Development Of Tourism Business Research Articles

THE INTERNATIONAL EXPERIENCE OF THE STRATEGY AND MARKETING POLICY FORMATION OF HOTEL BUSINESS ENTERPRISES

The hotel business is an integral part of the economies of countries and their regions. Its condition is an indicator of overall development, as well as shaping the rating and image of countries in the international environment. This type of activity is quite risky, which is associated with significant investment in construction, reconstruction, the need for constant renewal, the introduction of new equipment and maintenance technologies; significant dependence on the human factor – both on the part of customers and staff; integration into the global space and the need to take into account global trends, etc. The riskiness of the industry is clearly demonstrated by the period of the pandemic caused by COVID-19. Most hotels have failed to respond effectively to new challenges related to restrictions on international and domestic travel, the need to comply with increased sanitation requirements and work in conditions of uncertainty. A number of hotels went bankrupt or suffered significant losses. If by 2019 in most countries of the world it was possible to trace the growth of the main indicators of hotel business development both from the growing demand and in the direction of new technologies in the hospitality industry, then in the current crisis positive trends have stopped. The current conditions in which the world, and in particular the hotel business, found themselves, require the formation of new strategic development plans, as well as marketing policies, which will reflect globalization challenges and current progressive trends. The purpose of the article is to identify the features of the development strategy and marketing policy formation of the hotel business in the global context based on the identification of basic imperatives and features for each country or region. Approaches to the strategy and marketing policy formation of hotel business enterprises have been further developed. The scheme reflecting the basic imperatives of this process has been constructed. It has been substantiated that the marketing strategy, on the basis of which the marketing policy and complex is formed, is a component of the general basic strategy of enterprise development and is interconnected with such functional strategies as strategy of hotel services, personnel, financial and investment, logistics. It has been proved that the main determinants of the development strategy and marketing policy of the hotel business are the development of international and national hotel chains, authentic independent hotel companies, global and national trends in hospitality and tourism, consumer demands and preferences, limitations caused by the pandemic. In order to compare the potential of countries and identify their features for the development of hotel and tourism business, the Travel and Tourism Competitiveness Index (TTCI) has been considered.

Small Tourism Business Growth Through Eco-tourism in Mahikeng, South Africa

Small business enterprises are renowned worldwide as vehicles for economic growth and development. The small business sector in South Africa has encountered numerous obstacles and government agencies responsible for their development have come across challenges, and as a result, they have not been able to adequately develop a large number of small businesses. Product diversification is one of the growth strategies that can be developed by small tourism businesses to break into new markets and off-set the challenges associated with one sub-sector of tourism. The primary objective is to determine the business support required by small tourism businesses to enter and participate in the eco-tourism sector. A non-probability judgemental sampling method was used to identify participants. In-depth face-to-face interviews were utilised to collect data from small tourism businesses located in Mahikeng, South Africa. There are many limitations that hinder the sustainable development and growth of small tourism businesses in Mahikeng, and for government to implement a series of growth reforms they firstly need to gather information on those factors that impede small tourism business’ sustainable development. The findings of the study can be utilised to inform policy-making processes, and its recommendations can contribute towards strategy development that provides assistance intended for small tourism businesses to enter and participate in the eco-tourism market.

IMPLEMENTATION OF THE MODEL OF INNOVATIVE TOURIST PRODUCT IN UKRAINE: FINANCIAL AND ECONOMIC ASPECTS

Abstract. The article presents a scientific discussion on trends and prospects for product innovation in the tourism business. The main objective of the study is to substantiate the nature and role of innovative tourism products in improving the efficiency of economic and product activities of tourism enterprises, the need for their implementation in tourism at its present stage in Ukraine. Analysis of literature sources and existing approaches to solving the problem of implementation of innovative products by tourism enterprises allowed us to formulate conceptual tools in this area, taking into account industry specifics, to characterize the types of product innovations of tourism enterprises. The topicality of solving this scientific problem boils down to the fact that in conditions of competition, the development of tourism business is ensured primarily by the use of product innovations by tourism enterprises, the introduction of effective ways to implement priority areas of innovation. The study of the problem of implementation of innovative tourist products in the practical activities of enterprises is carried out in the following logical sequence: the subject matter and types of innovative tourist products have been analysed, the main prerequisites for their implementation in the activities of enterprises have been defined; the main trends in the development of innovations in the tourism business of Ukraine, in particular, new tourism products and innovative approaches used to retain regular customers and attract new ones in a competitive environment; an optimal model of implementation of innovative tourist products has been developed. The methodological tools of the conducted study were general theoretical and specific methods, in particular, logical and dialectical, graphoanalytical method, method of scientific abstraction, systemic and integrated approaches. The study covered the period of 2010—2019. The object of research is an innovative tourist product that allowed implementation of its model taking into account the effect of external and internal environment. The article presents the results of empirical analysis of the main trends in the development of innovation at the present stage of development of the tourism business in Ukraine. In addition, there are reasons that inhibit innovation in tourism, which must be taken into account for the development and implementation of innovative tourist products. The study theoretically proves and supports that the development of innovative activities and the introduction of innovative tourist products provide tourism enterprises with competitive advantages. The results of the study can be useful in the practical work of travel agencies that seek to create a portfolio of innovative products and increase the efficiency of their activities. Кeywords: іnnovation, innovative product, innovative tourist product, tourist business, kinds of product innovations in tourism, the model of implementation of innovative tourism product. JEL Classification B26, B41, C58, F43, G15, H42 Formulas: 0; fig.: 4; tabl.: 1; bibl.: 36.

