A comparison has been made of the determination of vitamin A in cod-liver oils and concentrates of vitamin A by means of (a) extinction coefficient measurements at 3280 Å, and (b) photoelectric colorimetry. Both methods are shown to yield results of equal accuracy, but with cod-liver oils special precautions have to be taken in the preparation and purification of the unsaponifiable fraction. No significant difference was found between the means of the quotients, blue value/E value, for low potency cod-liver oils and those for concentrates.The estimation of vitamin A by direct spectrophotometric measurements before and after its destruction by intense ultra-violet irradiation has been investigated. The conditions are described which permitted the complete destruction of vitamin A in a concentrate with apparently no significant effect on the other absorbing constituents of the oil except carotene. The residual absorption after irradiation amounted to about 5% of the initial absorption. With cod-liver oils the values obtained by this method are 20 to 30% lower than those obtained by absorption measurements on the unsaponifiable fraction. The results obtained with the concentrate indicate that a correction may be applied which reduces the discrepancy to about 10 to 15%.