Business Development In Ukraine Research Articles

BUSINESS DEVELOPMENT IN UKRAINE IN THE CONTEXT OF DIGITAL ECONOMICS

This article explores the trajectory of business development in Ukraine under the influence of digital economics. By examining key sectors, government initiatives, and the challenges and opportunities presented by digital transformation, we aim to provide a comprehensive overview of how Ukraine is adapting to the digital age and positioning itself in the global market. The study highlights the rapid growth of the IT sector, the significant strides in e-commerce, FinTech, and agriculture, and the critical role of government policies in fostering digital innovation. It also addresses the pressing challenges such as cybersecurity risks, digital skills gaps, and regulatory needs, offering policy recommendations to ensure sustainable growth. This multifaceted analysis underscores the transformative impact of digital economics on Ukraine’s business landscape, offering insights into its future trajectory in the global digital economy.

Business development in Ukraine with the support of employers' organizations and their associations

Introduction. In developing countries, state support for the development of entrepreneurship is of crucial importance, at the same time, civil society organizations play an important role in achieving business success of micro-entrepreneurs by providing various services, consultations, defending the interests of the business community in interaction with the authorities. Non-governmental business support organizations contribute to the development not only of their members, because by providing business support and acting on behalf of the business community to improve the conditions for conducting economic activity, such organizations as a result ensure the development of the country's economy as a whole. The purpose of the paper is to analyze the possibilities of employers' organizations and their associations in promoting business development in Ukraine. Results. Employers' organizations and their associations play an important role in the formation and implementation of state economic policy, regulation of labor, social, and economic relations. The activities of employers' organizations contribute to the establishment of effective cooperation between the business community and the authorities, including through the participation of such organizations in social dialogue. Today, the largest association of employers' organizations of Ukraine - the Federation of Employers of Ukraine takes an active part in the processes of liberalization of business conditions and implements effective support for business development, including through: lobbying business interests in the state authorities of Ukraine (local and central); support at the legislative level of various business initiatives of employers; providing opportunities for legislative and business intelligence; establishment of cooperation with foreign partners; attracting business to a wide range of events, meetings and conferences at various levels - local, national and international. The Employers' Federation of Ukraine, being a full member of the International Organization of Employers, actively promotes the interests of its members also in the international arena, in particular, regarding trade and access to foreign markets, including through participation in trade forums. Conclusions. Employers' organizations and their associations are today's important business associations that have the right to conduct collective bargaining at a certain national, sectoral, and territorial level on behalf of their members. As independent institutions, employers' organizations can influence public policy, thanks to their involvement in the processes of public policy discussion, monitoring of legislative initiatives and cooperation with the government sector. Such organizations provide specialized business resources, including professional advice and services, to assist with current issues of running and supporting business development.

Practical Aspects of Hotel and Restaurant Business Development in Ukraine Based on the Use of the jSolutions Restaurant Module

The article conducts a practical study of the aspects of the development of the hotel and restaurant business in Ukraine and reviews the jSolutions module «Restaurant». Its functionality, main characteristics and advantages in comparison with other software solutions for the restaurant business (RB) are described. The main aspects of the dynamics of development of the RB are allocated, which includes: introduction of POS-systems; online ordering and delivery; use of CRM systems; analytics and Big Data; social media and digital marketing; virtual and augmented reality (VR/AR), kitchen automation and inventory, cybersecurity. A list of functions provided by the jSolutions module «Restaurant» is provided. It is noted that the module consists of two parts: BACK OFFICE and FRONT OFFICE. BACK OFFICE allows users to create calculation cards, create menus, set up outlets for implementation in FRONT OFFICE, works with invoices and orders. It is also possible to set up a discount or bonus system for visitors to the establishment. Users of FRONT OFFICE are bartenders, cashiers or administrators who work in TouchScreen mode, taking orders from visitors, creating invoices and settling customers. The module includes 4 TouchScreen modes, each of which is designed for different aspects of work, namely: automation of the cook’s workplace (the cook can mark the preparation of each dish to order, which helps to optimize the process of work in the kitchen and ensures timely processing of orders); TouchScreen self-service (the interface allows users to independently create orders from the menu without the help of a waiter, cashier or administrator); Cashier’s TouchScreen (the interface allows the bartender, cashier or administrator to create a customer account and make payments on this account); Waiter’s TouchScreen (the interface is used to record food orders and their delivery). Such additional unique functions of the jSolutions «Restaurant» module as «Cash Collection», «Cancellation of Bills», «Table Reservation», «WEB-Interface for Ordering Meals» (the functionality is intended for registration in the database of food orders in places where the desktop version of jCatering is not installed), «Mobile version of the waiter’s workplace», etc. Attention is focused on the fact that IT significantly affects the increase in restaurant revenues due to the optimization of operations, improvement of the quality of service, effective marketing and expansion of sales channels. Investing in modern IT solutions will help restaurants stay competitive, improve operational efficiency, and ensure sustainable revenue growth.

