Destination Loyalty Research Articles

Memory impressions in slow tourism: Intrapersonal and interpersonal authenticity as antecedents

AbstractWith the trend of developing slow tourism in the global tourism industry, this study aims to examine the role of memory impressions in slow tourism. Building upon the theoretical support of authenticity, this study proposes an authenticity‐driven model for memory impressions in slow tourism. Data were collected from 303 foreign tourists who have been to three slow towns in Taiwan, including Chishang, Nanzhuang, and Chaozhou. Analytical results show that, in slow tourism, intrapersonal authenticity enhances interpersonal authenticity. Intrapersonal and interpersonal authenticity both improve memory impressions. Destination satisfaction and destination loyalty are significant outcomes of memory impressions. In addition, we found that memory impressions could mediate the relationship between intrapersonal, and interpersonal authenticity, satisfaction, and destination loyalty. To the best of our knowledge, this is one of the first attempts to contribute knowledge of memory impressions in slow tourism.

The Perception of Cultural Authenticity, Destination Attachment, and Support for Cultural Heritage Tourism Development by Local People: The Moderator Role of Cultural Sustainability

This study was prepared to examine the effects of cultural authenticity perception by local people on destination attachment and intention to support cultural heritage tourism. The study also investigated the moderator role of cultural sustainability perception. It was conducted in Manavgat, one of the most popular touristic destinations in Turkey. According to the study results, a positive effect was detected between the perception of cultural authenticity, destination attachment, and the intention to support cultural heritage tourism. In addition, the results indicate the existence of a moderator role of cultural sustainability perception in the relationship between destination loyalty and intention to support cultural heritage tourism. As a consequence of the findings obtained, a number of theoretical and practical suggestions have been presented to sector representatives, destination management organizations, and academics working in the literature.

The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty

This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination brand authenticity to the destination loyalty. There were four hypotheses developed and tested within 100 travelers as sample frame. Respondent data were collected from 100 tourists from Wakatobi National Park through questionnaires. Partial Least Square Data Analysis Technique (PLS) was used as a data analysis technique in this study. The results of this study showed that the path of destination brand love can mediate destination brand authenticity on destination loyalty and the hypothesis was accepted in this study.

INFLUENCE OF THE EXPERIENCE OF DIGITAL NOMAD TOURISTS ON DESTINATION LOYALTY IN CANGGU, BADUNG DISTRICT, BALI

Nomadic tourism fills the gap between a strategy to increase number of tourist and the development of information and communication technology which makes everyone be able to live and working any where as long as they’re connected to the internet. People who are processing their professional activities while having a migrating lifestyle with high mobility are defined as Digital Nomad. Which in Nomadic Tourism terminology, Digital Nomad counts as one of the type of Nomadic tourist as well. Hence, the appearance of Digital Nomad not only relevant in the growing of living and working environment but also relevant in tourism trend. The presence of digital nomad needs to be highlighted since Indonesia, precisely in Canggu, Bali chosen as number one destination for digital nomad. Even so, destination loyalty from digital nomad’s perspective in Canggu is indicated has a low level, therefore it is needed to see if tourist experience is taking part in this since tourist experience is one of the crucial factors that can affect destination loyalty, besides digital nomad has a characteristic to prioritize their experience. The purpose of this study is to display digital nomad’s tourist experience, destination loyalty, and how their experience affects their destination loyalty in Canggu. The method that is used on this study is descriptive quantitative. The result from this study is digital nomad’s tourist experience and destination loyalty are in a good category, and there’s a significant influence from digital nomad’s tourist experience to their destination loyalty in Canggu. A step that can be done by the destination is to explore and increase the distinction value in Canggu

‘Feel at home’ on vacation: exploring homeyness as a driver of tourists’ loyalty and pro-environmental behaviours

