Designer Clothes Research Articles

Ultimate use of Cork – Unorthodox and innovative applications

In this survey the untraditional practical applications of cork is presented. High-quality goods with improved performances have been developed by those who came up with creative ideas and develop them. From several types of industries to private entrepreneurs, cork has been calling the attention of many creative minds over the last decade. From surfboards or designer clothes to an outstanding work of art made from cork has proved that this natural material becomes a noble feedstock not only for those who appreciate a good beverage and high-performance materials but also for those who look for sustainable products from natural sources. A general overview of cork composition, origin, and industry is also briefly disclosed.

Social Justice in the Post-Affluent Society

The article spells out the reasons and provides evidence in support of the hypothesis that if the culture of a society shifts from one that extols affluence to one that extols communitarian pursuits-major gains for social justice will become much more probable. An obvious reason to expect that this hypothesis will hold true is that the more members of a particular social grouping view each other as members of the same community-the more they are likely to be willing to support reallocations of wealth that reduce inequality in that society. However, there are much deeper and stronger links between a communitarian culture and social justice. Before I can outline those and present relevant evidence, I need to outline the reasons such a culture shift is called for and what it may encompass.UNDERLYING ASSUMPTIONSa. In the near future, a large number of jobs will be lost to smart (AI-equipped) instruments, machines, and robots.b. Unlike previous technological revolutions, this one is unlikely to generate a large number of new jobs.c. Hence, underemployment will increase and many of those who do find jobs will be paid poorly and have few benefits. Indeed many will work in the gig economy.d. Those who design, produce, and own the smart instruments will increase their wealth, leading to growing inequality.e. As a result, most people-who currently expect to improve their economic conditions and to be able to bequeath to their children a better life than they had-will be very frustrated.f. As a result of these trends-as well as others not explored here-these frustrations will result in growing hostility toward the government, the affluent, minorities, and foreigners. These trends are already visible in Europe and, to a lesser extent, in the US.g. These consequences can be mitigated if those who have their basic needs well sated and secured find contentment in pursuits that are not labor or capital intensive and hence have low costs. These communitarian pursuits include spending more time cultivating meaningful relationships; in spiritual pursuits widely understood (from religion to meditation); and in community activism. Reference is not to a culture that favors an austere life but one in which one's consumption is capped at a level at which true needs are fully sated but status goods are avoided -and are sated through one or more communitarian pursuits. (To flag the difference between an austere culture and the one just outlined, I refer to the latter one as a capping society, one in which a person's quest for material goods is not minimized but bounded).2Such a society will be much less taxing on the environment, and much more sustainable, than the affluent society. This is the case because transcendental activities require relatively few scarce resources, fossil fuels, or other sources of physical energy. Social activities (such as spending more time with one's children) require time and personal energy but not large material or financial outlays. (Often those who spend large amounts of money on their kids' toys or entertainment bond less with them than those whose relations are less mediated by objects.) The same holds for cultural and spiritual activities such as prayer, meditation, enjoying and making music, art, sports, and adult education. True, consumerism has turned many of these pursuits into expensive endeavors. However, one can break out of this mentality and find that it is possible to engage in most transcendental activities quite profoundly using a moderate amount of goods and services. One does not need designer clothes to enjoy the sunset or shoes with fancy labels to benefit from a hike. The Lord does not listen better to prayers read from a leather-bound Bible than to those read from a plain one, printed on recycled paper. In short, the transcendental society is much more sustainable than consumer capitalism.RELEVANCE FOR ATTAINING A SIGNIFICANTLY HIGHER LEVEL OF SOCIAL JUSTICEMuch less obvious are the ways the capped culture serves social justice. …

A New Energy-Efficient Topology for Wireless Body Area Networks

Wireless body area networks consist of several devices placed on the human body, sensing vital signs and providing remote recognition of health disorders. Low power consumption is crucial in these networks. A new energy-efficient topology is provided in this paper, considering relay and sensor nodes' energy consumption and network maintenance costs. In this topology design, relay nodes, placed on the cloth, are used to help the sensor nodes forwarding data to the sink. Relay nodes' situation is determined such that the relay nodes' energy consumption merges the uniform distribution. Simulation results show that the proposed method increases the lifetime of the network with nearly uniform distribution of the relay nodes' energy consumption. Furthermore, this technique simultaneously reduces network maintenance costs and continuous replacements of the designer clothing. The proposed method also determines the way by which the network traffic is split and multipath routed to the sink.

