Development Of Information Space Research Articles

BANDUNG’s POLITICAL AND YOUTH ENGAGEMENT IN THE DIGITAL SPHERE

The development of political information media has progressed very rapidly. This research tries to explore and measure the political literacy and political participation of young people in Bandung City. The theory then used is cyberdemocracy to see the development of information space. The article uses a qualitative method based on library research to collect and analyze data from various literature sources, complemented by survey results from IPRC, to explore Cyberdemocracy theory and its application to social realities in Bandung City. The results show that the level of political literacy and political participation of the younger generation in Bandung City towards political information is still low. The results show that the advancement of information media only goes linearly with the increase in political literacy and political participation in virtual public spaces. As many as 42.3% of young people in Bandung City have been exposed to doubtful news or information. Exposure in this context is like receiving, reading, or even spreading information that is still doubtful and 52.4% have never expressed an opinion about political issues on digital sphere.

Innovations in scientific communication: techniques for crafting distinctive textual content

The rapid globalization and integration of science-based information technologies have led to continuous transformation, significantly impacting socio-cultural processes. The presented concept of information space development focuses primarily on communication processes. This article aims to analyse the possibilities of technology in creating unique scientific communication within the modern information space. During the research, general methods such as generalization, comparison, systematization, abstraction, analysis, synthesis, and specification were employed. The study revealed the current stage of information society development and outlined trends in modern scientific communication models. The structure of scientific communication in the information space, which combines professional and personal components, is substantiated. The text focuses on identifying the characteristics and functionality of electronic publications within innovative technologies. It considers specific aspects of new and transformed existing variations of scientific communication in the context of digital optimization processes. The issue of the life cycle of electronic resources is also investigated. The article identifies vectors for improving scientific communication processes, focusing on quality information, digital and intercultural components of the communication process. It establishes that the optimization of scientific communication in the information space is necessary due to the specific requirements of forming a unique text based on the principles of honesty and originality.

CIS Cross-Border Libraries: Updating the Concept Paper to Strengthen Co-Operation

The experience of the Russian State Library in cooperation with the libraries of the Commonwealth of Independent States (CIS) member states in developing a document regulating cross-border co-operation is presented. It shows the stages of updating the “Concept of Information and Library Space Formation on the Basis of Cross-border Libraries of the CIS Member States” (2009) within the framework of the long-term interstate project of the Eurasia Library Assembly on creation of the normative and conceptual basis of interlibrary cooperation in the CIS. The “Concept...” is harmonised with the universally recognised principles and norms of international law. It reflects the process of inclusion of libraries of border regions of CIS member states in co-operation with libraries of neighbouring countries. Specialists of CIS libraries took an active part in the development of the document. The Concept of Development of Library and Information Space on the Basis of Cross-Border Libraries of CIS Member States (2023) clarifies the purpose and some basic concepts related to the activities of libraries in cross-border cooperation. The definition of “library and information space on the basis of cross-border libraries of the CIS member states” was developed, which is considered as a system of interacting subjects — libraries, library networks, library associations, library staff. The aim of library and information space development is to provide conditions for strengthening interregional and cross-border co-operation. Libraries create and promote various information resources, organise library and information services for the multinational population of border areas to enhance intercultural and professional communication. In the document 2023 the possibilities of subjects of interlibrary cooperation are expanded at the expense of interregional cooperation. The following are defined as subjects of the library and information space: publicly accessible border libraries of the CIS member states, central universal libraries of the border regions, national libraries of the CIS member states. The updated “Concept...” shows the tasks and principles of development, mechanisms and expected results of its implementation. The role of the CIS coordinating bodies in the formation of legislative and regulatory framework for the libraries of the CIS member states is important. Prospects for improving this base lie in the regulation of interregional and cross-border co-operation. To strengthen cooperation it is necessary to reveal the intercultural potential of the CIS member states, to provide scientific and methodological support to cross-border libraries, etc.

