Denpasar City Research Articles

The Influence of Brand Image, Product Design, and Price on Purchasing Decisions for Nike Shoes in Denpasar City

This consider points to decide the impact of brand picture, item plan and cost on acquiring choices. The area of this inquire about is in Denpasar City. The information collection method utilized was a survey. The populace employments Nike brand shoe items, with a test of 105 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, F, t, Determination and Beta Coefficient. Based on the comes about of the think about, it was gotten that brand picture incorporates a positive and significant impact on obtaining choices, item plan incorporates a positive and noteworthy impact on acquiring choices, and cost incorporates a positive and critical impact on obtaining choices, brand picture, item plan and cost have a positive and noteworthy impact on obtaining choices. Suggestions that can be given by researchers are that it is hoped that Nike will always maintain the quality of the products offered, increase the variety of designs, so that later it will have products with a variety of designs, make more affordable pricing policies and add types of shoes, so that later it will have complete types of shoes

The Role of Brand Image Mediates the Effect of Product Quality on Repurchase Intention

Repurchase deliberate may be a consumer's purposeful to purchase a item based on encounter from acquiring and utilizing the past item. A few variables that can cultivate repurchase eagerly are brand picture and item quality. This ponder pointed to clarify the part of brand picture in interceding the impact of item quality on repurchase eagerly among customers of Kulo Coffee Shop. This investigate was conducted in Denpasar City; the number of tests in this consider was 120 respondents utilizing the purposive inspecting strategy. Information collection was carried out by conveying surveys offline and online. The information investigation strategies utilized are way examination, Sobel test and VAF test. Based on the comes about of the examination, this ponder appears that item quality features a positive and significant impact on repurchase purposeful, item quality incorporates a positive and noteworthy impact on brand picture, brand picture includes a positive and critical impact on repurchase deliberate, brand picture emphatically and altogether intercedes the impact of item quality on repurchase purposeful

PENGARUH WORK-FAMILY CONFLICT DAN BEBAN KERJA TERHADAP STRES KERJA PEGAWAI PADA UPTD. PELAYANAN TRANSPORTASI DARATDINAS PERHUBUNGAN DENPASAR

The transportation system has a vital role in regional development, especially in Denpasar City. UPTD. Land Transportation Services Transportation Departement Denpasar is a government organitation that oversees this field, so to produce good service, need employees with good mentalality, including not experiencing work stress. This research aims to determine the effect of work-family conflict and workload on employee work stress at UPTD. Land Transportation Services Transportation Departement Denpasar. The data analysis technique used is multiple linear regression analysis. The research results show that work-family conflict and workload have a positive and significant effect on work stress, both partially and simultaneously. This means that the higher level of work-family conflict and workload, the level of employee work stress at UPTD. Land Transportation Services Transportation Departement Denpasar will also be higher, and vice versa.

Pengaruh Content Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian

Najla Farid Bisyir, who created a dessert box business called Bittersweet by Najla, took advantage of the huge opportunities in the food and beverage industry in Indonesia. The popularity of culinary dessert boxes has made many small businesses start their business by selling dessert box products via social media, which means Bittersweet by Najla has many competitors. Apart from that, there are several consumer complaints regarding the price and quality of products expressed through e-commerce. Bittersweet by Najla's content marketing was also complained about because it was considered excessive and not in accordance with reality. This research aims to test and explain the influence of content marketing, price and product quality on purchasing decisions for Bittersweet by Najla consumers. This research was conducted in Denpasar City in June 2024. Data was collected using an instrument in the form of a questionnaire from 105 Bittersweet by Najla consumers who were determined based on a purposive sampling technique. The data obtained was then analyzed using multiple linear regression analysis. The research results show that all hypotheses are supported, namely content marketing has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. The implication of this research is that the better the content marketing, price and product quality, the greater the purchasing decisions.

Influence Sophistication Technology Information, Support Management Peak and Ability Personal Techniques on Effectiveness System Information Accountancy

The aim of this research is to examine the influence of information technology sophistication, top management support and personal technical capabilities on the effectiveness of accounting information systems. This research was conducted at the Denpasar City Regional Apparatus Organization (OPD), the number of samples used was 40 respondents using a non-probability sampling method using a purposive sampling technique. The collected data was then analyzed using Partial Least Square (PLS). The research results show that the sophistication of information technology, top management support and personal technical abilities have a positive effect on the effectiveness of the accounting information system. The implications of this research include two things, theoretical implications and practical implications. The theoretical implications of this research relate to the development of theories regarding the variables of information technology sophistication, top management support and personal technical abilities that support the Technology Acceptance Model (TAM) theory. The practical implications of this research relate to the contribution of research in Denpasar City Regional Apparatus Organizations (OPD) as material for consideration in improving the effectiveness of accounting information systems.