Sustainable development features of international business tourism

The authors have identified the features of the international business tourism development; analyzed the main business tourism segments. The authors provide the rationale that it is business tourism that has a huge impact on the level of income and the sustainability of economic development. Business tourism can be classified as a profitable and promising type of tourism. The authors consider the key factors influencing the development of international business tourism and the economy of the respective territory; the features of the MICE industry and its impact on business tourism. The characteristic features of international business tourism have been investigated and substantiated; the factors influencing the development of business tourism infrastructure in foreign countries have been identified. The authors conducted a study and a comparative analysis of the expenditure on organizing business tourism; revealed the specifics of the business tourism infrastructure in European countries; the authors studied and analyzed external business relations, increased business activity, the quality of business infrastructure at the regional level and their impact on the development of business tourism and the economy.

Системний підхід до формування та функціонування туристично-рекреаційного бізнесу

The article is aimed at studying system approaches to the formation and functioning of the tourism and recreation business. The economic and social importance of tourism and recreation business for the development of the national and regional economy is substantiated, for with the development of this business in Ukraine in general and in the regions are particularly connected the prospects for economic growth, solving social problems, improving the quality of life of the population, developing regions and improving the image of the country. The main levels of systems in the tourism and recreation business are defined, by which the ordered framework of management, executive, innovation activities directed towards improving and developing the tourism and recreation sphere should be understood. The following levels are distinguished for the study of tourism and recreation business: all-Ukrainian, regional, district, city and level of enterprises. Subsystems of tourism and recreation business are defined, in particular: tourism, recreational and logistic; their main elements are characterized. The most important tasks of the State and local authorities of tourism and recreation business management are outlined, which are the following: conducting marketing research that requires the involvement of a large number of experts; coordination of efforts of many organizations and associations; development of strategic national, regional and local conceptions for the development of tourism and recreation business with recommendations for their implementation for tourism and recreation enterprises; investment and legal support for the development of tourism and recreation infrastructure; consulting services on the implementation of concepts of development of tourism and recreation business; creating an attractive image of the country, region, tourism and recreation center; implementation of advertising events for purposes of public relations.

МЕНЕДЖМЕНТ КОНКУРЕНТНИХ ПЕРЕВАГ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ УКРАЇНИ

The article identifies the essence of competitive advantages from the standpoint of different scientists and different sources of formation. A detailed analysis of the factors that provide a stable competitive advantage: geographical, organizational, economic, innovative. On this basis, the components of the economic mechanism for ensuring the competitive advantages of tourism businesses at the regional level to increase the investment attractiveness of the tourism industry are revealed. Based on the analysis of the dynamics of the number of tourists who were served by travel agents and tour operators in Ukraine, the main trends and changes in the structure of tourism and the factors that influenced them. The diagnostics of indicators of activity of subjects of tourist business is carried out separately for legal entities and natural persons-entrepreneurs. It is motivated that the development of tourism business has allowed many countries with less attractive than in Ukraine, natural and cultural-historical preconditions to increase the level of socio-economic development. Available tourist resources contribute to Ukraine's entry into the world tourist market. But even the significant tourist potential does not guarantee the successful development of the tourism industry. To increase the efficiency of using the competitive advantages of the tourism sector of the economy, it is necessary to regulate this process both at the national level and in the regions. On this basis, strategic approaches to the development and improvement of the market of tourist services are motivated on the basis of the Strategy of development of tourism and resorts of Ukraine for the period till 2026 approved by the Government. As a result, a set of actions has been identified at the appropriate levels that will promote the activation of the market of tourist services in Ukraine. The success of all components of the tourist attractiveness of the region depends mainly on an effective management system and the level of their cooperation. The necessity of development of innovative types of tourism, their popularization among the population of Ukraine and citizens of other countries is proved. Qualitative components of competitive advantages that form the image of the region and the country as an object of tourism are substantiated.

