Misleading Advertising Research Articles

Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients' beliefs and medication adherence.

Patients are often exposed to contradictory information about pharmaceutical products from various types of advertising. For example, direct-to-consumer advertising (DTCA) tend to emphasize a drug's benefits, while drug injury advertising emphasizes the worst side effects. Regarding DTCA as a drug information source, many researchers in pharmacy field focus on investigating the misinformation in DTCA and corrective advertising. However, no prior research has examined the effects of such contradictory advertising messages on patients' prescription medicine-related beliefs and medication adherence. This is a significant gap in the research literature on pharmaceutical advertising effects and medication adherence. This is aimed to examine how exposure to DTCA and drug injury advertising would influence patients' chronic accessibility of drug-related beliefs and their medication adherence behavior. An online survey was conducted with a sample of 213 patients taking prescription blood thinners. The findings from this study did not support the predicted relationship between exposure to DTCA and consumers' drug-related belief accessibility or their medication adherence. However, this study found a significant interaction effect of exposure to DTCA and exposure to drug injury ads on patients' medication adherence. The analysis results demonstrate that, for those who were exposed to drug injury ads, a significant negative relationship emerged between DTCA exposure and medication adherence. This study provides important empirical evidence of a negative interaction effect of exposure to DTCA and drug injury ads on patients' medication adherence, which demonstrates that the influence of DTCA and drug injury ad exposures on patients' medication adherence is not independent, separate process but an interactive process. A communication campaign with corrective advertising could alleviate the negative interaction effect of exposure to contradictory information from different types of pharmaceutical ads on patients' medication adherence.

الجانب الموضوعي للاحتيال من خلال المواقع الإلكترونية في النظام السعودي مقارنًا بالقانونين المصري والكويتي

This study deals with the objective aspect of online scam according to Saudi regulations compared to Egyptian and Kuwaiti laws. The study showed that online scam is among financial crimes committed using information systems. The number of online scams has increased as a result of daily use of websites and the widespread use of credit cards in purchases and money transfers. In the face of the increase in online scams, the Saudi regulator and other Arab legislators realized the seriousness of this offence, and therefore have attached paramount importance to develop appropriate solutions to address this crime through the enactment of laws aimed at combating them. In conducting the study, the researcher adopted the comparative analytical descriptive approach. The study comprised two chapters. In the first chapter, the researcher elaborated on various topics such as the nature of online scam, relevant legal issues, similarities and differences between online scam and traditional fraud, and types of online scam. The second chapter explored the financial and moral elements of online scam and its prescribed penalties. The study yielded numerous findings, the most prominent of which are: online scam is increasing daily due to the diversity of scam methods utilizing current technological development and the difficulty in tracing offenders, in addition to the growing number of websites and misleading advertisements. Lastly, the study recommends concluding joint agreements between Arab legislators to combat online scam and to cooperate in the intensification of efforts to arrest offenders.

Hybrid Features by Combining Visual and Text Information to Improve Spam Filtering Performance

The development of information and communication technology has created many positive outcomes, including convenience for people; however, cases of unsolicited communication, such as spam, also occur frequently. Spam is the indiscriminate transmission of unwanted information by anonymous users, called spammers. Spam content is indiscriminately transmitted to users in various forms, such as SMS, e-mail, and social network service posts, causing negative experiences for users of the service, while also creating costs, such as unnecessarily large amounts of network traffic. In addition, spam content includes phishing, hype or false advertising, and illegal content. Recently, spammers have also used images that contain stimulating content to effectively attract users’ curiosity and attention. Image spam contains more complex information than text, making it more difficult to analyze and to generalize its properties compared to text. Therefore, existing text-based spam detectors are vulnerable to spam image attacks, resulting in a decline in service quality. In this paper, a “hybrid features by combining visual and text information to improve spam filtering performance” method is proposed to reduce the occurrence of misclassification. The proposed method employs three sub-models to extract features from spam images and a classifier model to output the results using the features. Each sub-model extracts topic-, word-, and image-embedding-based features from spam images. In addition, the sub-models use optical character recognition, latent Dirichlet allocation, and word2Vec techniques to extract features from images. To evaluate spam image classification performance, the spam classifiers were trained using the extracted features and the results were measured using a confusion matrix. Our model achieved an accuracy of 0.9814 and a macro-F1 score of 0.9813. In addition, the application of OCR evasion techniques resulted in a decrease in recognition performance. Using the proposed model, a mean macro-F1 score of 0.9607 was obtained.