Haute Africa

From March 30 to June 9, 2014, in the coastal town of Knokke-Heist, Belgium’s international photography festival hosted an outdoor exhibition that brought together world-renowned artists whose works examine contemporary African dress practices. The continent’s burgeoning fashion industry signals a newfound creative energy and prosperity, yet it also raises debate around such issues as Westernization, postcolonialism, race, gender equality and religion. Haute Africa focused on the work of photographers who are not interested in African fashion per se but who choose instead to conduct an anthropological study of contemporary African clothing culture. Magnum photographer Martin Parr was the festival’s ambassador and contributed his Luxury series, which includes candid images of a South African elite wearing Western designer clothes and sipping champagne at the Durban July races. Conversely, Daniele Tamagni’s Gentlemen of Bacongo documents the lives of a different kind of elite, the sapeurs of Congo-Brazzaville, whose devotion to European bespoke suits creates a stark contrast to their modest day-to-day reality. These and other participating artists including Viviane Sassen, Zanele Muholi, Hassan Hajjaj, NontsikeleloVeleko, Jodi Bieber, Phyllis Galembo and Namsa Leuba, are opening up a new discourse where art and fashion collide.

Ostentation and funk: An integrative model of extended and expanded self theories under the lenses of compensatory consumption

In the last decade, economic growth have created in Brazil and other emerging countries a ‘new middle class’, a group that left the poverty line and entered the consumption markets. In this scenario, a musical movement with many traces of this ‘new middle class’ has emerged. Known as Funk Ostentação (ostentation funk), the movement is formed by young singers whose lyrics and promo videos refer to the consumption of designer's clothes, cars and aspirational products. We have studied Funk Ostentação by means of its promo videos, personal interviews and a group discussion with its fans (young adults) and found meaningful relations between consumption and identity building. We developed a framework that integrates the extended and expanded self theories under the lenses of compensatory consumption. This framework can be applied to studies with other groups that have similar characteristics of vulnerability with other niches of the ‘new middle class’ in emerging markets.

Fashioning the Curator: The Chinese at the Lambing Flat Folk Museum

Fashioning the Curator: The Chinese at the Lambing Flat Folk Museum

Latvian Ethnography in Modern Clothing

Ethnography has long been one of the lasting fashion trends and it is a good foundation for the promotion of Latvian cultural heritage not only for foreign visitors but also for the Latvian population. Currently, one of the problems in the market is that mass products are available that are not interesting to consumers. Another problem is that designer clothes are mostly expensive and are unsuitable to be worn on a daily basis. The aim of this work is to create ethnographic, everyday clothes, based on ethnographic construction, correcting some defects that can prevent modern construction methodology. The present study has shown that it is possible to create a relevant, fashion trending clothes, while also promoting Latvian cultural heritage. Colors, patterns that are developed in different techniques, metal and woven details should be shown in clothing. This will not only boost patriotism among the Latvian population, but also developed the Latvian economy and create competition in the market. The study shows two examples of costume, where ethnographic construction were used and modified for requirements of modern clothing construction.

Influence of ethnicity on uniqueness & snob value in purchase behaviour of luxury brands

The concept of has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies. With the clear differences between social classes in earlier civilizations, the consumption of was limited to the elite classes. It also meant the definition of was fairly clear. Whatever the poor cannot have and the elite can was identified as luxury. With increasing ‘democratization’, (Wong & Ahuvia (1998)), several new product categories were created within the market which were aptly called – accessible or mass luxury. This kind of specifically targeted the middle class (or what is sometimes termed as aspiring class). As penetrated into the masses, defining has become difficult (Shukla. 2010). In contemporary marketing usage, Prof. Bernard Dubois (2004) defines ‘luxury’ as a specific (i.e. higher-priced) tier of offer in almost any product or service category. However, despite the substantial body of knowledge accumulated during the past decades, researchers still haven’t arrived on a common definition of luxury. Many other attempts have been made to define using the price-quality dimension stating higher priced products in any category is luxury. Similarly, researchers have used the uniqueness aspects of too. Prof. Jean-Noel Kapferer (2005), takes an experiential approach and defines as items which provide extra pleasure by flattering all senses at once. Several other researchers focus on exclusivity dimension and argue that evokes a sense of belonging to a certain elite group. Several manufactured products attain the status of due to their design, quality, durability or performance that are remarkably superior to the comparable substitutes. Thus, virtually every category of goods available on the market today includes a subset of similar products whose luxury is marked by better-quality components and materials, solid construction, stylish appearance, increased durability, better performance, advanced features, and so on. As such, these goods may retain or improve the basic functionality for which all items of a given category are originally designed. There are also goods that are perceived as luxurious by the public simply because they play a role of status symbols as such goods tend to signify the purchasing power of those who acquire them. These items, while not necessarily being better (in quality, performance, or appearance) than their less expensive substitutes, are purchased with the main purpose of displaying wealth or income of their owners. These kinds of goods are the objects of a socio-economic phenomenon called conspicuous consumption and commonly include vehicles, watches, jewellery, designer clothing, yachts, as well as large residences and urban mansions.