Business Tourism as an Instrument for Changing the Image and Sustainable Metropolisation of Postindustrial Cities as Exemplified by the City of Katowice in Poland

Postindustrial agglomerations struggling with image deficits and environmental problems are looking for new development paths to take. One of these paths can bring about the development of business tourism, including the industry of the organisation of meetings and events. The unique and attractive character of the place can favour taking such a direction. The business tourism sector can therefore become an instrument contributing to the sustainable metropolisation of the city by building up its position in the global network of flows. The development of the meetings and events sector allows, therefore, for a change of image, for a re-evaluation of endogenous resources, including those relating to the industrial past, and for tapping into the unlimited resources of the global network. Increased attention in this network may lead to an influx of more events, and of investors as well. Replacing heavy industry with an enlarged service sector and modern industry based on flexible and innovative small and medium-sized enterprises fosters sustainable development. The meetings and events industry can become a tool for sustainable development and the promotion of its ideas, related to the UN Sustainable Development Goals (SDGs). The trajec-tory outlined above seems very promising. However, to some extent, it is just a hypothesis. The author undertakes to test it on the example of Katowice, a former industrial city which has decided to follow the route outlined above to become a city that hosts many events, including the COP24 summit in 2018. In the article, the author presents empirical research studies whose authors tried to determine whether the path the city has chosen has a real impact on its image and development. The author also deals with the question of the sustainability of such a development path and the conditions for its self-support in the context of the COVID-19 pandemic crisis. © Autorzy 2021

Intensification of the provision of additional hotel services as a factor in the development of business tourism in the city of Rostov-on-Don

This study is aimed at analyzing the peculiarities of the functioning of the hotel services market in the city of Rostov-on-Don and the Rostov region and identifying the specifics of providing additional hotel services by hospitality industry enterprises positioning themselves as congress hotels, hotels offering conference services. The article evaluates the total number of rooms for accommodation in the city of Rostov-on-Don of a business nature and the range of additional hotel services provided by them.

Africa at the world tourism market in the context of globalization

Tourism is a promising industry in the countries of African continent. It contributes to their economic growth and improves the living conditions of the population. The subject of the study is the tourism market in Africa. The purpose of the article is to show Africa’s place at the world tourism market and to analyze trends of tourist activity in the region in the context of globalization. To achieve the goal, the following tasks were solved: to show factors affecting tourism activities in Africa, to analyze main parameters and trends of international tourism development in the region and its subregions in comparison with the world, to identify the impact of tourism on the economy of African countries. The following methods were used: comparative; historical – to identify trends in development of international tourism in Africa, statistical – to study the interdependence between quantitative indicators of tourism development in African countries; analysis and synthesis – to identify the relationship of processes occurring in tourism markets, systematic approach – to reveal the features of international tourism development in the context of globalization. The following results were obtained: periods of decline and growth of tourism activity in the continent as a whole, its macroregions and individual countries were identified; main areas of tourism and travel, main problems of tourism development were identified; connection between GDP and tourism development indicators in African countries was calculated; impact of COVID-19 on tourism business development in Africa was shown. Conclusions: international tourism is actively developing in Africa, making a significant contribution to GDP and employment. However, level of tourism development depends on a number of internal and external factors and lags behind the world average and other tourism subregions. There is a need to develop effective tourism policies in each country of the continent and its subregions.

Promotion of MICE services as a source of ensuring sustainable development of business tourism in the region

Promotion of MICE services as a source of ensuring sustainable development of business tourism in the region

