Survey Design Research Articles

Effects of Teachers’ Digital Leadership on Students’ Learning Outcomes in Selected Secondary Schools in Mfoundi Division-Cameroon

Purpose: Using digital leadership in instructional practices, teachers may or may not empower every student to reach his or her full potential. Hence, the purpose of this study was to investigate the effects of teachers’ digital leadership on students’ learning outcomes in selected schools in the Mfoundi division-Cameroon. The objectives of the study were: To examine the effects of teachers’ digital supervision of instruction on students’ learning outcomes; and to find out the effects of teachers’ digital communication on students’ learning outcomes. Materials and Methodology: The study adopted the descriptive survey design. From an accessible population of 220 teachers who held administrative positions (like principal, vice Principal, discipline master/ mistress and head of department), a sample size of 198 was deemed appropriate for the study. The purposive and simple random sampling techniques were used. Questionnaire was used as instrument to collect data. Cronbach’s alpha coefficient for the questionnaire was 0.874. The data collected was analyzed using descriptive and inferential statistics. Findings: The ANOVA results indicated that teachers’ digital supervision of instruction has statistically significant positive effect on students’ learning outcomes (F=2263.7, P-Value 0.000). Similarly, teachers’ digital communication has statistically significant positive effect on students’ learning outcomes (F=6917.1, P-Value 0.000). Implications to Theory, Practice and Policy: Based on the results recommendations were made which include that government should organize capacity building seminars focusing on the integration of technology into teaching learning activities for teachers and school administrators and, teachers should use technology devices to direct, coordinate, and monitor instructional practices so as to positively enhance students’ learning outcomes and improve school success.

Perceived Stress and Coping Strategies among Adolescent Girls on Pubertal Changes in a Selected Schools, Mangaluru

Abstract Background Adolescence represents a pivotal stage marked by various physical, psychological-emotional, and social transformations. Among these changes, puberty stands out as a significant characterized by hormonal shifts, physical alterations, and emotional fluctuations. Objectives The present study was aimed to assess perceived stress and coping strategies and find the relationship among adolescent girls on pubertal changes in a selected school in Mangaluru. Materials and Methods The study adopted the descriptive survey design among 205 adolescent girls recruited by using convenient sampling technique. Data were collected using self-developed stress rating scale and standardized brief-COPE. Results The study findings showed that the majority of the adolescent girls attained menarche at the age of 12 to 13 years and 72.7% of the adolescent girls perceived less level of stress, while 98% of the adolescent girls employed ineffective coping strategies on pubertal changes. The study findings also found that there was a moderate positive correlation between perceived stress and coping strategies (r = 0.480) among adolescent girls on pubertal changes. Conclusion The study concluded that adolescent girls have less stress on pubertal changes and employ ineffective coping strategies during pubertal changes.

Effects of Teen Childbearing on the Family Socio-Economic Wellbeing in Ruiru, Kiambu County, Kenya

Purpose: The purpose of the study was to investigate the impact of teenage childbearing on family socio-economic well-being in Ruiru, Kiambu County, Kenya, focusing on financial strain, educational disruption, post-partum experiences, and family support. Methodology: Using family stress, human capital, and social support theories, the study adopted descriptive survey design targeted 378 teenage mothers, with a sample of 195 selected using Yamane’s formula. Data collection involved semi-structured questionnaires and interviews, analyzed quantitatively through descriptive statistics and regression, and qualitatively through thematic analysis. Findings: The findings reveal that 85.5% of respondents faced financial difficulties within six months, and 55% reported disrupted high school education, leading to long-term setbacks. Emotional and health challenges characterized post-partum experiences, and 61.1% of respondents found family support insufficient to meet socio-economic needs. The study concludes that teenage childbearing significantly disrupts family well-being, recommending comprehensive support programs, including financial aid, childcare, healthcare, and community initiatives, to better assist teenage mothers and reduce their socio-economic burdens. Unique Contribution to Theory, Policy and Practice: This research uniquely contributes to theory, policy, and practice by creating a comprehensive model that integrates empirical findings and qualitative insights, thereby enriching existing theories. Additionally, it provides practical recommendations for targeted support programs that guide policymakers in alleviating socio-economic burdens and enhancing family well-being.