The Influence Of Servicescape On Customer Satisfaction Mediated By Brand Image (Study Of Mie Gacoan Consumer In Denpasar City)

The success of a business does not escape the attention of customer satisfaction factors. Customer dissatisfaction with a product will usually lead to complaints. One of the companies that received these complaints was Mie Gacoan in Denpasar City. Based on a total of 100 assessments of Mie Gacoan in Denpasar City, it can be seen that the majority of consumers gave one star. The meaning of giving one star is that consumers feel that the environment provided is very bad, two stars are not good, three stars are quite good, four stars are good, and five stars are very good. There are factors that need to be considered in overcoming customer dissatisfaction, one of which is servicescape. This research aims to explain the influence of servicescape on customer satisfaction which is mediated by brand image. The number of samples taken was 130 respondents, with a non-probability sampling technique and the method used was purposive sampling. The data collection method is a survey by distributing questionnaires. The analysis technique used is path analysis using the SPSS program. The research results show that servicescape has a positive and significant effect on customer satisfaction. These results show that a good and quality servicescape can increase the satisfaction felt by customers. Brand image also has a positive and significant effect on customer satisfaction, which means that the stronger the brand image, the higher the customer satisfaction. Brand image is also able to partially mediate the effect of servicescape on customer satisfaction.

The Influence Of Transformational Leadership, Job Satisfaction, And Work Motivation On Organizational Commitment (Study On Bendega Restaurant Employees)

The culinary industry is currently growing rapidly in Indonesia, especially in restaurants that are easily found with a variety of dishes. One of them is Bendega Restaurant, which emerged along with the growth of the culinary business in the city of Denpasar. The existence of Bendega Restaurant stalls continues to survive amid the onslaught of the emergence of many restaurants. This study aims to determine whether work motivation can affect organizational commitment at Bendega Restaurant. The sample in this study was 54 respondents obtained based on the total employees of Bendega restaurant as many as 54 employees. Data was collected through interviews and surveys. The collected data were analyzed by classical assumption test, multiple linear regression analysis, coefficient of determination, simultaneous test, and partial test. The results of this study indicate that transformational leadership has a positive and significant effect on organizational commitment in Bendega Restaurant employees, job satisfaction has a positive and significant effect on organizational commitment in Bendega Restaurant employees, and work motivation has a positive and insignificant effect on organizational commitment in Bendega Restaurant employees. The implications of this research are divided into two, namely theoretical and practical. The theoretical implications of this study support the theory of organizational commitment. Practical implications support that transformational leadership can increase employee organizational commitment.

The Influence of Marketing Mix on Repurchase Intention for Azarine Sunscreen Product in Denpasar City

The beauty industry in Indonesia has experienced rapid development in recent years with significant growth in the cosmetics sector. One of the important products in skin care is sunscreen, which protects the skin from harmful ultraviolet rays. Azarine, a local Indonesian brand, has succeeded in establishing its position in the market. This research aims to analyze the influence of the marketing mix on repurchase intention for Azarine sunscreen products in Denpasar City. This research uses quantitative methods with a survey approach to users of Azarine sunscreen products in Denpasar City. Data was collected through questionnaires distributed to 140 respondents. Data analysis was carried out using the multiple linear regression method to test the influence of product quality, price suitability, distribution channels and promotional effectiveness on repurchase intention. The results of the research show that product quality on repurchase intention obtained a significance value of 0.000, which shows that product quality has a positive and significant effect on repurchase intention. Price suitability for repurchase intention obtained a significance value of 0.000, which means price suitability has a positive and significant effect on repurchase intention. The distribution channel on repurchase intention obtained a significance value of 0.009, which means that the distribution channel has a positive and significant effect on repurchase intention. The effectiveness of promotions on repurchase intention obtained a significance value of 0.000, which means that promotion effectiveness has a positive and significant effect on repurchase intention. The research results show that the variables of product quality, price suitability, distribution channels, and promotional effectiveness have a positive and significant influence on the intention to repurchase Azarine sunscreen products. It is hoped that these findings can contribute to Azarine's management in formulating more effective marketing strategies to increase customer loyalty. This research also provides empirical contributions to academic literature in the field of marketing.