Current problems of small business development in Ukraine

At the present stage, the development of small businesses in Ukraine is quite problematic due to a number of factors, such as an unstable geopolitical situation, a difficult economic situation, in particular through Covid-19 and the full-scale invasion of the Russian Federation. The question of analyzing the state of development of small businesses in Ukraine is quite common among scientists. Small business plays a significant role in the overall development of the country's economy and is a source of budget revenue, which, in turn, affects employment by providing jobs. The development of small businesses in Ukraine today is a rather complex process. This is due to the fact that the overall economic situation is in a critical state. Small business is one of the main links in the economy, which makes it possible to further develop the economic system in Ukraine. Having examined the essence of small business, a number of its strengths and weaknesses are considered. It can be argued that this segment of the economy, unfortunately, has more threats than opportunities. Existence threats are because the small business link in the overall economic system is quite unstable and is often influenced by external economic factors. One of the problems of small business development is the difficulty of financing large-scale projects. The number of small businesses in Ukraine has been increasing unevenly in recent years. In 2022, this figure has decreased significantly. The overall state of the national economy has deteriorated significantly. Currently, the defining problem for the development of all sectors of the Ukrainian economy is the full-scale invasion of russia. This factor had an extremely negative impact, and its consequences will hamper the normal economic development of the country for a long time. Until 2022, the Covid-19 pandemic had a significant impact on the national economy. However, its impact was not as widespread as the impact of the war. Consequently, analyzing the main modern problems of small business development in Ukraine, it can be argued that in addition to the «classical problems» that constantly exist, in recent years, problems objective for the state have been added, caused by external factors that cannot be influenced.

Розвиток малого підприємництва в територіальних громадах України в післявоєнний період

The article deals with the ways of small business development in Ukrainian territorial communities in the post-war period in Ukraine. The aim of this article is to give recommendations and ideas on small business development in Ukrainian territorial communities in the post-war period. In order to achieve the research goal, the following tasks were used: the scientific literature analysis on the research topic, the secondary data analysis from open Internet resources, and providing ideas for small business development in Ukraine’s territorial communities in the post-war period. The following ideas for small business development in Ukraine in the post-war period are proposed: the relationship between small businesses in territorial communities and e-government in improving their services; using artificial intelligence in order to collect and analyze customer data to make informed decisions about the target audience and its preferences; a hub creation for individual entrepreneurs, where they can exchange their ideas; on the basis of the Politech-Consult CTC to create courses for aspiring individual entrepreneurs from territorial communities, where they will be taught all the aspects of opening and running their small business.

Strategic management approach to digitalization of business: the impact of Euro-Atlantic integration on the modernization of Ukrainian enterprises