Comparison between Average Lifetime Earnings of Government and Private School Teachers

Education equips individuals with skills, enabling them to earn higher incomes than those without such qualifications. However, earnings are influenced by age/experience, indicating a significant connection between education, age, and earnings. The age-earnings profile serves as a tool to understand the lifetime earnings distribution of individuals within specific education groups, aiding in retirement decisions. In this context, the study's objectives are to estimate the average lifetime earnings of government and private school teachers and compare the age-earnings profiles, before and after tax, among these groups. The study, conducted in Kathmandu district, Nepal, focuses on estimating average lifetime earnings and comparing before-and after-tax age-earnings profiles of government and private school teachers. The post-positivism philosophy was adopted, using a cross-sectional survey design with 100 school teachers as the study unit. Results reveal differences in earning patterns between private and government school teachers, indicating that higher education correlates with higher earnings in both settings. Notably, private school teachers earn less than their government counterparts, suggesting disparities in salary facilities between Kathmandu's two types of schools.

Cultivating Entrepreneurial Mindset in African Educational Leaders: Strategies for Fostering Innovation and Adaptability

This work looked at cultivating entrepreneurial mindset in African educational leaders: strategies for fostering innovation and adaptability. The objectives of the study were to: determine effective methods for building entrepreneurial mindset; analyze the relationship between entrepreneurial mindset among educational leaders and students’ performance; and identify the main obstacles African educational leaders confront in promoting entrepreneurial mindset. The survey design approach was used. Data were gathered through primary and secondary sources. The study used Nigeria as a case study. The population of the study was 1705 while 324 was derived as sample size using Taro Yamane formula. Stratified sampling technique was used in selecting the 324 sample from the six geo political zones in Nigeria. Questionnaires, designed according to the 5-point Likert scale, were administered to the 324 persons. Data was presented and analyzed in tables. In testing the hypotheses, ANOVA was used for hypotheses one and three while Pearson Correlation Coefficient was used for hypothesis two. Findings revealed that: Experiential learning, innovation and creativity workshops are effective methods for building entrepreneurial mindsets among individuals; there is a significant relationship between entrepreneurial mindset among educational leaders and students’ performance, and limited institutional support and inadequate funding impact negatively on educational leaders’ ability in promoting entrepreneurial mindset. From the findings, it was recommended among others that educational stakeholders should invest in workshops for innovation, experience learning, and creativity while government at all levels should encourage educational leaders with all necessary tools to succeed in building entrepreneurial mindset.

Influence of COVAW Capacity Building on Gender-Based Violence Program Performance in Narok County, Kenya

Purpose: The study explores the influence of employee capacity building on the performance of gender-based violence (GBV) programs in Narok County, Kenya. The specific objectives include examining the effect of leadership style, the impact of community empowerment on program effectiveness, the role of resource allocation, and the influence of organizational innovation on program outcomes. Methodology: Utilizing a descriptive survey design grounded in modernization theory and performance and human capital theory, the research targets full-time staff from ten GBV programs operated by COVAW. A sample of 92 respondents is collected through convenience and stratified sampling techniques, incorporating both community participants and program personnel. Data collection employs interview schedules and semi-structured questionnaires, with quantitative data analyzed using SPSS software and qualitative data thematically analyzed. Findings: Findings reveal a prevailing democratic leadership style that fosters collaboration; however, community empowerment faces challenges due to inadequate integration and mobilization. The study concludes that there is a significant interconnectedness among leadership, community engagement, resource management, and organizational adaptability in enhancing GBV program performance. Unique Contribution to Theory, Policy and Practice: Recommendations include adopting diverse leadership styles, strengthening community engagement, and optimizing resource management practices to ensure the sustainability and impact of GBV initiatives.

The Impact of Digital Learning Platforms on Student Motivation in High School

This study explores the relationship between the use of digital learning platforms and student motivation in high school settings. With the increasing integration of technology in education, understanding its influence on student engagement and motivation is critical. This research employs a cross-sectional survey design with a sample of 200 high school students from New York City. Using a questionnaire based on the Academic Motivation Scale (AMS), the study examines whether students who regularly use digital platforms demonstrate higher motivation levels than their peers who do not. Data analysis, conducted using SPSS, reveals a significant positive relationship between digital platform usage and student motivation. The findings suggest that digital learning tools may enhance motivation, offering important implications for educators and policymakers. However, the study's cross-sectional nature and limited sample size present constraints, indicating the need for further research.

