European Destinations Research Articles

Strategies and measures directed towards overtourism: a perspective of European DMOs

Purpose Due to both the new quality and intensity overtourism discussions have received, it is time to examine the question concerning the consequences this development has on destination level and how destinations can adjust their strategies for future development. This is especially important to consider, since overtourism can be seen as a fundamental issue for tourism development. First measures taken within destinations show that reactions are taking place, e.g. through access restrictions of frequently visited places. The purpose of this paper is to identify future-oriented strategies and to derive concrete measures in order to deal with overtourism on a destination level. Design/methodology/approach In total, 19 qualitative interviews with European destination managers were conducted and evaluated via the qualitative analysis method GABEK® with WinRelan® software. Findings The results show that various stakeholders are involved in overtourism, with the destination management organization being the central actor to deal with issues. It is challenging to choose between different strategies and measures, which always have to be considered in relation to the specific conditions of a destination and the perception level of overtourism. In order to face current developments, the initiation of a stakeholder dialog can be seen as a promising factor, but also as a challenging task. Originality/value Currently, a “wait-and-see-attitude” exists, where well-known destinations are cited as negative examples, but a serious examination related to one’s own destination has not yet been developed. This consideration should be seen as a prerequisite for future-oriented destination development, which takes the local population into account.

LIBURNIA AS A MANSION OF CENTRAL EUROPE: MEMOIRS AND LITERARY TESTIMONY BY IVANA BRLIĆ-MAŽURANIĆ

Liburnia is a geographic region along the eastern coast of Istria, bordered by Učka, Preluk and Plomin Bay. Its linguistic and cultural dimensions are strongly determined by its geological, geographical and political uniqueness. In the middle of the 19 th century, this area began to develop as an elite Central European tourist destination. Within the Austro- Hungarian Monarchy, Opatija was a well-known Liburnian winter and summer resort. Members of the royal families, composers and writers came to visit Opatija, including the famous Croatian writer Ivana Brlić-Mažuranić. Based on documents recently discovered in Ivana’s correspondence, this paper documents and depicts her stays in Liburnia, which have not been researched and written about before. Moreover, the recent literature related to tourist and cultural history of Liburnia emphasizes numerous famous guests who visited this area, but fails to mention Ivana Brlić-Mažuranić. In addition to Ivana’s correspondence, this paper analyses her portrayal of Liburnia based on her memoirs and lyrical prose. Her work is an expressive testimony of the development of the culture of travel of the 19 th century Central-European upper class. Ultimately, it is a valuable portrayal of Liburnia at the end of the 19 th and beginning of the 20 th centuries, which was the time of its intense tourist expansion.

Pricing behaviour of the New World wine exporters

Purpose In recent decades, New World winemakers have increased their wine export to European markets and became considerable market players in the EU. Therefore, this paper aims to explore whether the major New World wine producers are able to exploit its market power at European destination markets. Design/methodology/approach The paper applies the pricing-to-market (PTM) model of trade in respect of asymmetric effect of exchange rate changes by using monthly bilateral wine data between January 2000 and December 2016. Findings First, there is evidence of PTM in three New World wine exporters, namely, Chile, South Africa and the USA. Chile was able to apply price discrimination across Danish, German, Dutch and the British wine markets. Second, South Africa set their prices in Belgian, Dutch and Swedish markets, while the USA discriminated their wine prices in Denmark and Sweden. In contrast, this advantage was not observable in the case of Argentina and Australia. Third, the local-currency price stability was explored in Chilean wine import prices (exported to Belgium, the Czech Republic), South African wine prices (exported to France, Denmark, Germany), in US wine prices (sold in Germany and the UK). Furthermore, the analysis of the asymmetric effects of exchange rate changes suggests that depreciation of the exporter’s currency relative to the Euro had not a significant impact on EU wine import prices. On the whole, the estimated pricing to market model indicates that a non-competitive pricing behaviour of New World exporters was limited and was rather due to the market-specific characteristics. Research limitations/implications The research provides multiple advice for New World wine producers. First, in general, European consumers do not pay an extra price for the New World bottled wines. Second, only Chilean, South African and North American wine exporters can expect higher prices for its wines from European buyers only. Moreover, European wine markets are fairly competitive where New World wine exporters do not have significant market dominance. Therefore, New World wine exporters should strengthen its wine marketing and branding strategy to gain higher market share in Europe and to attract attention to its wines. Finally, exchange rates relative to Euro should be continuously monitored by the New World wine exporters because it might deviate the wine export prices significantly. Originality/value The study applies the pricing-to-market model to major New World wine exporters on the European Union’s destination market. The paper also makes valuable contributions to the wine literature by testing the asymmetric effects of exchange rate changes on wine import prices. It analyses the nature of price discrimination, whether it is market-specific or exchange rate influenced, or both.