THE INFLUENCE OF NEW POST-PANDEMIC WORLD STANDARDS ON THE DEVELOPMENT OF THE TOURIST INDUSTRY

In the context of global quarantine and uncertainty, an important aspect is the development of the economic spheres of the post-pandemic world and its new standards. The measures taken to combat the spread of COVID-19 have a particular impact on the tourism industry, which has become one of the most affected during this period. The study focuses on the prospects and emergence of new standards of living and doing business in countries with a significant weight of tourism in their GDP and the impact of post-pandemic features on countries that are beginning to develop in the tourism industry. During the preparation of the article, the dependence of the service sector on the stable situation in the world and the challenges posed by this pandemic to this branch of the tertiary sector of the economy were analyzed. Emphasis is placed on the study of the interaction of social and economic factors that affect the development of the tourism industry in the context of globalization. The relevance of the article lies in the need to predict ways to adapt countries to global change based on the experience of governments in combating the negative impact of coronavirus on the tourism industry. The purpose of the study is to reveal the impact of new norms of the post-pandemic world on the development of tourism. Methodology and scientific approaches: analysis of scientific works in the fields of economics, finance, sociology and medicine. An analysis of statistics for the COVID-19 pandemic, collected by global health and safety structures; reports of government agencies and analysis of the impact of quarantine restrictions on the state of their economy. The ability and pace of adaptation of the post-pandemic world to global changes and in particular to the tourism industry have been predicted. The result of the research is to reveal the scale of the pandemic effect on the world economy and forecast the vectors of tourism business development in the new realities. The practical significance of the article is determined in the analysis of the necessary transformation of the world in order to overcome further economic crises. The social consequences of compulsory vaccinations and non-violation of existing quarantine restrictions are positive in terms of improving the world economy.

Determining success factors for business tourism destinations: Evidence from Zlatibor (Serbia)

Business tourism is an important and fast-growing sector in the global tourism industry. It is often positioned as a crucial part of an economic development strategy, particularly in emerging destinations, such as Serbia. As there is a growing number of destinations that recognized benefits of business tourism development, tourism professionals and destination management must be aware of key success factors for business tourism destinations, namely factors that influence the choice of host destination for a business event. Serbia has been one of the growing meeting destinations in Europe in the last decade, and Zlatibor is a desirable tourist destination in the country, with a good reputation in hosting meetings primarily in the field of medicine. This study aims to examine the success factors for business tourism destination and the attractiveness of Zlatibor for holding business events from destination stakeholders' perspective. The results could be of interest to all stakeholders in business tourism.

Marketing as a tool to manage innovative development of the regional tourist sphere

The clear outline of the economic policy motives in the tourism industry of Ukraine, the specification of the purpose of entering the domestic market of tourist services, the formation of the optimal strategic model based on adequate marketing measures, and the opportunity to optimize the process of managing the marketing activities of domestic tourism businesses are the prerequisites for the intensification of marketing activities in tourism. The purpose of this article is to define the role of marketing as a tool in managing the innovative development of the tourism sector of the region. The article proposes a method of a step-by-step study of the marketing environment for domestic touristic entities. The essence of this method is to determine the sequence of research of the target domestic market by business entities based on the analysis of several important factors of the marketing environment. The paper proves that determining the model of the presence of domestic businesses in the market is an important tool for efficient marketing. Marketing analysis has shown that the state tourism policy is the determining factor in the market of tourist services in Ukraine. The directions of activity of the regional marketing stimulation authority are determined. Most legal regulations governing tourism are not properly enforced, which hampers the solution of many pressing problems in the tourism industry. Measures to improve the regulatory framework should be aimed at creating favorable conditions for the development of domestic tourism business and real economic mechanisms to stimulate the development of the tourism industry. Today, the domestic tourist market, including the market of industrial tourism services, faces the task of integration into the European tourism space. At the same time, in order to achieve the possible benefits of integrating cooperation, Ukraine's tourism policy should be aimed at meeting the requirements of the Member States of the European Community and providing the necessary radical changes at all levels of management of the industrial tourism market.

Sustainable Tourism Business Promotion in Pakistan: A Descriptive Analysis of Logistics and Environmental Agreements

The tourism industry is considered most important aspect for the progress of the economy as well as enhancing employment rate of the country. Tourism sector comprises on different activities such as, hotels, restaurants, tour operators, transportation management and providing services to the local and foreign clients at their destinations. Furthermore, tourism industry is also very important to bring foreign currency in the country through the visitors which consequently enhance the foreign reserves. However, there is deficiency of prescribed rules and regulations for Pakistan tourism sector particularly environmental agreements and their enforcement consequently it creates many operational as well as market-based issues, hence drops the progress rate of this sector. Pakistan is also one of those countries where tourism business and services are being dealt without any proper regulatory system and it can further disturb the tourism investment by the Chinese or domestic investors under CPEC projects. There is strong connection between tourism business development and better logistics infrastructure and facilities of roads and railway sectors. This research article provides an analysis of tourism development in Pakistan through well planed physical infrastructure in order to get better results from tourism investments. In this article, authors adopt descriptive approach while providing the information and also explore the benefits and utilisation of CPEC overland logistics investment by the Chinese companies in tourism industry. There is an analytical jurisprudence approach is applied to highlight logistics benefits and preferences between China and Pakistan as well as the changes in environmental agreements. This study concludes that better logistics and transport infrastructure along with comprehensive environmental policies further accelerates tourism business with major trade markets in the country. Positive rearrangement of environmental agreements as well as logistics and transport is helpful to attract foreign investment in the tourism industry and particularly in areas which probably would have capacity to generate revenue. In this manner, tourism sector through developed connectivity and growth of infrastructure creates employment opportunities in the country.

