Service innovation as an important technology innovation form, plays more and more important role in economic growth and social development, it has received extensive attention from both academic and industrial circles. This paper analyzes the driving force and the modes of the enterprises service innovation, points out the problem of enterprise service innovation in era, and proposes the improvement of enterprise service innovation strategy. Nowadays, we have entered a worthy of the name Micro message, micro-blog, credit, novel, film, media, advertising, payment, and so on, all of these new cultural form, mode of transmission, economic activity patterns, lifestyles, accompanied by the rapid development of computer network and mobile Internet, has subliminally defined our lives in potential. So we can say that micro has become a key word of our lives. The economy is Post-Fordism economic, more personalized products and services oriented, and the quality is higher than the scale, green, interactive, dialogue and win-win. The economy respects every consumer demand, the services are more meticulous. Micro era put forward higher requirements to enterprise service, not only provides multidimensional service, but also requires a corresponding service innovation, customers can comments on services through the Internet or mobile terminal, enterprises need to respond quickly to customers. The enterprise service innovation from internal drive to the external drive, from customer participation to customer orientation, from enterprises provided to custom driven in era. At present, the essence of era is based on Internet technology as the core of the network information society; it has become an important way to promote enterprise service innovation. The information value lies in that it not only can improve the operation efficiency of industry, also plays more and more important role in the integration of organizational and social resource. Thus, there exists a close relationship between enterprise informatization and service innovation, which cannot be ignored in the study of the service innovation of enterprise, enterprise most services can become more efficient through the information technology (such as the Internet and communication technology).However, from the retrieved literature, few scholars do research on the service innovation of enterprise from the information technology, information technology, e-commerce perspective. In this paper, analyzed some existing problems of enterprise service innovation in era from the basic meaning of service innovation and driving force, then proposed the enterprise service innovation strategy to solve these problems, which has an important guiding significance for the enterprises to carry out the service innovation in the new period.
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