Business Development Activities Research Articles

The Development of Za in Medieval Japan

The za was a leading medieval Japanese economic institution, often likened to the European guild. Professor Yamamura analyzes the rise and subsequent decline of za from the eleventh through the sixteenth centuries, paying special attention to their influence on the development of commercial activity.

Symposium Chairman Advocates Setting Targets for... Diversification Research

WITH this symposium we throw light on a side of our market research and commercial development activities that has been largely neglected in the past, namely, the setting of targets for diversification research, that is, the of industrial research that produces a diversification of sales and manufacturing activities. Diversification research is concerned with the creation, development, and commercial establishment of entirely new products. This type of research is more than just insurance for the future. It is the lifeblood of the chemical industry. Without it, a chemical company cannot survive in this day of rapid technological change. In order that we may have a common understanding of what we mean by this kind of research, an outline is shown below in which diversification research is broken down into two main divisions and several subclassifications. Diversification Research I. Exploratory Research A. Study of phenomena and techniques B. Exploratory synthesis ...