AbstractFatty acids are the primary natural starting materials for the production of surfactant and detergent molecules. Derived from vegetable (oil) and animal (fat) triglyceride sources, the fatty acids are linear aliphatic carboxylic acids. Industrial interest in branched‐chain fatty acids is driven by the needs for products with enhanced performance benefits including higher solubility, ease of handling, better hard water tolerance, and improved oxidative stability. Therefore, catalytic processes have been developed for the conversion of linear fatty acids to branched ones. High yields of branched acids are obtained from unsaturated fatty acids over acidic zeolites, particularly those with large pores. Fatty esters also are readily isomerized to branched ones by means of the same catalyst and process. It is postulated that the isomerization of fatty acids proceeds through three‐ and four‐membered ring carbocation intermediates formed inside the largepore zeolites. This is supported by evidence of methyl and ethyl branching in the primary and final products. The total number of carbon atoms in the fatty acid molecule is unchanged. Surfactants derived from branched fatty acids show favorable physical properties, including a lower viscosity and improved handling, even as intended performance characteristics are maintained.