Despite the ubiquity of menstruation, the area is under-researched and stigmatized. The burden of ‘managing’ periods lies with the people who menstruate (PWM). Some etiquettes and cultures ask that periods disappear/are hidden from the public sphere, however despite this, PWM continue to experience symptoms within these public spaces (pain, nausea, discomfort etc.). This paper describes a design research study in two parts: Cycles is a design project that firstly uncovers what it means to menstruate in ‘public’ and secondly explores how we can collaboratively generate conceptual solutions to contribute towards a positive future for menstrual health and well-being. Through a series of participatory and inclusive design research methods, based on storytelling the diverse experiences of a group of PWM were gathered. Subsequent analysis of the data identified a number of shared and individual stories that were re-enacted in an urban context (using Limerick City as a test bed). This research served to highlight that whilst everyone’s story with their period is individual, there is a collective lack of infrastructural, product and social support for PWM. Cycles surfaced a requirement for inclusive and equitable solutions that support PWM at the point of need whilst also raising awareness and building understanding and sympathy.