This study aims to determine and analyze the innovation of complete population administration services in the district at the Department of Population and Civil Registration of Jember Regency. Previously, population administration services such as ID cards, family cards, and birth certificates were centered at the Jember Regency Population and Civil Registry Service, people who would take care of population administration complained that the distance between the official office and their homes was too far, such as Silo sub-district, Umbulsari sub-district, and still much more. They have to come all the way to the Jember district office to take care of population administration. The services provided by the Department of Population and Civil Registry of Jember Regency were too long, causing very long queues and overcrowding. This study used qualitative research methods. Data collection techniques were carried out by means of observation, in-depth interviews, and documentation. Data validation was done using the source triangulation method. This study uses interactive model data analysis techniques, namely data condensation, data presentation, and verification. The results showed that the population administration service program at the sub-district office was a breakthrough or new innovation in population administration services for Jember district. People were no longer required to come all the way to the office, rather they just had to visit their respective sub-district offices so they can take care of population administration. Population administration services are easier and faster, services that do not cause long queues.
 Keywords: innovation, public service, administration service