Relevance of the research topic. Changes in legislation and regulation aimed at supporting digital transformation are creating new opportunities for businesses. Ukrainian enterprises need modernization and adaptation to modern conditions of competitive business. Digital technologies are a powerful tool for increasing the efficiency and competitiveness of enterprises. Ukraine's integration into Euro-Atlantic structures, such as the European Union and NATO, creates new opportunities and requires enterprises to meet standards and requirements. All this creates a basis for discussing the impact of Euro-Atlantic integration on digital modernization. Formulation of the problem. Ukraine, like other countries, faces the need to modernize its business in conditions of deep changes in the world economy. This modernization includes the transition to digital transformation, which is an urgent strategic goal for many Ukrainian enterprises. The implementation of digital technologies and processes confronts enterprises with numerous challenges and problematic issues. Analysis of recent research and publications. In general, this problem attracts considerable attention of both Ukrainian and foreign researchers. They explore various aspects of business digitalization and examine its impact on enterprise modernization in the context of Euro-Atlantic integration. However, the task of further research may be the integration and generalization of the results, the development of specific recommendations for Ukrainian enterprises and the determination of optimal strategies for their development. Selection of unexplored parts of the general problem. The interaction of digital technologies and Euro-Atlantic European integration at the level of individual enterprises and industries, as well as the analysis of practical examples of the implementation of digital initiatives in small businesses, have not been sufficiently studied. Additional research is needed to study cyber security issues, the development of financial models for enterprises, the study of ethical issues related to the collection and processing of data in the digital environment, as well as the impact of Euro-Atlantic integration on legislation in this field. Problem statement, research goals. The research is aimed at studying the impact of Euro-Atlantic integration on the process of digitization of Ukrainian enterprises, as well as determining the key factors that influence this process. The article aims to contribute to the understanding and effective use of opportunities that open up to Ukrainian enterprises due to integration with Euro-Atlantic structures in the context of business digitalization. Methodology of the study. Complex of scientific abstraction, theoretical comparative analysis and synthesis of own innovative ideas. Presentation of the main material (results of work). An overview of the degree of use of digital technologies in Ukrainian business was conducted, including statistical data, the level of infrastructure and the activity of enterprises in this direction. The influence of Euro-Atlantic integration processes on the development of digital technologies in Ukraine is analyzed, in particular in the context of the harmonization of legislation and ensuring access to European markets. Key factors affecting the successful implementation of digital projects in Ukraine and obstacles that may arise in this process have been identified. Based on the obtained results, recommendations were formulated for Ukrainian enterprises and state bodies on issues of speeding up the process of digitization and Euro-Atlantic integration. In conclusion, the main conclusions of the study are given, indicating the relevance and importance of further measures for the development of Ukrainian business in the context of digital modernization and integration with Euro-Atlantic structures. Field of application of results. Training of applicants in the specialty 073 "Management" with medium and long-term strategic vision. Conclusions in accordance with the article. Digitization opens up new opportunities for small and medium-sized enterprises to develop and carry out international operations. However, it also creates challenges in securing investment and training. The development of the digital market in Ukraine promotes the emergence of new innovations and creative services. The digital market in Ukraine is connected with Euro-Atlantic integration through harmonization and increasing the competitiveness of Ukrainian enterprises on European markets. The key technologies of digital transformation in Ukraine include Internet of Things (IoT), blockchain, artificial intelligence, virtual reality, etc. These technologies directly affect the development of business in Ukraine. A SWOT analysis allows you to track the strengths and weaknesses of a business in the context of digitalization, as well as identify opportunities and threats in the market. PEST analysis examines political, economic, social and technological factors affecting business in the context of Euro-Atlantic integration and digital transformation. The digital economy is becoming an increasingly important component of Ukraine's GDP and contributes to the growth of national business and raising the standard of living of the population.

International Aspects of IT Business Development in Ukraine

Results of a study of macroeconomic effects from foreign economic activities of IT business in Ukraine and its revealed development patterns are presented in the article. It was found that the domestic IT business gained the increasingly more features of the international business, which is very important in addressing the issues related with securing the advantages of doing IT business in Ukraine and building up the institutional framework required for it.
 The study revealed that the increased scopes of services in creating software design, data processing and databases, techniques, provided by the IT sector in Ukraine, had a considerable positive effect for the exports of external services and the overall trade balance of services in Ukraine. It could be achieved due to the adaptation of the Ukrainian IT sector, in particular its organizational forms, to the specifics of foreign economic activities. 
 The analysis laid the basis for elaborating recommendations for securing the advantages of doing IT business in Ukraine and building up the relevant institutional framework that would allow for effective utilization of the potentials available with the domestic IT business.