THE EFFECT OF TAX SANCTIONS, VEHICLE TAX AMNESTY, AND E-SAMSAT ON THE MOTORISED VEHICLE OF THE TAXPAYER'S COMPLIANCE

Taxpayer adherence refers to an individual's willingness to comply with tax laws and regulations. Meeting the obligation of paying motor vehicle taxes is a significant responsibility for individuals who own vehicles. The main objective of this research is to gather real-life evidence on how tax penalties, PKB amnesty, and E-SAMSAT impact the compliance of motor vehicle taxpayers in Denpasar City. Non-probability sampling, specifically accidental sampling, was used to select 100 participants based on the slovin formula. Data was collected through questionnaires, and multiple linear regression analysis with the SPSS software was used to test the hypotheses. The findings indicate that tax penalties, PKB amnesty, and E-SAMSAT all contribute positively to the compliance of motor vehicle taxpayers in Denpasar City.

Perceived benefit is the strongest determinant factor of medication adherence in the elderly with hypertension

Background: The level of medication adherence among the elderly with hypertension is decreasing globally, including in Indonesia. Medication adherence is a major factor in treatment effectiveness for hypertensive patients. The Health Belief Model is one of the theories illustrating factors influencing patients’ medication adherence. Purpose: This study aimed to analyze determinant factors of medication adherence among the elderly with hypertension based on the application of the health belief model. Methods: This is a descriptive-analytic study with a cross-sectional approach. Sampling used a proportional stratified random sampling technique involving 193 patients with hypertension recruited from one of the Regional General Hospitals in Denpasar City Center. Data were obtained using three questionnaires, namely demographic characteristics, the health belief model (HBM), and the Morisky Medication Adherence Scale (MMAS-8). Data were analyzed using binary logistic regression. Results: The research results showed the majority of respondents (62.7%) were compliant in taking medication. Multivariate test results showed that perceived susceptibility (p <0.001; AOR: 5.163), perceived benefits (p <0.001; AOR: 12.061), self-efficacy (p <0.001; AOR: 3.213), perceived barriers (p <0.001; AOR: 0.133) and cues to action (p <0.001; AOR: 3.480) is related to medication adherence in the elderly with hypertension. Conclusions: Perceived benefit is the strongest determining factor of medication adherence among the elderly with hypertension. Respondents with high belief in perceived benefits tend to adhere to medication 12.061 times compared to respondents with low belief in perceived benefits. Health workers are advised to increase the elderly's belief in the perceived benefits and perceived susceptibility to increase their medication adherence.

Perkawinan Kristen Tanpa Eksistensi Adat Batak Toba di Gereja HKBP Kota Denpasar

This research aims to explain and describe the Batak Community's views on Christian marriage without the existence of Toba Batak traditional ceremonies at the HKBP Church, Denpasar City. The method required for this research is a descriptive qualitative approach. The theory that is used as a tool to obtain information in this research is the structural functionalism theory by Talcott Parsons using the action subsystem of the AGIL scheme, including adaptation, goal-attatment, interpretation and latency. The subjects of this research were married Toba Batak people, young people who were about to get married, pastors and elders of the HKBP Church in Denpasar City. The results of this research are that couples who carry out a Christian wedding ceremony but do not carry out the Toba Batak traditional wedding ceremony can be caused by economic factors, education, not getting the blessing or approval of both parents of the couple's family, differences in beliefs and cultural values. as well as ethics. Several couples from the Toba Batak community of the HKBP Church in Denpasar City were mostly due to spending a lot on Toba Batak traditional peak party activities, specifically dowry money. Apart from that, there are thoughts of today's young people who are of the opinion that marriage according to Christian beliefs is already valid or official through a marriage blessing in the Church, but according to tradition, the couple still has debts that must be paid off immediately in order to be recognized and prayed for as having entered into a legal marriage. This occurs because of the transition to modernization which results in a shift in a socio-cultural structure such as kinship, traditional philosophy, roles or functions and etc.

The Role of Brand Awareness Mediation on the Influence of Media Richness and Information Quality on Purchase Intention on MS Glow Cosmetic Products