Can survey design reduce anchoring bias in recall data? Evidence from smallholder farmers in Malawi

Abstract Recall biases in retrospective self-reported survey data have important implications for empirical research. We leverage the survey design literature and test three strategies to attenuate mental anchoring in retrospective data collection: question ordering, retrieval cues and aggregate (community) anchoring. We focus on maize production and happiness reports among smallholder farmers in Malawi. Asking for retrospective before concurrent data on average reduces recall bias (i.e. the deviation of the recalled versus the concurrent outcome reported in the previous period) by 34 per cent for maize production, a meaningful improvement with no increase in data collection costs. Retrieval cues are less successful and community anchors can exacerbate the bias. None of the strategies help to ease the recall bias for happiness reports.

To Study the Effect of Social Competence on Academic Performance of Secondary School Students of Private and Government Schools

This research employs a quantitative cross-sectional survey design to investigate the relationships between academic performance and social competence among 11th and 12th-grade students in both government and private institutions. The sample consists of 600 students, evenly divided between government and private schools, and selected using stratified random sampling to ensure adequate representation. The study includes students aged 16 to 18, excluding those with significant learning disabilities. Data collection instruments consist of a demographic questionnaire, students' Grade Point Average (GPA), the Social Competence Scale by Sharma, Shukla, and Shukla. Social competence is assessed on a 5-point Likert scale. The data collection procedure involved obtaining consent from students, parents, and school authorities, followed by administering the surveys and intelligence tests in a controlled environment. Students' GPAs were gathered from school records. The analysis includes descriptive statistics for demographic data, GPA & social competence. Independent sample t-tests compare academic performance between government and private school students, while ANOVA examines differences in social competence by gender and intellectual ability by grade level. Pearson correlation coefficients explore relationships between GPA & social competence, while a multiple regression model predicts GPA based on these factors, controlling for variables such as age, gender, school type, and parental education. The study hypothesizes no significant relationship between social competence and academic performance across different school types.

Mitigating the Stigma of Mental Illness: The Impact of Story-Telling in the Black Community

Racial/ethnic minorities, including the Black community, experience stigma as a significant barrier to mental health care, with fears of being devalued or discriminated against deterring individuals from seeking help. Racial stigma further exacerbates mental health issues and negatively influences perceptions of service utilization. To address this, our research team partnered with a national non-profit storytelling organization to develop and evaluate a virtual narrative storytelling intervention series that amplifies the voices and experiences of Black Americans living with mental illness and addiction. We randomly assigned 193 participants to either the intervention (n = 102) or an active control condition (n = 91) and used a pre–post survey design to assess the changes in the outcome variables. Contrary to our hypothesis, there were no race-based interactions; instead, the results show significant reductions in public stigma and perceived discrimination and increased positive attitudes toward seeking treatment universally among all the intervention participants. This study provided preliminary evidence that a virtual storytelling intervention is instrumental across varied demographic cohorts, transcending potential cultural barriers in the discourse and understanding of mental health to effectively mitigate stigma and improve attitudes toward mental health treatment.

Real-world patterns in remote longitudinal study participation: A study of the Swiss Multiple Sclerosis Registry.

Remote longitudinal studies are on the rise and promise to increase reach and reduce participation barriers in chronic disease research. However, maintaining long-term retention in these studies remains challenging. Early identification of participants with different patterns of long-term retention offers the opportunity for tailored survey adaptations. Using data from the online arm of the Swiss Multiple Sclerosis Registry (SMSR), we assessed sociodemographic, health-related, and daily-life related baseline variables against measures of long-term retention in the follow-up surveys through multivariable logistic regressions and unsupervised clustering analyses. We further explored follow-up survey completion measures against survey requirements to inform future survey designs. Our analysis included data from 1,757 participants who completed a median of 4 (IQR 2-8) follow-up surveys after baseline with a maximum of 13 possible surveys. Survey start year, age, citizenship, MS type, symptom burden and independent driving were significant predictors of long-term retention at baseline. Three clusters of participants emerged, with no differences in long-term retention outcomes revealed across the clusters. Exploratory assessments of follow-up surveys suggest possible trends in increased survey complexity with lower rates of survey completion. Our findings offer insights into characteristics associated with long-term retention in remote longitudinal studies, yet they also highlight the possible influence of various unexplored factors on retention outcomes. Future studies should incorporate additional objective measures that reflect participants' individual contexts to understand their ability to remain engaged long-term and inform survey adaptations accordingly.

