Development Of Digital Platform Research Articles

Адаптация социально-управленческой и коммуникативной деятельности организаций Китая к цифровой индустрии

The article highlights issues related to the transition of Chinese organizations to digital technologies during the crisis period of the pandemic. The article deals with the development of digital platforms in education, medicine and business.The research examines the development of online platforms conducted by Amazon Web Services, Microsoft, Tencent and Alibaba. Special attention is paid to the development of the protection of the population from viral infections on a corporate basis.In addition, questions on the latest developments of virtual technologies in the higher education system in China are considered. Special difficulties of functioning in the period of a pandemic in the organizations of tourist and logistics directions are designated.

ВЛИЯНИЕ ЦИФРОВЫХ ПЛАТФОРМ НА ТРАНСФОРМАЦИЮ МИРОВОЙ ФИНАНСОВОЙ СИСТЕМЫ

The article describes the main trends in the growth and spread of digital platforms and platform-based companies, as well as identifies the reasons and factors for their penetration into the financial sector. The sector of digital payments based on platforms is analyzed. It also emphasizes the impact of the infor-mation system on changing the traditional functions of money and the form of money in the future, as well as on the role of large technology companies and their potential. Analyzing various expectations regarding the development of digital platforms in the world, the essence of the ongoing changes and their various conse-quences for the global financial system, and the central role of Asia in general and China in particular, were identified. The purpose of the study is to study the various impacts of digital platforms on the global financial system, identify problems and propose solutions to overcome them. the object of research is the global finan-cial system. the subject of research is the economic relations between its subjectsThe article proves the rev-olutionary impact of digital platforms on the changes taking place in the system that will shape our new world, and emphasizes the strengthening of cooperation between different sectors in one country or between the state and other countries.

Path of sustainable development of agricultural ecosystems in the context of digitalization

Digitalization provides new opportunities for determining the path of sustainable development of agricultural and ecological systems. The article attempts to consider the problems related to the emerging digital divide and the possibility of their leveling accompanying this process both at the international and national levels. Digital transformation is taking place not only in the technology sector and digital companies: its scale extends to all areas of the world economy. It was revealed that digital transformation, accompanied by the development of digital platforms, provides a more complete interaction of agricultural ecosystems with the digital world. Digital platforms have been identified to facilitate the integration of business, social and technological processes that form digital service ecosystems. The main reason for the expansion of the digital segment of agricultural ecosystems is the increase in the transactional sector. The creation of IT platforms based on the digitalization of production and technological processes, jobs; logistics, collaboration of agribusiness entities and public-private partners, consumers, competitors, investors, authorities has been proposed.

Development of Digital Platforms in the Modern Economy

Development of Digital Platforms in the Modern Economy

ЦИФРОВАЯ ТРАНСФОРМАЦИЯ РОССИЙСКОЙ ЭКОНОМИКИ И СОГЛАСОВАНИЕ ЭКОНОМИЧЕСКИХ ИНТЕРЕСОВ

The problems of the digital economy development are central, since the introduction of digital technologies in the reproduction process provides for increased efficiency and reduced production costs. This fact encourages the development of digital platforms and mechanisms that allow to accelerate the process of interaction between different actors and reduce the transaction costs of coordinating economic interests at the micro and macro levels, which will eventually lead to economic growth. In this regard, the problem of digitalization of the Russian economy and its branches is relevant.

ВИРТУАЛЬНАЯ АКАДЕМИЧЕСКАЯ МОБИЛЬНОСТЬ В ВЫСШЕМ ОБРАЗОВАНИИ

The pandemic has intensified the processes of digitalization in academic culture, which was manifested in the form of intensive development of digital platforms in education and in the request for virtual academic mobility (VAM). The advantages of academic mobility (AM) include accessibility of the scientific and educational environment of other universities since the medieval universities and since the beginning of the Bologna process, and VAM makes educational programs accessible from anywhere in the world, including asynchronous interaction. Due to the pandemic, academic exchange educational programs have switched to the VAM format, according to a survey conducted by the authors of the article. The participants of the academic communication named financial and language problems, socio-cultural differences and difficulties with IT-support among the main difficulties of the AM. These factors make the national AM in demand, which will increase the interest of graduates in the regions as a place of work. It is necessary to create a digital platform for VAM, to solve communication, organizational, managerial and technical problems. It is necessary to take into account the properties of virtual reality, the features of the educational process and the culture of academic communication between participants when designing a platform.

