The consequences for the ecosystem of polyethylene terephthalate (PET) waste are becoming increasingly significant and widespread. Companies managing PET waste strive to enhance sustainability in all areas. The development of systematic decision-making approaches and frameworks for PET waste management is strongly needed. This research aims to present a new methodological framework for the categorization of the most efficient PET waste management solutions. The introduced fuzzy Frank weighted sum product assessment (FWESPA) model enables rational and flexible reasoning by nonlinearly processing uncertain information. A nonlinear aggregation function is proposed for the fusion of fuzzy strategic options. It is advantageous in simulating the impact of strategic options on a final decision. An integral part of the introduced fuzzy FWESPA model is a reverse sorting algorithm. This innovative algorithm can improve the performance of traditional normalization techniques. Also, an improved fuzzy Frank ordinal priority approach linear model is formulated to define the significance of evaluation criteria. The comprehensive real-life study demonstrates the proposed decision-analytics-based approach. The results showed the following rankings of considered alternatives: “recycling” (ℤA2 = 0.8565) > “energy recovery” (ℤA1 = 0.7364) > “remanufacturing” (ℤA4 = 0.690) > “incineration” (ℤA3 = 0.6592). Based on the results presented, alternatives “recycling” (A2) and “energy recovery” (A1) represent dominant alternatives with a slight advantage of recycling. Research findings can be used when deciding the appropriate way to enhance PET waste handling. The findings also describe the benefits and limitations of each treatment option for PET waste, as well as highlight the crucial challenges.