Dental Marketing Research Articles

Strategic Management Adopting Digital Intelligence (Business Intelligence) for Dentistry and Dental Clinics

This qualitative research article aims to identify digital intelligence (business intelligence) essentials among dentistry and dental clinics for their strategic management. The systematic review is based on valid secondary data using sources from Google Scholar, Scopus, Web of Science and reliable online sources from 2020-2024. The researchers employed observations in data collection via online platforms from July 2023 to December 2023. The content analysis and Free Word Cloud Generator were adopted for interpretation and data analysis. The results reveal that since the 1950s, X-ray, digital imaging and Artificial Intelligence (AI) have helped dentists diagnose oral diseases. Integrating digital use into strategic management for dentistry and dental clinics revolutionizes oral healthcare delivery by improving efficiency, personalization, and accessibility of dental appointments, digital marketing, communications, and processes. Digital intelligence (business intelligence) in dentistry and dental clinics may be related to dental marketing and ethics, which involve ethical and transparent promotion of dental products, services, and research with integrity and patient welfare in mind. Marketing communications must also protect patient privacy. Dental clinics and researchers in dentistry must obtain informed consent, maintain confidentiality, and prioritize patient safety to ensure patient safety, professional ethics, and public confidence. AI-driven digital intelligence (business intelligence) is integrated with human intelligence (emotional intelligence, social intelligence, and cognitive capabilities). Using digital intelligence (business intelligence), AI helped dentists in strategic management diagnose dental diseases, and digital marketing and technology adoption have been discussed in this article regarding digital intelligence (AI integrated with human intelligence) in contemporary studies. This article explains the essentials of digital intelligence in dentistry and dental clinics. However, this paper is a systematic review and may not include respondents. Thus, questionnaires and interviews are recommended for further studies for perceptions insight results.

Descriptive study of the dental market in the Austro region of Ecuador

Background: Since time immemorial, marketing in dentistry has been a subject based on competition due to the high demand of public and private institutions rendering their services, therefore, due to the strong demand, different ways of reaching patients have been modernized. However, each public or private institution must follow the new marketing rules to achieve success. Methodology: A descriptive observational cross-sectional study was carried out with a total of 9 dental clinics in the province of Azuay, Ecuador. The study used surveys with multiple-choice questions based on the PEST analysis. Results: After the analysis through the different surveys the owners were aware of dental marketing but were not clear on how to apply it. Conclusions: Marketing in dentistry in terms of advertising can help patients to understand the treatments available, the main objective of marketing encompasses the various methods for a dental office or clinic to achieve its objectives in terms of profitability, which is strictly linked to maintaining the oral health of patients. Among the nine professionals interviewed, the same ones that through web pages and social networks carried out publicity and promotion obtained the greatest result of the four points evaluated, a higher level of financial income and the reaction of the patients, obtaining new patients as a result, this means that within the dental market of Ecuador, the different professionals are aware of the methods used in marketing, however, this does not mean that in the future they will maintain the same results due to the fact that marketing in dentistry is in constant change.

Thical Generational Marketing Approach for Dental Patients

Dental marketing is one of the most challenging fields of marketing in the health field, due to the combination of dentistry science and business administration. Dentists, despite their medical occupation, are the leaders of their business and to succeed, they should use ethical marketing strategies avoiding patient’s deception. This narrative review analyses the current possible marketing strategies by identifying and exploiting existing opportunities; it also aims to demonstrate new approaches in dental marketing, which can be used to cope with the effects of the economic crisis, inflation, and after-Covid-19 market’s competition. In addition, it mentions the marketing techniques and the ways to approach every specific generation of dental patients to get maximum results. Generational marketing is not considered a complete strategy, but it’s relevant for marketers to understand their costumer’s perspectives. At the stage of planning, dentists should take into consideration the characteristics of the target generation and integrate the relevant method of approach into their marketing strategy. According to the generation features, there are specific techniques of ethical and legal approach, that can be included in marketing strategy to maximize efficiency. Moreover, dentists should never debase those characteristics, such as honesty and integrity, which are considered indisputable by people across all generations.