Perlindungan Hukum Terhadap Informasi Iklan Yang Menyesatkan

This study aims to examine the existence of misleading advertising information reviewed from the law perspective as well as the role of the government in providing legal protection to consumers. This study implemented conceptual and legal approaches. The results of the research show that advertisement is stated to be misleading if it violates Article 9 of The Consumer Protection (UUPK). As for the legal consequences, the advertisment’s owners may be subject to administrative, criminal, civil, and additional penalties. Consumers who suffer from misleading advertising information receive preventive legal protection in the form of making legal rules that guarantee legal protection and supervision of customers. In addition, consumers also get repressive legal protection through the courts of the justice so that costumers can file claims to the court or through channels outside the court thant are managed by The Consumer Dispute Settlement Board (BPSK). Based on the research results, its concluded that forms of misleading advertisements are misleading, deceptive, omission, and puffery. Businesses that are dishonest in advertising their products will be subject to sanctions. The advertising legal protection is contained in the UUPK, KUHPer, and the 2020’s Amendment of Indonesian Pariwara Ethics.

The consequences of upholding deceptive marketing practices and its effect on consumers’ related attitudes including consumer loyalty and consumer trust: Evidence from the fashion industry in the UAE

Aim: This research aims to bring to light the negative effects of deceptive marketing on their consumers, especially on their loyalty and trust in the fashion industry of the UAE. The research objectives of this study are to analyze the effects of deceptive marketing and understand how consumer behavior is affected, especially consumer loyalty and trust. This project aims to analyze the evidence found in previous studies and connect their findings to the people of the UAE.Methodology: This research was conducted through a qualitative approach, focusing on opinionated responses and personal experiences. The interview was the selected method of collecting data from the respondents. Thematic analysis was applied to this research to better understand the responses and analyze any similarities between their answers. The respondents of this research are currently UAE residents and actively viewing advertisements from the fashion industry.Findings: Based on the information provided by 3 respondents, they clearly know how deceptive marketing can affect their consumer’s behavior. However, 2 of the remaining respondents implied that they are completely unaware of deceptive marketing. They understand that consumers should be given truthful information about the products they purchase, especially when they use that information to make decisions. The UAE is generally safe due to its strict laws, such as its consumer protection law, that prioritizes consumer safety. However, companies are still capable of tampering with their advertisements and creating small changes that are unnoticeable but will have a big impact on consumers.Implications/Novel Contribution: These findings imply the need to spread consumers’ awareness of the negative effects of deceptive marketing on their decisions. Consumers should never take any information at face value. Instead, they should research to verify the information they will utilize for decision-making. Further study should be developed on the role of deceptive marketing in the global fashion industry, including the company’s service quality and brand image; this will provide the most in-depth study based on deceptive marketing.

Women’s attitudes toward certification logos, labels, and advertisements for organic disposable sanitary pads: results from a multi-city cross-sectional survey

BackgroundThis cross-sectional study evaluated women’s attitudes toward the certification logos, labels, and advertisements for organic disposable sanitary pads (OSPs) and investigated what could be the main reason for them. Additionally, the present study examined whether a relationship could be found between these attitudes and OSPs purchasing behavior.MethodsThis study was conducted using a self-reported online survey of Korean adult women who have purchased OSPs. The study questionnaire had four sections, covering (1) characteristics of OSP purchasing behavior, (2) attitudes toward OSP certification logos, labels, and advertisements, (3) demand on government and companies for proper management, and (4) respondent’s sociodemographic information. The Cronbach’s alpha value of the questionnaire was 0.857.ResultsA total of 500 respondents completed the questionnaire. Overall, high reliability was found for the certification logos (3.73 ± 0.61), labels on the product packaging (3.71 ± 0.63), and advertisements of OSPs (3.41 ± 0.62). Respondents indicated that these had fairly positive effects on their decision-making regarding product reliability, product image, and their own purchasing behavior. The aspects most frequently affected from the informants were safety to human health. All attitudes toward OSP certification logos, labels, and advertisements that were evaluated in this study became more positive in the direction from non-buyers to occasional buyers and to habitual buyers (all P < 0.05). The most significant demand from the respondents for OSP companies and the government was to clearly indicate hazardous ingredients on the OSP packaging (42.0%) and to strengthen the sanctions for false advertising (37.8%), respectively.ConclusionsThe results of this study clearly indicate the importance of using certification logos, labels, and advertisements in the OSP market. These results can be utilized by OSP companies to improve the effectiveness of their marketing strategies or by policy makers and certifying bodies to manage the informants properly in the OSP market.