Tourism as a part of the national economy of Ukraine

Problems of increasing of the efficiency of tourist activity enterprises, assessment of tourism resources potential in Ukraine and development international tourist activity is relevant today. The article analyzes and substantiates the development of the tourism business in Ukraine as a priority component of the national economy, is illuminated by the real and potential resource potential for recreational and tourism development spheres in Ukraine, detailed measures for the country's entry into the world tourist market. The tourism industry in Ukraine is gaining momentum. The tourism business is becoming one of the leading and profitable areas of social and economic development. The economy of the tourism business is a set of social relations that arise in the implementation of tourist activity, namely in the production, distribution, exchange and consumption of tourist services (tourist product). The tourism business economy is an integral part of the national economic complex as a catalyst for economic growth. The tourist business will help to increase budget revenues, promote employment growth, including in rural areas terrain, and because of its attractive tourist potential in Ukraine becomes possible for investments. For all this needs marketing, information and advertising support for tourism and recreation potential of the country to be improved. In terms of globalization, Ukraine should take this industry in the consideraration as one of the most promising and innovative sectors of the economy. The state should contribute to the development of the tourism industry and comply with the quality of the services provided. The integration process will be to implement European norms and standards in education and tourism and the dissemination of cultural, scientific achievements. 2020 is recognized to be the year of tourism development in Ukraine. It gives the “green ligh” tourist business. Therefore, analyzing the status and prospects of tourism business development in Ukraine it should be noted, that this industry is becoming a priority branch of the state economy. Historical, cultural-ethnographic, gastronomic, sanatorium-resort potentials of the country at creation favorable conditions for investment and proper marketing will bring country into world leaders in the tourism industry.

INNOVATIVE DIRECTIONS OF INCREASING THE EFFICIENCY OF STATE REGULATION IN THE REGIONAL TOURIST SPHERE

Introduction. From an economic point of view, the tourism industry is a sector that can provide a high income for relatively small investments in innovative tourism. Over the past 10-15 years, Ukraine has experienced negative trends associated with the decline of industrial areas, the outflow of labor abroad, unstable government policy, which, in turn, has affected tourism. However, despite this, the service sector is one of the promising areas of economic development of Ukraine. The purpose of this article is research of innovative directions of increasing the efficiency of state regulation in the regional tourist sphere. Results. The article analyzes the tourist flows of Mykolaiv region, which allow so identify general trends in the development and interest of potential consumers of tourist services in the visited areas and general trends in the activity of tourists – citizens of Ukraine going abroad. The general analysis of tourist flows of the Mykolaiv area for 2000-2017 is carried out that exacerbates a problem of necessity of effective directions development of the regional tourist sphere taking into account regional peculiarities and problems of development of innovative processes in the tourist sphere. Conclusions. The current legal framework governing the activities of business entities in the market of tourist services in Ukraine is not perfect, it contains a significant contradiction between the priorities and objectives of state tourism policy, it is characterized by a certain declarativeness, which is not supported by appropriate mechanisms to stimulate the development of domestic tourism business in general and foreign tourism in particular. Most legal regulations governing tourism are not properly enforced, which hampers the solution of many complex problems in the tourism industry. Measures to improve the regulatory framework should be aimed at creating favorable conditions for the development of domestic tourism business and real economic mechanisms to stimulate the development of the tourism industry. Key words: tourism, recreation, market of tourist services, innovations of tourism, infrastructure, tourist streams, strategy.