ELABORATION OF HOLISTIC TOURIST SATISFACTION INDEX MODEL FOR LITHUANIA

As the importance of tourism managements is becoming recognized worldwide, many scholars start talking about tourist satisfaction as the main driver of the tourism sector. Satisfaction measurement and determination of its antecedents has become a field for tourism research and scientific discussion. Tourist satisfaction indices were started to elaborate for many countries (e.g., Malaysia, Mexico, Hong Kong, Croatia, etc.); however, considering satisfaction as a multifaceted construct, every single case has to be viewed and assessed separately. Achieving to complement to the body of knowledge, this manuscript proposes a holistic tourist satisfaction index model for Lithuania. The paper aims to aggregate the previously approved tourist satisfaction indices in a framework of Lithuania into a holistic model to be applied regarding the existing circumstances. The proposed model is a final step of the numerous previous researches, aggregating their results and proposing guidelines for tourist satisfaction improvement and loyalty assurance in a bundle of possible tourism-related situations regarding Lithuania as a place. The proposed holistic tourist satisfaction index model encompasses six previously elaborated models: Inbound tourist satisfaction index model; Emigrants’ satisfaction index model; Outbound tourist satisfaction index model; The model of Lithuanian tourist satisfaction with European summer holiday destinations index; Local tourist satisfaction index model; and Rural tourist satisfaction index model; therefore, guidelines for any tourismrelated situation, whether it was domestic (local), inbound, or outbound tourism, are provided. Moreover, as in every situation, different antecedents of tourist satisfaction were determined; the holistic model stops practitioners, as well as scholars from taking unavailing decisions.

Chinese Labor Migration to Europe, 2008‐16. Implications for China‐EU Mobility in the Post‐crisis Context

AbstractThe article examines the evolution of Chinese labour migration to the UK, France, Germany, Netherlands, Spain and Italy in order to elucidate how the flows and stocks of Chinese workers have evolved since the Global Economic Crisis, and what implications this has have for Sino‐European mobility partnerships in the post‐crisis context. It explains: (1) What comparative data are available on Chinese labour migration to the six principal countries of destination in Europe; (2) How have Chinese labour migration flows and stocks evolved since the GEC; (3) How may the new Chinese workers’ mobility to Europe affect their rights?

Overcoming overtourism in Europe: Towards an institutional-behavioral research agenda

AbstractA number of European tourist destinations have become the subject of a public debate on overtourism. The present article argues that problems discussed under the overtourism debate cannot be solved by limiting tourist numbers alone. Rather, the article calls for multidimensional strategies that build on a vision of qualitative tourism development shared by various coalitions of agents. Such a vision should consider which forms of tourism to encourage and which ones to discourage, and what incentives and disincentives to set. Designing and implementing these strategies raises a number of questions that can be grouped under the four dimensions of policies, organization, institutions, and behavior. Institutional approaches known from economic geography can serve to analyze the prospects of policies, and insights from behavioral economics such as the nudging approach can serve to inform policy implementation. These approaches are related to organizational and policy-related aspects of qualitative tourism development. By following the analytical framework provided by the four dimensions mentioned, the article proposes a research agenda for policy-relevant studies on curbing or preventing problems of overtourism.