CIS Cross-Border Libraries: Updating the Concept Paper to Strengthen Co-Operation

The experience of the Russian State Library in cooperation with the libraries of the Commonwealth of Independent States (CIS) member states in developing a document regulating cross-border co-operation is presented. It shows the stages of updating the “Concept of Information and Library Space Formation on the Basis of Cross-border Libraries of the CIS Member States” (2009) within the framework of the long-term interstate project of the Eurasia Library Assembly on creation of the normative and conceptual basis of interlibrary cooperation in the CIS. The “Concept...” is harmonised with the universally recognised principles and norms of international law. It reflects the process of inclusion of libraries of border regions of CIS member states in co-operation with libraries of neighbouring countries. Specialists of CIS libraries took an active part in the development of the document. The Concept of Development of Library and Information Space on the Basis of Cross-Border Libraries of CIS Member States (2023) clarifies the purpose and some basic concepts related to the activities of libraries in cross-border cooperation. The definition of “library and information space on the basis of cross-border libraries of the CIS member states” was developed, which is considered as a system of interacting subjects — libraries, library networks, library associations, library staff. The aim of library and information space development is to provide conditions for strengthening interregional and cross-border co-operation. Libraries create and promote various information resources, organise library and information services for the multinational population of border areas to enhance intercultural and professional communication. In the document 2023 the possibilities of subjects of interlibrary cooperation are expanded at the expense of interregional cooperation. The following are defined as subjects of the library and information space: publicly accessible border libraries of the CIS member states, central universal libraries of the border regions, national libraries of the CIS member states. The updated “Concept...” shows the tasks and principles of development, mechanisms and expected results of its implementation. The role of the CIS coordinating bodies in the formation of legislative and regulatory framework for the libraries of the CIS member states is important. Prospects for improving this base lie in the regulation of interregional and cross-border co-operation. To strengthen cooperation it is necessary to reveal the intercultural potential of the CIS member states, to provide scientific and methodological support to cross-border libraries, etc.

Characteristics of the periodical press of Yakut Region as a communication channel for the local administration in the late XIX century

The topic of studying periodical press as a communication channel in the process of regional administration found its reflection in modern historiography. The object of this research is the Russian-language periodical press “Yakut Eparchial Bulletin” and “Yakut Regional Bulletin” issued in the Yakut Region in the late XIX century. The subject of this research is the content of newspaper periodicals, including decrees and circular letters, announcements and orders of the regional administration. The need for the development of information space of the Yakut region contributed to the development of periodical press. The article examines the activity of the local administration – governors A. D. Lokhvitsky, G. F. Chernyaev, V. Z. Kolenko aimed at opening the official periodical in the Yakut Region. The scientific novelty is determined by the poor degree of development of the topic on the material of Yakut periodical press. Analysis is conducted on the content of the formal part of the “Yakut Eparchial Bulletin” and “Yakut Regional Bulletin”. Characteristics is given to the target audience of the newspaper in the first years of its existence. The author resumes that the governors believed that newspaper is the fastest way for distributing information, which could reduce interdepartmental correspondence and improve the functionality of administrative institutions. In the late XIX century, the “Yakut Regional Bulletin” was used by the administration as a means of informing the officials.

Defining “information resources” in the era of information space development

The study is novel in that the author attempts to define unequivocally the term "information resources" to be integrated into scientific, professional and regulatory discourse. The concept of information resources is one of the key ones for building information society and information space, meanwhile it has been still interpreted equivocally. The author analyzes the meaning of the term “information resources” as used in reference, legal, regulatory and scientific documents. He also reviews its historical background from the very introduction till nowadays. In considering the phenomenon of information resources, the author proceeds from the category "knowledge," which serves as a link in embracing the nature, development and use of technologies, and life activities. This approach forms the basis for the model of information resources circulation from individuals to the society using computer and communication technology. The importance of information resources in the era of information space development is emphasized. The author proposes the component structure of information resources to comprise five elements: the society, hardware, software (software), data and knowledge bases, and communication. Each element of this structure comprises a number of complementary components. The findings of the study evidence on the significant role of the term in research, library and information activities, as well on the need to include this term in law and regulatory documents.