Connected in Cairo: Growing up Cosmopolitan in the Modern Middle East by Mark Allen Peterson (review)

Mark Allen Peterson, Connected in Cairo: Growing up Cosmopolitan in the Modern Middle East. Bloomington: Indiana University Press, 2011. 263 pp.Connected in Cairo is an ethnography primarily focused upon the socio-economic elites of Egypt, specifically those whom Mark Allen Peterson identifies as investing in a prestigious form of cosmopolitanism as part of their attempt to justify, bolster, and defend their privileges in Egyptian society. Peterson cites a classroom interaction with his students at the American University in Cairo (AUC), which itself is one of the markers of elite prestige par excellence in Egypt, as a starting point for his thinking. The AUC students vehemently rejected the idea that rural villagers could be modern, arguing instead for a Jamesonian concept of modernity founded upon a combination of educational access and conspicuous consumption of various forms-what Peterson glosses as style (5-6). Peterson does not accept this claim of modernity at face value, but carefully and thoroughly deconstructs the blunt class difference marked by the students' understanding of their own modernity. Indeed, later in the book, he concludes that much of the elite modernity of which the students are so proud is less a matter of educational achievement and judicious acquisition than a birthright, reinforced and recapitulated, rather than created anew by their designer clothing, facility in several languages, and knowledge of films.The introductory chapter is largely an unspooling of Peterson's analytical framework and methodology that flows from the anecdote mentioned above. In large measure, Peterson concentrates his ethnographic efforts on the children and adolescents of these upper classes in order to illuminate how these attitudes toward modernity develop and embed themselves in people's identity constructions. He balances this ethnographic trend by interviewing a number of these children's parents and teachers, who must contend with youthful fashions and desires that may not only conflict with a family's means to afford such things, but may also threaten the larger worldview of modernity, authenticity, and local identity in which the adults are deeply invested.The second and third chapters of Peterson's ethnography focus on children-that is, upon pre-teenaged children who represent the target market for a variety of toys and snack foods. Adult ethnographic interviewees appear in these chapters as well, but as counterpoints to their children or students. The second chapter deals primarily with children's magazines, including, but not limited to what English speakers might call comic books. Peterson examines the consumption patterns of these magazines, which may be composed in Arabic and conceived for an Arabophone-and implicitly Muslim-readership, translated from other languages into Arabic, and thereby repurposed for an Egyptian readership, or purchased in their original language, particularly English. In his analysis, Peterson argues that the locally created magazines, which often carry religious or secular moral lessons that reflect a sense of Arab-Islamic identity, are of so little interest to the children of upper-class families that one can distinguish the class backgrounds of Cairene children simply by marking which comic books and magazines they choose to buy. The corollary to this observation, which also supports Peterson's assertion, is that the more prestigious foreign comic books are generally far too expensive for the household budgets of the Egyptian middle classes. Beyond these material facts, Peterson observes that the kinds of narratives that tend to draw the attention of children in each class category also tend to reinforce a differential sense of global citizenship: while the middle classes consume children's magazines that emphasize Egyptianness, Arabness, and, to a lesser degree, Muslimness, the upper classes consume magazines that emphasize a broader (and elite) cosmopolitan identity, one that begins to cultivate the reader's sense of connection to a complex of consumer desires tied to the West. …

