Donnalyn Pompper Practical and Theoretical Implications of Successfully Doing Difference in Organizations. Bingley, UK: Emerald, 2014. 278 pp.In a day and age in which issues about race and equality dominate the headlines and evening newscasts, Donnalyn Pompper's book can find a home in any mass media and communications classroom. Pompper, an associate professor at the Temple University School of Media and Communication, structured her book into two segments. The first section, titled Speaking in Hushed Tones and the Wages of Ignorance, focuses on difference and social identity, research dynamics regarding social identity, and intersectionality of social identity. Her second section, titled Frameworks for Recognizing and Respecting, and Appreciating 'Difference' in Organizations, examines the gamut of social issues ranging from culture to gender difference and sexual identity.Each chapter features an engaging critical analysis of the topic followed by a discussion, definitions of keywords, a case study or article, and thought-provoking discussion questions. The discussion questions, particularly, will help professors who teach any mass media studies class, whether journalism, advertising, or public relations, engage their students in meaningful conversations about culture, gender, sexual orientation, diversity, and other issues that affect the workplace. Discussion questions, such as How do/have you react(ed) when a coworker tells a joke that degrades and man or woman-heterosexual or homosexual (p. 134) and In what ways do you see evidence that some people think 'racial' prejudice is over in the United States (p. 91), will help to stimulate students to think and act critically about tough issues-not only in the classroom and campus now but also in the workplace in the future.Pompper lays out the pedagogical rationale for her book in Chapter 2 as she discusses techniques and approaches for those wishing to apply techniques of social identity into their research agendas. This chapter is particularly useful for professors who take a research-oriented approach to their teaching or those who want to add a critical element to their media classes:Difficulties arise in relating to research participants, understanding their perspectives and remaining faithful to their voice, lived realities and experiences-while simultaneously generating additional insights. But it is worth it. (p. 40)The most fascinating and thought-provoking chapters come in the second part of the book as Pompper offers detailed examinations into the issues of culture, ethnicity, gender differences, sexual identities, ageism, social differences, physical and mental ability, and faith and spiritual practices. With headlines currently focused on civil rights after the Ferguson, Missouri violence and protests, along with the national discussion over same-sex marriage and equality, these topics will resonate with most students as they consider their place in the world.In Chapter 5, Pompper uses critical race theory and a postcolonial lens to examine the dynamics within organizations along with subthemes of the effects of othering (p. 81) and tokenism (p. 82) to name a few. For instance, although a Black man became U.S. president, social critics still argue that the perception of race in America is tinted by rose-colored glasses that do not depict the realities of struggles within corporations in which minorities have alleged discrimination. …