Destination Development Strategies Research Articles

Halal Tourism Destination Development Strategy Based on Jambi Local Wisdom Seberang City as a Pioneer of Jambi City Halal Tourism Destinations

This study aims to analyze problems and formulate and strategize in the development of halal tourism destinations rooted in local wisdom in Jambi Seberang City. The research method used is a combination of qualitative and quantitative approaches. The specific methodology applied is the Analytic Network Process (ANP), which is implemented through Super Decision software. ANP was chosen for its ability to set priorities in the context of decision making. The results obtained from this study show that the main issue faced is related to government participation. The priority strategies identified include the formation of synergies between various interested parties, increasing government commitment in supporting the development of halal tourism, developing a structured halal tourism development concept, and improving the quality of human resources. Through this research, it is expected to be a source and basis for planning the development of halal tourism in Jamb, especially in Jambi Kota Seberang.

Riview Of Celosia Flower Park : Tourist Perspective

While the motivation for this study is the importance of the number of tourist visits to tourist attractions, tourism managers must understand and be able to explain well how they respond to consumer complaints based on the types of positive or negative tourist complaints on social media. The purpose of this study is to determine the strategic model to be used in developing artificial tourist attractions that have an important role in the tourism business. Intense business competition requires business people to be observant and astute in identifying existing opportunities and the behavior of their target market, the consumers. Since marketing managers, the spearhead of marketing in business, need to understand consumer behavior in purchasing decisions, which is key to increasing the success of marketing products, the study results suggest that a small review of consumer behavior in decision making, paying attention to and understanding consumer behavior on social media, is a good place to start. the importance of paying attention to, understanding, and providing a review of consumer behavior on social media in making decisions about purchase of services and products. This review will serve as a benchmark for tourism destination development strategies.

Determination of the Development Strategy for the Labuan Bajo Waterfront Based on Visitor Satisfaction

The existence of the Labuan Bajo Waterfront is relatively new. However, the Labuan Bajo Waterfront itself has become a tourist attraction in Labuan Bajo. Therefore, a study is needed to determine tourist satisfaction with the Labuan Bajo Waterfront and design a strategy to increase this satisfaction, especially in the attractions, accessibility, and amenities components. The sampling technique used in this study was random sampling with a questionnaire as a data collection technique. This study used the Likert scale to analyze the level of tourist satisfaction and determine the design strategy using the importance-performance analysis (IPA) method. In this study, the data collected came from 194 respondents. The results showed that tourist satisfaction with the Labuan Bajo Waterfront was very satisfied. In addition, the results of the IPA method show that the Concentrate Here Quadrant is related to cleanliness and safety; items in the Keep The Good Work Quadrant are the condition of the pier or walk board, lighthouse, road leading, footpaths in the Water Front area, ease of visiting the Water Front area, seating/rest facilities, and vehicle parking areas; items in the Low Priority Quadrant are road signs leading to the Water Front Area, trash bins, lighting, information boards, and eating and drinking facilities. The Possible Overkill Quadrant is related to tourism/entertainment activities in the Waterfront Area. Thus, even though the satisfaction level of Waterfront visitors is very satisfied, a destination development strategy is needed to improve quality related to cleanliness and safety.

Determination of the Development Strategy for the Labuan Bajo Water Front Based on Visitor Satisfaction

The existence of the Labuan Bajo Water Front is relatively new. However, the Labuan Bajo Water Front itself has become a tourist attraction in Labuan Bajo. Therefore, a study is needed to determine tourist satisfaction with the Labuan Bajo Water Front and design a strategy to increase this satisfaction, especially in the attractions, accessibility, and amenities components. The sampling technique used in this study was random sampling with a questionnaire as a data collection technique. This study used the Likert scale to analyze the level of tourist satisfaction and determine the design strategy using the importance-performance analysis (IPA) method. In this study, the data collected came from 194 respondents. The results showed that tourist satisfaction with the Labuan Bajo Water Front was very satisfied. In addition, the results of the IPA method show that the Concentrate Here Quadrant is related to cleanliness and safety; items in the Keep The Good Work Quadrant are the condition of the pier or walk board, lighthouse, road leading, footpaths in the Water Front area, ease of visiting the Water Front area, seating/rest facilities, and vehicle parking areas; items in the Low Priority Quadrant are road signs leading to the Water Front Area, trash bins, lighting, information boards, and eating and drinking facilities. The Possible Overkill Quadrant is related to tourism/entertainment activities in the Water Front Area. Thus, even though the satisfaction level of Water Front visitors is very satisfied, a destination development strategy is needed to improve quality related to cleanliness and safety.