The era of globalization has brought many changes, one of which is the use of social media as a communication medium used by local brands in carrying out their marketing activities. MS Glow took advantage of this opportunity to increase the use of social media to promote skin health to the public and succeeded in achieving first position in the ranking of the best-selling skincare brands in e-commerce. This achievement is not in line with the results of the pre-survey which found that the public has a minimal level of purchase intention. This research aims to analyze the influence of brand awareness in mediating media richness and information quality on purchase intention. The research design was a quantitative associative study carried out in Denpasar City which has quite high purchasing power and health awareness. There were 70 respondents who acted as samples in the research and the research instrument was distributed via the Google Form platform. Validity tests, reliability tests, and confirmatory factor analysis were carried out on the research instruments, and path and Sobel analyzes were carried out to test the research hypotheses. The results of this research are: 1) media richness has a positive and significant effect on brand awareness, 2) information quality has a positive and significant effect on brand awareness, 3) media richness has a positive and significant effect on purchase intention, 4) information quality has an effect positively and significantly on purchase intention, 5) brand awareness has a positive and significant effect on purchase intention 6) brand awareness plays a role in mediating the influence of media richness on purchase intention, and 7) brand awareness has a positive and significant influence in mediating the influence of information quality on purchase intention

The Influence of Electronic Word of Mouth on Purchase Intention Mediated by Brand Image (A Study on Avoskin Product Consumers in Shopee E-Commerce of Denpasar City)

The aim of this research is to determine Electronic Word of Mouth on Brand Image-mediated purchase intentions among Shopee E-commerce consumers in Denpasar City. The methodology in this research is associative research. The sampling technique used in this research was non-probability sampling, purposive sampling with a sample size of 100 respondents. The data analysis technique used is descriptive analysis and Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of this research suggest (1) Electronic Word of Mouth has a positive and significant effect on purchase intention, (2) Electronic Word of Mouth has a positive and significant effect on Brand Image, (3) Brand Image has a positive and significant effect on purchase intention (4) Electronic Word of Mouth has a positive and significant influence on purchase intention which is mediated by Brand Image.

Analisis Pertumbuhan Ekonomi dan Ketimpangan Distribusi Pendapatan Provinsi Bali

This study aims to determine the Regency / City Classification in Bali Province based on the Klassen Typology, the condition of income distribution inequality between districts / cities, the relationship between income distribution inequality with per capita income, and whether the relationship forms the U-Reverse Kuznets Curve. This research is an analysis of secondary data obtained from BPS Bali Province. The analytical model used is Klassen Typology analysis, Williamson Index, Product Moment Correlation (Pearson). Klassen's Typology Results, Badung Regency and Denpasar City are included in Quadrant I area, Gianyar Regency is included in Quadrant III area, and the remaining 6 Regencies are included in Quadrant IV area. Furthermore, the Williamson Index Calculation in the Year of Observation shows that there is an imbalance in the Province of Bali which shows a downward trend. While the calculation result of Product Moment Correlation (Pearson) shows a very strong relationship between the Williamson Index and the Per capita GRDP and is negative, but the relationship does not form the Kuznets Curve to be a U-Reverse letter.

The Role of Consumer Satisfaction as a Mediating Factor in Mediating the Influence of Usability on the Intention of Reuse of the Shopeefood Application in the City of Denpasar

Shopee Food is one of the providers of food delivery services but currently holds the second position when compared to its competitor. This is attributed to the limited interest of consumers in reusing the application, influenced by the ease with which a consumer can use the application. This study aims to analyze the factors of consumer satisfaction in mediating the influence of usability on reuse intention of ShopeeFood application in Denpasar City. The study was conducted in Denpasar city with a sample size of 120 respondents, The findings of this research include: 1) ease of use significantly and positively influences reuse intention, 2) ease of use significantly and positively influences consumer satisfaction, 3) consumer satisfaction significantly and positively influences the reuse intention, and 4) consumer satisfaction acts as a mediating variable in the influence of usability on the reuse intention.

Eksistensi Jajanan Lumpia Sebagai Kuliner Khas Di Kawasan Wisata Pantai Sanur

Sanur is a very beautiful beach tourist area in the city of Denpasar. Apart from the beautiful panoramic views of the beach, Sanur is also famous for its spring roll snacks. This snack is a culinary specialty when visiting Sanur Beach. As time goes by, the existence of spring roll snacks, especially on Sanur Beach, is increasingly being rivaled by modern snacks. Previously, spring rolls were very popular, but with the existence of this modern snack, spring rolls are now rarely popular except on weekends. The data collection techniques used in this research were observation, in-depth interviews and literature study. Observations were carried out at Sanur Beach (Segara Beach, Sindu Beach, Karang Beach, and Mertasari Beach). Interviews were carried out using snowball sampling. Literature study in the form of previous research that is still relevant to this research, theoretical basis and concepts obtained from books, journals and articles that are still relevant to this research. The existence of spring roll snacks is currently experiencing a decline in interest, this is due to the large number of traders selling modern snacks and other traditional foods on Sanur Beach. The modern snacks such as burgers, fries, kebabs, hot dogs and other types of modern food. Currently, spring roll traders mostly sell outside Sanur Beach, they only sell on weekends, on other days they sell in the Puputan field, Renon field and even sell around to people's homes.