Factors Affecting the Choice of Implant Specialists Among the Saudi Population: A Cross-Sectional Study.

Background Patients are frequently exposed to misleading information about dental implants on social media or from dental marketing businesses. Patients' selection of an implant specialist for placing dental implants may vary due to several factors, including cost, social media, dentist qualification, and previous patient experience. Objective This study aims to assess and evaluate the factors that influence the choice of implant specialist in the Saudi population. Materials and methods The data were collected from 625 participants in Riyadh, Saudi Arabia, from January 2023 to April 2023. The study targeted males and females over 20 years old living in Riyadh, Saudi Arabia, and excluded those under 20 years old or not living in Riyadh, Saudi Arabia. Results The dentist's qualification (80.2%), dental implant cost (77.3%), and clinic or hospital (68.2%) were the most frequently agreed-upon factors for selecting an implant specialist. The study found that 13.7% of respondents disagreed or strongly disagreed that social media could influence the choice of an implant specialist. Among females, those with higher educational levels, middle-income groups, and those who had ever replaced a missing tooth, the importance of a dentist's specialty to perform a dental implant increased significantly. Conclusion Different factors contributed to the selection of an implant specialist among the population, with dentist qualification followed by dental implant cost being the most commonly discussed factors in the study.

Stavovi studenata prema dentalnom marketingu sa Instagrama, onlajn komunikaciji sa stomatolozima i informacijama o oralnom zdravlju sa interneta

Information about oral health available on the Internet, videos of dental procedures on YouTube, and Facebook groups, whose members are dentists, have contributed to dentistry finding its place online. Aim: The aim of the study was to investigate the attitudes and behavior of student population towards: dental marketing on Instagram, patient-dentist relationship through social media, and information about oral health found on the Internet. Participants and Methods: The research included 226 students of the University of Niš, who participated in an anonymous online survey of 16 questions created in Google Forms. Results: Every sixth respondent from those who follow a dental office on Instagram have chosen the office because of Instagram. Females search for dentists more frequently on the Internet than males. Most of the respondents, who are friends with dentist on a social network, still most often contact them by phone. The oldest respondents do not find it appropriate to be friends with a dentist on social media. The majority of those who are unsure about the accuracy of oral health informations from the Internet, do not discuss them with their dentist. Conclusion: Instagram does not play a key role in the choice of a dentist among respondents, and communication with a dentist through social media is less prevalent than other forms of communication with a dentist. However, more than half of the respondents consult the Internet before going to the dentist.

Following Best Practices for Dental Marketing

Following Best Practices for Dental Marketing

Marketing in dentistry

The image of the dental offices and their promotion has acquired an important role in creating an identity and in developing the praxis. Along with the increasing dental services market also appeared a strong need for differentiation of dental offices/dental clinics. Marketing is key to the success of any business and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24-50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient quality services – all backed by a solid dental marketing plan. In this article we will se how can the marketing help in dental practice. Keywords: Marketing, Social site, URL, Advertising, Video, Dental blog.

Ethics/Everything You Wanted To Know About Ethics in Dental Marketing but Were Afraid To Ask

"Ethics/Everything You Wanted To Know About Ethics in Dental Marketing but Were Afraid To Ask." Journal of the California Dental Association, 48(9), p. 465 Additional informationNotes on contributorsRonald V. SurdiRonald V. Surdi, DDS, is a member of CDA and the Harbor Dental Society. He volunteers at the Ostrow School of Dentistry of USC and served on the CDA Judicial Council.

