The paper describes and assesses three Norwegian innovation policy tools. The tools cover three different models of strengthening firms' innovation capability, i.e. direct financial support, broker and advisory systems and technology or knowledge centres. The tools include some new elements in innovation policy design, and thus, some elements of good practice. Guidelines for good practice includes an interactive perspective on innovation support, a focus on innovation systems, context sensitivity and a regional focus, learning in the support system and receiver-oriented and proactive working methods.