Modelling the impact of sme lending on business value added

The SME lending covers a list of its needs related to its day-to-day performance, fixed assets, development. Existing methods of identifying impact on economic indicators from using loans by SMEs are limited. The aim of the research is to develop a methodology which allows reveal the impact of SME lending on business value added on macroeconomic level. The methodology is based on correlation regression analysis in order to identify the level of loan influence on business development, value added in particular, due to the lack of adequate methods for SME development forecasting. The obtained results are sufficient for medium business and be used in forecasting medium business development in Ukraine. For small business model has insufficient density of the relationship between indicators, therefore, it was proposed to use additional factors as equity; liabilities and non-economic factors exemplified as the level of shadow economy.

Strategic aspects of business development under the conditions of circular economy

Nowadays, the transition of business to the principles of circular economy is not only relevant, but also inevitable. The world is changing very quickly, there are transformations and customer requests that respond to the threats and harmfulness of any irresponsible economic activity to the environment. The circular approach will make it possible to find effective ways to reduce costs and enter new markets, including foreign ones. The purpose of the study is to determine the current state and strategic aspects of business development in Ukraine under the conditions of the circular economy. Attention is focused on a significant increase in the future use of natural resources, which is connected with the post-war recovery of business, housing stock and lost things. Therefore, businesses should already take into account such costs due to the need to restore the national economy and ensure an acceptable standard of living of the population. The situation in Ukraine with the generation and management of waste from economic activity is analyzed. Although the state of affairs differs significantly by region. The main difficulties are related to the unsatisfactory condition of the MSW storage facilities and the high costs of new technologies. It was found that the largest amount of waste is generated in the processing industry, the mining industry takes the second place, and the third place is taken by agriculture, forestry, and mining. Therefore, it is assumed that, taking into account such a distribution, the implementation of the circular economy should start with these industries, especially the processing industry. Such a context actualizes the manufacturer's qualitative assessment of its potential for the transition to closed cycles of resource use in modern conditions. It has been established that increasing the effective use of raw materials and energy is achieved by: established control of raw materials and all stages of their use; replacement of raw material components with alternative and less toxic ones; a comprehensive approach to product quality management. The strategic aspects of business that should be planned by the manager under the conditions of the circular economy (choice of business location, production technology, choice of stakeholders, competitive policy and tax planning) are substantiated and analyzed. Keywords: circular economy, business, development, waste management, potential.

TRENDS OF THE DEVELOPMENT OF UKRAINIAN BUSINESS UNDER MODERN CONDITIONS

The article is devoted to the current problems of the functioning and development of business in Ukraine under the conditions of the introduction of martial law. It is noted that in Ukraine, in the conditions of war, the level of business development does not meet the current needs of the country's economy, as well as the potential requirements of the world market. The reasons that hinder business development in the country are identified. Among the main ones are the difficult socio-economic situation, the breakdown of economic ties, the deterioration of payment discipline, and the high level of interest rates. However, the most acute problem for enterprises is the search for and obtaining financial. The role of managing the financial results of enterprises in ensuring the economic growth of the country and the social welfare of the population is defined. The main problems of business functioning in the country are considered. An analysis of the dynamics of the profitability of the functioning of domestic enterprises in recent years was carried out. The main obstacles to the effective functioning of enterprises were analyzed. An overview of the reserves for the growth of business efficiency was carried out, the main possible areas of business support from the state were considered. The main directions of the growth of the income of enterprises are proposed as the keys to effective business management in today's complex conditions. The state of business functioning in Ukraine today has been studied, and some positive trends in its further development have been outlined. It has been proven that in Ukraine, in the conditions of a large-scale war, the level of business development does not meet the current needs of the country's economy, nor even more so the potential requirements of the world market. The reasons that slow down the development of business in the country have been identified, in particular, such as: a difficult socio-economic situation, a breakdown in economic ties, a deterioration in payment discipline, a high level of interest rates. Features of the implementation of enterprise optimization mechanisms at the current stage are revealed.