Teachers, Students, and the Impact of Social Class

As the first period bell rang for classes to change, students filled the corridor with the distinct sounds of screaming, running, playing, varied conversations with colorful language (a lot of swearing), and teachers on hall duty vocally encouraging students to quickly return to their classrooms. This morning was typical for Sedgefield Middle School [pseudonym], which serves approximately 500 students and has a reputation as an educational war zone. I walked down the hallway toward the classroom feeling like a ball in a pinball machine wedged between energetic students.As I came around the corner, the click of the antiquated school intercom made a screeching noise as the assistant principal, in her proper and professional voice, began to speak. Mrs. Jenkins demanded silence and attention from the school as she made the announcements. Students, Sedgefield Middle School will have a faculty versus students basketball game on Wednesday, and the cost of admission will be four dollars. As she continued to make announcements, I thought to myself, Wow, four dollars is a lot of ... .Before my thought was completed, it was interrupted by a loud and intense conversation between two teachers, Mr. Taylor and Ms. Barnes. By this time, my stride had slowed as I stopped to hear the basis of the disagreement. Mr. Taylor, a middle-aged African American male, had taught at Sedgefield for 20 years and was often looked upon as the daddy of the school. He argued that the tickets for the basketball game were entirely too expensive, and a majority of students could not afford it. He felt the administration should have been more sensitive to the situations of students who could not afford to attend and would be penalized as a result of their economic situation. In addition, Mr. Taylor passionately exclaimed, price of tickets might as well have been 40 dollars.Ms. Barnes, also African American, had taught for three years at Sedgefield Middle School and had a reputation for being a very mean and nosy teacher. Ms. Barnes said students came to school daily with new hairdos, designer clothing and shoes, plenty of candy and snacks; if they could afford to buy such items, then spending four dollars on a basketball game should not be an issue. Ms. Barnes continued, We (faculty) should not feel sorry for these kids, because many of them attempt to con teachers out of money, and most students live better than we do ... often they're receiving food stamps and other government assistance.As I listened to both arguments, I made an effort to avoid judgment of either teacher, because I had understood both perspectives during my tenure as a teacher. However, I did want to understand the clear differences of opinion from these two teachers who taught the same population of students and spent the same amount of time with students. In particular, I wanted to know what factors contributed to the divergent thinking of each individual. The conversation between the teachers reflected prevalent attitudes that I have observed among middle-class African American teachers who educate poor African American students. The conversation also reminded me that, despite efforts to try to be sympathetic toward the plight of students who come from poverty, there are times when we are influenced by societal assumptions and stereotypes associated with poverty.Until a few years ago, I would have argued that many social injustices occurring in public schools were associated primarily with race. My argument concerning social injustice began to shifttoward social class because of the resource disparities I observed as an African American middle school teacher working with a large population of economically disadvantaged students. In his forecast for the future of U.S. educational equality in the new millennium, Adam Gamoran (2008) predicted a substantial decline in the effect of racial inequality on educational outcomes but, he contended that social class inequality would continue at the same rate it had in the past. …

‘Forget about them’: The invisible and fashionable Muslim women of Sex and the City

The critically acclaimed television series Sex and the City aired for six seasons between 1998 and 2004. The programme, however, has been criticized for its promotion of heteronormativity and lack of racial diversity, a criticism that was maintained for the sequel to the first film, Sex and the City 2, in which the four main characters take a trip to the United Arab Emirates, was panned by critics for its Orientalism. In a scene towards the end of the film, the Muslim women save the American women from religious Muslim men in the marketplace. In this sequence, the Muslim women bring the American women into a room where they unveil themselves to reveal Louis Vuitton designer clothing under their abayas. Following this scene, the American characters wear abayas in order to escape. This scene corresponds to Mikhail Bakhtin’s ‘carnivalesque’, in which traditional conventions are reversed and the characters behave outside their normative framework. However, I argue that in this context, such a masquerade fails to accomplish a reversal because of the underlying dominant colonialist power structures.

액티브 스포츠웨어 발달과정을 통한 현대 sports-inspired fashion 분석

This paper studied sports-inspired fashion(SIF) that is often characterized as `designer clothes inspired by active sportswear.` First, we reviewed the social, economical, artistic, and technological background behind its development. Second, we studied the development history of SIF by classifying it into four periods. Third, we analyzed how SIF emerged and developed with its own characteristics from a historical perspective. For a theoretical background, we did a critical review of previous literature in the field of clothing history, history of culture, and art history. We collected the data from magazines, such as Fashion Show and Gap Press and from the internet sources as well, such as firstviewkorea.com. We also did the content analysis of the data by consulting a chosen group of fashion designers. This study revealed that active sportswear started to develop from everyday clothes for functional convenience in the beginning and then SIF emerged later as a major fashion trend with the popularity of sportive look. This trend became stronger with the global spread of American popular culture. SIF eventually became high fashion with collaboration between sportswear industry and designers. This study confirmed that SIF reflects the characteristics of many sports games in silhouettes, colors, and details. It is predicted that sports will continue to be an important source of inspiration for fashion designers.

