Innovation and Destination Governance in Denmark: Tourism, Policy Networks and Spatial Development

Abstract

For more than a decade, tourist destinations in Denmark have experienced decreasing market shares and numbers of international visitors in comparison with the early 1990s. Despite this stagnation, destination development initiatives and national tourism policies have continued largely unaltered, relying on traditional efforts like collective marketing and local visitor information services, while giving limited priority to innovation-oriented measures that could improve the international attractiveness of Danish destinations by renewing the tourist experiences available. The article argues (1) that important reasons for the slow adoption of new destination development strategies can be found in the domination of tourism-related policy networks by short-term sectoral and localist interests, and (2) that recent reforms of subnational and sectoral governance have only improved the prospects of introduction of more innovation-oriented destination development policies to a limited extent.