The reason for the psychosocial discomfort in the majority of dentists when providing medical care at the present time is not the difficulties in providing dental care and services, namely the changes that have occurred in terms of obtaining informed voluntary, informed, written consent to the invasion of the sphere of physical and personal integrity, as well as the need for a doctor to help comprehend and explain to the patient the conditions, on which medical intervention will be performed. Healthcare organizers and medical workers are often not ready to carry out organizational and psychological changes themselves, and in order to optimize the processes of digitalization, it is necessary to build psychological cross-counseling of workers to overcome difficulties in interacting with patients.
 The subject of the study is the awareness of doctors about the importance of informed voluntary consent in dental practice.
 The relevance of this study is due to the need to standardize the process of obtaining informed voluntary consent for medical intervention from patients of dental institutions.
 The aim of the study is to develop the concept of organizational and psychological determinants that determine the role of IDS in the context of the effectiveness of interaction between a dentist and a patient. 
 Methodology. The general scientific methodology of the study was determined by the following principles of consideration of complex social objects: consistency, determinism, unity of consciousness and activity, development.
 We relied on the general psychological theory of activity, the concept of the development of professionalism and the image of the professional world. The study used methodological and theoretical foundations of the analysis of labor activity, the concept of group training; the theory of planned and step-by-step formation of actions.
 Conclusions. The concept of informed consent and its role in dental practice is analyzed. The reasons of insufficient awareness of medical workers and patients as a source of conflict situations and a factor of dissatisfaction of patients in dental practice are investigated. The impact of insufficient patient awareness on various aspects of the work of dental organizations was assessed. Organizational standardized solutions to problems in informing the patient are proposed.