“Don’t Drink, Don’t Smoke, What Do You Do?”

“Don’t Drink, Don’t Smoke, What Do You Do?”

Проблеми та перспективи грінвошінгу за глобалізаційних умов та розвитку циркулярної економіки

An urgent problem that arises in the practices of green marketing is the growth of greenwashing; companies that provide inappropriate, exaggerated or false information about product quality. This article provides information on the impact of greenwashing on consumers. The interpretation of the concept of «greenwashing» is considered and the origin of this concept as a scientific term is determined. The Green Code of Claims has been studied, which contains the principles on the basis of which companies have the right to announce the environmental friendliness of their products and conduct green advertising. The eight main strategies of modern companies that use greenwashing and the main consequences for consumers after identifying such strategies are analyzed. This leads to misleading information for both investors and consumers. The degree of influence of greenwashing on the marketing, business and reputation of the company is determined. For this purpose, examples of the use of world-famous greenwashing brands and their implications for the market were given. Companies and brands are crossing the line between greenwashing and green marketing. The distinction between green marketing and greenwashing was identified, as well as examples of companies that use green marketing, and the impact of a positive impact on their reputation after using truthful statements instead of false ones. In conclusion, there are methods to avoid the use of greenwashing by marketers, as well as these ways for consumers not to fall victim to misleading advertising. Recommendations were also given to businesses on how to avoid greenwashing and build a positive reputation for their company, which will eventually increase the organization's profits by targeting the market for green products. If the company is working to achieve sustainability goals, it is better to share the true history of the brand with your audience, but you do not need to destroy the reputation of the brand just because the company wants to catch the trend.

Thai Consumer Perspective on Marketing Ethics of Consumer Products

Consumer complaints are continuously growing in Thailand; although consumer protection laws protect the Thai people while the current situation differs. Therefore, this research investigated the marketing ethics of consumer products from the perspective of Thai consumers and suggested the development of marketing ethics strategies for Thai businesses. This quantitative research used a questionnaire to collect data from 400 Thai consumers, which focused on personal factors, consumer buying behavior, problem &amp; solution requirement, and satisfaction towards the marketing ethics of consumer products. The collected data were analyzed by descriptive statistics such as frequency, percentage, mean and standard deviation, and inference statistics to test the research hypotheses. The research results showed that the buying problems were high prices, deceptive advertising, selling prices over the price tag, defective/expired products, and below specification. Meanwhile, consumers required product replacement or money refunds as their preferred solution choices from producers at most. The hypotheses testing found that differences in personal factors (age and marital status) resulted in different preferences on marketing ethics of consumer products satisfaction, but the gender factor showed no differences. Meanwhile, consumer behavior factors (product type buying and buying frequency) and problem-solution requirement factor (no-any-action) resulted in different preferences on marketing ethics of consumer products satisfaction at a statistically significant difference of 0.05.

Evidence of Greenwashing in Talent Attraction: Is Deceptive Marketing an Effective Recruiting Strategy?

This research explores the effects of greenwashing on employer branding and job pursuits. Through the lens of signaling theory, we specifically examine the interaction of deceptive green marketing and perceived green organization image, aiming to highlight the conditions under which talents disregard the authenticity of job advertisements. Across four field experiments, using a total of 941 actual job seekers, we found that genuine green marketing leads to the highest attraction scores. However, when the perceived green identity of a company is low, green marketing can lead to an even lower number of applications than no green marketing. Thus, green marketing does not increase job attraction per se. It is rather a function of identity and ad campaign design. We also found that among participants with high environmental attitudes, the negative effects of greenwashing are amplified, resulting in even lower job pursuit intentions. On the contrary, job seekers with high person-organization fit appear to be unaffected by deceptive marketing. We are among the first studies to incorporate the notion of inauthentic green employer branding in job advertising and, in doing so, provide a new theoretical viewpoint of how talent’s perceptions of employers are built and modified. Our results aim to show to employers that providing misleading information harms job attraction and to provide insights on how to reduce greenwashing practices in the recruitment domain.