The digital platform features for managing acceleration programs and project activities research

The article is devoted to the study of the essence of digital platforms and their main advantages. Digital platforms are now perceived as one of the most effective tools for conducting acceleration and project management programs. These digital platforms include such platforms that support projects, support work within teams, remind of important events and inform about other opportunities. The following advantages are highlighted: possible participants, availability of accelerators, availability of project showcases, project support, support for work within the team, event reminders, information about support systems, a platform engagement strategy. The main digital platforms for carrying out acceleration and project management programs, which are used in Russia, analyzed their main advantages for startups, investors, experts, ecosystem partners, infrastructure institutions and other stakeholders. There are digital platforms that provide the maximum number of services for program acceleration and project management. Opportunities for the development of digital platforms for conducting acceleration and project management programs have been identified. The research was carried out with the financial support of the Perm Government as part of a research project by the regional research group of agreement SED-26-12-10-5.

The Evolving Nature of Open Innovation Governance: A Study of a Digital Platform Development in Collaboration with a Big Science Centre

The Evolving Nature of Open Innovation Governance: A Study of a Digital Platform Development in Collaboration with a Big Science Centre

Анализ уровня и перспектив развития цифровой экономики: российские и глобальные тенденции

The article describes the digital economy as the most important trend in the world economic development in recent decades. Digital technologies have embraced the lives of individuals around the world, changed business processes and the activities of government bodies. There have been examined the main approaches to defining the essence of the digital economy, their transformation over the past 30 years and the formation of modern views, within which three main approaches to defining the digital economy have been identified: reproductive, cyber-system and institutional. The analysis of the development of the digital economy in the world was carried out using various indicators (business digitalization index, Information Communication Technologies development index, the level of digital competitiveness and others). As for the most digitally advanced countries, there can be mentioned the Scandinavian states, the Netherlands, the Republic of Korea, Hong Kong, Japan, Great Britain, and Switzerland. The largest digital economy in the world is in China. There are considered the main driving forces of the digital economy: a new data value chain and an increase in the number of digital platforms, accompanied by an increase in their quality. The main tendencies of digitalization processes in Russia are revealed: improvement of positions in world rankings, an increase in the proportion of economic entities actively using digital technologies. The development of the digital economy in Russia is constrained by a number of factors, which determines the need to use the successful experience of other countries in the following main areas: the development of digital platforms, the digital transformation of industry, and the improvement of the digital entrepreneurship ecosystem. The prospects for the development of the digital economy at the global and Russian levels are outlined: the growth in the rate of digitalization and its contribution to global economic growth and GDP, changes in the structure of employment, strengthening of the digital transformation of public administration.

Pattern‐based development of digital platforms

Digital platforms have been reshaping the structure of whole industries. Whereas previous developments mainly have taken place within the business‐to‐consumer (B2C) or consumer‐to‐consumer (C2C) market, the business‐to‐business (B2B) market is at the edge of the so‐called platform economy. Leading companies step out of their core business and develop their own platforms. The paper at hand presents a methodology to master the challenges of developing digital platforms by using patterns, which represent proven principles of already established platforms. The methodology is based on a holistic pattern catalogue that can be used independently from the task at hand. We show in detail how we derived a catalogue with 37 platform patterns and how the catalogue can be applied to the development of digital platforms. The corresponding methodology contains three phases. Within the first phase, a specific platform idea is being developed. The second phase addresses the collaboration of an abstract platform concept. Finally, a specific digital platform concept is worked out.

What are customers commenting on, and how is their satisfaction affected? Examining online reviews in the on-demand food service context

The on-demand economy has prospered with the rapid development of digital platforms. Many customers use on-demand service platforms to order services and then post online reviews. Using text-mining approaches, this study examines customers' online review-writing behavior and their overall satisfaction with restaurants in the context of on-demand food service. We use customers' overall ratings in their reviews to measure their overall satisfaction. We find that customers comment on the main service provider, the restaurants, and the auxiliary service providers, which include the drivers and on-demand service platform; in their online customer reviews, which are posted on the restaurants' web pages on the on-demand service platform. From text regressions, we found the determinants of customer satisfaction with the restaurants through their online reviews. There is a spillover effect from the performance of auxiliary providers on customer satisfaction with the main provider. That is, the performance of the drivers and the platform affects customers' overall satisfaction with the restaurants. In addition, we find that a higher cost of the order makes customers comment more on the attributes offered by the restaurants to show their overall satisfaction. Further, we find the type of listed merchants categorized by their properties (i.e., chain or independent) and participation in the platform programs affect the influence of the various attributes, offered by different providers, on customer satisfaction with the main provider. The findings shed light on the determinants of customers' overall satisfaction and urge improvement in collaboration and coordination between various participants in the on-demand service context.