ОПОДАТКУВАННЯ БАНКІВСЬКОГО БІЗНЕСУ В УКРАЇНІ В УМОВАХ ВОЄННОГО СТАНУ

The article is devoted to the study of taxation of banking business under the conditions of martial law in Ukraine. The article defines the peculiarities of banking business in special conditions, and also analyzes the income tax of banking institutions. The tax on the profits of banks during the last five years was studied, more attention was paid to the period of 2022-2023. Various methods of preferential taxation of banks were considered, in particular, the reduction of tax rates during the period of the bank's activity in the conditions of martial law, the provision of tax credit to banking institutions, etc. Prerequisites, disadvantages and advantages of taxation of domestic banks are defined. The problems of banking business development in Ukraine and key aspects in the field of taxation are substantiated. Possible prospects for the development of banking business in special conditions are presented. The purpose of the article is to study the profitability of domestic banking institutions and the taxation of their activities in the conditions of martial law, to analyze the peculiarities of the income tax, as well as to determine the shortcomings and possible prospects for the development of the banking business in special conditions. To achieve the chosen goal of the research, the following tasks were formed: to analyze the profitability of banks in Ukraine; determine the prerequisites, disadvantages and advantages of taxation of domestic banks; identify the main problems of the development of banks in the field of taxation and propose ways to solve them. Russia's full-scale invasion of Ukraine led to an urgent need to determine decisive actions in order to avoid economic collapse and stabilize the banking system. After all, in the first days of a full-scale war, the activity of banks was under threat. Banking institutions not only resisted threats, but also increased profitability. In the conditions of the martial law integration process, the taxation of banks is a very acute problem. Of course, taxation of banking institutions requires improvement and development of new approaches to bank management, creation and successful implementation of banking business strategy.

Cooperation between Ukraine and the organization for economic cooperation and development

The article aims to determine the current and promising directions of cooperation with the OECD for Ukraine at the present stage of socio-economic development, including agriculture. The research was carried out using logical analysis, generalization, and systematization methods. The study analyzes the history of Ukraine's cooperation with the OECD; it was noted that this cooperation is promising for the country in the context of increasing the efficiency of its state administration, reforming the economy and the education system, developing infrastructure and energy efficiency, advancing in the European integration process, etc. The OECD is an essential partner for Ukraine on the way to establishing relations with other international organizations and the state authorities of its member countries. The OECD is crucial for attracting investments and business development in Ukraine (including small and medium-sized enterprises). The study systematizes the main directions of Ukraine's cooperation with the OECD. The main relevant areas of social and economic development of Ukraine, which can be activated thanks to the collaboration with the OECD, include reforms in the field of regulatory policy and transparency of management; improving the quality of education; development of small and medium enterprises; development of infrastructure and energy efficiency; fight against crime related to corruption; exchange of experience and technologies, development of the agricultural sphere. The problems of cooperation between Ukraine and the OECD include insufficient implementation of OECD recommendations and standards; difficulty implementing reforms for joining the OECD; lack of financial resources; insufficient level of awareness and involvement in OECD activities. Determining and understanding the essence of shortcomings in Ukraine's cooperation with the OECD makes it possible to eliminate them and increase the effectiveness of collaboration. The practical significance of the research results lies in the fact that they can be laid as a basis for further scientific research and used in the development/formalization of the mechanism of interaction between Ukraine and the OECD in the war and post-war period. Keywords: Organization of Economic Cooperation and Development, Ukraine, cooperation, socio-economic development, agriculture.

Regulatory Support and Institutions for the Transformation of Enterprises to the Digital Economy