How to be your practice's leading light

Successful online dental marketing depends on great ideas and a big passion for social media. Dental marketing and design expert Shaz Memon forecasts six sensational trends for you and your team

Dental Marketing BMEG Approach (Build, Market, Expand and Grow Practice)

Dental Marketing BMEG Approach (Build, Market, Expand and Grow Practice)

Regulatory Compliance/Laws Governing Dental Marketing and Advertising

Regulatory Compliance/<i>Laws Governing Dental Marketing and Advertising</i>

Dental service marketing

The purpose of this paper was to review the dental service marketing and the use of social media marketing within the field of dentistry. The literature was searched using appropriate keywords related to dental service marketing and social media. The concept of dental service marketing reviewed under 8Ps (product elements, place and time, price and other expenses, promotion and education, physical environment, people, process, and productivity and quality) and the role of social media in marketing were briefly reviewed and reported. To become a successful practitioner, dental professionals need to understand the theory and practice of marketing strategies. The eight “Ps” of the service marketing can be effectively utilized for successful marketing of the dental services. Social media has a lot of potential for marketing dental services in a cost-effective manner to influence the modern dental practice.

Awareness about the use, Ethics and Scope of Dental Photography among Undergraduate Dental Students Dentist Behind the lens

Aim: Evaluating the awareness of use, scope and ethics of dental photography in everyday practice among undergraduate dental students. Background: Photography often represents the best method to collect and preserve evidences. The attention towards the advanced photographic presentation in dentistry has increased significantly over the past several decades. Advancements in technology, computers, the internet and communication systems have greatly affected and shaped modern society. The main purpose of photography in dentistry is the registration of clinical information in the oral cavity. It also finds application for the purposes of dento legal documentation, to improve the learning process, communication and dental marketing. These applications improve the status of the dental practice as well as the quality of work and services. Materials and Methods: This is a cross sectional institution based study conducted among 176 undergraduate dental students. 176 undergraduate dental students of 3rd, 4th and 5th year of age group 21-25 years were included in the study. Each student was given a questionnaire. The questionnaire consisted of a set of 11 questions. Both yes or no and multiple choice questions were present. The answers were tabulated and statistically analyzed. Results: All the students in the study were found to routinely use dental photography in their regular practice.82% of the students took some form of consent from the patient before taking the photograph and 93% maintained the confidentiality if the patient in social forums, Presentations and research publications. 62% of the participants are aware of a course called dental photography and 34% have already attended a course in dental photography. Conclusion: Combining a passion for photography with a dedication to dentistry will help us to successfully record patients cases and have a better proposition in teaching, motivation, treatment and follow up.

Private dental care and medical marketing

Private dental care and medical marketing

Oral Health Awareness among the General Population in Chennai

Aim: To evaluate oral health awareness among the general population.Background: According to WHO, the prevalence of periodontitis, dental caries, leukoplakia, OSMF are 86%, 68%, 0.59% and 0.55% respectively in India. Habits in Indian population like smoking and alcohol is also a cause for bad oral health at a prevalence of 15.02% and 8.78% respectively. Dental care can sometimes be a forgotten part of a healthy life style. While its importance is often underestimated, the need for regular dental care cannot be overstated. Oral health has been neglected for long in India. Materials and Methods: A total of 150 people in the age group 15-70 years were selected using random sampling technique. A self-administered structured questionnaire including 13multiple choice questions was given to them. The results were analyzed. Result: In the present study, questionnaire was distributed to 150 patients who were randomly selected in that only 101 participants were interested to take part in it. Only 37.62% of participants brushes twice daily, rest of them brushes only once a day. Cleansing method has been improved,82.17% uses tooth brush and paste to clean their teeth. About 13% of participants where aware about the interdental aids out of which 11% used floss and 2% used interdental brush, 70.39% participants uses tongue cleaner regularly and only 30%uses mouth wash. The results of this study suggest that oral health awareness and practices among the study population are improved when compared with the pervious studies but still there is lack of awareness thus need to be improved. Conclusion: The above-mentioned oral hygiene problems can be prevented by simply providing awareness, which is a more cost- effective alternative than expensive dental procedures. Dental professionals, Dental Marketing Agencies, and media too may join hands with the government to help in the prevention of oral health problems by improving knowledge, attitudes, behaviors, and practices toward oral hygiene among the general population.