Assessing ChatGPT's cybersecurity implications in Saudi Arabian healthcare and education sectors: A comparative study.

This study aims to critically evaluate ChatGPT's impact on cybersecurity in healthcare and education sectors. This study employed a cross-sectional survey design, collecting data from healthcare and educational professionals in Saudi Arabia through a structured questionnaire, with 205 healthcare workers' and 214 educators. The survey assessed perceptions of ChatGPT's impact on cybersecurity opportunities and challenges, with data analyzed using descriptive statistics and ANOVA to explore differences across professional roles. Healthcare professionals viewed artificial intelligence (AI) more favorably (mean scores 4.24 and 4.14) than those in education, who showed moderate enthusiasm (mean scores 2.55 to 3.54). Concerns over data privacy and the cost of securing AI were significant, with high mean scores of 3.59 indicating widespread apprehension. A balanced approach to ChatGPT's integration that carefully considers ethical implications, data privacy, and the technology's dual-use potential is required.

Telepharmacy and remote medication management: An empirical study from patients' perspectives.

Background: Telepharmacy has emerged as a vital tool in healthcare, allowing remote medication management, especially for patients in rural areas. Despite its growing adoption, there is limited empirical evidence on its effectiveness and patient experiences in diverse healthcare settings. Aim: This study aims to investigate telepharmacy and remote medication management through the lens of patients, shedding light on their attitudes, challenges, and preferences. Methods: A cross-sectional survey design is adopted in this study. Survey participants included outpatients aged above 18 years, accessing telepharmacy services from public hospitals in Saudi Arabia. The survey questionnaire focuses on evaluating patients' experiences and perspectives regarding telepharmacy services for remote medication management. Excluding incomplete responses resulted in a final sample of 403. Results: Participants reported positive experiences with telepharmacy, rating it moderately to very effective (Mean = 3.12-3.21) across various factors. Significant age-related differences were observed, with younger participants perceiving telepharmacy more favorably (P < 0.0001). Education levels did not significantly affect perceptions. Residential location also showed no significant impact. Patients suggested technical support and improved communication methods to enhance telepharmacy services. Implementing these suggestions increased patients' likelihood of future telepharmacy use. Conclusion: Telepharmacy, by utilizing telecommunication technology, offers a transformative approach to remote medication management, significantly improving patient care across various healthcare environments.

Assessing the Effectiveness of TVET Training in Enhancing Youth Employability: A Case Study of Kisumu County, Kenya

Abstract: TVET offers opportunities to equip youth with industry-relevant skills, bridging the gap between education and employment. However, challenges such as inadequate funding, outdated curricula, limited access to modern equipment, and negative perceptions hinder its potential. This study assessed the effectiveness of TVET training in enhancing youth employability n Kisumu County, Kenya. Social learning theory and Human capital theory were adopted. A descriptive survey design was adopted. The study targeted a population of 20,857 consisting of 20,814 TVET students, 42 Heads of TVET institutions and 1 County Education Officer in Kisumu County Government. The sample size was 379 determined using Krejcie and Morgan (1970) formula. Sampling was conducted by means of disproportionate stratified random sampling. Structured questionnaires and interview guide were used to collect data. Data analytical methods were content analysis, descriptive and inferential statistics. Linear relationships between variables were determined using Pearson`s Correlation analysis method. The correlational coefficient for youth employment was=0.57 implying a moderate positive relationship between TVET training and youth employability. Government as policy-maker was recommended to institute regular reform for reviewing the existing TVET curricula in order to incorporate feedback from students and adapt to emerging dynamics of demographic dividends. The Government should increase funding, resources for TVET Institutions: The government should allocate more financial resources to TVET institutions to enhance infrastructure and support the development of industry-relevant programs and strengthen industry partnerships and collaborations between TVET institutions and industries to ensure that training programs are aligned with current labor market demands.