Insights into the Role of Community Participation as a Tool for Local Support: A Normative Model for Competitive and Sustainable Destination Development

Community participation as an efficient tool for gaining local residents' support for the development of sustainable and competitive tourist destinations has been adequately established in the tourism discourse. However, due to the dynamic nature of the industry and the associated complexities involved, the conceptualization in terms of theory and operationalization of the notion concerning practicalities is still debated. Given that the wrong conceptualization of the phenomenon could lead to wrong operationalization which would translate into unwanted consequences both for the destination developers and destination communities, the issue cannot be ignored. To address the issue, this study proposes a normative model of community participation with an aim to put some of these complexities in a clear perspective. By employing Tosun`s typology, it is argued that community participation in tourism planning and decision-making, operationalization and management, and benefit receiving takes place at different levels based on the degree of control and authority that local residents have over the tourism development process. To ensure meaningful participation in all the major stages of the developmental process, local communities need to be adequately empowered. A high level of empowerment would ensure spontaneous participation which is the most desired level of participation. On the contrary, a lower level of empowerment would result in coercive participation with the least control and benefits reaching the local communities. It would ultimately lead to antagonization and a lack of local support for any destination development strategies that the developers adopt for sustainable and competitive tourism in the locality.

Determination of Alternative Strategies for the Development of Tanjung Kelayang Area as a Sustainable Tourist Area, Indonesia

Tanjung Kelayang tourist area has beautiful natural potential to be developed as a famous tourist destination and become a superior destination in Belitung. Since the outbreak of the covid-19 pandemic has had an impact on the decrease in the number of tourists visiting. To revive the tourism sector in Tanjung Kelayang, research is needed to encourage sustainable tourism development, taking into account economic, ecological and social aspects. This research aims to determine the priority of sustainable and adaptive tourist destination development strategies to disasters in Belitung Regency. The method used to establish priority strategies using the Quantitative Strategic Planning Matrix (QSPM) method is also supported by the Matrix IE method and SWOT Analysis. The data used in the study was obtained from library search results, questionnaires, interviews, observations and FGD involving stakeholders. Based on the IE matrix, the position of tanjung kelayang tourist destinations in cell IV is to grow and build (growand build) with a total value of IFE 3,131 and and and a total value of EFE 2,496Tiga strategy that is the priority with the highest value is designing a strong tanjung kelayang icon / branding (7,635), refocusing tanjung kelayang marketing strategy (7,420), optimization of tourism supporting infrastructure in the internal tourist area and towards the tourist area (7,290).

SWOT Analysis Nomadic Tourism as Millennial Friendly Natural Tourist Destination Development Strategy (Case Study: Glamping De Loano, Purworejo)

The purpose of this study is to analyze the alternative strategy of developing local tourism around Borobudur, one of the world’s heritage as the top choice of foreign and domestic tourists, that focused on developing a variety of alternative tourism infrastructures while preserving the environment that is a millennial-friendly destination that is called Nomadic Tourism in Glamping De Loano, Purworejo, Indonesia. The research took place between June-July 2020 in Glamping De Loano, Purworejo. The chosen methods including documentation, observation, and interviews with local government groups, visitors, and residents. Glamping De Loano is a new and fresh tourism sensation in Purworejo that can bring millennial tourists and new unique tourism experiences to the area. It is a new early-stage of destination because it has only been operated for less than a year but has many opportunities that can be cultivated and developed. However, most complaints coming from them are regarding narrow and dangerous road infrastructure towards the destination, supporting ecosystem readiness, and conformity of the biophilic material to the environment surrounding. Most interviewers suggest it would be better with improved road infrastructure construction and focus on providing a basic supporting ecosystem. Recommendations are made for developing the Glamping De Loano tourism better to improve the experience of tourists and visitors and to improve the resident’s quality of life. It is hoped that this research may prompt local authorities to take l residents’ perceptions and experiences into account by creating better management measures and regulations.
 Keywords: Nomadic Tourism, Destination Development Strategy, Glamping, Purworejo, Borobudur

Formation and Implementation of a Tourist Destination Development Strategy Based on Territorial Marketing Conception

The article examines and estimates the possibility of applying the conception of territorial marketing when planning and managing the development of tourist destination. In real terms, territorial marketing recognizes branding as a key element of territory promotion. Branding of destinations, being well-developed in theory, is widely applied. Since 2003, China has introduced a system of touristic sites classification that ranks destinations from the lowest A-level to the highest 5A. The latter marks a site as world famous landmark, which means a considerable increase in tourist flow. In the run-up to the Winter Olympics, winter sports and tourism are gaining popularity in China. International Tourism Investment Association operates a winter sports center in Heilongjiang Province. Following the increasing demand for winter tourism services, the company has decided to implement a development strategy for Finshuishan Mountain Winter Sports Center to raise the destination to 5A-level. The project involved working out a program of a complex territorial marketing strategy, and operationally, the goal has been achieved. However, due to formal reasons, namely, the COVID-19 pandemic, the Winter Sports Center cannot be classified as 5A.