Advances in Ethical Dental Marketing

Advances in Ethical Dental Marketing

Enlightened advertising: A role for dental marketing in enhancing dental literacy

This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.

Marketing em Odontologia: uma ferramenta que faz a diferença

The large number of dentists in Brazilian job market has increased the competitiveness in the dentistry field, leading the professional to use different strategies in an attempt to attract more patients. This study aimed to report different forms of dental marketing, showing how they can strengthen the bond between professional and patient, making it an alternative to face the competitive market. It was concluded that there are various marketing tools that can be applied in an effective and simple manner; since supported on ethics, it can make the dentist be highlighted, attracting and retaining patients and ensuring their professional success

Dental marketing: designing a successful strategy for your practice

A successful dental marketing strategy is more than placing an ad in a local newspaper, flyer or magazine. Seema Sharma explains how to design the ultimate marketing strategy for dental practice growth

치과의원 내원환자들의 긍정적 구전과 치과 의료서비스 품질 및 고객만족도 분석

치과 의료계의 국 내외 여건변화 및 의료소비자들의 의료지식 향상에 따른 기대수준과 욕구 증대는 치과의료산업의 경쟁심화를 가져왔다. 이러한 치과의료 환경 변화에 적극적으로 대처하기 위해서는 치과의료 마케팅 전략구축에 노력할 필요가 있다. 따라서 본 연구는 치과의원 내원환자들의 긍정적 구전과 치과 의료서비스 품질 및 고객만족도 관계를 검증하여 치과의료 현장에서 적용할 수 있는 효율적인 마케팅 전략 개발에 필요한 근거를 제공하고자 한다. 이를 위해 서울, 경기에 소재하고 있는 6개 치과의원을 대상으로 2010년 3월 22일부터 4월 9일까지 3주에 걸쳐 실시하였다. 분석 결과는 다음과 같다. 긍정적 구전 경험 대상자의 치과 의료서비스 품질 인식(p<.001)과 고객만족도(p<.001)는 비 구전 경험 대상자에 비해 높은 것으로 나타났다. 긍정적 구전 경험자의 치과 의료서비스 품질 인식과 고객만족도는 정적 상관관계(r=.852, p<.001)가 있는 것으로 나타났다. 긍정적 구전 경험자에서 치과 의료서비스 품질 인식과 고객만족도가 일반적 특성 중 연령(p<.01, p<.001)과 치과이용 경력(p<.01, p<.05)에서 높게 인식됨을 확인하였다. 본 연구 결과는 긍정적 구전 유발을 위한 대상자별 차별화된 마케팅전략 수립에 있어 실증적 근거자료로 활용될 것이라 사료된다. Dental health care in modern society has gradually been developing with patients'expectation, desire, and medical knowledge according to the changes in the medical industry. Dental marketing strategy is necessary to construct a better dental health environment in order to cope with customers' changes and desire. The purpose of this study was to evaluate the positive comments by word-of-mouth experience, quality of dental clinic service and customer satisfaction among dental patients. The study surveyed 5oo subjects being treated at 6 dental clinics in Seoul and Gyeonggi province. It was conducted from March 22 to April 9, 2010. The subject groups with a positive experience through word - of - mouth who had a perception about the quality of dental clinic service (p<.001) and customer satisfaction (p<.001) were higher than other groups who had no comments on their dental treatment and clinics. The results showed that there was a correlation(r=. 852, p<.001) between the positive comments by word-of- mouthabout the quality of dental clinics service and customer satisfaction. The perception of dental clinic service and patients' satisfaction with positive comments by word of mouth was highly recognized by older and more experienced patients of dental treatment. Therefore, the results suggest that empirical information on important factors about strategic marketing lead to positive comments by word of mouth experience for patients in dental clinics.