Aim. To study the trends in the formation and implementation of competition policy.Objectives. To analyze global trends in the process of formation of competitive policy; to identify the influence of endogenous and exogenous factors in the process of competitive policy development; to determine the general trends of the leading states of the world that contribute to the support of competitive relations.Methods. The research utilized general scientific methods (comparative, complex, systemic, structural analysis), the method of cause-and-effect relationship, logical method.Results. Competitive policy in modern conditions has acquired a dualistic character. It combines in a contradictory unity the regulation of firms and households in the domestic and foreign markets, different measures of influence on the subjects of partner and adversary countries, control and influence on the markets of monopolized and competitive industries. The function of competitiveness development includes protection from monopolism and from the rivalry of foreign commodity producers. The boundaries of fair and unfair competition are gradually blurring. Changes in the rules of economic activity legitimize the behavior of economic entities, which previously was defined as unfair and was subject to sanctions provided for by the legislation. A trend common to many countries is the application of standards and norms established at the global level by their authorities regulating competition relations to the market activities of all economic entities in the country. Attempts to adapt the best world experience in supporting competitive relations to the national and historical peculiarities of each country have become widespread.Conclusions. The analyzed trends in the development of competition policy under the influence of the ratio of exogenous and endogenous factors in each country are manifested in two main variants. One of them is the policy of openness, inclusion of the national economy in the global economic system. Another option is the policy of isolation and restraint of competition from foreign market participants. A smaller part of the states prefer to choose one of these options, the majority tries to move along a compromise path, which can bring them success with the right allocation of priorities.
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