Membangun Kewaspadaan Publik: Sosialisasi Anti-Hoaks Pemilu Melalui Brosur Sebagai Taktik Edukasi Yang Efektif

In the 2024 General Election, Indonesians will use their voting rights to elect five political positions, namely the president and vice president, members of the DPR, members of the DPD, members of the provincial DPRD and members of the district / city DPRD in accordance with Law Number 7 Year 2017. The activity of building public awareness with anti-hoax socialization through brochures ahead of the election was held in Padangsambian Klod Village, West Denpasar District, Denpasar City, Bali Province. With the massive socialization of anti-hoax through brochures in Padangsambian Klod Village, it is hoped that the community will be more vigilant and not easily provoked by SARA (ethnicity, religion, race, and intergroup) issues or misleading information spread by irresponsible individuals. This community service activity uses the participatory Action Research (PAR) method. The data collection method used in this research is observation, brochure distribution, and documentation. intergroup) or misleading information spread by irresponsible people. The purpose of this community service activity is to increase public awareness of hoax news on social media related to elections. to increase public awareness of hoax news on social media related to elections. The author hopes that in the future the village community will not easily believe and spread information from sources that are not clear about the truth.

Kualitas Jaringan Operator Selular Coverage Indoor dan Outdoor di Lingkungan Universitas Warmadewa

Telecommunications technology is growing rapidly, and telecommunications providers are now in the 5G technology phase. Providing very fast speed and data transfer. However, in the development of cellular technology in Indonesia, especially in Bali, the distribution of provider signal coverage areas is not evenly distributed. Although many BTS (Base Transceiver Station) have been scattered and built in the Denpasar city area, there are still locations that are not well covered. In this study the location chosen was the campus area at Warmadewa University. The method used was survey and sample interviews among students, lecturers, and staff. The number of data samples is 100 people. The survey results obtained are the findings of the signal coverage of Telkomsel, Indosat, XL-Axiata providers including coverage ranging from very poor to very good, while the Smartfren and 3 providers include good and very good signal coverage received in the Warmadewa University area. The use of phone calls (pulses) is rarely used because data packages are more flexible and efficient, the selection of calls (pulses) is usually used when urgent conditions.

Bank Sampah Graha Sewaka Dharma sebagai Alternatif Pengelolaan Sampah Perkantoran di Kawasan Pemerintahan Kota Denpasar

Purpose: This research provides an alternative strategy in waste management by educating employees through the Graha Sewaka Dharma (GSD) waste bank in the Denpasar City Govermance area in Lumintang which is integrated with the 4R principles. Research methods: This research uses qualitative methods with observation and documentation data collection. The researchers use SWOT analysis (strengths, weaknesses, opportunities and threats) so that it solutions or alternative policy strategies can be found in managing office waste at the GSD Waste Bank. Results and discussion: The presence of the GSD waste bank is able to provide education on sorting waste, raising awareness among employees about collecting waste in a timely manner. Apart from that, employees who hand over waste will receive additional income which can be used for shopping at the Dharma Wiguna Cooperation. Implications: The existence of the GSD waste bank which is integrated with education regarding 4R principles provides basic knowledge for employees to manage waste from its source, namely households and office areas, empowering employees to have knowledge and skills so they are able to sort organic and non-organic waste.

Evaluation of Denpasar Type C Terminal Facilities to Improve Quality and Efficiency

In 2016, Ubung Denpasar Terminal transitioned from Type A to Type C, as determined by the Mayor of Denpasar through Decree Number 188.45/1060/HK/2016. Located on Jalan Cokroaminoto, Ubung Village, North Denpasar District, Denpasar City, this terminal serves as a vital transportation hub. However, due to infrastructure problems and damage, all Inter- Provincial Buses ceased operations at Ubung Terminal. Consequently, the terminal now exclusively serves mini/micro buses within the province and Trans Metro Dewata in Bali Province. To address the terminal’s needs, comprehensive research was initiated to evaluate facility shortages through inventory analysis. Using a qualitative descriptive analysis methodology, the research aims to identify improvement areas, aligning with the technical guidelines in the Decree of the Directorate General of Land Transportation Number 271/ HK.105/DRJD/96 concerning technical specifications for public passenger vehicle stops. The expected outcomes are to enhance the functionality, safety, and comfort of Ubung Terminal, thereby increasing the efficiency and effectiveness of public transportation services in Denpasar