TRENDS OF THE DEVELOPMENT OF UKRAINIAN BUSINESS UNDER MODERN CONDITIONS

Abstract

The article is devoted to the current problems of the functioning and development of business in Ukraine under the conditions of the introduction of martial law. It is noted that in Ukraine, in the conditions of war, the level of business development does not meet the current needs of the country's economy, as well as the potential requirements of the world market. The reasons that hinder business development in the country are identified. Among the main ones are the difficult socio-economic situation, the breakdown of economic ties, the deterioration of payment discipline, and the high level of interest rates. However, the most acute problem for enterprises is the search for and obtaining financial. The role of managing the financial results of enterprises in ensuring the economic growth of the country and the social welfare of the population is defined. The main problems of business functioning in the country are considered. An analysis of the dynamics of the profitability of the functioning of domestic enterprises in recent years was carried out. The main obstacles to the effective functioning of enterprises were analyzed. An overview of the reserves for the growth of business efficiency was carried out, the main possible areas of business support from the state were considered. The main directions of the growth of the income of enterprises are proposed as the keys to effective business management in today's complex conditions. The state of business functioning in Ukraine today has been studied, and some positive trends in its further development have been outlined. It has been proven that in Ukraine, in the conditions of a large-scale war, the level of business development does not meet the current needs of the country's economy, nor even more so the potential requirements of the world market. The reasons that slow down the development of business in the country have been identified, in particular, such as: a difficult socio-economic situation, a breakdown in economic ties, a deterioration in payment discipline, a high level of interest rates. Features of the implementation of enterprise optimization mechanisms at the current stage are revealed.