Fashionable 'fags' and stylish 'sissies': The representation of Stanford in Sex and the City and Nigel in The Devil Wears Prada

This paper considers the representation of Stanford in Sex and the City and Nigel in The Devil Wears Prada and analyses whether or not they differ from the early stereotypes of homosexuality portrayed in Hollywood narrative cinema. The paper will argue that these stereotypes play an important role as defining others for the female leads, especially in relation to fashion. Both Sex and the City and The Devil Wears Prada can be described as 'fashion films' in that they are pro-fashion texts, proclaiming the joy and pleasure that fashion and consumption can offer the post-feminist, metropolitan woman. However, while both the leading female characters and the gay men demonstrate a love of fashion, the women's consumption of designer clothes is represented in the film texts as making them more 'attractive' while the gay men's adoration of fashion has the very opposite effect.

Refashioning the local: Black masculinity, class and clothing

abstract During September 2005, I conducted a visual ethnography with black male undergraduate students at the University of the Western Cape (UWC) in Cape Town, South Africa with a focus on masculinity and clothing as signifiers of identity. UWC is a historically disadvantaged institution and most of the participants were from low-income to lower-middle class homes. Despite their socioeconomic status the students sought to produce powerful self-images through expensive, designer clothing and seemed determined to display ‘unique style’. Their clothing, and the discourses they valued and perpetuated around clothing (such as masculine individualism) were derived from a model of masculinity found in the magazines they read. The upper-class masculinity in Gentleman's Quarterly provided an imaginary of masculinity which participants deployed to resignify their class aspirations. As apartheid conflated race and class, UWC students as emerging professionals whose upward mobility was refigured by post-apartheid possibilities, were transforming their masculinities to differentiate themselves from black lower-class masculinities. I will argue, that their recourse to Gentleman's Quarterly and the clothing expressing their new masculine ethos became vehicles to signal upward social mobility and so provided participants with a means to disarticulate apartheid's conflations of racialised class.1

Shake it, Baby, Shake it: Consumption and the New Gender Relation in Hip-Hop

Hip-hop is a popular music genre that has generated a multi-billion dollar industry. Although its gender and race relations have historically been problematic, they have recently transformed in particular ways. This study examines the forty-one best-selling rap videos of 2007–2008. Through a qualitative content analysis of videos and lyrics several themes emerged. Hip-hop's focus on conspicuous consumption, buttressed by the success of entrepreneurial rap moguls, has merged with strip club culture to create a new gender relation based on sexual transaction. The “rap lifestyle,” marketed to consumers through multiple media outlets, focuses on the consumption of designer clothes, jewelry, cars, and liquor, often sold by the rap moguls' companies. Rap music videos advertise these products, as well as the consumption of women of color's sexual performances. The new hip-hop gender relation has also transformed the politics of dancing to fit the strip club themes of consumption and sexual transaction.

Social anxiety and attitude towards conspicuous consumption in sixth and seventh grade primary school students

Our previous research was aimed at psychological underpinnings of the attitude towards conspicuous consumption (displayed through use of designer clothes) in high school and university students, aged 17 to 25. This study examined the relationship between the attitude towards designer clothes and social anxiety in 205 sixth and seventh grade primary school children, aged 12 to 13. Their attitude towards designer clothes was assessed by an abridged version of our standard questionnaire (CC - 28). Social anxiety was evaluated by a psychometric scale SA - 34 that was modeled after the social anxiety scale SA - 32 (Tovilovic, 2004) in order to comply with our respondents' age and vocabulary. The data indicated that social anxiety at age 12 -13 is primarily manifested as shyness and the importance placed on the impression that one makes on his/her social environment. Both factors were positively correlated with the positive attitude towards designer clothes indicating that among 12 to 13 year old Serbian children wearing designer clothes enhances personal esteem and attractiveness in the eyes of other group members. At this age, the attitude towards designer clothes can be, at least partially, explained by a belief that conspicuous consumption contributes to increased social acceptance and the feelings of personal respect and safety.