Public Space, Tourism and Mobility. Projects, Impacts and Tensions in Lisbon’s Urban Regeneration Dynamics

In the wake of severe economic slowdown during the 2008-2015 crisis, and despite continued constraints on public investment in large scale infrastructure, Lisbon is emerging as one of the most attractive destinations in Europe. Tourism has been driving major spatial, functional and social changes, initially in the city’s historical districts, and nowadays exerts impact across a much larger urban and regional area. Tourism, together with new drivers of the real-estate market, is promoting the renovation of formerly vacant or rundown built stock, taking advantage of a rather fragile socio-economic milieu and changing the face of residential, commercial and public space landscapes. Recently upgraded transportation nodes and extensive improvements on public space have also played a meaningful role in this process. Central government and municipality rationale have underpinned its role in providing accessibility, “attractivity”, and “heritage valorisation”, aiming to attract young residents after decades of resident population decline. In contrast to considerable public investment in public space and infrastructure, very limited funding or policy has been targeted at maintaining an affordable housing and real-estate market: thus leaving much of the public investment return to the private sector. Criticism of gentrification and “touristification”, rising housing prices, and pressure on infrastructure is growing accordingly. The paper provides insight into aspects of this process, with a focus on the relational aspects of mobility upgrade, public space renewal and inner-city urban regeneration. Several urban projects are mapped and broadly characterised in their spatial and functional relationship with tourism. An interpretative framework that combines them with the forms of territorialisation and the main conflicts and tensions is offered as a contribution to the ongoing discussion. Conclusions point to the complex and powerful role that public space and mobility infrastructure play in the impact of territorialising tourism: as supports for better qualified, multi-scalar and shared urban spaces and as drivers of a more balanced, diverse and socially-inclusive urban tourism development.

ENHANCING THE DESTINATION IMAGE THROUGH PROMOTING POPULAR RIVER CRUISE DESTINATIONS

The sector of cruise tourism is growing in both subdivisions: river and ocean cruises. The most popular river cruise destinations in Europe are connected with historical places around big rivers such as the Danube, Rhine, Volga and others. One cruise itinerary consists of several tourist destinations, well-known and unknown for the cruise tourist, and creates one tourist destination combined with different ports of call. The well-known ports of call such as Paris, Vienna, St. Petersburg are the main attraction for the tourists.
 Among them there are some ports of calls which the tourist is not familiar with before visiting them. River cruise tourists have the opportunity to discover smaller cities in the chosen country or visit a new country as a tourist destination. For the areas where tourism is in a very early developing stage it is crucial to create a unique destination image which could influence the future choice of the tourists and bring them back.
 The study focuses on the main objective of exploring the attitudes of tourists traveling on two European river cruise routes, their experience and satisfaction within the visited destinations. Тhe research has a scientifically applied character, outlining certain attitudes that would be of interest to the business operating on river cruise destinations. Research results show that popular cities are a pull factor for river cruise tourism. Integrating them into the tourism offer as part of the long-term tourism planning would bring benefits to the destination by contributing to the creation of a unique and attractive destination image and growing popularity.

Analysis of Tourism Seasonality as a Factor Limiting the Sustainable Development of Rural Areas

Several sustainable development strategies in rural areas have relied on tourism as a tool for economic growth and job creation. The alternating peak and valley periods that seasonality entails—and their corresponding negative economic, environmental, or social impacts—may somewhat condition the success of these policies. The aim of this article is to analyze whether rural destinations suffer from higher levels of seasonality as compared with those of beach and urban tourism. The analysis is applied to Andalusia, a region in southern Spain, one of the major tourist destinations in Europe and a provider of diverse tourist products. The methodological innovation and contribution of this study is to measure seasonality intensity by means of a DP2 synthetic indicator that gathers information derived from various facets of seasonality, ultimately allowing us to overcome the disadvantages of single-variable assessment. We conclude that seasonality in rural tourism should not be evaluated generally, since each destination has specific conditions that determine stability or seasonality in the area. We obtain evidence that some rural areas show a lower level of seasonality than cultural-urban destinations (the most stable in terms of annual activity). Thus, rural destinations will not suffer from the problems associated with high seasonality. Due to the great differences among rural destinations, this methodology should be applied to regions with different characteristics to complement the conclusions drawn from this study and determine which destinations call for public policies and specific strategies to reduce seasonality.

