According to the literature that exists on the contents of the Knowledge Based-Economy (KBE), concept approaches you through different themes distinguished as: knowledge and information, cooperation and coordination of public and private actors and KBE, human resources and KBE, Technology Information and Communication in the knowledge economy and innovation in services. We found that innovation and service are the pillars for the development of KBE. Indicators of the knowledge economy are most frequently the manufacturing industry. The role of services in the innovation process has been long regarded as secondary. Yet innovation is affecting more and more service activities. The objective of this work is to link these two issues by focusing on the issue of innovation in services and The KBE. An empirical study allows us to evaluate and estimate the perceptions of banks and insurance Algerian public to the concept of the KBE and innovation as well as responsible attitudes towards new products and services and The KBE. This paper works to shed light on this issue.