ABSTRACT Tourism research has increasingly highlighted the importance of encouraging tourists’ pro-environmental behaviours (PEBs), also because people’s PEBs are generally different at home and on holidays. Home, however, can be experienced also away from home, and ‘homeyness’ is a multidimensional concept which involves familiarity, authenticity and security of a place. Although recent research has shown the positive effect of home-like experiences on tourists’ satisfaction and loyalty, the link between homeyness and tourists’ PEBs has been substantially overlooked. Moreover, most research on tourists’ PEBs has been conducted addressing tourists’ attitudes and intentions, therefore, failing to consider possible attitude-behaviour gaps or social desirability bias. Given the relatively little research on homeyness in tourism, and its role in eliciting tourists’ PEBs, more research is needed. To fill this gap, this study explores the role of homeyness as a driver of tourists’ loyalty and PEBs, adopting tourist managers’ and operators’ perspectives. Qualitative research was conducted through in-depth interviews with a sample of 17 key stakeholders of the tourist destination of Lake Garda, Italy. The results show that familiarity, authenticity and security are key dimensions of the tourism experience provided at Lake Garda. Tourists who experience homeyness, in turn, develop destination loyalty and display higher PEBs.

Destination image and loyalty: examining satisfaction, place attachment, and perceived safety

ABSTRACT This study examines the complex connections between destination image, overall satisfaction, place attachment, perceived safety, and destination loyalty among Vietnamese domestic visitors. The study collected data from 626 participants. The results indicate that destination image positively influences overall satisfaction, place attachment, and destination loyalty and that overall satisfaction and place attachment mediate the relationship between destination image and destination loyalty. In addition, the study highlights the crucial moderating effect of perceived safety on domestic travelers’ destination loyalty. These findings have important implications for tourism marketing strategies that seek to increase the attachment of domestic tourists to the destination, their overall satisfaction, and their loyalty.

The Experiential Wine Tourist’s Model: The Case of Gran Canaria Wine Cellar Establishments

This study aims to investigate how sensory experience shapes the perceived quality of wine cellars and how their surroundings foment loyalty to the destination. Although the predominant approach to wine experiences brings into focus the ‘drinking response’ in the cellar itself, this paper takes a holistic view and gives credit to the whole environment in which the cellar is situated, exploring the links between ecotourism and traditional sun, sea and sand destinations. We surveyed 222 tourists by following a non-probabilistic and convenience sampling procedure at fifteen cellars in Gran Canaria. To estimate the ‘enotourist’ experiential model, we performed a path analysis after confirming the reliability of the scales. Of the findings, the most significant is that destination loyalty relies on perceived quality and social interactions with the wine cellar’s staff. Similarly, satisfaction with the cellar also stems from the visitor’s experience of the surroundings. Finally, and crucially, experience is shaped primarily by the sense of touch, and to a lesser degree, by taste, smell and hearing. We highlight the implications for managers and suggest managerial strategies to enhance destination loyalty, increase satisfaction with the cellar and enrich the multidimensional ‘enotourism’ experience.

Mediating role of authenticity in the relationship between destination image and destination loyalty

Destination loyalty has become a topic that needs attention in tourism research, especially after the COVID-19 pandemic because it affects the number of visitors to tourist sites. This study aims to test the effect of destination image on destination loyalty through destination authenticity. The respondents in this study were visitors to the Ecotourism Mount Leuser National Park in Indonesia. The questionnaires were distributed to 301 respondents using purposive sampling. The data were processed using SEM-PLS methods. The results show that destination image influences destination authenticity (p-value <0.05). Next, destination authenticity affects destination loyalty (p-value <0.05) and destination image influences destination loyalty (p-value < 0.05). Finally, destination image through destination authenticity influences destination loyalty (p-value < 0.05). The findings of this study can be beneficial to the respective governmental bodies that seeks to improve destination authenticity and destination image to enhance destination loyalty of visitors and promote revisit intentions toward the Ecotourism Mount Leuser National Park in Indonesia. This study can be used as a reference for tourist destination managers to increase destination loyalty by maintaining and managing the tourist destination area properly. The government acts as a policymaker and is responsible for preserving the environmental impact of tourism, such as pollution, other environmental hazards, and land use issues stemming from poor planning, regulation, and engineering of the site, attractions, and facilities. AcknowledgmentThis study is funded by the DRTPM of the Ministry of Education, Culture, Research, and Technology, grant number [097/E5/PG.02.00.PT/2022], for the 2022 fiscal year.