On the effects of recreational SCUBA diving on fragile benthic species: The Portofino MPA (NW Mediterranean Sea) case study

The main aims of Marine Protected Areas (MPAs) are the conservation of natural habitats and their biological resources, together with the promotion of an eco-compatible economic fruition. In Mediterranean MPAs, the main threats for hard bottom benthic communities come from fishing and mass tourism, in terms of boating and SCUBA diving.The Portofino MPA (Ligurian Sea, North-western Mediterranean Sea) is one of the top diving destinations in Europe and currently hosts an average of 40,000 dives per year, which are mainly carried out along coralligenous cliffs, a habitat of European Community interest, particularly vulnerable to mechanical damages due to the fragility of its numerous calcified species.The aim of this paper is to evaluate the effects of recreational SCUBA diving on benthic ecosystems characterised by the presence of red coral and other associated fragile species. The impact was assessed through the analysis of the biomasses of target organisms (Corallium rubrum, Leptopsammia pruvoti, Madracis pharensis, and six species of bryozoans) whose fragments were found in the sediments at the base of the cliff. The amounts of these fragments inside the detritus in highly frequented sites were significantly higher than those measured in undisturbed sites, of up to 10 times. Our data suggested a recurrent mechanical action, with also very recent breakages, as demonstrated by the occurrence of living, freshly detached organisms.Red coral and other calcified species may be sensitive also to natural (heavy storms) and human (fishing) mechanical pressures other than diving: the characterization of these impacts in the study sites, however, indicates divers frequentation as the major contributor to the damages inflicted and suggests the need for specific management measures.

A COMPETITIVENESS AND INNOVATIVENESS IN THE ATTRACTIVENESS OF A TOURIST DESTINATION

Competitiveness together with innovation are printed on all components of a tourist destination, from the tourist product to the elements of attraction, infrastructure, entertainment, human resources, image and character, not forgetting the price that can launch or restrict it on a dynamic tourist market where quality overtakes in recent years and meets dynamic tourist demand. This article aims to analyze the two imperative components in the sustainable functionality of a tourist destination, inseparable binomial, competitiveness and innovation as the only viable ways of halting the decline in the lifecycle of a tourist destination Oltenia. The article also attempts to apply for the Oltenia region the criteria for denominate a tourist destination in the optics of regional competitiveness and more, a tourist destination which is unfortunately currently not competitive, although it has the necessary parameters for identifying competitiveness (natural and cultural resources, customs and traditions, unique local products, tourist identity, etc.). Through specific geographical methods (diagnosis, prospective, documentary, graphical representation, and also Butler's TALC model) the article sets out a complex theoretical and methodological framework, with factual determinations in promoting the destination Oltenia as a destination of excellence in Romania (The Danube Gorge may be considered as the region's visiting card, being thus awarded the title of "European Destination of Excellence" in 2008).

Health Tourism and Thermal Heritage: Assessing Italian Spas with Innovative Multidisciplinary Tools