Between Sisters (review)

Reviewed by: Between Sisters Karen Coats Badoe, Adwoa . Between Sisters. Groundwood, 2010. [208p]. ISBN 978-0-88899-996-2 $16.95 Reviewed from galleys R Gr. 7-10. After failing nearly all of her exams, sixteen-year-old Gloria Bampo is fortunate indeed when Christine, a distant relative, asks her to move from Ghana's capital, Accra, to the interior city of Kumasi to help around the house and care for Christine's son. A doctor whose husband is studying in London for a year, Christine treats Gloria like a sister, and the two get along famously. The freedom Gloria finds in Kumasi away from her strict, religious father, however, threatens to overwhelm her, especially as a new friend, Bea, encourages her to buy designer clothes on credit and wear makeup. Gloria joins a band and begins to realize some of her dreams, but her beauty and naïveté lead her into the arms of a smarmy doctor who takes advantage of her, and her friendship with the out-of-control Bea almost ruins her relationship with Christine. Badoe deftly conveys details of life in contemporary urban Ghana through Gloria's everyday activities as she cares for little Sam, shops, hangs out at the tennis club, goes to church, cooks for Christine, and goes out with friends. Readers can search YouTube for samples of the highlife and hiplife music that Gloria performs with her band, but the rest of her experiences will be readily identifiable to contemporary teens in a global society where status markers have become relatively homogenized. Gloria's desires for nice clothes and a boyfriend, her worries about her mother and her future, and her longing for at least one friend who truly understands and loves her will resonate across cultures. [End Page 61] Copyright © 2010 The Board of Trustees of the University of Illinois

Counterfeit and non-compliant electrical products

The market in counterfeit watches, designer clothes, CDs and DVDs has enjoyed widespread publicity. But the market in counterfeit electrical installation products is far more serious because it may involve...

Caribbean Fashion Week: Remodeling Beauty in “Out of Many One” Jamaica

The elitist Jamaican motto, “Out of Many, One People,” privileges racial hybridity as the quintessential marker of national identity. Conversely, populist constructions of Jamaican identity acknowledge the primacy of the African majority. The “mixed-race” ideal inscribed in the national motto becomes the aesthetic standard for judging “beauty” and “ugliness.” Beauty contests, for example, become sites of contestation in which competing representations of the face of the nation jostle for recognition. Identifying with marginalized African-Jamaican aspirants who often fail to win these competitions, discontented patrons routinely claim the right to assert alternative models of beauty that challenge the authority of the “out of many one” aesthetic. The emergence of a modeling industry in Jamaica that valorizes idiosyncratic style has opened up a space in which black images of beauty take center stage. Caribbean Fashion Week is the major platform for displaying internationally acclaimed Jamaican models. Showcasing a high percentage of decidedly black male and female models wearing spectacular designer clothes, Caribbean Fashion Week enables multiple readings of the body as cultural text. The permissive modeling aesthetic engenders capricious images of beauty that contest the very conception of the “model” as a mold into which a singular figure of beauty is impressed.

Understanding designer clothing purchases over the internet

PurposeStudies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables influencing intentions to purchase designer clothing online and also online purchases of different types of designer clothing over three months.Design/methodology/approachCross‐sectional and longitudinal analyses were performed with linear and logistic regression (n=527). The theoretical framework was the Theory of Planned Behavior. Independent variables also included the Boredom Proneness Scale, and the Consumer Decision Making Styles Inventory. Clothing types were intimate apparel, underwear, swimwear, pants, jeans, skirts/dresses, T‐shirts, shoes, sneakers, sweaters, jackets/coats, socks, hosiery, and hats.FindingsThe cross‐sectional analysis for intentions substantiated the Theory of Planned Behavior. Boredom was associated with intentions and some of the specific types purchased. In the longitudinal analysis, increased internet information search was associated with purchases for all the specific clothing types. The most common purchases were T‐shirts, shoes, and skirts/dresses.Research limitations/implicationsParticipants were allowed to interpret what was perceived as designer clothing.Practical implicationsAs information search is associated with purchases of many types of designer clothing, companies should focus on increasing the likelihood of their web pages being searched. Useful strategies can include purchase of sponsored links and efforts to improve page rank.Originality/valueThis is the first study to analyze predictors for purchasing numerous specific types of designer clothing online. Also, it is believed to be the first longitudinal study to use the Theory of Planned Behavior as the framework to analyze online apparel purchases.