An overview of mindfulness theories applied to tourism: systematic review update and bibliometric analysis

This paper presents a systematic review update regarding mindfulness theories applied to tourism, complemented with a bibliometric analysis. Scientific studies listed in the WOS, SCOPUS, PubMed and PsycInfo databases were analysed using PRISMA guidelines. Twenty-five studies were selected for review from 670 records identified. In recent years, mindfulness has proved to be a promising area of research in tourism, and the number of published studies is increasing. The findings reveal a positive association between mindfulness and tourism experiences, suggesting that tourists who adopt states of mindfulness during their travels benefit from increased pro-environmental behaviours, satisfaction levels, and memorable experiences, leading to destination loyalty. This study provides an in-depth overview of the literature, and helps redress the lack of bibliometric studies in this field. It also identifies common areas of current research interest, offers insights into commonly studied themes, and seeks to raise awareness about the relevance of the concept of mindfulness in tourist experiences and well-being by suggesting implications for research and tourism management.

Do Sustainability Perceptions Affect Lake Destination Loyalty?

Despite a growing concern over sustainability in tourism, research on this domain, regarding, specifically, lake destinations, is still scarce. Although perceptions on lake destinations have been studied, no study is known that has analyzed the impact of visitors’ perceptions on satisfaction and behavioral intentions. Thus, this paper aims to develop and test a model to analyze the effect of lake visitors’ perceptions of destination’s sustainability on both satisfaction and loyalty towards lake destinations. A questionnaire survey was conducted in the Shchuchinsk-Burabay resort area, an important lake destination in Northern Kazakhstan. The results support the proposed lake destination loyalty model, tested using partial least squares structural equation modelling (PLS-SEM). Sustainability proved to be decisively influential, with water quality being the dimension with the highest impact on satisfaction with the lakes, along with a positive key impact of other dimensions of perceptions of the lakes being the absence of congestion. In addition, both water quality and lack of congestion had, conjointly with other features, a significant indirect impact on satisfaction with lake destinations and on loyalty. Based on the research findings, theoretical conclusions and practical implications are drawn.

Exploring Antecedents of Destination Loyalty: A Comprehensive Analysis of Island Destination Image, Brand Awareness and Satisfaction

This study examines the antecedents of destination loyalty and its relation to destination image (cultural image, environmental image, and socio-economic image), brand image and awareness and destination satisfaction in island destinations. This study raises important questions concerning how cultural image, environmental image, socioeconomic image, destination brand image, destination brand awareness and destination satisfaction affect destination loyalty. This research attempts to identify (1) the effect of Destination Image on Tourist Satisfaction and (2) To examine the effect of Destination Image towards Destination Loyalty. The study empirically tests the predicted relationship by using a survey of 147 local tourists after the moving control order ended in Malaysia. Data were collected by a physical survey of 147 local tourists. The data were modeled with partial least squares structural equation modeling. Based on 147 valid responses processed with Smart PLS software, the results confirm most of the research hypotheses. The study reveals that destination brand awareness, environmental image, and environmental knowledge affect tourists at Tuba Island. However, the socioeconomic image doesn't significantly impact tourism satisfaction. Additionally, destination brand, destination image, and environmental image contribute to tourist loyalty at Tuba Island, with loyalty not being the main factor driving satisfaction or loyalty to the island. The findings are useful for all stakeholders of tourism development in Langkawi and Tuba Island, Malaysia

The 18th FINA world masters championships and destination loyalty

PurposeBased on a stimulus–organism–response theory, the purpose of this study is to empirically examine structural equation model linking personal involvement, positive emotions, tourist satisfaction and destination loyalty among sport tourists to a mega sport event. Moreover, moderating effects of place attachment on the relation between the aforementioned variables were investigated.Design/methodology/approachThe validities and reliabilities of the measures were investigated through confirmatory factor analysis, Cronbach's alpha and correlation analysis. A structural equation modelling with maximum likelihood estimation was tested to analyze the relationships among the research variables using 383 participants.FindingsThe results revealed positive associations among stimulus (personal involvement), organism (positive emotions) and response (tourist satisfaction and destination loyalty). Moreover, the authors found moderating effect of place attachment on the relationships between personal involvement and positive emotions, personal involvement and tourist satisfaction and tourist satisfaction and destination loyalty.Research limitations/implicationsThis study holds the potential to aid destination managers in acquiring a more profound comprehension of how personal involvement contributes to elicit positive emotions, keep tourists satisfied and build destination loyalty as well as demonstrating the moderating roles of place attachment. However, generalizing the findings to alternative contexts presents a formidable challenge. Enhancing the applicability of these findings could be achieved through prospective research endeavors that explore visitors in diverse cities spanning various continents.Originality/valueThe study contributed to the literature by providing empirical evidence that personal involvement evokes positive emotions while also plays significant role in improving satisfaction and loyalty. Given the importance of experiences in sport tourism, this study also confirmed the role of positive emotions on tourist satisfaction and destination loyalty. Additionally, this study examined the moderating effect of place attachment, which has not been investigated in sport tourism context.