The recent evolution of European health policies and tourism market trends highlights the increasing attention to health promotion strategies along with healthcare tourism innovation. Thermal industry, considered as a set of places of care, represents a possible field for the integration of territorial health tourism services, thanks to its border-crossing connotation and its recognition by the European Commission as main subsector of health tourism. Although Italy represents one of the most attractive European health tourism destination, the thermal sector is still underdeveloped, in extremely heterogeneous and fragmented conditions, unable to catalyze socioeconomic potentialities as well as optimize the use of relevant built heritage. Therefore, it is necessary to develop reliable tools and decision-making models for improving the sector in terms of health, tourism and territorial qualities. Starting from previous studies, the aim of the article is to present the development of archiTHERMability tool and discuss the results of the application on different typologies of thermal facilities. The methodological path followed three steps: (a) a review was conducted among different assessment tools to understand the state of the art; (b) the existing Italian thermal heritage was mapped, and appropriate criteria and macroareas were selected and weighted based on interviews structured with multidisciplinary experts in architecture/territory/management areas; (c) the tool was tested on two different categories of thermal facilities. The tool application on four different thermal facilities highlighted, as expected, the relevance of the managerial field. Nevertheless, the importance of the territorial context and its levels of accessibility plays a fundamental role in the structure's characterization. ArchiTHERMability hence represents an innovative tool for analyzing and understanding the Italian thermal heritage potentialities. Further investigation is necessary to test the tool on a wider sample and with different weights of criteria.

Almost identical but still treated differently: hiring discrimination against foreign-born and domestic-born minorities

ABSTRACT Focusing on birthplace (foreign vs. domestic) and origin group (European vs. Middle Eastern or African), this article examines the effects of cultural distance signals on discrimination against ethnic minority job applicants. Drawing on a cross-nationally harmonised correspondence test (N = 5780), we investigate how employers in five Western European destination countries (Germany, the Netherlands, Norway, Spain, and the U.K.) respond to job applications from majority and minority group members, with minority job applicants being either very similar (domestic-born and/or European origin) to the majority population or rather different (foreign-born and/or Middle Eastern/African). Our results are generally consistent with taste-based discrimination theory. Employers pay attention to signals of cultural distance, which results in particularly high levels of discrimination against foreign-born minorities and against minorities originating from Middle Eastern and African countries. Although origin group has a stronger effect on employer responses than birthplace, they jointly exert an additive effect. This results in particularly low labour market chances for foreign-born minorities of Middle Eastern and African origin. Separate country analyses, however, reveal important country differences, both with respect to the size of the minority penalty and the joint effect of birthplace and origin group.

Measuring the impact of crises in the horticultural sector: the case of Spain

PurposeThe purpose of this paper is to review the literature on image crises in the food industry as well as provide a diachronic analysis to distinguish between the varying types of crises that played a critical role in the horticultural sector in recent decades, focussing on the particular case of Spain as the largest horticultural exporter in Europe. This research also analyses the economic impact of these crises upon demand.Design/methodology/approachAn empirical analysis has been conducted using inverse demand models to determine the prospective impact on demand of the image crises in the main European destination markets.FindingsThe empirical analysis reveals an immediate impact upon demand (imports) in the short term. Sector crises invariably have one or many “explosion” points when they reach the public sphere. These events reduce demand among European consumers, ultimately leading to a decrease in imported goods. The tested models revealed considerably significant losses that subsequently reduce annual exports by more than 3 per cent. The analysis also reveals strong effects of complementarity and substitution among the various products that comprise the horticultural supply.Research limitations/implicationsThis study has not taken into account several movements that have also affected the horticultural sector, such as “anti-consumption” and boycotts. Empirical results reveal a strong impact of image crises on demand (imports) in the short term. Consequently, there is an evident need to undertake actions, managed from the supply origin, that reach the consumer and effectively re-establish the prestige of the Spanish production system.Practical implicationsThis paper highlights the importance of the mass media in consumer attitudes and perceptions, and the need to create channels of direct communication to break the information asymmetry between production and consumption areas.Originality/valueThis paper sheds new light on the literature of image crises. The findings of this research have contributed to greater knowledge of how image crises influence demand. From the point of view of management, these results can have practical implications for the highly competitive sector of horticultural production.

The role of functional associations in building destination brand personality: When official websites do the talking

Destinations ‘talk’ about themselves via online media to build strong brand personalities. However, previous research points to the influence of other associations linked to the destination in determining the credibility of the aforementioned personality. This research aims to identify the potential of certain types of functional associations ―attractions― in strengthening projected personality through discourse. With this aim in mind, we analyze the content of twelve official European urban destination websites. The results expand on previous research by identifying how different aspects of what a destination has to offer help portray personality traits. There is huge potential to use attractions to better project desired personality traits, which leads to a better fit between the personality and the overall projected image. The findings have significant implications both for brand managers to enable them to optimize their communication, and for future research. The projected personality of destinations should not be studied independently from the functional dimension of brand image.