Regulatory support and institutions for the transformation of enterprises to the digital economy are considered. In particular, the basic institutions of the transformation of enterprises to the digital economy, inherent in any society: social (or socio-cultural), economic, political, were studied, and their structure was summarized. It is substantiated that it is the state that is entrusted with the task of ensuring the effective functioning of institutional and legal foundations and long-term development vectors of the country and enterprises in Ukraine. In the conditions of wartime and the development of the digital economy, it is necessary to create a structure of incentives and motivations for digitalization at the enterprises themselves. The institutional and legal foundations of the digital transformation of enterprises by the institutions of state power are considered. The main legislative support for the formation and development of the digital economy in Ukraine is presented, the policy directions of the Ministry of Digital Transformation, its implementation of projects for the development of the digital economy, which create conditions for the development of business in Ukraine, the transformation of enterprises to new operating conditions, the development of human capital, and the preservation of labor potential are considered. The impact of supranational institutions and European integration on the establishment of institutional and legal foundations for the transformation of enterprises to the digital economy is outlined. The main directions of Ukraine’s cooperation with the European Union in the development of the digital economy, which are among the priorities in cooperation, were considered. Proposals regarding the improvement of institutions for the transformation of industrial enterprises to the digital economy are substantiated and relevant recommendations are provided. In particular, it was noted that Ukraine needs a modern industrial policy with defined principles and a vision. A strategy of industrial development is necessary, taking into account the digital economy, martial law, losses of industrial and labor potential, the need for post-war recovery and the adoption of the Law of Ukraine «On State Industrial Policy». The state industrial policy must meet the requirements of the times, therefore it should include the tasks of digital transformation of industrial enterprises and stimulating mechanisms of digital transformation.

Taxation features of the IT industry: regional aspect (on the Transcarpathia example)

The relevance of the article is justified by the positive growing indicators of IT business. The dynamic development of the IT sector in Ukraine is an important factor that attracts attention to Ukrainian IT companies both within the country, in the region and abroad. In addition, Ukraine tops the list of countries developing offshore software and is gradually becoming a true global IT hub. The state-adopted vector of development aimed at digitalization of the economy creates favorable conditions for the functioning of IT entities. Transcarpathian region is one of the priority areas of IT business development in Ukraine, characterized by the creation of the National IT Cluster. Tax conditions of IT companies are a set of issues that are fundamentally important for the development of the Ukrainian IT sector. Currently, changes in the tax sphere caused by the adoption of Ukraine's digital development strategy are relevant. It is established that in order to reveal the features and ensure the proper level of organization of accounting activities of IT companies, it is necessary to take into account their types in accordance with the peculiarities of taxation (general and simplified system of taxation, residents of "Diia Siti "). The special tax regime "Diia Siti " has been studied, which sets special conditions for the IT industry, in particular detailing its basic requirements and compliance criteria. The article analyzes the number of legal entities registered in the IT business, according to individual NACE codes in order to determine their most popular species in the Transcarpathian region, in particular, the main problems of IT companies are identified. The peculiarities of taxation of natural persons-employees of the enterprises of "Diia Siti ", in particular those who work under gig-contracts, are also described.

CONCENTRATION OF ENTREPRENEURIAL ACTIVITY IN THE REGIONS OF UKRAINE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

The state and features of small business development in Ukraine are studied in the context of ensuring the postulates of sustainable development. Positive and negative trends and changes are revealed, prospects of the development of business structures are defined in terms of sustainable development. Assessing the concentration of entrepreneurial activity in the regions of Ukraine, we note the presence of certain fluctuations in the dynamics and interregional differences in the density of economic entities per 10 thousand population. Based on the analysis of the entrepreneurial activity in the regions of Ukraine, it is established that despite the insufficient level of small business development, its influence on the economic development of the regions is growing. This is confirmed by the calculated coefficient of the impact of revenues from small businesses to the local budget on GRP, the importance of which is growing in all regions. The calculation of the ratio of personnel costs in the field of small business to personnel costs in all enterprises shows its tendency to decrease in most regions, which is explained by an increase in business shadowing rather than lower wages and a reduced number of employees in these enterprises. It is proved that the development of entrepreneurship solves not only economic but also social issues. It is an effective means of restructuring, enhancing innovation, overcoming imbalances in certain market segments, creating new jobs and reducing unemployment. Stimulating the development of an entrepreneurial activity, supporting small business and creating conditions for economic management are among the primary tasks of the state's economic policy.

