Previous articleNext article No AccessBook ReviewsMorals and Markets: The Development of Life Insurance in the United States. Viviana A. Rotman ZelizerCarol A. HeimerCarol A. Heimer Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by American Journal of Sociology Volume 86, Number 1Jul., 1980 Article DOIhttps://doi.org/10.1086/227227 Views: 13Total views on this site Citations: 3Citations are reported from Crossref Copyright 1980 The University of ChicagoPDF download Crossref reports the following articles citing this article: Yunho Lee The formation and development of the life insurance market in the Korea -Sciocultural Perspective-, The Japanese Modern Association of Korea null, no.6060 (May 2018): 301–320.https://doi.org/10.16979/jmak..60.201805.301 Yunho Lee Creating Life Insurance Market in Modern Japan - Cultural Resistance and Embracement -, The Japanese Modern Association of Korea null, no.5252 (May 2016): 313–338.https://doi.org/10.16979/jmak..52.201605.313Cheris Shun-ching Chan Creating a market in the presence of cultural resistance: the case of life insurance in China, Theory and Society 38, no.33 (Jan 2009): 271–305.https://doi.org/10.1007/s11186-008-9081-1