Recent policy debate in the Sahel has focused on a regional protection zone for cereals. This paper discusses crosscountry evidence of consumption patterns and the sensitivity of these to policy variables, and considers potential income-distribution and efficiency impacts of a rice tariff increase. A tariff would hurt the poor in the short term because the poor depend to a large extent on rice as a “fast food,” purchased from street vendors. The trend toward rice consumption is a long-term, structural phenomenon, linked to urbanization, rather than to short-term price changes. Maize and millet/sorghum are substitutes in consumption, which should serve to encourage development of maize in the Guinean zone to help assure Sahel food security in drought years.