Instructed Response Item Attention Checks in Mixed-mode Questionnaires: Evidence from a Probability-based Mail and Online Panel

Mostly in web surveys, attention checks have been proposed to identify inattentive respondents in self-administered surveys as previous research has argued that low-quality answers may introduce severe biases in data analyses. The increasing popularity of mixing survey modes for conducting probability-based surveys amplifies the need for systematic research on the implementation of attention checks in these survey designs. Our study investigates whether an instructed response item (IRI) can be an adequate predictor of response quality in a self-administered mixed-mode panel survey with a probability-based German general population sample. By doing so, we compare the results of the attention check with those of other response quality indicators. However, while the results for the online respondents were somewhat promising, the mail respondents result suggests that this response quality indicator seems reliable, so that we cannot recommend using IRIs in general population mixed-mode surveys, which include a mail option.

Effect of Stakeholders’ Engagement on Performance of Construction Projects in Rwanda: Case of Horizon Construction Company

Purpose: This research focused on the evaluation of the impact of stakeholder engagement on the performance of construction projects in Rwanda. The following specific objectives directed this study: to identify the impact of stakeholders' involvement in project planning on the performance of Horizon Construction Company's construction projects; to assess the impact of stakeholders' engagement in project implementation on the performance of Horizon Construction Company's construction projects; and to evaluate the impact of stakeholders' engagement in monitoring and evaluation on the performance of Horizon Construction Company's construction projects. Methodology: A combination of descriptive and correlational research survey design under a mixed method approach was used to guide the study. Participants in this research consisted of 182 individuals from Horizon Construction Company. Using stratified simple random sampling, this research sampled 125 people. A statistical Package for Social Sciences (SPSS) version 25 was used to analyze quantitative data along with thematic for qualitative data. Findings: The coefficient for stakeholders in project planning is 0.325, suggesting that for each unit increase in stakeholder engagement during the planning phase, project performance is expected to increase by 0.325, with this relationship being statistically significant (β = 0.325, t = 6.153, Sig. = 0.000). Similarly, the coefficient for stakeholders in project implementation is 0.268, indicating that a one-unit increase in engagement during implementation correlates with a 0.268 increase in project performance, which is also statistically significant (β = 0.268, t = 5.841, Sig. = 0.000). Additionally, the coefficient for stakeholders in monitoring and evaluation is 0.409, revealing that improvements in stakeholder engagement in oversight can enhance project performance by 0.409 units, with a statistically significant impact (β = 0.409, t = 8.030, Sig. = 0.000). Unique Contribution to Theory, Practice and Policy: it is recommended that Horizon Construction Company prioritize inclusive stakeholder engagement practices throughout all project phases.

Assessment of Factors Influencing Healthcare Provider’s Acceptance of Electronic Health Record in Jordanian Hospitals

Acceptance of electronic health record systems is considered an essential factor for effective implementation among healthcare providers. In an attempt to understand healthcare providers’ perceptions of electronic health record systems implementation and evaluate the factors influencing healthcare providers’ acceptance of electronic health record systems, the current research examines the effects of individual (user) context factors and organisational context factors using the technology acceptance model. A quantitative cross-sectional survey design was used, in which 319 healthcare providers from five public hospitals participated in the present study. Data were collected using a self-administered questionnaire, which was based on the technology acceptance model. Jordanian healthcare providers demonstrated positive perceptions of the usefulness and ease of use of the electronic health record systems and subsequently accepted the technology. The results indicated that they had a significant effect on the perceived usefulness and perceived ease of use of the electronic health record, which in turn was related to positive attitudes towards the electronic health record systems as well as the intention to use them. User attributes, organisational competency, management support and training and education are essential variables in predicting healthcare providers’ acceptance towards electronic health records. These findings should be considered by healthcare organisations’ administration to introduce an effective system to other healthcare organisations.

Charting Success: The Influence of Leadership Styles on Driving Sustainable Employee Performance in the Sierra Leonean Banking Sector

Effective leadership sits at the heart of organisational success, especially during periods of change. In the dynamic and highly competitive environment of commercial banks in Sierra Leone, the impact of leadership styles on employee performance is a critical area of investigation. The purpose of this paper is to assess the differential effects of transformational and transactional leadership styles on employee performance during change initiatives within commercial banks in Sierra Leone. The research study utilised a cross-sectional survey design, and data was collected from 903 participants employed in the banking industry. The study used the structural equation model as an investigative instrument to examine the hypotheses. The findings reveal that transformational and transactional leadership styles demonstrate a strong bearing on employee performance, with the latter having a bigger influence. Organisational citizenship behaviour has a mediating effect between leadership styles and employee performance. In contrast, employee commitment does not act as a mediator between transformational leadership and employee performance but does act as a mediator between transactional leadership and employee performance. Commercial banks need to devise training programs that will advance both leadership styles to arouse, energise, or inspire followers to display favourable behaviour and commitment to attain organisational goals. The paper makes an insightful contribution to the existing leadership literature by ascertaining the significance of leadership styles on performance and the role of commitment and organisational citizenship behaviour as mediators of the nexus between leadership styles and performance in the Sierra Leone banking industry.