The Condition Assessment of Hotel Business Development in Ukraine

Topicality. In this article activities of collective accommodation facilities (CAF) in Ukrainian regions are analysed, in particular, hotel enterprises (accommodation fund). In the hotel market, the competition strengthening between hotels can be observed, that is from the world hotel concerns. Therefore, hotel enterprises are trying to increase their productivity and competitiveness by implementing effective organisation and management methods. Aim and methods. The aim of the article is to analyse activity of CAF, identify problems of effective hotel business functioning in Ukraine. General scientific methods are used in this study: information materials of statistical and reference publications, analysis, synthesis, generalisation, comparison. Results. Based on official data from the State Statistics Service, it can be mentioned that for the period from 2018 to 2020 the number of similar accommodation facilities decreased from 4719 to 1337 un. Accordingly, the number of places in CAF also decreased from 300 010 to 155 029 un. in 2018–2020. The provided official data show a general decrease in the number of hotel rooms and similar accommodation facilities. A significant decrease in the number of hotels and similar accommodation facilities is observed in 2020 compared to 2018. The segment of five-star hotels has suffered more than four- and three-star ones, due to the sharp drop in the flow of foreign tourists to Ukraine. During 2018–2019, the development of collective accommodation facilities, owned by natural persons-individuals of business entities, has a positive tendency. In 2020, a significant amount of accommodation fund is observed in hotels in Kyiv, as well as in Lvivska, Odeska, Kyivska and Ivano-Frankivska regions. Conclusions and discussions. Thus, the study highlights that the reduced demand for hotel enterprises services in crisis circumstances is the main problem of hotel business development. It is necessary to develop infrastructure, introduce innovation and project support for the hotel enterprises development, implicate investments in the economic sectors progress. In comparison with other real estate sectors, double standards, a significant payback period of hotel enterprises hinder the hotel potential amplification in the country.

Organizational and Economic Triggers of the Restaurant Chain Balanced Development in the Conditions of Service Economics

Topicality. Transformational processes of social and economic relations in Ukraine actualize and determine the need in researching and understanding the balanced development of restaurant chain business systems through the use of modern flexible economic and organizational tools, as well as a number of triggers. The aim of the article is a scientific practical foundation of the process of forming a balanced development of the restaurant business chain structures in service economics conditions. Research methods. In this study, to achieve the set aim, a number of scientific and methodological approaches, which are applied in restaurant business in the formation of restaurant chains, are used. In particular, these are systemic, structural, cognitive (modern), organizational and situational approaches. Additionally, the study uses a number of scientific methods that allow to make a proper theoretical and practical analysis of the research problem, including semantic analysis, structural and logical analysis, retrospective analysis, methods of analysis and synthesis, generalization, grouping and systematization, expert evaluation method. Results. The article actualizes and stipulates the need for further theoretical, methodological and practical study of the restaurant business in service economics. Problematic aspects that hinder the balanced development of restaurant business systems are highlighted. Modern special principles of restaurant business development are concretized; their taking into account is recommended when forming chain forms of business structures. Franchise chains are considered to be one of the most common forms of restaurant business organization in the world. The analysis of condition and problems of franchising business development in Ukraine is given; its advantages are defined and proved. The specialists’ expert assessment on the state, problems and tendencies of restaurant business development and new innovative forms of organization of its chain structures is given. The problems of insufficiently effective organizational and economic support of business activity and the lack of balanced mechanism for its development are studied. At the scientific applied level, the use of triggers in modern management practice – psychological, economic, organizational, which enhance the effectiveness of business processes – is highlighted. The special urgency of using the full tools of organizational and economic triggers system for balanced development of restaurant chains in the service economics is substantiated. Conclusions and discussions. For balanced development of service enterprises, scientists and practitioners focus on defining and evaluating a system of indicators for continuous diagnosis of business performance. For full synergetic effect in modern business practice, a system of triggers is used; it enhances the efficiency of business processes in restaurant business enterprises in service economics. The scientific novelty of obtained research results is in further development of scientific practical provisions for economic and organizational support of balanced restaurant chains development through the understanding of the essence of balanced restaurant chains development in new conditions of competitive aggravation.

