AbstractThere is considerable interest among European politicians and policymakers in the factors influencing the destination preferences of refugees and other migrants. Drawing on in‐depth qualitative interviews with more than 250 Syrians, Eritreans and Nigerians, this article examines the destination preferences of those crossing the Mediterranean in 2015 and the extent to which they were aware of, and/or influenced by, policies intended to control and manage their arrival. Our findings question the extent to which deterrence policies have their intended or assumed effects. Preferred destinations are rarely identified solely, or even primarily, on the basis of migration policies devised by different governments with the explicit aim of reducing the number of arrivals. Rather they reflect the “coming together” of a wide range of factors, including access to protection and family reunification, the availability/accuracy of information, the overall economic environment and social networks. Moreover perceptions of migration policies may be more significant than their content as the implications are often not known or misunderstood.