The Relationship between Culture, Destination Loyalty and Tourist Satisfaction on STT: A Conceptual Framework

The Relationship between Culture, Destination Loyalty and Tourist Satisfaction on STT: A Conceptual Framework

Influences of the underlying dimensions of destination image on destination loyalty in a cultural heritage destination

ABSTRACT The “cognitive-affective-conative” theory was used to explain the relationship between the destination image and loyalty to a cultural heritage site. After a systematic synthesis of 34 pertinent studies and in-depth interviews, the study applied structural equation modeling to a dataset of 424 respondents. This study identified three components of the destination image: cognitive, affective, and conative. The underlying components of the cognitive image were validated using a second-order measurement model, which discovered significant associations. The results revealed that the cognitive image influenced the affective image and destination loyalty. This study contributes to the theory of heritage destination image formation.

Psychological restoration, place attachment and satisfaction in birders and non-birding visitors

Travelling to special places to observe birds is becoming an important niche in ecotourism. Here, we addressed differences between birdwatchers and non-birders to gain insight into the different needs (satisfaction, psychological restoration, and place attachment) at the same locality and during the identical time period at eight birdwatching sites in SW Germany. The study took place between April 9, 2022 and June 26, 2022; N = 426 participants were surveyed with a questionnaire on site. Non-birders had a higher visit satisfaction, while birders had a higher loyalty, had a longer visit duration, and higher visitation frequency. Visit satisfaction was positively correlated with place attachment and psychological restoration. Destination loyalty was unrelated to psychological restoration in birders but was positively related in non-birders. Experiencing a subjective highlight, like a specific bird species or encountering an interesting animal, led to higher psychological restoration and visit satisfaction in both groups, but non-birders generally had a higher psychological restoration and visit satisfaction. Place attachment was not predicted by a highlight nor by being a birder or not. Management implicationsVisitors of bird rich areas or nature reserves differ strongly whether they are birders or not. As birders invest more effort in their visit (travel, revisit, loyalty) they expect more from their visit (e.g., Stemmer et al., 2022). We also emphasized the importance of a highlight, which makes a visit for non-birders more attractive. Highlights, for example, are observations of a bird that have a personal meaning, and that may be fascinating or just interesting to observe. Therefore, it is important that managers of parks or nature reserves draw specific attention to highlights that are currently observable and that increase visitor satisfaction. This can be done by providing information (Hughes & Morrison-Saunders, 2002), such as pop-up presentations or by announcing it on webpages. However, highlights are different among birders and non-birders and this needs to be taken into account, e.g., by flexible announcements. To ‘hear’ what the tourists say (Prakash et al., 2019) is an important management tool to tailor visitor experiences, and birders and non-birders differ, so that nature reserves should offer different strains of experience for both, the specialized birder and the nature-interested tourist with lower knowledge.

STUDY ON THE NEXUS OF CSR AND SOCIAL MEDIA ENGAGEMENT ON TOURIST DESTINATION LOYALTY IN SUSTAINABLE DEVELOPMENT NATURE-BASED TOURISM

The purpose of this study is to examine the relationship between Corporate Social Responsibility (CSR), and destination brand loyalty and social media engagement, which is not well understood. This particularly occurs in the sustainable development context of nature-based tourism in managing the negative impact on the environment, which is rather challenging. Moreover, the current research aims to develop a simple model for investigating the interrelationship of CSR as well as destination loyalty by incorporating social media engagement as a moderating variable. This is to investigate the impact mechanism of CSR activities of tourists towards tourists' destination brand loyalty in the context of nature-based tourism. The data for this study were obtained from 285 tourists who visited a popular marine park site in Malaysia. The researchers used the partial least squares structural equation modeling technique to analyze the collected data. The findings revealed that both CSR and social media engagement had an impact on destination brand loyalty. These findings have important implications for destination operators, suggesting that incorporating CSR activities into their strategies can be a strategic approach for achieving sustainable success.