Tourism Destination Development Strategy Central Aceh

This paper discusses the Tourism Destination Development Strategy. In improving the tourism sector in an area, at least one has to develop the 3A concept (Attractions, Accessibility, and Amenities). The tourism sector is a mainstay for Central Aceh to be developed as a tourism destination because Central Aceh has attractions that can be developed into tourist attractions. The method used in this study using the Analytic Network Process (ANP) approach with the help of Super Decision software, by performing a synthesis analysis of problems, solutions, and strategies. The results of the respondents' answers indicated that the priority problems were infrastructure, attractiveness, and promotion problems. Meanwhile, the most priority solutions are solutions to improve infrastructure, namely transportation and travel, attraction, and promotion. And the most prioritized strategy is the improvement of infrastructure facilities and synergy.

Applying a tourism micro cluster model to rural development planning: a case study of Kaeng Ruang village in Thailand

In Thailand, agriculture still plays an important role in the rural economy but is facing several problems resulting in poverty in rural settings. Tourism can play an important role in improving a rural economy in some areas. This paper proposes employing the tourism micro cluster model to address poverty in a poor village in the northeastern part of Thailand. The study also addressed the theoretical foundation of a tourism micro cluster model for a rural village in Thailand that applies concepts derived from a board literature review. Data were collected through both qualitative and quantitative methods to gain insights about problems and potentials for tourism development in the village. The proposed model is built from analyzed data and in the light of resource-based view, clustering theory, and the Thai King’s sufficiency economy philosophy. The proposed tourism cluster is consisted by four complementary businesses including homestay, marked trekking, adventure trekking, and processed malva nut products. In light of our analysis, it is evident that tourism clustering is feasible in the context of this locality. The studied village has sufficient resources both tangible and intangible resources possible for planned tourism micro cluster development. However, an attempt at cluster development in the studied village would require an intervention to provide technical assistance from concerned parties e.g. local government in the early stage to build capacity building of local people for running businesses independently and sustainably. Although one of the limitations of this study is to focus on only one village, the case study of Kaeng Ruang village can provide contextual insight and meaningful implications for policymakers when considering clustering as a planned destination development strategy.

Sharjah: a heritage destination in its growth and development

Subject area This case facilitates students of tourism and marketing to use Kapferer’s brand prism model to analyse the case. Study level/applicability This case can be used for tourism undergraduate and marketing students to make them understand the processes for revitalising and developing a destination brand to increase the number of visitors and become more attractive to tourists and visitors. The case highlights the major strategies used by the Sharjah Investment and Development Authority team to develop Sharjah as a family, entertainment, eco-tourism and heritage destination among the seven emirates of the United Arab Emirates. Case overview Sharjah is one of the emirates which form the United Arab Emirates. The case describes how a young leader of Sharjah developed destination Al Qasba as a tourist attraction, which was earlier not frequented by family and investors. After that, he was vested with the responsibility of developing Sharjah into an investment and heritage destination in United Arab Emirates. The case details how the team used different strategies to attract investors to the destination to make it more attractive to tourists as well the dwellers of the emirates. Expected learning outcomes To understand the process of sustainable destination development or place development practices. To analyse the case using using existing models or frameworks such as Kapferer’s brand identity prism or Aaker’s theory and any other. To recommend suggestions in improving the destination development strategies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 12: Tourism and Hospitality.

International retirement migration and Thai stakeholders’ views: a Japanese case study

PurposeThis paper aims to investigate Thai stakeholders’ perceptions of developing a destination for international retirement migration (IRM). Increasingly, residents of developed nations such as Japan who retire from work are choosing to live in Thailand or other less-developed countries.Design/methodology/approachQualitative approach was used, and data were collected through focus groups and in-depth interviews in Chiang Mai and Bangkok. Content analysis technique was used to analyze data after completing the interviews of 35 industry participants.FindingsIt was found from the participants that considerable new real estate development and services specifically for these retirees has been created in recent years, but that there is a lack of stakeholder collaboration in catering to this market. Moreover, local resident knowledge of the retirees’ culture and language is lacking, along with a need for policy and planning support from government.Research limitations/implicationsA limitation of this study is that it explored only the perception of business stakeholders involved with Japanese IRM, a group of importance to the Thai Government due to their increasing numbers. Further study could look at local community attitudes toward IRM and how a community adapts to this new phenomenon.Practical implicationsThis study provides guidelines for stakeholders, government and local communities. Especially, the role of government is to provide support with clear information about the visa process and legal documents.Originality/valueThis study contributes to the body of knowledge of destination development strategy for a specific international retirement tourist group.

