JOPERD • Volume 77 No. 7 • September 2006 L ike those who hear the catch phrase on Donald Trump’s TV reality show The Apprentice, many coaches are hearing those dreaded words “You’re fi red!” On the reality show, the stakes are high because the eventual winner receives a position overseeing one of Trump’s multimillion-dollar business ventures and a six-fi gure salary. While the stakes for high school coaches may seem small in comparison, their jobs are arguably more signifi cant because of a coach’s ability to affect the lives and futures of the nation’s youths. American coaches’ jobs hinge on the results of competitive activities that are highly spontaneous and unpredictable (Edwards, 1973). “What makes the position of coach even more unique is the fact that these competitive activities are highly visible and the results of the competitions are publicly reported and discussed” (Coakley, 1994, p. 194). Though Coakley was referring to college coaches, we believe the analogy holds true for high school coaches as well. Of course, not all high school coaches face the same degree of pressure. Pressure to win may vary depending on factors such as the sport, school size, level of competition, school tradition, level of administrative support or community support, or the degree of parental involvement. In today’s hyper-competitive environment, parent-coach confrontations are becoming much more prevalent. Apparently parents think it is their right to have regular, sometimes inappropriate, contact with coaches. More often these confrontations go beyond their original intent, at times leading to violence. In Connecticut, the parent of a high school softball player clubbed the coach in the back of the head with an aluminum bat for suspending his daughter for missing a game. A few days before the Connecticut incident, a girls high school rugby coach in California was punched and kicked unconscious by a group of parents when the coach tried to break up a fi ght between a parent and a referee (Pennington, 2005). In Texas, a 45-year-old father, who had been barred from attending the local high school football games for shoving and verbally abusing his son’s coaches, critically wounded the head coach/athletics director at his son’s high school (CNN.com, 2005). It seems that a win-at-all-costs attitude has become common in high school athletics. Based on anecdotal reports, fans and parents often seem to have unrealistic expectations for the coaches of their children. Because the pressure seems to be increasing, it is important to closely examine patterns of nonrenewal and the reasons for it in high school coaching.