OF DOG FOOD AND JUDICIAL ETHICS: CLARENCE THOMAS’ FIRST FAILURE TO RECUSE HIMSELF

In March 2022, the public was stunned to learn that Virginia Thomas, wife of Justice Clarence Thomas, was in steady communication with Mark Meadows, Donald Trump's Chief of Staff, supporting Trump's efforts to overturn the presidential election results of the 2020 election. Moreover, political leaders and legal practitioners were troubled that Clarence Thomas had not recused himself in Trump v. Thompson, 142 S. Ct. 680, 680 (2022), a case involving Trump's application for an injunction against the National Archives turning over thousands of presidential documents to the House Select Committee, which was investigating the January 6, 2021 insurrection at the U.S. Capitol. This severe ethical lapse by Thomas is the latest in a series of ethical improprieties going back 30 years. The first in the catalogue of Thomas' ethical violations was his decision in ALPO Petfoods, Inc. v. Ralston Purina Co., 913 F.2d 958 (D.C. Cir. 1990), which materially changed the law of Lanham Act remedies in the D.C. Circuit. The article delves into Thomas' bizarre and erroneous legal analysis that resulted in overturning a multimillion-dollar false advertising damage award against pet food manufacturer Ralston-Purina. It will also discuss the unusually close mentor-mentee relationship between Thomas and Senator John Danforth of Missouri, grandson of the founder of Ralston-Purina and whose family owned a large holding of stock in the company. Danforth was instrumental in guiding Thomas' entire career and had a hand in obtaining every job in Thomas' post-law school life, including his present one. This extraordinarily close relationship created a conflict of interest that should have led Thomas to recuse himself from considering the Alpo case.

Implication of Advertising Rules on Trade Competition and Consumer Protection in Ethiopia: A Comparative Approach

Advertising plays a key role in almost every firm's marketing strategy. It is an important tool and increasingly important for survival in a dynamic, competitive international marketplace and thus, promoters use their maximum effort to curve consumers to products they are advertising. In so doing, promoters may use false or misleading advertisements, may ridicule other competitors, and the like.False advertising occurs when a business misrepresents its own products or services, or misrepresents the products or services of a competitor through either false or misleading statements. It harms not only the customer, but also fair competitors.The paper address objectives of regulating misleading advertising through laws to ensure that advertisements do not distort the facts about the product and mislead the buyer through subtle implications, omissions and, false statements about the quality, quantity, features or other characteristics of the product and also to protect anticompetitive acts.To that effect the paper analyses Ethiopian Competition and Consumer Protection Law and Ethiopian Advertisement Law. In order to elucidate the ideas contained in these legislations the writer sometimes resorts to the laws of other countries experience and international principles. Hence, the paper concludes the Ethiopian advertisement law is poorly drafted. It would be better if the law divides among others, violations of fair trade practice which can be made through advertisements into Unlawful advertisement; Immoral and Abusive advertisement; Misleading and Deceptive advertisement; and Comparing and disparaging advertisement. Keywords: Advertising, trade competition, consumer protection, Ethiopia DOI: 10.7176/NMMC/101-01 Publication date: April 30 th 2022

SOME REMARKS ON SLAVE-SELLERS’ LIABILITY UNDER ROMAN LAW

This article discusses the matter of the liability of professional slave-sellers for non-disclosure of a material defect to the buyer under Roman law. After first examining the professional sellers’ representation and image as reported in the relevant sources, the article reviews the material defects of slaves for sale through the lens of jurists’ and other relevant authors’ discussion on morbus et vitium, and how the two relate to the sellers’ claims in regard to the slaves they are selling. Next, the article provides an overview of the buyer’s legal protection in the event of a found defect or false advertising, specifically in the form of actio redhibitoria. By analyzing legal and other relevant ancient Roman sources, this article probes the fine line between allowable sales talks and legally binding sales promises on a number of peculiar slave sale contracts under Roman law. Lastly, the article argues which party to the sale contract had the less favorable position in terms of carrying the risk of the unintentionally undisclosed material defects in the classical Roman law and explores the point at which the limits to advertising end and the seller’s liablity begins.

Ultraprocessed Products as Food Fortification Alternatives: A Critical Appraisal from Latin America.

