Lifshitz transitions are being increasingly recognized as significant in a wide variety of strongly correlated and topological materials, and understanding the origin and influence of Lifshitz transitions is leading to deeper understanding of key aspects of magnetic, transport, or quantum critical behavior. In the ferromagnetic superconductor UCoGe, a magnetic field applied along the c axis has been shown to induce a series of anomalies in both transport and thermopower that may be caused by Lifshitz transitions. The need to understand the subtleties of the relationship between magnetism, superconductivity and a heavy-electron Fermi surface in the ferromagnetic superconductors makes it important to explore if and why a series of magnetic-field-induced Lifshitz transitions occurs in UCoGe. Here we report magnetic susceptibility measurements of UCoGe, performed at temperatures down to 45 mK and magnetic fields (μ0H||c) up to 30 T. We observe a series of clearly defined features in the susceptibility, and multiple sets of strongly field-dependent de Haas-van Alphen oscillations, from which we extract detailed field dependence of the quasiparticle properties. We complement our experimental results with density functional theory band structure calculations, and include a simple model of the influence of magnetic field on the calculated Fermi surface. By comparing experimental and calculated results, we determine the likely shape of the Fermi surface and identify candidate Lifshitz transitions that could correspond to two of the features in susceptibility. We connect these results to the development of magnetization in the system. Published by the American Physical Society 2024