Exploring clustering as a destination development strategy for rural communities: The case of La Brea, Trinidad

Abstract The tourism industry in the rural community of La Brea in Trinidad and Tobago has primarily focused on exploiting its main attraction: the Pitch Lake. This study argues that cluster theory provides an innovative means of conceptualising destination development in the study area. Synthesising Porter's cluster theory with practitioner case studies, this research builds and tests a theoretical model to assess the study area's clustering potential. The study focuses on the triangulation of qualitative data from site visits, document analysis, and interviews. The findings from the research reveal that several critical factors for tourism cluster development are absent in La Brea. Thus, it is evident that clustering is not the most feasible destination development strategy. Consequently, this research posits that destination development in rural communities such as La Brea should focus on developing local assets and building the capacity of local people. It also suggests cluster development approaches should be context-specific.

Innovation and Destination Governance in Denmark: Tourism, Policy Networks and Spatial Development

For more than a decade, tourist destinations in Denmark have experienced decreasing market shares and numbers of international visitors in comparison with the early 1990s. Despite this stagnation, destination development initiatives and national tourism policies have continued largely unaltered, relying on traditional efforts like collective marketing and local visitor information services, while giving limited priority to innovation-oriented measures that could improve the international attractiveness of Danish destinations by renewing the tourist experiences available. The article argues (1) that important reasons for the slow adoption of new destination development strategies can be found in the domination of tourism-related policy networks by short-term sectoral and localist interests, and (2) that recent reforms of subnational and sectoral governance have only improved the prospects of introduction of more innovation-oriented destination development policies to a limited extent.

Policy measures for creating an integrated and brand-focused regional innovation system in tourism in a shadow destination: insights from Pisa's destination development strategy

Tourism has often been hyped as an engine of regional growth and development but often failed to deliver the expected results. This is especially the case in shadow destinations. The concept of a shadow destination refers to a region whose relative attractioness is significantly lower than co-located places. Based on regional innovation systems and place branding research the paper develops policy measures adapted to the specific challenges a shadow destination faces. Empirically, the appropriateness of the policy measures is demonstrated through applying it to a paradigmatic shadow destination, being Pisa, Italy. Pisa is a shadow destination of Florence.

Understanding Tourist Perspectives on Geotourism Experience: Implications for Destination Development

In recent years, geotourism has emerged as a distinctive form of nature-based tourism but there is little understanding of the extent to which geotourism experiences influence tourist decisions and behavior. As geotourism is still in its infancy in many destinations, there is a lack of research on understanding the characteristics of geotourists, including their actual interests, expectations, preferences, satisfaction, and behavior. This article reports the findings of a study which examined the profile of people visiting the Flinders Ranges region of South Australia, which is promoted as a geotourism destination. A survey of visitors identified three market segments which differed with respect to travel behavior and experiential outcomes. The findings are used to question the current status of the geotourism market and to discuss destination development strategies that reflect opportunities presented by different market segments.

Fashioning a destination tourism future: The case of Slovenia

Achieving competitive advantage for any destination in times of rapid global change requires tourism stakeholders to have a clear understanding of the direction of change and its implications for business or destination management. The challenges are particularly acute for emerging destinations such as Slovenia. The paper discusses tools for measuring destination performance with particular focus on Importance–Performance Analysis (IPA). Using IPA the paper develops a priority ordering for Slovenian tourism stakeholders to debate, modify and to adopt actions that can help them prepare for the challenges arising from global trends. The survey instrument used for this study asks respondents to highlight both the important areas that should be addressed by tourism stakeholders in Slovenia and also the performance of Slovenia in respect of the success or otherwise of the strategies that are currently being pursued to enhance destination competitiveness. The findings reveal that there are a number of areas in which the Slovene tourism industry considers itself to be underperforming in the implementation of strategies to eliminate drift. The paper explores some of the implications of the findings for strategic action and implementation, making some concluding comments on destination development strategy while highlighting areas for further research.

New visitor attractions in Singapore and sustainable destination development

PurposeThe purpose of this paper is to review the characteristics of new style visitor attractions and their role in sustainable destination development with specific reference to two projects in Singapore.Design/methodology/approachThe paper adopts a case study approach and is based on the analysis of information in the public domain obtained from a variety of print and electronic media sources.FindingsLarge scale purpose built facilities are seen to typify the new style of visitor attraction preferred by some officials and investors. They have the potential to be successful and contribute to sustainable destination development, but there are also some limitations to consider.Originality/valueThe paper illuminates the destination development strategies favoured by authorities and the challenges confronting those responsible for opening and operating new attractions.