Ultraprocessed products (UPPs), associated with obesity and non-communicable diseases (NCDs), are becoming predominant on the global market and a target for market-driven fortification initiatives. The aim of this article is to describe the implications of adding micronutrients to UPPs with excessive amounts of critical nutrients associated with NCDs and provide recommendations for legislation and policies. UPPs with added micronutrients such as breakfast cereals, sugar-sweetened beverages, powder beverages, fruit juices, sauces, and bouillon cubes, among others, are commonly available and heavily promoted in Latin American countries. Misleading advertising of UPPs with added micronutrients and with excessive content of sugar, fat, and salt might increase the consumption of such products, giving them a “health halo effect” that leads consumers to overestimate their nutritional quality and healthfulness. Although international collections of standards such as the Codex Alimentarius provide some guidelines on this matter, countries need to implement national legislations, through a food systems approach, to regulate the marketing and labeling of UPPs. Lastly, there is still the need to foster research to close knowledge gaps and help countries to guide the process of food fortification strategies from a regulatory standpoint.

Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention.

In certain cases, people’s health can be compromised or medical treatment delayed as a result of their misplaced belief in false advertisements and purchasing of functional foods. These advertisements can be divided into three distinct types of claims: nutrition, health, and reduction in disease risk. This study analysed how, after consumers realise advertising violations, their intention to purchase functional foods with different claims are affected by the degree of consumer involvement (product, advertising, and situational involvement) and region of residence. A total of 1046 survey responses were collected for analysis. The results reveal that both product and advertising involvement influence purchase intention through the mediation of situational involvement. Residents in nonnorthern regions of Taiwan exhibited a greater effect of overall involvement on purchase intention than did those in the north. In addition, products and advertisements with health claims had a stronger effect on purchase intention than did those with nutrition and disease risk reduction claims. The results indicate that, for functional foods and advertisements with nutrition and health claims, the effects of overall involvement on nonnorthern residents’ purchase intentions were greater than those on the northern residents, but for functional foods with disease risk reduction claims, the effects were greater on the northern residents’ purchase intentions.

Socially-Responsible Target Marketing and Marketing Communications

Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt advertising campaigns for social causes, socially responsible sales promotion, and personal selling. Companies should ensure consumer privacy, safety, and security. Various stakeholders want to be assured that businesses care about their welfare. Businesses should ensure consumer welfare and welfare of the society at large. This will allow them to achieve business excellence and stay ahead in the competition.

Pharmacovigilance in Homoeopathy—Need of the Hour: A Narrative Review

Abstract Background Homoeopathy is the newest art and science of healing. Like conventional medicine, pharmacovigilance is an important aspect of homoeopathy. There is a paucity of knowledge and ignorance among the practitioners. The necessity is to create awareness and encourage the homoeopathic professionals regarding drug safety surveillance, documentation and reporting of adverse events. Methods A web-based online search from databases, journals, bibliographic resources regarding the practice of pharmacovigilance in homoeopathy was done. Articles and publications till January 2021 along with literature from homoeopathic books were analysed. Results Data on adverse drug reactions (ADRs) and events in homoeopathy have been collected and reported in European countries. In India, of late these terminologies are being acknowledged among a group of homoeopathic practitioners only. Still, a dearth of cognizance on the subject exists and little reporting is done. People usually do not relate such adverse reactions to the use of homoeopathic medicines. For scrutinising the same, the Ministry of AYUSH, Govt. of India, has taken an initiative for Pharmacovigilance of Ayurveda, Siddha, Unani &amp; Homoeopathy systems of medicine for reporting and taking measures against ADR and objectionable advertisements. The probable risk factors and ways to prevent ADR and benefits of pharmacovigilance in homoeopathic practice could be deduced. Conclusion Homoeopathy is a widely followed system of medicine that is quite popular among the common people. The need of knowledge and promotion of suspected ADR reporting should be emphasised to increase the credibility of homoeopathy among the scientific community. Also, the profession should refrain from misleading and objectionable advertisements in print and electronic media.

Marketing of sugar-sweetened children's drinks and parents' misperceptions about benefits for young children.