Does cultural distance affect online review ratings? Measuring international customers\u2019 satisfaction with services leveraging digital platforms and big data

The advent and development of digital platforms has helped enhance the international visibility of brands, products and services, and has also introduced a proliferation of online reviews. This study develops a big data analysis of customer online reviews of hospitality services to gauge the extent to which the cultural distance among service providers and their customers influences online review ratings. By examining almost 715,000 online reviews written by hotel customers from more than 100 different nationalities, the effect of national cultural differences among service customers and providers (namely cultural distance) on online review ratings is innovatively scrutinized. The paper, by considering reviewers’ behavioral features, demographics, and trip-related factors, reveals that the effect of national cultural distance on online review ratings is negative. Several implications for practitioners are also discussed.

Forestry digital platform of Russia

The article discusses the introduction of digital technologies in the forestry industry of Russia. Forestry of the Russian Federation is significantly inferior to the world forest powers in the field of digitalization of forestry, which makes it necessary to accelerate the transition to digital technologies most demanded at the level of state management of forests and in forest business. Similar to the countries of Europe, a State policy should be developed in the field of forest informatization, as well as the creation of a digital forest platform. The results of the study of the system of state management of forests at the level of regions of Russia for the application of digital technologies are presented. The need to create a digital forestry platform as an important component of the modern digital economy is justified. It has been established that the creation of a single digital forest platform will contribute to the improvement of forest management efficiency, increased openness of information on forest resources of regional systems, simplification of the communication process. The objectives and structure of the digital platform, which includes sub-platforms corresponding to six important forestry subsystems and application modules for various practical tasks, are defined. A sequence of stages of digital platform development is proposed.

Analysis of global experience in creating digital platforms and related risks

The paper analyses the world experience in creating digital platforms and the risks associated with them. A comprehensive study of Russian and foreign experience in creating digital platforms allowed us to formulate the main requirements for such platforms and determine their development trends. The article shows that the introduction of digital platforms in all sectors of the economy is a natural accelerating trend in the development of the modern world. It has been noted that the rapid development of digital platforms brings with it new risks and threats that need to be taken into account and analysed. The analysis of the current state of digital platforms and the report on global risks prepared for the World Economic Forum in Davos made it possible to identify the type of risks under consideration. Based on the identification carried out a detailed risk register of digital platforms has been compiled. The following types of digital risks have been considered: information security risks, organized cybercrime risks, reputational risks, legal risks, operational risks and risks of instability of participants’ income. Based on the data obtained, a qualitative analysis of the risks associated with digital platforms has been carried out. The risk map of digital platforms has been constructed, and the risks that fall into the zones of negligible, acceptable, and catastrophic risk have been determined. The analysis allows us to conclude that the most dangerous types of digital risk are associated with problems of data security and confidentiality. Timely identification and qualitative risk analysis of digital platforms will ensure the stability of their operation and ensure the successful implementation of the digital transformation of the Russian economy.

Platform Party between Digital Activism and Hyper-Leadership: The Reshaping of the Public Sphere

The so-called crisis of representation has formed the theoretical framework of many studies on media and democracy of the past thirty years. Many researches have highlighted the crisis of legitimacy and credibility of the ‘traditional’ parties (Katz & Mair, 2018) and communication was considered, at the same time, one of the causes of acceleration towards post-representative politics (Keane, 2013) but also an indispensable tool for re-connecting citizens to politics. Various phenomena have developed within this framework: a) the birth of political aggregations as a result of mobilization in the digital ecosystem; b) the development of digital platforms for democratic participation; c) the birth of parties defined as ‘digital’ or ‘platform’; and d) the growing centrality of digital political activism, both as a phenomenon within the digital communicative ecosystem (also in the context of social media) and as a result of the transformation of social movements. This article studies the role of platform parties as a space for the emergence of authoritarian tendencies (hyper-leadership) but also as an organizational opportunity for the development of new forms of digital activism. In particular, the article presents a research on the use of digital platforms (and their political and organizational consequences) by political parties in Italy, France, and Spain. The study shows the relationships between the evolution of digital ecosystems and the way in which political organization is organised, also highlighting how the new forms of mobilization and aggregation have opened up different yet interconnected public spaces.