Why We Should Care About Regional Origins: Educational Selectivity Among Refugees and Labor Migrants in Western Europe.

Immigrant selectivity describes the notion that migrants are not a random sample of the population at origin, but differ in certain traits such as educational attainment from individuals who stay behind. In this article, we move away from group-level descriptions of educational selectivity and measure it as an individual's relative position in the age- and gender-specific educational distribution of the country of origin. We describe the extent of educational selectivity for a selection of Western European destinations as well as a selection of origin groups ranging from recent refugee to labor migrant populations. By contrasting refugees to labor migrants, we address longstanding assumptions about typical differences in the degree of selectivity between different types of immigrants. According to our findings, there are few and only minor differences between refugee and labor migrants. However, these differences vary; and there are labor migrant groups that score similar or lower on selectivity than do the refugees covered in this study. Selectivity differences between refugees and labor migrants therefore seem less prominent than arguments in the literature suggest. Another key finding is that every origin group is composed of varying proportions of positively and negatively selected individuals. In most cases, the origin groups cover the whole spectrum of selectivity, so that characterizing them as either predominantly positively or negatively selected does not seem adequate. Furthermore, we show that using country-level educational distributions as opposed to sub-national regional-level distributions can lead to inaccurate measurements of educational selectivity. This problem does not occur universally, but only under certain conditions. That is, when high levels of outmigration from sub-national regions in which economic opportunities are considerably above or below the country average, measurement inaccuracy exceeds ignorable levels. In instances where researchers are not able to use sub-national regional measures, we provide them with practical guidance in the form of pre-trained machine-learning tools to assess the direction and the extent of the measurement inaccuracy that results from relying on country-level as opposed to sub-national regional-level educational distributions.

European urban destinations’ attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices

Abstract The attractors of a destination are key elements of its appeal and play a vital role in the destination's success. Attractors such as architecture or culture have been identified as essential features of the destination's competitiveness and as distinguishing features useful for differentiating the destination's image from that of competitors. However, the limit between these two attractor roles is not yet definite. This investigation analyzes the function of different attractors in communication practices within the niche of European urban destinations. The study uses content analysis to identify the similarities and differences among the official communication of the 12 most popular urban destinations in Europe. The results point to tourism products and packages, cultural attractions, and gastronomy as critical elements for competing in this specific market. It further highlights that attractors such as history, accommodation, and leisure attractions act as the main sources for differentiation among the European cities.

Trends in African Migration to Europe: Drivers Beyond Economic Motivations

The current migration and refugee crisis in Europe requires an understanding of the different migration drivers beyond the well-known economic determinants. In this article, we view migration from ...

Trends in African Migration to Europe: Drivers Beyond Economic Motivations

The current migration and refugee crisis in Europe requires an understanding of the different migration drivers beyond the well-known economic determinants. In this article, we view migration from a broader human security perspective and analyze the determinants of regular and asylum seeker migration flows from Africa to Europe for the period 1990 to 2014. Our results show that, in addition to economic determinants, a combination of push and pull factors influences migration decisions of individuals. In particular, rising political persecution, human rights violations, ethnic tensions, political instability, and civil conflicts in African source countries are all significantly associated with increased migration flows into European destination countries. Therefore, our results underscore the need for the European Union and European countries to collaborate with the source countries, not only in terms of supporting economic development in the source countries but also in promoting human security: human rights, democracy, peace, and social stability.

“Image-Promise”: Countries of the East on advertising posters

«Вестник Санкт-Петербургского университета. Искусствоведение» — научно-теоретический рецензируемый журнал, обобщающий результаты исследований ученых всего мира в различных областях искусства, включая музыковедение, культурологию и художественное образование.