Despite expert recommendations, US parents often serve sugar‐sweetened children's drinks, including sweetened fruit‐flavoured drinks and toddler milks, to young children. This qualitative research explored parents' understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups in Washington, DC and Hartford, CT with parents of children (9–36 months) of diverse race/ethnicity and socioeconomic status (N = 50). Semistructured discussions elicited parents' responses to four concepts designed to correct common misperceptions about toddler milks and sweetened fruit‐flavoured drinks (fruit drinks and flavoured waters) by providing information about drink ingredients and potentially misleading marketing tactics. Participants expressed widespread misperceptions about sweetened fruit‐flavoured drinks and toddler milks, including perceived healthfulness and benefits for children and confusion between sweetened and unsweetened drink categories (sweetened fruit‐flavoured drinks vs. juice, toddler milk vs. infant formula). They confirmed that common marketing strategies contributed to misperceptions, including front‐of‐package claims and marketing messages that imply benefits for children and/or hide problematic ingredients; cross‐branding and product extensions from trusted brands; side‐by‐side shelf placement at retailers; lower price than healthier products; and targeted marketing to children and parents. Some parents expressed anger about deceptive marketing and supported increased regulation and consumer education campaigns. Findings support the need for policies to address potentially misleading marketing of sweetened fruit‐flavoured drinks and toddler milks and revealed opportunities to reduce parents' provision of these drinks through countermarketing campaigns communicated via trusted sources.

Knowledge, attitude and practice towards pharmacovigilance among ayurveda physicians and teachers of Gujarat State: A cross sectional study.

Aim:The aim of this study was to assess the knowledge, attitude, and practice towards pharmacovigilance for Ayurveda among the teachers and practitioners working in Ayurveda colleges of Gujarat State.Materials and Methods:A survey questionnaire with 29 questions covering points like participants’ knowledge, attitude and practice towards pharmacovigilance, adverse drug reaction reporting, and misleading advertisements related Ayurveda drugs was developed in Google form format. The study was carried out during December 2020 and January 2021. Question-wise analysis was made and their percentage value was calculated with the help of a Microsoft Excel spreadsheet in MS Office 2010. The result was presented using simple frequencies with percentages in appropriate tables.Results:Results from this study show that majority of the respondents were having a good knowledge regarding the concept of pharmacovigilance and ADRs in terms of their definitions and purposes. But, a complete knowledge regarding the structure of present national and international pharmacovigilance programme, reporting the ADR and its format were still lacking among majority of the participants. An encouraging attitude towards reporting of adverse drug reaction of ASU&H drugs and teaching of Pharmacovigilance for all the healthcare professionals by majority of the participants was observed. Further maximum participants opine a mandatory rule for reporting of ADR by Physicians, Pharmacist and Nursing staff. A major part of respondents (78.03%) opine that poor quality of drug, medication errors, prescription errors, dispensing errors are part of Pharmacovigilance under drug-related problems. The observed positive attitude is not being reflected in term of practice i.e., reporting of ADR related to Ayurveda drugs. One-third of the participants reported their experience about adverse drug reactions during their professional practice, out of which very few have reported ADRs. Difficulty in deciding or identifying the ADR and lack of time to report ADR is one of the major factor discouraging the participants from reporting ADRs. A large number of respondents were also not familiar with reporting misleading advertisements.Conclusion:Findings of this study reflects a good knowledge of the participants about the concept of Pharmacovigilance but unfamiliarity about the programme. The positive attitude towards practice of Pharmacovigilance and ADR reporting can be converted to foster pharmacovigilance practice through series of awareness programmes.

Influencing Consumers’ Trust in Online Grocery Shopping: A Survey Among Malaysian

In Malaysia, online grocery shopping is an emerging field where consumer trust has become a key factor affecting its growth and prosperity. Although grocery shopping does not account for a significant share of total consumer spending, it plays an irreplaceable role due to its unique characteristics of perishability and variability, which makes it relevant to consumers' quality of life. This article aims to explore false advertising, quality issues, logistics and reputation in relation to consumer trust in grocery shopping, using non-probability sampling research techniques in 390 questionnaires from consumers aged between 18 and 45. This article finds that false advertising and logistics have little direct association with consumer trust, while quality issues and reputation have a positive impact on consumer trust in online grocery shopping. Our study fills a gap in this area at this stage. And makes further recommendations to the government, online shopping platforms and grocers, so as to strengthen their regulation, purify the business activities in the market and promote the growth and prosperity of online grocery shopping in Malaysia in light of this research finding.