Recruiting is one of the key elements of the work of the HR department of any organization, since the effectiveness of the company depends on the quality of the selected personnel. In the modern sense, recruiting and hiring should be implemented in close interaction with such areas as personnel planning, adaptation, training, evaluation of the results and potential of employees, as well as planning their further development and grows. The innovative technology that unites these areas is talent management. The introduction of talent management practices in Russian organizations demonstrates the understanding of the importance of this process. The article reveals the definition of talent management, gives examples of the application of this technology in Russian and foreign companies, and also examines the process of transforming the recruiting function into talent management in a telecommunication organization.