Медіакритика в Україні: тенденції та перспективи розвитку

Нині з огляду на інтенсивність розвитку сучасного інформаційного простору та потреби критики ЗМІ актуальним є вивчення тенденцій та перспектив розвитку медіакритики в реаліях України.З метою аналізу різних напрямів медіакритики в статті проаналізовано функціонування та специфіку основних видань, їх суспільну роль. У статті використано системний метод, а також методи порівняння, аналізу й синтезу.Розглянуто діяльність провідних українських медіакритичних видань, проаналізовано особливості їх контенту та масштаби впливу на читацьку аудиторію. На основі видань «Медіакритика», «Телекритика», «MediaSapiens», «Detector Media», «Media Lab», «MBR (Media Business Reports)» охарактеризовано специфіку спеціалізованої медіакритики. У статті також проаналізовано особливості популярної медіакритики, представлені блогами та матеріалами читачів.Наголошено, що роль медіакритики в Україні відрізняється від европейської та американської, оскільки є не стільки фактором функціонування громадянського суспільства, як виразником зв’язків медіа з аудиторією. Незначними сьогодні є масштаби охоплення аудиторії. Розглянуто корекційну роль негативних проявів діяльності ЗМІ через медіакритику, зокрема пов’язаних із комерціалізацією журналістики.У підсумку виявлено низку тенденцій медіакритики в Україні: одночасна взаємодія професійної та спеціалізованої медіакритики; зацікавленість переважно з боку фахової аудиторії; низький рівень поширення серед широкого загалу; значна увага до ЗМІ країни, натомість мало інформації про медіаіндустрію світу. Зроблено акцент на тому, що перспективними напрямами для медіакритики є вивчення впливів медіа на психічне здоров’я аудиторії, формування інформаційного імунітету в суспільстві, питання компетентності авторів.

The role of the modern library institution in the information support of public authorities in the context of information space development

The peculiarities of the information and analytical work of the library institution in the information support of the state authorities in the conditions of informatization of the society are investigated in the article. Attention is drawn to a promising form of work for a library institution, such as a model of information-analytical partnership with the expansion of the library institution's activity as a center of access to any information. Under the expansion of activities is primarily information participation of the library institution in state-building democratic processes, support of public awareness on important socially important issues, provision of information to public authorities, which facilitates administrative decisions. Important for the study of these processes were various aspects of the activities of library institutions with a developed infrastructure for the formation and analytical and synthetic processing of document flows for information support of government structures. Special attention is paid to the production and distribution of information products and services, including legal ones, facilitating the establishment of cooperation between public authorities and society. To meet their information needs, library institutions are raised to the level of equal partners. The importance of the role of information and analytical units of the Vernadsky National Library of Ukraine (VNLU). Based on the experience of cooperation of the analytical units of the VNLU with the state authorities, it is possible to speak about the expediency of involving them in the effective development of the information society. Such experience is with the Service of Information and Analytical Support of State Authorities (SIAS) of VNLU. As a result of its operational cooperation with public authorities, numerous informational-analytical products have been obtained, which have received a significant appreciation of the customers.

ELECTRONIC RESOURCES AS ONE OF THE ELEMENTS OF FORMATION AND PROGRESS OF THE COMPANY'S CORPORATE CULTURE

Introduction. In the conditions of transformation of market relations, the theories defining laws of formation of an effective, motivated command that allows each of us to be successful also change. Given that companies are increasingly shifting the focus towards intensive development, which involves increasing efficiency without changing the staff, which is why managers are increasingly asking themselves to create a fruitful atmosphere in the company, which will be perceived and shared by all employees. Without proper attention to the aspect of corporate culture from the beginning there will be no guidelines that determine the development of the company, and hence the guidelines necessary for the proper selection of employees. The purpose of the article is to analyze the role of electronic resources in the establishment and development of information space and, accordingly, the corporate culture of the company. Results. The article describes the general characteristics of the concept of "corporate culture". The role of the corporate portal in the formation of the internal information space and its functional activity is considered. It is established that the internal corporate portal is necessary, contrary to the existing opinion, not only for large companies. Even in small companies, such a resource can significantly increase the efficiency of employees due to the fact that it performs a number of important functions: 1. Information. A single-entry point and convenient navigation of information will allow employees to quickly find the data they need. 2. Communicative. The corporate portal allows employees to discuss work issues via a forum or chat. 3. Learning function. Thanks to a special section on corporate culture and the history of the company, it will be much easier for new employees to get used to the work. On the portal you can organize online training, which will save time and train the company's employees without leaving the workplace. 4. Planning function. The corporate portal also allows you to assign tasks and monitor the progress of their implementation. Conclusions. At this stage of development, the company's use of the corporate portal is not an innovation, but is one of the mandatory elements to ensure its competitiveness. After all, in addition to the obvious information function of the portal, it provides the formation of new competencies or their development in employees of the enterprise, which is crucial in the development of the company. In addition, the corporate portal is a mandatory element in the formation of employee loyalty to the company and its corporate culture in general. Keywords: corporate culture, corporate portal, motivation, loyalty.

