An anisotropic hyperelastic constitutive model with tension–shear coupling was developed for woven composite reinforcements based on fiber reinforced continuum mechanics theory. The strain energy of the model was additively decomposed into two parts nominally representing the fiber stretches and fiber–fiber interaction considering shear–tension coupling, respectively. Experimental data were used to identify material parameters orderly and simply in the constitutive model for a specific balanced plain woven carbon fabric. The developed model was validated by comparing numerical results with picture-frame shear tests under different pre-stretch ratios, and was then applied to the simulation of a hemispherical stamping experiment, demonstrating that the developed constitutive model is highly suitable to characterize the nonlinear and anisotropic mechanical behaviors of woven composite reinforcements under large deformation. The proposed model establishes a theoretical foundation for more accurate forming simulation and processing optimization of woven fabric composites.