systemic outcomes, acknowledging dynamic changes in intervention delivery as well as in market conditions over time. Theory-based evaluation can provide learning and accountability when it incorporates methods that allow a critical reflection on the key causal steps in an intervention’s theory of change. We present our learnings about indicators and methods to reflect on the importance of the contributions to market system change of a large M4P programme in Ethiopia.

Determinants of quality-based payments for livestock in conflict-prone areas in Kenya

The mechanisms influencing livestock pricing in Kenya are well studied. The determinants of quality-based payments on markets in conflict-affected areas, however, are hardly documented. In this paper, we offer a deeper understanding of transitions towards quality-based payments from the perspective of livestock buyers in the Kerio-Valley, Kenya. The location is known for protracted communal conflicts. Transcripts from qualitative interviews, focus group discussions and field notes from participant observation we coded and analysed using MAXQDA. Our data identify three broad determinants (chain organisation and financing, market system development, quality and value of livestock) relevant for the transition from traditional to quality-based payments for livestock in conflict prone drylands. We then discuss the standard definition of livestock quality by market players, the behaviours of traders, and market institutions as entry points to leverage transitions to quality-based payments in future. Also, seasonal changes and security perceptions influence the potential for introducing quality-based payments. Although limited to the Kerio-Valley, key insights we offer could apply to similar conflict-prone settings in the region.

Assessment of fish species composition, price and socio-economic conditions of fish vendors community in Ausa fish market in Latur district of Maharashtra

An effective fish marketing system is necessary to the expansion of fish production as well as the development of the fishing sector in terms of economy and infrastructure. The survey was necessary because of blackness of the necessary comprehensive information on fish markets, trade, and threats to regulations of consumer safety. Ausa fish markets were selected as study area which were situated in Ausa tehsil of Latur district. The data were collected for a period of six month from January 2022 to June 2022. Thursday in each week of month were selected to collect data in a month. Data collection methods can be divided into two steps. These are questionnaire interview with fish traders, focus group discussion with intermediaries. In the overall research period, Pabda (192.6±23.73) was the most valued fish in the finfish category and Prawn (380.5±10.86) gained maximum price in the shellfish category and at the first position in both categories too. In present study, out of total vendors selling fishes in market, 62% were male and only 38% population where female hence market was dominated by male population. For the development of fish marketing systems, basic facilities like as a clean water supply, sanitary facilities, a sufficient drainage system, icing, flooring, etc., should be ensured. The findings of the research reveal that fish sellers know nothing about sanitation and cleanliness.

Development of customer relationship marketing system and its influence on the increase in confectionery companies performance

Development of customer relationship marketing system and its influence on the increase in confectionery companies performance

IMPROVING THE CAPACITY OF INPUT PROVISION SERVICES FOR PHARMACEUTICAL MATERIAL INDUSTRY IN LAO CAI PROVINCE

Medicinal plants are important non-timber forest products which receives high priority in investment and development in many northern mountainous provinces, especially Lao Cai province. Planting medicinal herbs has contributed significantly to the income of local ethnic minorities. The demand for input services such as seeds, agricultural materials and credit is increasing. The quality of medicinal herbs also depends much on the quality of input provision services. This study was conducted to evaluate the service delivery capacity of service providers for the medicinal material industry in Lao Cai province. The study was conducted through interviews, group discussions, expert consultations, and field observations in two districts of Bat Xat and Bac Ha of Lao Cai province in 2020. Research results showed that farmers growing medicinal herbs in Lao Cai have an increasing need for loans to invest in growing medicinal herbs but was not yet willing to borrow capital to develop and expand the area of medicinal herbs. Cooperatives and businesses currently have short-term revolving loan needs, and do not have a plan to borrow long-term investment capital. The demand for technical services and other input materials in the development of medicinal herbs increases following the expansion of medicinal material areas. However, the provision capacity of the existing agencies is still very limited. Therefore, it is necessary to pilot and implement the service delivery model in line with the market system development approach in which the suppliers will participate in co-investment with farmers, production and processing cooperatives to ensure sustainability, efficiency, mobilizing resources of the private sector to develop medicinal herbs, expanding product consumption markets, thereby encouraging farmers to invest in expanding and improving production and production quality medicinal products.