The Legal Basis of Countering Cyber-Terrorism in Russia and in Other Countries from the Standpoint of Its Social and Political Dimension

The authors discuss the legal specifics of counteracting cyber-terrorism in Russian and in foreign law at the modern stage of the development of information space. They show that such principles of telecommunication technologies as transparency and accessibility are used by terrorist organizations for criminal purposes. The analysis of foreign legislation shows that legislations of most countries do not have a special crime of cyber-terrorism. At the same time, the use of IT in disseminating terrorist ideology is included in these legislations as an aggravating circumstance. The authors conclude that Russian legal scholars do not currently have a common opinion on adding a new special crime of cyber-terrorism to the Criminal Code of the Russian Federation. They argue that such amendment of Russian criminal law is not necessary. The authors also single out different features of cyber-terrorism and present its classification that includes a hybrid type and cyber-terrorism proper. In the former case, the Internet is used for terrorist activities: propaganda, recruitment of supporters, their training, radicalization of society, collecting funds and data, connections, planning of actual terrorist attacks. In the latter case, there are direct attacks against cyber-infrastructure with political, religious and ideological purposes. The authors conclude that the dangers of cyber-terrorism as a threat to the whole infrastructure of society are overstated because ordinary cyber-crimes inflict a much greater damage on the economy of any country. However, as these crimes are not coordinated from one center and because of the ideology of extremism, this type of crime cannot strike a social fear comparable with the fears that could be inspired by references to the activities of terrorist organizations. It is shown that in the USA and in Western Europe cyber-terrorism is greatly politically charged, and the society is encouraged to evaluate the threat of cyber-terrorism though the prism of the level of security of each member of this society. Besides, the society is indoctrinated to believe that it is necessary to carry out cyber-attacks against those countries that might pose a threat. In this connection, the authors conclude that a high level of attention to the problem of cyber-terrorism has a prominent ideological and value component.

Баланс інтересів суб’єктів права інтелектуальної власності крізь призму принципів пропорційності та справедливості

Справедливий баланс, зокрема у праві інтелектуальної власності, фактично є основною метою правового регулювання. А оскільки право (й законодавство) є відкритою, динамічною, такою, що розвивається, системою, то в ньому спонтанно або свідомо виникають моменти неузгодженості, або дисбалансу, які виявляються й тією чи іншою мірою усуваються. Водночас в умовах гіпердинамічно-го розвитку інформаційного простору та технологій регулювання має бути максимально гнучким. Зокрема, баланс інтересів суб'єктів права інтелектуальної власності може забезпечуватись наділенням їх рівними можливостями для реалізації цих інтересів. Водночас статична рівновага інтересів однозначно не може бути оптимальною формою збалансування інтересів суб'єктів права інтелектуальної власності, оскільки за певних обставин об'єктивно необхідно встановлювати пріоритет одного інтересу над іншим. Також забезпечення балансу інтересів є однією із ключових завдань правосуддя. Тому одним зі способів установлення оптимального співвідношення інтересів у сфері інтелектуальної власності може слугувати звернення до судової практики, зокрема практики Європейського суду із прав людини, оскільки однією з метаідей, котрі лежать в основі більшості правових позицій ЄСПЛ є ідея балансу інтересів. Оскільки право не може охопити своїм регулюванням усі відносини (через кількісні, якісні та економічні причини), на допомогу приходять принципи, зокрема принцип справедливості та принцип пропорційності, зважаючи на які й повинні вирішуватись конфлікти інтересів. ЄСПЛ у кожній ситуації досліджує, наскільки було дотримано державною владою справедливий баланс між інтересами суспільства й вимогами захисту приватних інтересів окремої особи. Доречність та необхідність правових обмежень означає, що розмір (обсяг) самого публічно-правового обмеження має бути диференційований, залежно від конкретних обставин. Щодо підходу до захисту прав інтелектуальної власності загалом, показово, що підхід ЄСПЛ не відрізняється від його звичайного підходу: він розглядає й погоджує різні права та інтереси та оцінює необхідність і пропорційність утручання у здійснення певного права, захищеного Конвенцією.