The principles of improving the development of franchise business in Ukraine

Methods. The research results were obtained using general and specific scientific methods and scientific approaches, namely: methods of abstraction and comparison, logical-analytical analysis - for diagnosing the state and evaluating the development of entrepreneurship, as well as developing a model for choosing a potential franchise for franchisees; the method of theoretical generalization - to substantiate the systematization and organization of the franchising business model process; deduction - when formulating general conclusions. Results. The paper analyzes the current state of franchising business development in Ukraine, on the basis of which there is identified the need to significantly increase the efficiency of the application of the organizational plane in the general structure of the business model of choosing a franchise, and the emphasis is placed on the effectiveness of state policy, the creation of regulatory and legal support for the process of formation and development of national franchise business. On the basis of the research, the main prospects for the development of franchise business in Ukraine have been determined. The most important influencing factors on the development of the franchise business model are substantiated, and the operational order of choosing a franchise is determined. It is indicated that such a business model consists of organizational and cause-effect planes, which are formed in space and time coordinates. There is emphasized the need to identify the economic and social effects caused by their phased implementation at the organizational level, which in its turn has natural reverse aftereffects. Novelty. The research is aimed at finding new, more effective ways of developing franchise business in the Ukrainian economy. The author proposed the systematization and organization of the business process in order to form an effective portrait of the franchise model, and also for franchisees there has been created a step-by-step activity business model for choosing a potential franchise. Practical value consists in the development of recommendations for the effective development of the national franchise business.

СУЧАСНІ ТЕНДЕНЦІЇ РОЗВИТКУ ПІДПРИЄМНИЦТВА В УКРАЇНІ

Goal. The purpose of the article is to highlight trends and analyze the factors of economic development of entrepreneurship in Ukraine. Method. To achieve this goal, the article used general scientific methods of formal logic, which allow establishment of the factors of negative impact on the development of entrepreneurship in Ukraine. The method of dialectics is used in the work, in particular the method of scientific abstraction, which allows to identify the level of human capital development with the level of entrepreneurship, the impact of the level of economic innovation on business development. Methods of analysis and synthesis were used in the analysis of the state of business development in Ukraine. Results. The results of the study suggest that the subjects of large, medium and small enterprises have a large production and powerful human resources. Entrepreneurship development needs comprehensive support at both the state and regional levels to address structural imbalances. An analysis of the number of employees in large, medium, small and micro enterprises in Ukraine. The dynamics of products produced by large, medium, small and micro enterprises in Ukraine was analyzed. Labor productivity by subjects of large, medium, small and micro-entrepreneurial activity in Ukraine is analyzed. An analytical study found out that recently, businesses are developing at a slower pace, due to objective and subjective factors. Strategic directions of development of business of Ukraine are formed. Scientific novelty. Exploring the development potential of business entities allows you to build activities through the introduction of legislative innovations and comprehensive support for entrepreneurship at all levels of government. Practical significance. The practical significance of the study is to determine the negative effects of the external environment on the state of entrepreneurship

СУЧАСНІ ТЕНДЕНЦІЇ РОЗВИТКУ ПІДПРИЄМНИЦТВА В УКРАЇНІ

Goal. The purpose of the article is to highlight trends and analyze the factors of economic development of entrepreneurship in Ukraine. Method. To achieve this goal, the article used general scientific methods of formal logic, which allow establishment of the factors of negative impact on the development of entrepreneurship in Ukraine. The method of dialectics is used in the work, in particular the method of scientific abstraction, which allows to identify the level of human capital development with the level of entrepreneurship, the impact of the level of economic innovation on business development. Methods of analysis and synthesis were used in the analysis of the state of business development in Ukraine. Results. The results of the study suggest that the subjects of large, medium and small enterprises have a large production and powerful human resources. Entrepreneurship development needs comprehensive support at both the state and regional levels to address structural imbalances. An analysis of the number of employees in large, medium, small and micro enterprises in Ukraine. The dynamics of products produced by large, medium, small and micro enterprises in Ukraine was analyzed. Labor productivity by subjects of large, medium, small and micro-entrepreneurial activity in Ukraine is analyzed. An analytical study found out that recently, businesses are developing at a slower pace, due to objective and subjective factors. Strategic directions of development of business of Ukraine are formed. Scientific novelty. Exploring the development potential of business entities allows you to build activities through the introduction of legislative innovations and comprehensive support for entrepreneurship at all levels of government. Practical significance. The practical significance of the study is to determine the negative effects of the external environment on the state of entrepreneurship