System and engineering solutions in the field of digital transformation of the transport sector

Within the framework of the presented study, the existing possibilities of digital transformation of the transport complex are analyzed. The study identified factors that ensure the transition to the “digital”, challenges that may affect the digital transformation and the respondents’ opinion about the responsibility for the development of digital platforms in the transport industry. The obtained results of the study allowed the authors to formulate recommendations on the development of areas of activity in the transport industry, as well as present a factor model that ensures the formation of a system and engineering solutions in the field of digital transformation of the transport complex. The presented model contains factors combined into groups, the management of which will ensure a high-quality transition of the transport complex to digital technologies. At the end of the study, conclusions are drawn from the results of the work done.

Governing Open Innovation and a Digital Platform in Collaboration with a Big Science Center

This study explores how firms govern openness in the development of their collaborative open innovation relationships and digital platforms. We conducted an in-depth single case study of a digital platform development resulting from an open innovation collaboration between a firm and a big science center specializing in artificial intelligence. Findings show that the governance of the open innovation collaboration and the digital platform are intertwined through a boundary organization managing the tensions between the firm and the big science center. Based on these insights we develop implications for governing openness in digital platforms and open innovation in the context of collaborating with a big science center.

АНАЛИЗ СОВРЕМЕННОГО СОСТОЯНИЯ ЦИФРОВЫХ ПЛАТФОРМ

В современном мире условия ведения бизнеса стремительно меняются. Эти изменения затрагивают все существующие бизнес-модели и процесс отношений между ключевыми участниками рынка. Существующие технологические возможности межличностных и деловых коммуникаций, возрастающие требования к уровню сервиса и быстроте оказания требуемых услуг диктуют необходимость кардинальных изменений подходов к построению бизнеса. Поэтому все больше компаний приходят к пониманию необходимости внедрения цифровых технологий и трансформации имеющихся бизнес-моделей.Использование цифровых платформ является одним из направлений цифровизации экономики. Это направление позволяет создать эффективные коммуникации между экономическими агентами, устранить временные, территориальные и языковые барьеры, повысить эффективность бизнес-процессов и конкурентоспособность национальных рынков.Цель – выявление особенностей состояния российских и зарубежных цифровых платформ, а также тенденций их дальнейшего развития.Метод или методология проведения работы: в статье были использованы методы научного анализа, применяемые в экономических исследованиях, использован системный подход, обеспечивающий комплексное исследование проблемы, сравнительный анализ и обобщение.Результаты: систематизированы подходы к определению «цифровая платформа», структурирована и систематизирована информация по вопросу разнообразия существующие цифровых платформ и изучены существующие подходы к их классификации. Выявлены тенденции развития цифровых платформ в мировой и российской экономике.Область применения результатов: информация будет полезна соответствующими государственными органами или руководителями предприятий при разработке программ развития цифровых платформ или цифровизации предприятия.

Principles for sharing economy formation in the digital society

Subject. The article addresses economic relations that are formed in various areas of economic application of digital platforms. The target of the research is the modern economy of digital platforms across different economic activities. Objectives. The aim is to systematize principles for share economy formation in the context of the digital society development. Methods. We employ general scientific methods of research. Results. The study shows that the development of digital platforms is one of the most important trends in the development of the modern economy. We classified certain characteristic features of modern digital platforms, analyzed principles for their creation. The paper emphasizes that the network effects achieved through the use of digital platforms are an important factor in the development of the share economy. The network effect describes the impact of the number of the platform users on the value created for each of them. The paper also considers differences in the organization of traditional economy companies and companies that are based on the digital platform model, reveals specifics of changes in socio-economic systems caused by the development of digital platforms, systematizes principles of the sharing economy formation in the context of the digital society development. Conclusions. The analyzed principles for sharing economy development on the basis of digital platforms can be applied to create models for the purpose of forecasting the transformation of economic activity in the post-industrial society.

РАЗВИТИЕ ЦИФРОВОГО МАРКЕТИНГА В РОССИИ ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ

In modern conditions, the competitiveness of companies and the national economy is determined by their ability to apply digital technologies, including Big Data technologies. They offer great opportunities for increasing efficiency of marketing and other activities of the company. An analysis of the level of development of the Russian Big Data market, Russian cloud services and digital platforms made it possible to conclude that despite the fact that Russia has the prerequisites for creating digital products of “high redistribution”, only the fragmented development of digital platforms will greatly complicate this process. The solution is seen in the substantial participation of the state in the creation of digital platforms since business opportunities, both financial and information, are insufficient.