Organizing studies and research: Framework for science information delivery

The possibility is examined for providing open data in pursuance of the goals and objectives of sustainable development set up in the UNESCO Science Report: Towards 2030. Organization of science research work implies managing vast data arrays, availability of scientific information and its reliability in the aspect of increase of researchers and volumes of scientific publications. Focus is also made on finding sources of reliable scientific information. The role of the libraries as a source of bibliographic information, organizing the system of support of scientific research is emphasized. The possibilities for providing open data and online access to information resources are considered. The directions of the information space development in the perspective of collective management of rights are underlined. The framework and possibilities for providing access to scientific information are specified. However, the remote user authorization technologies and IP-address range access capabilities limit the openness of information resources. The author emphasizes that the terms of use of documents differentiated by right holders depend on the strategy of data management. She also argues that educational and scientific programs should include training in using of information resources.

Основні напрями збалансованого розвитку ІТ-сектору

Визначено основні напрями комплексної програми збалансованого розвитку ІТ-сектору, потребу забезпечення її комплексного розвитку та збалансованої і стабільної роботи. З'ясовано, що до програми збалансованого розвитку варто віднести такі напрямки: ІТ-аутсорсінг; R&D центри; Стартапи; E-комерція; ІТ в державному управлінні; ІТ-інфраструктура; Кібербезпека. Рекомендовано заходи та механізми коротко- та довготермінового характеру розвитку науково-дослідних центрів і стартапів України. Визначено ресурси, необхідні для збалансованого і ефективного розвитку цих напрямків та оцінено прогнозовані результати (зростання обсягів бюджетних надходжень, зростання рівня інноваційних продуктів, вдосконалення національної інноваційної системи тощо). Досліджено, що максимальне спрощення процедури відкриття за кордоном певного типу операцій – це обґрунтована потребу повного і прозорого доступу вітчизняних підприємців до міжнародних онлайн торгівельних майданчиків. Досліджено процес удосконалення бізнес-середовища для гравців телекомунікаційного ринку України. Особливу увагу приділено аналізу загрози для України кібергшпигунства у сфері критичної інфраструктури (енергозабезпечення, водопостачання, транспорт).

The secrecy of adoption: problems and ways to improve

The article deals with the problems of legal regulation of the Institute of secrecy of adoption in the development of information space and medical and genetic aspects. The authors give a generalised description of modern scientific approaches to the relationship of the concepts of family secret, personal secret, secret of adoption from the point of view of various branches of law. The ways of improving the rules on the secrecy of adoption in Russia are suggested.

Historical role of university libraries as cultural and educational center

The need for studies to analyze the evolution of university libraries at the various historical stages is substantiated. The authors identify three periods when the library role was changing radically due to the changes in ideology and social demands. The authors explore the first period in detail and point to the narrative character of most publications on the library history lacking analysis of their humanitarian origins. The authors argue that, to conceptualize academic libraries mission at the present time, it is necessary to understand the university library mission from the historical perspective. They emphasize that cultural and educational activitiestoday is viewed in the context of personal socialization, or student’s social adaptation while the vector of information space development calls for conceptualization of the libraries’ humanitarian mission.The authors argue that, to understand a university library mission and, speaking wider – an education humanitarian principle we have to turn to historical and philosophic essence of humanism and enlightenment at the earliest stage of Russian academic libraries of the late 18th – early 20th century.

Problems of information space protection and national information security in the conditions of the information democracy

The article analyzes the legal and regulatory framework of Ukraine, which confirms the existence in the state of a number of legislative and other normative legal acts aimed at the regulation, protection and development of the domestic information space. At the same time, it is noted that some unsystematic domestic legal policy in the information sphere remains as an important problem, in particular, in view of the fact that some legislative acts are adopted in order to solve tactical tasks, without taking into account strategic orientations and objective Ukrainian conditions. The information sovereignty and security of Ukraine as an internal state aspect of the country’s development are analyzed. It has been explored how the use of manipulative technologies, such as spin doctoring, threatens information security and prompts the protection of the information space from interference by foreign countries and the distortion of information. The factors that hinder the development of the information space are distinguished and characterized and the recommendations for the improvement of the information society in condition of information democracy formation are provided.

Інформаційний тероризм як інструмент впливу на інформаційний конформізм в глобальному середовищі.