What’s the Fuss about Extra Lessons? Empirical Evidence on Pupils’ Perception

Divergent perspectives on extra lessons for pupils have dominated current discourse on instructional support. Debates regarding the benefits of extra lessons have been on the increase. A number of experts are of the view that primary school curriculum is overloaded. Often, there is no empirical data for evidence-based policies regarding this. We designed this pilot study to explore students’ extra lessons experiences in order to inform policies. We used a cross-sectional survey design to sample 261 students (male = 54%; female = 46%; mean age = 10.51±1.41) from six intact classes in two primary schools owned and operated by two tertiary institutions in Anambra State. We developed a questionnaire consisting of 9 items to gather students’ views on their extra lessons activities. Part A of the questionnaire comprises the participants’ demographic information while the part B consists of 9 items eliciting the experiences of the participants in extra lessons activities. Major findings demonstrated that the majority of students engaged in extra lessons were satisfied with the lessons, experienced little stress during extra lessons, and learned a lot from them. Furthermore, a higher proportion of male students were more dissatisfied with extra lessons than their female counterparts; and more students reported being dissatisfied with the extra lessons when they lasted longer than two hours per day. The implications of the findings were highlighted, and it was concluded that, while extra lessons may benefit primary school pupils, if not properly implemented, they may be detrimental to students’ mental health and learning outcomes.

Augmented Reality Adoption: Exploring Security Concerns and Consumer Resourcefulness in the Era of Society 5.0

ABSTRACTSociety 5.0, building its foundation on industry 4.0, defines the concept of super smart cities as places where humans can adapt novel technologies such as augmented reality (AR) in their daily lives. AR brought its consumers an immersive and hybrid experience, blurring the boundaries between the real and virtual worlds. This study explores the user adoption of AR, an interactive technology, in the e‐commerce domain in the present era of Society 5.0. This study seeks to address the question of what factors drive the consumer's adoption of AR while shopping online and how security concern and technostress (TS) impact their intention towards its use and its actual usage behaviour. This research offers a novel perspective and fills a gap in the existing literature by integrating consumers' security concerns and TS, previously unexplored factors, in the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The ability of the UTAUT model, over the earlier technology adoption models, to incorporate context‐specific factors makes it significantly relevant for studying AR adoption, a technology blending the virtual and real world. A modified UTAUT‐based questionnaire assessed relevant factors influencing this behaviour. This study employed a quantitative, cross‐sectional survey design to apprehend a broad range of users and to investigate consumer perceptions and adoption of AR in online shopping. Purposive sampling ensured that respondents were aligned with the research context and were knowledgeable about the use of AR in the e‐commerce domain and its relevant applications, thereby strengthening the validity of the study findings. A two‐staged partial least square structural equation modelling–artificial neural network (PLS‐SEM–ANN) data analysis approach was used to determine the study's findings. The meaningful responses collected from 457 respondents were analysed using this targeted approach for in‐depth insights. The synthesis of the study's analysis suggests that personal innovativeness towards information technology and security concerns are critical drivers of intention and actual usage. Interestingly, TS and social influence emerged as non‐significant, indicating a nuanced view of the UTAUT model in this context. A possible explanation for their insignificance lies in the present generation's ability to rapidly adapt to new technologies and make autonomous decisions, reducing reliance on peer influence. By understanding these factors, the research seeks to pave the way for the efficacious integration of AR within the e‐commerce domain. It further emphasizes the significance of consumer resourcefulness, a gap in current research, for bridging the intention‐usage gap. This focus on consumers’ personal innovativeness towards IT, security concerns and consumer resourcefulness provides valuable insights for e‐commerce platforms seeking to drive successful AR adoption. The study explores how well AR will be accepted and used, informing scholarly researchers and businesses on making AR‐integrated online shopping successful.