The purpose of this paper is to identify the determinants of financing patterns of e-startups which influence its business performance. This theoretical paper designed a conceptual framework for financing patterns of e-startups by suggesting various traditional and modern sources of financing, stages of development as seed, early, growth and later stage and the determinants of business performance are long-term debt, short-term debt, debt-equity ratio, liquidity, profitability, tangibility, entrepreneurs' age, education and experience. The financing patterns of e-startups are playing an important role to attract the outsider investors although most of the e-startups like Paytm, Ola, Snapdeal, Shopclues and others are in the loss after it, they are able to raise the fund and become unicorn e-startups. So, this paper set out the determinants of financing pattern which can impact on business performance of e-startups in India.