The article examines the forms in which modern information terrorism manifests itself, and is basically cyberterrorism and media-terrorism. It is proved that these forms arise, first of all, due to lack of knowledge of the population and the reluctance to analyze the information received from the media, the environment or authorities; in the second, because of the desire of the leadership of the state or a specific person to control the social and political behavior of citizens. At the same time, it is noted that the confrontation with information terrorism and conformism faces problems, including: digital inequality in access to information and communication facilities of different sections of the population; insufficient legal regulation; information gap of the Third World countries from developed countries; control of information space on the part of state institutions through censorship, gatekeeping; protection of information space from unauthorized interference and hacker attacks, etc. The world community and individual countries are successfully taking steps to protect their information space from psychological (through soft power) and cyber-attacks; appropriate structures are being created, specialized training is provided to overcome informational abysses and digital divide – phenomena that characterize asymmetry in access to information sources in different subjects. The digital divide is one of the main problems of the development of information space and information society. It is stressed that the state can overcome the information gap and digital inequality, making new technologies more accessible to less well-off sections of society, and organize computer literacy training, especially for young people and the elderly.

Information Space of a Machine-Building Enterprise

The paper aims to analyse the development of information space of a machine-building enterprise against the background of changes in the Russian economy in 1990s and application of digitalisation methods. Methodologically the research relies on of strategic management and enterprises’ economics. The methods of the research include tools of structural and functional analysis. The data of machinebuilding enterprises, examples of recently developed information systems, which ensure that enterprises function in line with market situation, formed the information base of the research. The authors suggest and elaborate on the factors in structuring information space of a machine-building enterprise; justify the identification of inner and outer parts of information space forming the corresponding domain of information systems functioning. The paper lists the specific features of machine-building enterprise op? eration that determine the functionality of its information platform. Another result of the research is an information-anticipating approach to influencing consumers of an enterprise’s products by digital issue of a product conceptual design. Thus, a retrospective analysis of development of information space of a modern machine-building enterprise allows assessing its development prospects and potential.

Evaluation parameters of a university library activity in the context of its tasks changes

The article describes challenges facing university libraries in different historical periods, identifies the most stable prior areas to form a system of indicators. It shows that a university library as a part of a higher education establishment environ acts as an element of the education system and changes in accordance with trends of its information space development, changing the orientation vector, when performing tasks, maintaining original functions (educational, culturaleducational, scientific-informational, social ones). The conclusions suggest that the indicators system to evaluate a university library activity should reflect completeness and availability of a library collection, customer orientation in library-information services, as well as an economic efficiency of library resources costs.

IDENTIFICATION OF THE MASS MEDIA COMPANY MARKET COMPETITIVE POSITION USING METHODOLOGICAL APPROACHES OF THE PORTFOLIO ANALYSIS

Urgency of the research. Further growth and competitiveness of the economy as a whole and any given enterprise of the post-industrial era depends on the level of information space development. Attention to the issues of Mass Media Companies profitability should be given because of their importance for the process of preserving country and maintaining European way of life. Target setting. The article highlights methodological approaches toward service portfolio optimization in the area of Mass media based on the TV channels of Ukraine. Actual scientific researches and issues analysis. Contemporary way of the competitive potential management was researched by many scientists. O. S. Vikhanskiy, K. A. Zuyev, Y. P. Golubkov were among them. It is essential to study numerous papers, scientific works, textbooks and educational methods of economist-scientists O. I. Garafonova, L. O. Ligonenko, A. Y. Shershnyova to find the latest ways and priorities of the strategic management approaches in volatile and crises environment of the Ukrainian business. Their works also concern the problems of service portfolio management. Uninvestigated parts of general matters defining. Adequate marketing products policy is the fundamental basis which supports business profitability. Long term market functioning requires prompt response to competitor’s actions, permanent research of the own competitiveness, timely actions on threats and opportunities and reliable policy to realize its operational potential. Mass media companies trade on two volatile markets which doubles all the requirements above. The research objective. Based on service portfolio balancing methods, article goal is to choose an appropriate approach towards investigation of the market positions of Ukrainian TV channels with the main purpose to felicitate a long-term rise in earnings and consequent growth of competitiveness. The statement of basic materials. Article reveals economic incentives of the deliberate approaches to the development of the service portfolio for the Television Companies of Ukraine. It delivers elaborated chart of the TV channels Competitive Strategies based on weekly broadcaster’s audience cover (as a Market share) and viewership differentiation which is consequently adopted to the view of classic Boston Consulting Group model of the portfolio of services optimization matrix. Article point out the vital importance to reach a break-even point by Media Companies with further perspective to ensure profitability Conclusions. TV channels are grouped into BCG matrix according to basic essential indications- market share and niche differentiation.