Determining Purchase Intention Research Articles

Factors Influencing Consumer Purchase Intention and Adoption Onwards of 5G Mobile Phone in Malaysia

The use of 5G technology signifies a significant progression in mobile telecommunications, offering improved speed, connection and efficiency. The objective of this research is to determine the variables that impact customer purchase intention and subsequent adoption of 5G mobile phones, specifically from the viewpoint of popular shopping platforms in Malaysia. The theoretical framework can be found pursuant to the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DOI) theory. Utilising quantitative surveys to collect extensive data from a varied sample of Malaysian customers who are Shopee subscribers. A total of 413 samples was successfully collected using convenience sampling of Malaysians in the Klang Valley. Findings suggest that factors such as perceived ease of use, subjective norm, and attitude serve a crucial role in determining purchase intention. The online purchasing of 5G mobile phones is greatly influenced by both intention and actual behaviour. The study emphasises the need of using targeted marketing tactics that specifically target these diverse characteristics. Online merchants and mobile phone manufacturers may greatly boost customer trust and adoption rates by improving user experience, offering comprehensive product information, and implementing strong security measures. The study offers vital information for competitors seeking to take advantage of the continuously growing 5G industry in Malaysia.

The Mediating Role of Trust in Purchasing Intention

Generation Z is defined as those born between 1997 and 2012 who have grown up in the digital era. This has had a significant impact on their thinking and behavior, especially in the realm of beauty. Generation Z, born in the digital era, possesses distinct characteristics that set them apart from other generations. Notably, they have a strong preference for purchasing beauty items, with a significant portion of their income allocated to this expenditure. The aim of this study is to determine the function of trust as a mediator in the correlation between purchase intention and cosmetic products among persons who are part of Generation Z. The survey includes individuals from Generation Z in Batam City who possess a comprehensive knowledge of beauty products. The results of this study suggest that trust and social influence are significant factors in determining purchase intention; however, price does not have any impact on purchase intention. Furthermore, the inclination to make a purchase remains unaffected by the accuracy or reliability of the information. However, when we consider trust as a mediating factor, the quality of information directly influences the willingness to engage in a transaction. Furthermore, social influence directly influences the propensity to purchase, with trust playing a more substantial role. Trust does not act as an intermediary between an individual's perceived value and their intention to make a purchase.

Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis

ABSTRACT This paper assesses the economic potential of music streaming in a developing African economy. It aims to know whether, in emerging African countries, the economic value of music streaming can significantly improve the world’s music market revenue growth. Hence, the study uses two marketing theories, product and marketing concepts, to conceptualize a hypothesized model based on survey data from Nigeria. Specifically, it achieves its objective by analyzing the factors that correlate with premium music streaming using the Partial Least Square Structural Equation Modelling (PLS-SEM). Our findings suggest that music sampling and consumer attitude are crucial for determining purchase intention and premium streaming. Additionally, we find that stringent anti-piracy measures and low streaming costs can influence optimal music purchase intention and premium music streaming behavior. Overall, while the study fosters an understanding of the economic potential of music streaming in emerging African markets, its evidence supports the literature with valuable insights for decision-makers.

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Awareness among consumers in determining purchase intention (PI) and repurchase intention (RI) for energy drinks plays an important role. However, it has been overlooked in previous studies. In order to bridge this knowledge gap, we investigate the role of awareness of the potential negative effects of energy drinks (PAEEDs) as a moderating variable in the relationship of promotional activities with PI and RI among different young people. The data were collected from 415 students from Yemeni universities and analyzed using structural equations modeling via SmartPLS software. The results revealed that promotional activities affect PI among students with low awareness of the PAEEDs more than students with high awareness. In contrast, promotional activities affect RI among students with high or low awareness of the PAEEDs. This study provides additional evidence about the effects of energy drinks (EDs) promotional activities on PI and RI among young people in light of the awareness of these products and, thus, the urgent need for regulation and restrictions on youth consumption of EDs. Implications for theory and practice are discussed.

Factors influencing the purchase intention of new start-up K-12 education programs during COVID-19: A case study of Holistic Education Centre, Malaysia

The spread of COVID-19 necessitated switching over to online classes. Several institutions modified their teaching schedules and introduced new learning platforms. However, the pandemic did not change the Holistic Education Centre (HEC) online business model, which is an after-school supplementary course services provider to K-12 students in Johor Bharu, Malaysia. The purpose of this study was to examine the factors like place, awareness, services, and promotion, that made a positive influence on the purchase intention of K–12 education students during the COVID-19 period. The study was based on the Theory of Reasoned Action as the underpinning theory. Convenience sampling technique using online surveys were used to collect data. Highly reliable questionnaires were adapted from previous studies. Primary data from a total of 361 samples was gathered by means of an online questionnaire. When the data was obtained, the statistical analysis was carried out using the regression analysis function in SPSS. According to the findings, only place did not play a significant role in determining purchase intention, however, awareness, services and promotion played an important role in purchase intention.