The Examination of The Relationships Between Destination Quality, Destination Loyalty and Destination Satisfaction: The Case of Isparta

Bu araştırmanın amacı, çeşitli turizm etkinliklerine olanak sunan Isparta destinasyonunu ziyarete gelen yerli turistlerin destinasyon kalite algısını belirlemek, destinasyon kalitesini oluşturan bileşenler ile destinasyon sadakatinin ve destinasyon memnuniyetinin arasındaki ilişkileri incelemek ve değerlendirmektir. Araştırma alanı, Isparta ili içerisinde bulunan turizm amaçlı ziyaret edilen yerlerden oluşmaktadır. Araştırmanın evreni ise, Isparta iline turizm amacıyla ziyarete gelen yerli turistlerdir. Araştırmanın evreni 2019 yılının Temmuz, Ağustos, Aralık aylarında Isparta’yı ziyaret eden yerli turistlerden oluşmaktadır. Araştırmada ampirik veriler kullanılmıştır. Veriler anket tekniği ile elde edilmiştir. Örneklem grubu, yargısal örnekleme yöntemiyle tespit edilmiştir. 426 denekle görüşme yapılmıştır. Eksik ve hatalı 57 anket formu elenmiştir. Mahalanobis uzaklığı metodu ile de uç değerlere sahip olan 35 anket veri analizine dâhil edilmemiş ve 369 anket ile analizler uygulanmıştır. Ölçeklerin yapı geçerliliğini sağlamak amacıyla doğrulayıcı faktör analizi yapılmıştır. Sonrasında destinasyon kalitesi boyutlarının destinasyon sadakati ve destinasyon memnuniyeti üzerindeki etkileri yapısal eşitlik modelleri ile test edilmiştir. Bununla birlikte destinasyon memnuniyetinin destinasyon sadakati üzerindeki etkisi de test edilmiştir. Sonuçta; destinasyon özellikleri kalitesinin (konaklama, yiyecek, ulaşım, çekicilik, fiyat) ve destinasyon memnuniyetinin destinasyon sadakati üzerinde pozitif yönde ve anlamlı bir etkisinin olduğu ortaya konmuştur.

Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.

Exploring the determinants of destination satisfaction: a multidimensional approach

Tourism, as one of the major contributors to the world GDP, offers a wide range of economic and non-economic benefits to global society. The exchange of culture and values through travel and tourism improves harmony among people, which is essential for global peace. Consequently, governments have started giving policy significance to the tourism sector and making budget allocations for its promotion in their respective countries. This increased attention on tourism promotion through policy initiatives has fostered research attempts on various aspects of tourism, making it relevant and contemporary. However, few research attempts have been made to study the precursors of destination satisfaction. Therefore, the present study aims to fill this gap by studying the determinants of destination satisfaction through a multidimensional approach. The current study aimed to examine the dimensions of destination satisfaction and its role in deciding the destination loyalty. The study reveals interesting findings that helps the administrative apparatus in the tourism industry to come up with tailor-made policies to sustain and further enhance economic growth. The study findings reveal that factors such as satisfaction with destination characteristics, destination environment, and price significantly influence destination satisfaction among tourists visiting the Maldives. These findings underscore the importance of price as a determining factor in tourists' decision to visit the Maldives, suggesting the promotion of guesthouse tourism to provide a range of price options to attract a diverse tourist base. Additionally, the study emphasizes the necessity to enhance the quality of destination characteristics and prioritize environmental conservation efforts to ensure a positive tourist experience. The results highlight the important dimensions that determine the destination satisfaction of tourists visiting Maldives.

The Effect of Marketing Mix on Tourist Satisfaction and Destination Loyalty in Bodoland Territorial Region of Assam

The Effect of Marketing Mix on Tourist Satisfaction and Destination Loyalty in Bodoland Territorial Region of Assam