This study delves into the critical factors influencing children’s clothing design through a multifaceted approach. The investigation elucidates the most significant design elements by employing qualitative research methods, the fuzzy Delphi method (FDM), and the fuzzy analytic hierarchy process (FAHP). Initially, semi-structured interviews were conducted with experienced professionals, encompassing children’s clothing designers and related specialists with a minimum of fifteen years of expertise. These interviews served to gather valuable insights and experiences. Subsequently, the FDM was utilized to assess the relative importance of identified design elements. Finally, the FAHP was implemented to determine the weights assigned to each factor, establishing a hierarchy of importance. The findings reveal that safety reigns supreme as the most critical design consideration. Following safety are comfort, style elements and practicality. Safety prioritizes the utilization of non-toxic materials and secure fastenings. Comfort emphasizes breathable fabrics and textures that are gentle against the skin. Style elements encompass colour palettes, patterns and the incorporation of creative design aspects. Practical considerations delve into age-appropriateness, freedom of movement, garments with multifunctional purposes and enduring durability. This comprehensive study offers invaluable guidance for the field of children’s clothing design. It empowers designers to effectively address the needs of children while aligning with parental expectations. Ultimately, this approach propels market development and fosters children’s enhanced quality of life.
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