Reindeer breeding in the Chukchi Autonomous District and the basic directions of its stabilization

The characteristic of the condition of northern reindeer breeding in the eastern sector of the Arctic, the number of deers on farms, around administrative and geographical areas of the territory is given. The factors which affect the economic efficiency of the industry, production, the main reasons for the unproductive waste of deers are noted. In modern conditions, reindeer husbandry performs a number of important economic and social functions. There are three different points of view on the development of reindeer husbandry. In the first economic aspect, reindeer husbandry is considered as a commodity business in the northern economy. In the second aspect, reindeer husbandry is considered as an ethno-saving industry, the way of life associated with the traditional economic activities of the native population of the North, which provides its employment. The third approach means the ethnocultural development of reindeer husbandry, which creates opportunities for the tourism business development - ethnocultural tourism. The main directions of improving the productive and social infrastructure of the industry, ways of innovative development, and solving the personnel problem are proposed.

Reviewing the Conditions for Business Tourism in Bulgaria

This report outlines the trends in the development of business tourism in Bulgaria and analyzes the conditions for doing business tourism in the country. The main results of the study relate to the general theory about the specificity of the business tourism, the analysis of the practical application of tendencies of the different subjects at macro and micro level. In the specific studies and in drawing up the conclusions from them, common scientific methods as observation, analysis, synthesis, analogy and others, are applied.

ФРАНЧАЙЗИНГ ЯК СУЧАСНИЙ КАТАЛІЗАТОР РОЗВИТКУ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ

The article deals with the prospect of tourism business and franchising as one of thefactors of its development at the present stage.The main purpose is to consider the conditions of franchising in the tourism industryof Ukraine, prospects and problems of its development.Today it is important for the development of tourism enterprises to integrate intofranchise networks.Informative-analytical methods, methods of comparison, generalization, synthesis, etc.were used in the scientific research. Scientific publications and works of domestic and foreignscientists on the practical application of franchising in the tourism business served astheoretical and methodological basis of the research.On the basis of the research and analysis of the formation and development offranchising in Ukraine and in the world, the stages of the evolution of franchising werehighlighted in the article as a modern theoretical basis for entrepreneurial activity in thetourism sector.Taking into account the historical peculiarities and analysis of papers dedicated to thefranchise concept, franchising is defined as an innovative tool for ensuring the efficientoperation of the tourism business.The relevance of uniting tourism enterprises in franchise networks as a promisingdirection for the development of modern tourism business has been researched andsubstantiated. In the article the problems and prospects of development of franchising systemin tourism business in Ukraine are covered. The article reveals the peculiarities of franchisenetworks creation as the most effective form of activity in the tourist business.The most popular franchises in Ukraine are analyzed. The main advantages anddisadvantages of franchising for franchisor and franchisee are identified.It is concluded that the creation of franchise networks is a promising direction for thedevelopment of domestic tourist network structures. Further research on the franchisingsystem will accelerate exit of Ukraine from the economic crisis and will take the tourismbusiness to a new level of development.The results of the study may be useful for tourism workers, academics, teachers andstudents of the Tourism specialty.

Tourist business in ukraine: state and prospects of development

The purpose of the article is to study the role and importance of tourism business in the Ukrainian economy, to analyze the factors influencing the development of tourism business and to develop recommendations for improving the socio-economic development of Ukraine. The main scientific results of the study were obtained using a set of general scientific and special methods, namely: abstract-logical (in determining the main tendencies and directions of optimization of international tourist flows in Ukraine), statistical method (for processing and analysis of information on the number of participants of international inbound and outbound tourism), systematic analysis and synthesis (to establish features of development of tourist flows in Ukraine), abstract-theoretical method (for theoretical gene- ralization) and forming conclusions). The article investigates the main publications of domestic and foreign scientists on the tendency of development of the Ukrainian tourist industry. The role and importance of tourism business in the economy is considered, the factors of influence on the development of the tourism industry of Ukraine are analyzed. The main problems related to the development of the Ukrainian tourism business are investigated. The dynamics and structure of tourist organizations are considered. The analysis of tourist flows of Ukraine using statistical methods is conducted, the dynamics of relevant indicators over the past 9 years are presented in tables. The main shortcomings, problems and priority directions of development of the tourist industry of Ukraine have been identified. Prospects of tourism business development in Ukraine are substantiated, probable ways of solving problems of tourism industry are given. The implementation of the set of measures in the article will allow to use tourism resources more effectively, integrate into the world tourist community, increase the accessibility of Ukraine’s export tourism potential. One of the priorities is to attract investments in the tourism industry, including the construction of roadside service facilities, as well as collective and individual accommodation facilities in the administrative regions of the country. Creating the necessary conditions for the development of tourism in Ukraine as a highly profitable sector of the economy will contribute not only to the development of the tourism industry, but also to a more successful reform of the entire economic system.