Abstract
Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model. Findings & Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.
Highlights
Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies
Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with habit in determining purchase intentions, and the reverse is valid for the consumers being at a sophisticated stage
Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption [22], and have a superior amount of non-shopping applications but spend not as much time on them
Summary
Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Consumers’ practical knowledge of employing computers in financial operations [1] considerably influences their purposes to adopt mobile payment, leading to the partial mediating consequences of perceived practicality, perceived effortlessness in utilization, congruity, risk, and privacy issue, in the link between Internet practice and the use of mobile payment [2]. Smartphone self-reliance, mobile-specific creativity, mobile consumers’ data privacy issues, and personal affinity for mobile devices are the psychological factors having the most relevant impact on mobile consumer behavior [3]. Habit regulates the impact of omnipresence and its significance in influencing purpose declines [4] as such behavior takes a more recurrent character. To stimulate users to regularly employ their smartphones to inspect mobile retailers’ websites, the latter should organize various contests and promotions, supply coupons, and direct advertising strategies via mobile channels. Mobile retailers should raise their operations in online shorefronts as mobile channels supply user-friendly access [5], boosting mobile shopping occurrences, and should give more attention to making the mobile shopping practice as effortless as possible, bringing to light its advantages [6]
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