Entrepreneurship in the age of the digital economy.

Entrepreneurship in the age of the digital economy.

Cross-sectional determinants of lactose-free food awareness and purchase among adult consumers.

This research was conducted to evaluate the knowledge and purchasing behaviour of consumers regarding lactose-free foods. Study data were collected from 1882 individuals with the help of a questionnaire form. Attitudes towards animal welfare, healthy nutrition and gastrointestinal symptoms were also evaluated. The majority (86.6%) of the participants reported that they had heard of the concept of lactose-free foods before, but more than half (67.0%) did not report buying them because of their higher costs compared to regular products and lack of sufficient information. Not causing gas/bloating (32.5%) and being healthier (28.3%) were shown to be the most significant motivational factors in purchasing lactose-free foods (P < 0.05). The factors affecting purchase of lactose-free products were education, employment status, history of having a food intolerance test and animal welfare perception together with higher scores from the gastrointestinal symptom rating scale, and attitude scale for healthy nutrition (P < 0.05). Body mass index was not found to be an effective factor determining purchase intention. The results provide a general overview of consumers, however, further studies on other demographic groups are needed.

The role of information quality processing in determining purchase intentions through social psychological distance

The expansion of e-commerce users in Indonesia parallels the growing internet penetration. However, this does not necessarily positively affect e-commerce service providers, as there are other obstacles, including a healthy environment. Because the quality of the information in e-commerce is maintained, a healthy ecosystem develops. Consequently, this study will delve deeper into the significance of information quality in e-commerce services. Data gathered from 143 respondents and analyzed using Structural Equation Modeling (SEM) reveal that the quality of information has a positive and statistically significant effect on purchase intention via social psychological distance and trust.

Consumer Patterns of Sustainable Clothing Based on Theory of Reasoned Action: Evidence from Ecuador

Corporations need to understand the factors that influence purchase intention. The current study aimed to understand sustainable clothing patterns in Ecuador. A total of 343 Ecuadorian consumers completed an online survey; the results were analyzed with partial least squares structural equation modeling (PLS-SEM). As the outcome, attitude was predicted by perceived environmental knowledge (PEK) and environmental concern (EC). PEK and EC are positively correlated to attitudes towards purchasing sustainable clothing. Additionally, attitude mediated the relationship between these two variables and purchase intention. As measured by PEK, attitude is the most critical factor in determining purchase intention, based on importance performance map analysis (IPMA). The research findings may support firms’ marketing and selling strategies to demonstrate that their brands are environmentally green and generate greater consumer interest in current and future customers. The novelty of these findings is supported by the partial least squares structural equation modeling (PLS-SEM) technique results.

Purchase Intention of Halal Cosmetics: The Mediating Role of Attitude

This study investigates the effect of knowledge, religiosity, andattitude on purchase intention. A more comprehensive studymodel is considered an effort to add to the literature on the studyof halal cosmetics, which is still very limited amid the progress ofthe halal cosmetics industry in Indonesia. The millennial samplewas used in this study and then analyzed using SEM. Accordingto the result, knowledge did not significantly impact purchaseintentions but played an essential role in influencing attitudes.Meanwhile, religiosity has been proven to significantly impact andcontribute the most to determining purchase intention but wasinsignificant in influencing attitudes. Finally, the result also foundthat attitudes mediated the influence of knowledge and religiosityon purchase intention. For this reason, industry players shouldpay more attention to religiosity in promoting their products.Consumers must be given additional knowledge to influencepositive consumer behavior, encouraging purchase intention. Theimplication of this study is limited to the millennial sample ofthe halal cosmetics product in Indonesia.JEL Classification: M31, M37

The role of health orientation in determining purchase intention and behaviour

PurposeThe objective of the study is to explain how health orientation influences attitude towards paying attention to nutrition claims (NCs), intention to pay attention to NCs, and willingness to buy products containing NCs.Design/methodology/approachIn the first study, conducted amongst 770 respondents using the CAWI (Computer-Assisted Web Interview) method, the authors investigated the role of health orientation in explaining intention to pay attention to NCs and willingness to buy products with NCs. The theory of planned behaviour was used as the main theoretical framework. In the second online experiment, carried out amongst 485 respondents, the impact of health orientation on attitude towards the label containing NC and on NC product purchase intention was studied.FindingsThe authors revealed that health orientation plays a significant (direct and indirect) role in explaining attitude towards paying attention to NCs, and intention to pay attention to NCs, as well as NC product purchase intention.Originality/valueHealth orientation appeared to be an important determinant of selecting products with NCs. Consumers' intent to choose products containing claims is mainly determined according to their attitudes driven by health orientation and outcome expectancy. Consequently, intention to pay attention to NCs is strongly related to intention to buy products containing claims.

Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model. Findings &amp; Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.

The Effect of Celebrity Endorsement on Brand Image in Determining Purchase Intention

Smartphone becomes a standard platform for people to communicate with others.Nowadays, almost everyone has a smartphone because of its dependable functions.Therefore, the smartphone business is presently highly competitive, especially inIndonesia. One of the top smartphone brands in Indonesia is Oppo. To compete withother smartphone brands, Oppo uses celebrity endorsement as its marketing strategy.Oppo hires one of the eminent endorsers. This research purposes to investigate the effectof celebrity endorsement on brand image in determining purchase intention, using thecase of Oppo smartphone in Indonesia. This research uses a convenience samplingmethod utilizing 177 respondents who use Oppo smartphones and know Chelsea Islan.Data are analyzed using structural equational modeling (SEM) and AMOS statisticalsoftware. The results of hypothesis testing on this study shows that celebrity expertise,celebrity attractiveness, and celebrity trustworthiness have a positive effect on brandimage. On the other hand, celebrity match-up has a negative effect on brand image.Finally, brand image has a positive effect on purchase intention

Driving customer loyalty in the Malaysian fast food industry

PurposeAlthough the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. More specifically, the objectives of this study are: to examine the direct and indirect effect of halal logo on customer loyalty; to examine the effect of halal logo on trust and perceived reputation; to examine the effect of halal logo and perceived reputation on customer loyalty; and to examine the mediating effect of trust and perceived reputation in the relationship between halal logo and customer loyalty among the fast food industry consumers in Malaysia.Design/methodology/approachThis study used stimulus-organism-response (S-O-R) theory as the theoretical basis. The data were collected via self-administered survey questionnaire consisting 117 Muslim fast food consumers. Partial least square (SmartPLS, version 3) was used to test the study hypotheses.FindingsResults of this study revealed that halal logo, directly and indirectly affect customer loyalty. Moreover, perceived reputation and trust also found to be positively related to customer loyalty.Research limitations/implicationsThe data were collected from Malaysian Muslim consumers. Future studies can consider non-Muslim consumers to compare the loyalty pattern among Muslim and non-Muslim consumers.Practical implicationsThe findings from this study will benefit fast food industry marketers who are targeting Muslim consumer segment and also those marketers who are operating their franchise business in Muslim majority countries. The findings suggest that halal logo helps service providers to create positive perceived reputation and to build trust among consumers, which eventually lead customer loyalty. It is expected that the findings of this study will assist the halal fast food industry marketers to better strategize their marketing efforts in retaining the Muslim customer base.Originality/valueUsing S-O-R theory, this study examines halal logo as the key driver of customer loyalty, which is comparatively a new link. Moreover, this study examines the mediating effects of perceived reputation and trust in the relationship between halal logo and customer loyalty, which are not tested in previous literature in the field.

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural approach was adopted, which included discussion on case study (group discussion on subliminal ads) followed by response on a questionnaire. A sample of 390 respondents was chosen from Kashmir division through multi-stage random sampling framework, which, by and large, consisted of young students being a part of higher education in the state of Jammu and Kashmir. Data was collected through structured questionnaire which was reliability tested and validated as well. Apart from exploratory factor analysis and confirmatory factor, discriminant analysis was also utilized for reliability, validity and data analysis, respectively. On the whole, the observations have been found considerable and it has been observed that mostly subliminal exposure inveigles young consumers and seduces them into illicit relationships through the subconscious mechanism. Besides it, subliminal advertising has paramount significance in determining purchase intentions and compulsive buying tendencies of a young consumer. Consumers under study have shown significant differences in their compulsive buying propensity after having being exposed to subliminal advertising. The present study has greater importance for welfare advocates who can utilize present work and suggestions, in particular, to safeguard youth from the tactics of subliminal exposure.

What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions

This paper investigates cross-country differences in the importance of four brand benefits that are commonly stressed in international positioning strategies—quality, uniqueness, leading position, and growing popularity—in determining brand purchase intentions. It also investigates how these effects are moderated by country characteristics, consumer characteristics, and perceptions about competing brands' benefits, as well as whether they are stable across product categories. To achieve this, we developed a hierarchical Bayesian model that recognizes the ordinal nature of the measurement of purchase intentions and captures scale usage differences in a parsimonious way. The model is estimated using a unique multi-continent, multi-category data set across 19,682 respondents from 25 countries. In total 337 brands across six product categories (fast food, beer, designer brands, athletic shoes and apparel, mobile phones, photography) and two service categories (airlines, credit cards) were assessed. The results show that on average intrinsic benefits (i.e., quality and uniqueness), are most important in determining purchase intentions. The strengths of these effects are significantly influenced by culture and become weaker if more competing brands are perceived to possess these benefits. Companies are therefore advised to trade-off between positioning their brand along a brand benefit that appeals to a country, while ensuring that this positioning is distinct from the positioning of competing brands. If a multinational company prefers using one global strategy, then focusing on quality is recommended.

Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

Purpose – The purpose of this paper is to understand the effect of antecedents like environmental consciousness and cosmopolitanism (COS) on organic food purchase intention (OFPI) with the possible mediation of opinion seeking (OS) and opinion leadership (OL). Design/methodology/approach – A model drawn largely from environmental value–attitude–system model (Dembkowski and Hanmer-Lloyd, 1994) has been proposed and tested. Primary data from four cities across India were collected using a survey. Findings – COS was the primary factor determining purchase intention. A full mediation of OS behaviour was observed between environmental consciousness and OFPI. No effect of OL on OFPI could be established. Research limitations/implications – Because COS is positively affecting the organic food patronage and cosmopolitans are more likely to be socially responsible consumers, the organic food (OF) manufacturers should target brick and mortar stores in more cosmopolitan cities like Bangalore, Delhi, etc. The mediating role of OS has wider implications for marketers and advertisers both. In line with both theoretical underpinning (theory of planned behaviour), empirical studies (Chakrabarti and Baisya, 2009) and ours, it seems that the customer seeks credible information before purchasing organic food. The word-of-mouth and social media are recommended channels for similar reasons. The websites are a must for OF manufacturers because retailers may not provide adequate promotion/information of the products to the consumers. Practical implications – This study enables marketers in the field of OF domain to target the customers better. It also guides them to have a good integrated marketing communication to cater to the opinion-seeking phenomenon of consumers. Originality/value – The paper investigates the OFPI model better suited to urban cities in India. COS construct usage is a novelty of the paper as well as the mediation of opinion-seeking behaviour. Findings have value both for researchers and practitioners in the OF domain.

A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa

Purpose – The purpose of this paper is: to explain the relative influence of attitude, subjective norm, and perceived behavioral control on purchase intention of the 2010 FIFA World Cup sponsored products; and to compare the purchase intention of American and Korean spectators toward sponsoring products of the 2010 FIFA World Cup. The structural equation modeling (SEM) revealed that subjective norm and perceived behavioral control were predictors of purchase intention. Further, multiple group analysis revealed that the path coefficient between subjective norm and purchase intention for the two groups was significantly different. Design/methodology/approach – A self-administered questionnaire was developed to measure the four constructs of the theory of planned behavior (TBP) as well as demographic information. Upon completion of the psychometric properties test of the TPB, a SEM was conducted to examine the proposed hypotheses. The same fit indices as with the measurement model were adopted to evaluate the model fit. Finally, a multi-group analysis was conducted to examine if the proposed relationships are different based on nationality (American vs Korean samples). A comparison of χ2 value between unconstrained and constrained models was employed to assess whether the two groups are statistically different. Findings – SEM revealed that subjective norm and perceived behavioral control were predictors of purchase intention. In this study, a multi-group analysis was conducted to examine if the proposed relationships in our model are different based on nationality. As a result, we found that two groups (i.e. American vs Korean) exhibited notable differences in subjective norms in determining purchase intentions of the 2010 FIFA World Cup sponsored products. Originality/value – Sponsors for mega sporting events, like the FIFA World Cup, must develop global marketing plans that appeal to worldwide audiences. Sport marketers, therefore, need cross-cultural marketing analysis on equivalence and bias so that they better understand how spectators from different cultures behave after consuming the same event. Thus, application of the TPB in cross-cultural studies aimed at understanding consumer intention after spectating the FIFA World Cup would provide marketers with valuable information for the formation of global marketing strategies.

The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this knowledge gap, this study aimed to determine the relationships between halal awareness, halal certification, food quality, marketing promotion, and brand with the intention to purchase halal product among the non-Muslim community in Malaysia. The data were collected through a self-administered questionnaire survey consisting of 226 non-Muslim consumers. Structural equation analyses indicated that the halal awareness, halal certification, marketing promotion, and brand were positively related to purchase intention, whereas food quality was negatively associated with it. Theoretically, this study is one of the first attempts to develop and to empirically test a conceptual model on halal purchase intention by integrating halal components with marketing-related components.

The Mediating Influence of Brand Association in Determining Purchase Intentions in Malaysia’s Private Higher Education Institutions

The Mediating Influence of Brand Association in Determining Purchase Intentions in Malaysia’s Private Higher Education Institutions